
Destination Marketing Podcast
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Latest episodes

Oct 26, 2020 • 8min
100: 100 Episodes - Can you believe it?
In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests and listeners of the show so far. Listen to learn some exciting things that are coming for the Destination Marketing Podcast and help us celebrate this exciting milestone.
Click here to visit the Destination Marketing Podcast website
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 23, 2020 • 43min
99: One of My Personal Favorite Destinations with Kim Bumpas
In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas, President at Visit Knoxville, joins the show to talk all about the importance of the visitor experience and why maintaining a unified front as a destination is so important. Listen and learn how to achieve this cohesiveness as well as hear about some of Knoxville's strategies to attain this goal.
"You've got to prove to your stakeholders, city, and county that you're in it just as much as they are, and you're not just here to depend on hotel tax collections, but you're here to contribute as well." -Kim Bumpas
Click here to learn more about Visit Knoxville
Follow the Destination Marketing Podcast on social media:
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YouTube
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 21, 2020 • 43min
98: The Hottest Data Resource In Tourism with Darren Dunn
Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming data companies in the tourism industry. Listen and learn how Entrada is revolutionizing the way that destinations view data on their visitors and learn how it might be helpful in your destination.
"If we can't humanize the data, destinations aren't going to understand it and they're not going to be able to tell stories with it. Bringing this together is going to be healthy for the destination industry and for me, it's rewarding because it's allowing me to help destinations tell amazing stories and figure out not only what to do, but more importantly right now what not to do." -Darren Dunn
Click here to learn more about Entrada Insights Inc.
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 19, 2020 • 45min
97: Marketing The Same Product to a New Generation with Neal McCoy
In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to fit both the current global coronavirus situation as well as an aging target market.
"We have seen some challenges that we have faced when it comes to natural disasters and we've weathered those storms literally. I think what it has proven to us is that we have to be diverse and be ready for a shift in the economy and our industry." -Neal McCoy
Visit Tupelo
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 16, 2020 • 49min
96: Keeping an Open Mind with Kinney Ferris and Nadia Thornton
In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Nadia Thornton from Visit Oxford to discuss some of the awesome things that their destination has to offer. Listen and learn how the University of Mississippi offers unique opportunities to the destination, as well as some of the creative ways that the team at Visit Oxford has dealt with current global issues.
"Be open to conversations and thinking outside of the box. Have conversations with people that you wouldn't always have those conversations with. I think there are plenty of people who are sitting at home who have ideas and resources and want to help as well." -Nadia Thornton
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 14, 2020 • 31min
95: TikTok and User-Generated Content in North Alabama
In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue their conversation about social media and offer some tips and tricks on how to use it in destination marketing. Topics include the importance of utilizing user-generated content, as well as how destination marketing organizations can take advantage of the popular social media app TikTok.
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 12, 2020 • 42min
94: Overcoming Challenges in North Alabama
In this episode of the Destination Marketing Podcast, Adam takes the show to North Alabama where he is joined by Cara Long from the Cook Museum, as well as Melea Hames, Beth Ridgeway, and Maryanne Floyd from destinations throughout North Alabama. Listen and hear about what their destinations have to offer, as well as how they have dealt with some of the challenges presented in the industry today.
The Cook Museum
Visit North Alabama
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 9, 2020 • 34min
93: Holding a Major Event During a Pandemic with Jerry Caldwell
In this episode of the Destination Marketing Podcast, Adam continues his trip to Bristol with Jerry Caldwell,
Executive Vice President & General Manager at the Bristol Motor Speedway. Hear about some of the ways that his team is dealing with the COVID-19 situation, as well as how they were able to successfully host one of the country's first major events since the pandemic began in early March.
"We're not going to sit back and just wait for things. Let's take some steps and try and make some things happen, but do them in a safe and responsible way. I would encourage everyone to embrace that. Step forward. Do some things." -Jerry Caldwell on the importance of being proactive in your role
Bristol Motor Speedway
Discover Bristol
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 6, 2020 • 31min
92: There Can Only Be One Birthplace of Country Music with Leah Ross
Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road to talk to Adam about the city of Bristol, and how the community relies on tourism as a major contributor to their economic structure. Listen and learn how Bristol became known as the Birthplace of Country Music, as well as some of the things you can find not only in the museum, but in their vibrant downtown as well.
"I think that one of the things that it does for any organization that partners with a destination organization is it gives a different voice than you have. I think it gives another eye and another perspective." -Leah Ross on the perspective that can be gained by partnering with a destination marketing organization.
The Birthplace of Country Music Museum
Discover Bristol
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sep 29, 2020 • 47min
91: Understanding Your Town and Your Travelers with Lauren Ward
In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vice President of Marketing and Communications at Visit Franklin, at Puckett's, a local favorite restaurant located in downtown Franklin. Listen to hear them talk about Franklin as a destination, as well as some of the challenges they are currently facing in the industry.
"Have a plan, make the most of your situation, and then speak into pivot. Speak into those activations in your community. Figure out what those assets are that are going to be desirable for travelers right now, and lean into them. Figure out as a town how you can come together and make this a place that people want to travel right now." -Lauren Ward on strategic planning during a crisis situation
Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.