
Destination Marketing Podcast
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Latest episodes

Oct 14, 2022 • 10min
219: Revolutionizing Destination Management with Darren Dunn
We're back with another Utah Tourism Conference mini-episode, this time with Darren Dunn, President and Co-Founder of Zartico. Him and Adam talk about obstacles Darren and his team faced when developing the world's first destination management platform and how they overcame them.
"Prior to starting this company, I had many a person in silicon valley tell me 'you will never be able to raise a dime on a company that's focused on the destination industry.' And I'm like, challenge accepted, let's go, giddy up."
- Darren Dunn
Zartico
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 11, 2022 • 10min
218: Being Creatively Consistent with Nathan Rafferty
Adam takes a trip to the Utah Tourism conference and speaks with Nathan Rafferty, CEO of Ski Utah, on today's mini-episode. Hear about projections for ski resort success this year and the value of consistent branding.
"For me, The Greatest Snow On Earth ™ is like Kleenex and facial tissue, you know? It's synonymous, and as long as I'm at Ski Utah, we will never move away from [this campaign]."
- Nathan Rafferty
Ski Utah
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Oct 4, 2022 • 36min
217: How Podcasting Adds Value to Your Destination with Tami Reist
President and CEO of Visit North Alabama, Tami Reist, makes an appearance on today's episode. Hear about how her destination's award-winning podcast has made all the difference in their PR efforts. You can find the Unexpected Adventures in North Alabama podcast anywhere you listen to podcasts, including Apple Podcasts and Spotify.
"It's not always about the money, it's about giving them the training they need. In a really nice hotel where the people that are staying with you are making six figures or more and they're making less than twenty dollars, they need to be able to take on a conversation and feel good about the situation. that's the whole reason behind this; I don't want people to sink, I want them to swim." - Tami Reist
Visit North Alabama
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sep 27, 2022 • 43min
216: Marketing Events in a Leisure Destination with Jaimie Hart
Adam talks with Jaimie Hart, senior marketing manager at Discover The Palm Beaches, about working remotely and traveling the world. Jaimie discusses arranging group events and marketing to companies and organizations at a destination where individual leisure is the norm. Later, she dives into the value of print advertising in a world of technology.
"We have to really listen and understand like — what are the questions that you are getting from your planners and your customers? What are they looking for and how is the industry changing? We can read studies and researches being done all day, but when we can really drill down and say this is what they need, those are insights that are invaluable to us as marketers." - Jaimie Hart
Discover The Palm Beaches
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sep 20, 2022 • 47min
215: Zartico 3.0 with Jay Kinghorn
In this week's episode of the Destination Marketing Podcast, Adam is joined by Jay Kinghorn, co-founder and chief innovation officer at Zartico. They discuss Zartico's upcoming launch and how its new features will benefit destinations as they make decisions about their marketing plan. Learn how this update can benefit you and listen to some of Jay's insight into the destination data industry.
"What we see is that those benchmarks and accountability has a lot of opportunity for the DMO to really show what they do more clearly and transparently articulate all of the great benefits that their hard work does in benefiting the community that they live in." - Jay Kinghorn
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sep 13, 2022 • 45min
214: Embracing Your Destination's History with Lee Sentell
Alabama Tourism Director Lee Sentell talks space camp and annual marketing campaigns in this episode of the Destination Marketing Podcast. Later, he dives into do-it-yourself tours and the importance of packaging tourist attractions for visitors.
"The key is to have multiple forms of content, and then the tour is allowed that. Not tour as in you can go out and buy a package, but that you can do your own — particularly around food."
- Lee Sentell
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sep 6, 2022 • 37min
213: An Immersive Agricultural Experience in Modesto, California with Todd Aaronson
This week on the Destination Marketing Podcast, Adam talks with Todd Aaronson, CEO at Visit Modesto. They discuss how agricultural tourism has been crucial in the rapid growth of Modesto as a destination, and how the annual Almond Blossom Cruise has brought in over 100,000 visitors in the off-season. They also talk about what Antonio Banderas and Catherine Zeta-Jones have to do with the area and how cannabis tourism has been a surprising addition to the destination experience.
"By creating experiences around what the natural environment provides, we have been able to drive incredible tourism into the region." -Todd Aaronson
Visit Modesto
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Aug 30, 2022 • 33min
212: The Importance of Resident Sentiment in Destination Marketing with Dave Parulo
This week on the Destination Marketing Podcast, Adam continues his trip to the Destinations International Annual Convention. In this episode, he talks with Dave Parulo, President and CEO of Visit Tualatin Valley. They discuss how Dave’s destination has utilized agriculture in their tourism marketing plan, and how tourism has been a workforce and economic development driver in their area.
"I think Covid taught us that we spend a lot of time talking about bringing visitors in and talking to them, but I think it drilled home to us, the destination management organization, that it's about the residents, resident sentiment and resident pride." -Dave Parulo
Visit Tualatin Valley
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Aug 23, 2022 • 40min
211: Crafting an Authentic Visitor Experience with Andi Jaspersen
This week on the Destination Marketing Podcast, Adam takes the show international to Toronto, Canada at the Destinations International Annual Convention. In this episode, he talks with Andi Jaspersen, experience and marketing manager at Visit Cheyenne and future PR director at Relic. They discuss her background and how living in Japan gave her a new appreciation for the hospitality industry and an understanding of the importance of the visitor experience in a destination. Learn how she is able to craft visitor experiences in her role and what advice she gives to others in the industry.
"I want to actively work with the partners in our community and make sure that they are finding ways to leverage themselves in an immersive and impactful way for the visitor." -Andi Jaspersen
Follow the Destination Marketing Podcast on social media:
Instagram
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YouTube
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Aug 16, 2022 • 44min
210: Solving for Yes in Bentonville, Arkansas with Kalene Griffith
Adam wraps up his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. He talks to Kalene Griffith, president, and CEO of Visit Bentonville, about what it’s like to be the hometown of Walmart. They also discuss how to get your community to buy into your destination organization, and why it’s important to say yes and make things happen for your stakeholders.
"We’re gonna say yes to what you need. There might be a 'yes, but' or a 'yes, and' or you may have to compromise a little bit on your vision because we can’t cater to everything. But in my view, whatever you come to us about, if we have the amenities and facilities, we’re gonna say yes to you. That is our goal." - Kalene Griffith
Visit Bentonville
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.