Destination Marketing Podcast 153: The Wander App and Rebranding Your Destination
Sep 14, 2021
Guests from Wander, Visit Ogden, and Ski Utah discuss innovative tourism technology, community spirit, and promoting skiing in Utah. They touch on the Wander app's evolution, urban revitalization in Ogden, and the ski industry's success amid challenges like the pandemic. Insights are shared on destination revitalization, local business roles, and strategies for digital tourism marketing.
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Lake Powell App
- AJ Brau built a Lake Powell navigation app at age 12 after struggling with paper maps and GPS.
- The app combined both, becoming the first offline satellite GPS map app, and garnered 10,000 paid downloads.
WANDR Platform
- Destinations reached out to AJ Brau for similar apps, leading to the WANDR platform.
- WANDR enables destinations to create map guides and distribute them across platforms, offering a consistent visitor experience.
WANDR's Focus on Ownership
- WANDR prioritizes destination ownership of visitor connections and data.
- It aims to give destinations the tools they need to succeed by providing visitors with tailored experiences.