Destination Marketing Podcast

This week on the Destination Marketing Podcast, Adam chats with Guilherme (Gui) Cunha, Chief Administrator of the Office of Economic Development and Tourism for Seminole County, Florida. Listen to learn how he got into the tourism industry and how his role has changed in just the last few weeks. In the episode, Gui and Adam discuss the new NCAA interim name, image and likeness policy and how Seminole County has utilized it to create a unique college athlete influencer program. They also talk about how Seminole County's Instagram page, Do Orlando North, grew from 2,000 to 107,000 followers in less than a year. "We bought into the concept that content is king. Our entire basis for tourism is that you're not getting that manicured visitor's guide. We want there to be every type of content for the targeted audiences and for the services that we offer within our county." - Guilherme Cunha Learn more about Do Orlando North Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Adam chats with Allie Martin, president of Fame and Fortune Brand Management. Listen to learn some of Allie's PR secrets and how destinations can use them to increase their thought leadership to more easily access earned media. "You are helping journalists do their job more efficiently, more easily and you're getting them great results. If you  approach any of these tactics with the thought that I am helping them because I have great value, you are going to take the pressure off of yourself and that's going to come across so clearly." -Allie Martin Fame and Fortune Brand Management Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam takes the show on the road to the Texas Travel and Tourism College. Listen to his conversation with Jennifer Roush, Senior Director of Operations and Events at Texas Travel Alliance, and Erika Boyd, Interim President & CEO at Texas Travel Alliance. Topics include the importance of furthering education in the travel and tourism industry, as well as the history and purpose of the Texas Travel and Tourism College. "Most people in the industry are willing to help each other no matter what . . . because the rising tide lifts all boats. Travel and tourism have a lift across the economy and if we're helping each other in different communities, then we're all going to be stronger for it." -Erika Boyd Texas Travel Alliance Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to College Station Texas. He is joined by Kindra Fry, Senior Manager of Sports, Tourism & Events at Visit College Station. Listen to hear them talk about how her destination weathered the pandemic by focusing on personal growth, as well as how they dealt with the division of their CVB over the past year. "You have to look at how you are going to develop. Personal growth and professional growth with the individuals is so important to me and it's important to them too. I think that's the only way we get better as a team." -Kindra Fry Visit College Station Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam is joined by Josh Scheer and Sasha Jackson, the hosts of the Destination Marketing Podcast Network's newest show, Tourism Media Mayhem. Hear what they have to say about media buying in the tourism industry, and get a sneak peek of what you can find on their show. "It really needs to be full funnel. You're going to miss out on opportunities if you're not focused on the top, and you're going to miss out on opportunities if you're not focused on the bottom." -Josh Scheer on the importance of focusing on the entire marketing funnel Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Let's talk about strategy! In this episode of the Destination Marketing Podcast, we are joined by Chris Cavanaugh, President and Founder of Magellan Strategy Group. Listen to learn from his decades of experience in the industry and find out what you can do to increase the effectiveness of your destination's strategy. "Every strategy document needs to be a living and breathing exercise that is continually revisited. Strategy documents shouldn't be stone tablets. There should be opportunities for revisiting and refreshing the strategy every year." -Chris Cavanaugh on the importance of keeping your strategy fresh. Magellan Strategy Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are joined by Jake Steinman, founder and CEO of travelAbility. Listen to learn about his foundation and how your destination can take steps towards becoming more accessible to those with disabilities. "Our role is to help destinations prepare their industries for people with disabilities so that they will enjoy it more, and that they'll have accurate expectations of when they are there." -Jake Steinman Check out travelAbility: https://travelability.net/ Apply for an eTSY award: bit.ly/eTSYAwards2021 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam highlights some of the shows that can be found in the Destination Marketing Podcast Network. Listen to learn more about the network and preview samples from some of the most popular shows. Influencer Marketing for Destinations Tourism Media Mayhem The Hola Laredo Podcast The Inner Coastal Podcast Apply for an eTSY award: bit.ly/eTSYAwards2021 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Tracey Welsch, General Manager at Red Mountain Spa. Listen to learn how they are handling a shift in their target audience, and how something as simple as a cheeseburger has been an important element in the transformation of their brand.  "Remain true to your brand. Remain true to what you do the very best. As long as you have that nailed down, I think the transition of audience will follow easily." -Tracey Welsh Red Mountain Resort: https://www.redmountainresort.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Rilee Buttars, CEO & Co-Founder at Dónde, joins us to talk about how her company is changing the way that consumers save for travel. Listen to learn more about Dónde and why it is such a unique innovation in the industry. "We wanted accessibility and a broad range of options for any type of traveler. If you want to go to Disneyland, awesome. If you want to go visit your grandma for her 90th birthday, we're going to get you there." -Rilee Buttars Check out Dónde: https://www.godonde.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.