In this episode of The Destination Marketing Podcast, Adam chats with Allie Martin, president of Fame and Fortune Brand Management. Listen to learn some of Allie's PR secrets and how destinations can use them to increase their thought leadership to more easily access earned media.

"You are helping journalists do their job more efficiently, more easily and you're getting them great results. If you approach any of these tactics with the thought that I am helping them because I have great value, you are going to take the pressure off of yourself and that's going to come across so clearly." -Allie Martin

Fame and Fortune Brand Management

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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145: Leveraging Thought Leadership Into Earned Media with Allie Martin