Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, Jacqueline Crane, Relic's Director of PR and Longform Content, joins us to uncover the truth behind some of PR's most popular myths. Listen to learn what these myths are and why PR is so important for every destination. "A lot of journalists at this time are looking for evergreen content. It's essential to put that filter on, look at things going on in your destination, and ask how you can communicate this in a way where journalists can pick it up and run with it at any time." -Jacqueline Crane Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination. "I think that we've got to keep doing this kind of thing because we are all learning together. We really do need each other and it's great that the community thinks that way." -Laurie Jo Miller Farr The Travel Vertical: https://thetravelvertical.com/ Connect with Laurie: https://www.linkedin.com/in/lauriejomillerfarr/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the population. "We created Black Folks Camp Too to get Black folks to camp with any and everyone. I believe that the outdoors is where our country and the world are going to meet and have unity." -Earl B. Hunter, Jr. Black Folks Camp Too: https://www.blackfolkscamptoo.com/  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country. "To me, service is the things we do and hospitality is the way we make people feel as we do those things. I think it's a big mistake to believe that guest expectations have lowered and therefore we could lower our level of hospitality."  -Phil Bruno Treat Em' Right: https://treatemright.com/ Connect with Phil: https://www.linkedin.com/in/philbruno/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Candace Carr Strauss, CEO of the Big Sky Chamber of Commerce, joins this episode of the Destination Marketing Podcast to talk about how Big Sky, Montana has focused on growth over the past several years, as well as how she will be making a career shift in the next couple of months. Listen to hear some of her highlights of working in Big Sky, as well as what she's looking forward to in her new career path. "Don't shy away from planning; however, with that plan, don't be rigid. You have to be flexible and willing to listen because we don't operate in a vacuum. We're not a consumer product that's manufactured and sits on a shelf. Our destination and our communities are living and breathing entities and things change on a daily basis." -Candace Carr Strauss on the importance of flexibility in planning Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it's like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future. "We've got breweries, we've got wineries, we've got mountain biking trails, but so does everybody else. What they don't have, is the unique people and the unique stories that come with those people — why they're here, how they landed here, and what they think is special about the community. Those are things that you can't replicate at other destinations. Those are the kind of stories that we try to tell." -Thomas Salley Visit Wilkesboro: https://www.wilkesboronc.org/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has affected their business. Listen to learn about their Destination Experience Marketing platform and how to best utilize it in your destination. "Locals are your best ambassadors and they provide the best bang for your buck. If we can empower locals to experience the destination and to hook them up in different ways, who better to market your destination for you than the residents that live there." -Mo Parikh on the importance of including locals in your target market. Connect with Mo: https://www.linkedin.com/in/monirparikh/ Connect with Emilie: https://www.linkedin.com/in/emilie-harris/ Check out Bandwango: https://bandwango.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Adam reflects on some of the things that he's learned this year. Listen to learn some of his insights on how the industry has changed in 2020 and what destinations can do during 2021 to continue the recovery process.  "Are you just sitting on the destination that you have, or are you focusing on destination development to help your destination grow as time goes on and building for the future?" -Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Julie Ackerson, Relic's podcast producer. Listen to get a sneak peek of what it's like to work on the Destination Marketing Podcast, and hear some of her insights on both the audio industry, as well as the Destination Marketing industry. Connect with Julie: julie@relicagency.com https://www.linkedin.com/in/julieackerson/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

James Gibson, one of Relic's creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated campaigns that he's worked on, as well as strategies for helping destinations discover their brand identity. Listen to learn more about how you can apply these ideas to your own destination. "If your brand or destination is feeling like you're having a hard time standing out from the rest of the crowd, our mantra is to do what everyone else is not doing." -James Gibson Dinosaurland: The Origin of Adventure - https://www.youtube.com/watch?v=Ycx_IQ3fSqo The Madera County Welcoming Committee - https://www.yosemitethisyear.com/welcoming-committee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.