Destination Marketing Podcast

In this bonus episode of the Destination Marketing Podcast, Adam reviews some changes that have been happening in the industry and how it can affect those who are early in their destination marketing careers. Resources Mentioned: The Destination Marketing Podcast Network Destinations International CDME Destination on the Left DMOU with Bill Geist Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam finishes his trip to the Utah Tourism Conference. He is joined by Darren Dunn, president and CEO of Zartico, to talk about a new product feature that recently launched. Josh Scheer, digital marketing director at Relic, also joins this episode as a special guest host. He chats with Vicki Varela and Dave Williams from the Utah Office of Tourism about how the tourism industry has changed over the past 20 years and Dave’s recent induction into the Utah Tourism Hall of Fame. Zartico Utah Office of Tourism Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam continues his conversations with industry professionals at the Utah Tourism Conference. Listen to hear from Julie Terrill with Explore Logan, Kevin Lewis with Visit Greater Zion, and the team from Rootrez talk about what they've learned from the conference so far and what changes they have learned from their destination over the past year. Explore Logan Visit Greater Zion Rootrez The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Guests from Wander, Visit Ogden, and Ski Utah discuss innovative tourism technology, community spirit, and promoting skiing in Utah. They touch on the Wander app's evolution, urban revitalization in Ogden, and the ski industry's success amid challenges like the pandemic. Insights are shared on destination revitalization, local business roles, and strategies for digital tourism marketing.

In this episode of the Destination Marketing Podcast, Adam is joined by Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach. Having recently transitioned from the agency side to the destination side, listen to hear how Stuart is utilizing his unique background to improve the use of high-quality content within the destination. "Content is not just king, but it's everything. Everything you do is content in some form or fashion. Everyone is consuming content and if you're not publishing great content as things get more competitive, you're going to get lost in the shuffle. You have to create content that people choose to consume." -Stuart Butler Visit Myrtle Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Neha Shah, Director of the Pittsboro-Siler City Convention & Visitors Bureau. Listen to learn how Neha's one-person marketing team was able to not only boost stakeholder engagement in her destination but also educate stakeholders on the importance of social media and how to use it effectively. "Information is a CVB director's currency and it's critical for us to be able to reach the visitor." -Neha Shah Visit Pittsboro Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam finishes up his trip to the Destinations International Convention in Baltimore, Maryland. In this final segment, he is joined by Emily Gonzalez, Vice President of Marketing and Communications at Visit Mobile, and Jim Walter, Vice President / Director of Sales & Marketing at Cheyenne, Wyoming. Listen to them talk about how Mobile is preparing for a major shift in their destinations strategy, and how Cheyenne has seen a risk taken during the pandemic pay off."A real goal for us is creating events that are authentic to our core in Cheyenne, and that visitors and residents alike will enjoy." -Jim Walter“I would encourage anyone and everyone to leave every door open. If a door closes, stick your foot in the door. Keep it open.” -Emily GonzalezVisit Mobile Visit CheyenneFollow the Destination Marketing Podcast on social media:InstagramTwitterYouTubeTikTokIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 

This week, Adam continues his trip to Baltimore, Maryland at the Destinations International Annual Convention. He is joined by Christopher Keane from Visit Baltimore and Brian Bossuyt from Visit the Poconos to talk about what's been going on in their destinations over the past year and a half. Learn about how they have helped their destinations stand out from the crowd and how an anti-littering campaign was utilized in tourism marketing. "You need to go back and look at what you’ve done really well in the past and how that may differ from other destinations and focus on that.  If you can focus on what you do really well, and make sure you can differentiate that from other destinations, you’re going to be successful." -Christopher Keane "We are stewards of the destination. We have the resources and are the ones that are bringing the visitors, so we should be doing our part to make sure the destination is succeeding and the residents are succeeding as well." -Brian Bossuyt Visit Baltimore: https://baltimore.org/ Visit the Poconos: https://www.poconomountains.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Convention in Baltimore, Maryland. He is joined by Ted Sullivan, Chief Marketing Officer at Zartico, and Bree Nidds, Vice President of Sales at Discover Lehigh Valley. Listen to their discussion about the future of the tourism industry and the importance of collaboration and partnerships. “Be prepared to get out of your comfort zone and do something completely different. I learned a lot from the European DMO’s about how they relate to their resident first before the visitor. If you have happy residents, then they’re the biggest ambassador of that destination.” -Ted Sullivan “Partnership is going to be very important — partnership beyond our own destination. When we get that world heritage designation, we have to then partner outside with the other world heritage sites. That’s going to be critical for us.” - Bree Nidds Zartico: https://www.zartico.com/ Discover Lehigh Valley: https://www.discoverlehighvalley.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention in Baltimore, Maryland. He is joined by Amelia Ritter, Digital Marketing and Content Manager at Livingston County, as well as Ray Hoyt, President of Visit Tulsa. Listen to hear how Ray was able to pioneer a change in the Tulsa tourism sector and how Amelia was able to engage stakeholders during her destination's recent website overhaul. “Start with the stakeholder. Reach out and be transparent about what you’re doing and why you’re doing it. You’re not in it to make the CVB look better. You’re in it to make those stakeholders look better.” -Amelia Ritter “Start with your business community. Start with the big employers because they have a lot to say and they’ve already invested in the community. If you can help them change their perspective of the destination, they’re going to spend that money because it always costs more to replace somebody than to keep somebody.” - Ray Hoyt Visit Tulsa: https://visittulsa.com/ Visit Livingston County: https://visitlivingstoncounty.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.