Destination Marketing Podcast

This week on the Destination Marketing Podcast we are joined by Lisa Bleakley, Executive Director of Montgomery County Virginia Regional Tourism. Listen to hear how her destination has seen a rapid decline in visitors due to the local university moving online, and what she and her team have done to pivot their efforts and focus on driving visitors even when college football isn't happening. "Talk with your community. Talk with your partners. Our message is directed to our visitors but at the end of the day, our customer is the residents. They have the stories. They have the DNA. Who better to talk with and try to figure out what you're best positioned for." -Lisa Bleakley Montgomery County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is on the road in Beaufort, South Carolina, where he is joined by Captain Henry from Coastal Expeditions. Listen to hear the Captain's unique perspective as a stakeholder working with a destination and how that partnership has been essential to helping his business stay afloat during the coronavirus pandemic. "If you really throw yourself into something you’re passionate about, success will follow. Most people are too afraid to do it because of the direction that society wants to point you most of the time." -Captain Henry Coastal Expeditions: https://www.coastalexpeditions.com/ The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Savannah Georgia to learn more about their unique recovery campaign. Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah, joins us to talk about this campaign, as well as to provide valuable insights on the future of the tourism industry.  "You definitely have to be agile and creative when you can't follow the plan you've laid out. Circumstances will arise, and you have to be able to throw your plan out the window and really get to the heart of what your goal is as much as possible." -Jeremy Harvey  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam is joined by a group of panelists at the eTourism See Tomorrow Conversation Series to talk about how to learn from a crisis. Listen to  Rachel Brown, Robb Wells, and Cheryl Shallanberger talk about how their destinations were affected by the coronavirus pandemic and how they are pivoting to better prepare for the year to come. See Tomorrow Conversation Series: https://www.etourismsummit.com/on-demand/see-tomorrow-conversation-series/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Greg Murtha, President of XplorIt Virtual Travel, joins us to talk about some revolutionary technology in the travel and tourism industry. Listen to learn how virtual reality options for destinations have changed over time, as well as how your destination might be able to benefit from what XplorIt has to offer. "We live in an experience economy, so how do you bring those experiences to life? How do you make people really want it?" -Greg Murtha https://www.xplorit.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special presentation from eTourism Summit, Relic's Digital Marketing Manager Josh Scheer hosts a discussion about the ins and outs of running a podcast for your destination. He is joined by Robb Wells, President & CEO at Visit Beaufort, who has been a partner in Relic's podcast program for the past ten months. Listen to learn the benefits of evergreen content, audience ownership, and why a podcast might be the perfect solution for a destination looking for a new and innovative way to tell their story. "Sometimes you may not feel like you're making much of a return on this investment but for us, we own this medium, we're able to tell our story through this podcast, and we thoroughly enjoy it. We enjoy working with Relic to provide this experience to our potential visitors." - Robb Wells The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 eTourism Summit: https://www.etourismsummit.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Jacqueline Crane, Relic's Director of PR and Longform Content, joins us to uncover the truth behind some of PR's most popular myths. Listen to learn what these myths are and why PR is so important for every destination. "A lot of journalists at this time are looking for evergreen content. It's essential to put that filter on, look at things going on in your destination, and ask how you can communicate this in a way where journalists can pick it up and run with it at any time." -Jacqueline Crane Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination. "I think that we've got to keep doing this kind of thing because we are all learning together. We really do need each other and it's great that the community thinks that way." -Laurie Jo Miller Farr The Travel Vertical: https://thetravelvertical.com/ Connect with Laurie: https://www.linkedin.com/in/lauriejomillerfarr/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the population. "We created Black Folks Camp Too to get Black folks to camp with any and everyone. I believe that the outdoors is where our country and the world are going to meet and have unity." -Earl B. Hunter, Jr. Black Folks Camp Too: https://www.blackfolkscamptoo.com/  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country. "To me, service is the things we do and hospitality is the way we make people feel as we do those things. I think it's a big mistake to believe that guest expectations have lowered and therefore we could lower our level of hospitality."  -Phil Bruno Treat Em' Right: https://treatemright.com/ Connect with Phil: https://www.linkedin.com/in/philbruno/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.