This week on the Destination Marketing Podcast we are joined by Lisa Bleakley, Executive Director of Montgomery County Virginia Regional Tourism. Listen to hear how her destination has seen a rapid decline in visitors due to the local university moving online, and what she and her team have done to pivot their efforts and focus on driving visitors even when college football isn't happening.

"Talk with your community. Talk with your partners. Our message is directed to our visitors but at the end of the day, our customer is the residents. They have the stories. They have the DNA. Who better to talk with and try to figure out what you're best positioned for." -Lisa Bleakley

Montgomery County

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

126: When College Football Crowds Disappear with Lisa Bleakley