Destination Marketing Podcast 237: Choosing the Perfect Advertising Partner with Marilyn Ball
Jan 24, 2023
39:53
Host of iHeart Radio's Speaking of Travel Marilyn Ball talks about tourism marketing today. Once a marketing executive herself, Marilyn shares insights she's gained on the power of positioning and partnering with the perfect agency. Creativity is key, she says, and remembering what potential visitors are looking for is at the center of it all.
"I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answer those questions.'"
- Marilyn Ball on responding to a destination's RFP
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
"I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answer those questions.'"
- Marilyn Ball on responding to a destination's RFP
Follow the Destination Marketing Podcast on social media:
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.