Destination Marketing Podcast

In this week's episode of the Destination Marketing Podcast, we continue our owned media mini-series. Adam Stoker and Stuart Butler discuss the importance of understanding the entire travel journey and the challenges of implementing an owned media strategy. They emphasize the need to focus on the quality of audience experience and content, creating a community around owned media content and balancing entertainment and promotion in destination marketing. They also provide tips for measuring success for owned media and engaging with the audience. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Welcome to part 3 of the Destination Marketing Podcast mini-series, hosted by Adam Stoker and Stuart Butler. In this episode, the hosts dive deeper into the significance of owned media in destination marketing. They highlight the difference between an audience and a community and stress the importance of cultivating an engaged community to support destination marketing efforts. Drawing from examples of influencers and popular TV shows, the speakers illustrate the power of community building. They also emphasize the need to create captivating and entertaining content that resonates with the audience, rather than being overly promotional. Additionally, the speakers underscore the importance of DMOs collaborating with local businesses and stakeholders to establish a coalition of advocates to support destination marketing efforts. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! To learn more about Bandwango, please visit www.bandwango.com/dmp If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

This week on the Destination Marketing Podcast, we continue our owned media series with host Adam and special guest, Stuart Butler. In this episode, Adam and Stuart continue to discuss the importance of owned media and storytelling in the tourism industry. They discuss the four major types of media: paid, earned, shared and owned, and why a balanced approach is pivotal for success. They also touch on the challenges of managing and optimizing paid media, as well as the changing metrics of digital marketing. "The vast majority of my budget is still on paid media. It's the core of what we do. It's tried and tested and yields positive ROI. We're going to continue to do it, but we're going to continue to do it as a tactic as a part of a bigger strategy. It's a short-term tactic that serves a long-term strategy." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On today’s special episode of the Destination Marketing Podcast, join Adam and Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, as they take a deep dive into the world of owned media. In a new series inspired by their soon-to-be-published book, the duo explores the current marketing philosophy and why so many destinations aren't fully utilizing the power of owned media. The conversation explores the pressure to prioritize bottom-of-funnel conversions, the limitations of the last-click attribution model and the need to demonstrate immediate results. Stuart and Adam also delve into the importance of building trust and collaboration with stakeholders, as well as nurturing an engaged audience through owned media. By the end of this episode, you'll have a better understanding of how to harness the power of owned media and develop a marketing strategy that delivers tangible results. "We have to change. If we don't, that's not going to be good for us as DMOs if we're putting all of our eggs in the paid media basket. What we're doing, and what I encourage all DMOs to do, is to shift, gradually and responsibly over time, a portion of our dollars from paid media to owned media." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Join host Adam Stoker in this episode of the Destination Marketing Podcast as he talks with Jared Price (JP) from Relic about the impact of AI on destination marketing. JP's passion for AI is evident as they discuss the potential impact on humanity, and how Chat GPT, an AI language model, is being used in their agency. Discover the accuracy of Chat GPT responses, the need for specificity in prompts, and how refining queries can get to the heart of the matter. They also explore the potential impact of Chat GPT on the tourism industry and how destination marketers can use AI to their advantage by providing more concise descriptions of smaller destinations. Overall, this conversation highlights the valuable role that AI can play in destination marketing, but also stresses the importance of careful consideration and use. If you're interested in gaining insights on the future of AI in the industry, and how to enhance your destination marketing efforts with Chat GPT, then tune in to this must-listen episode. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Join Adam Stoker on the Destination Marketing Podcast for a unique and fascinating episode featuring ChatGPT, the state-of-the-art AI language model created by OpenAI. Through guest JP's voice, ChatGPT shares valuable insights on various topics related to the tourism industry, including unique destinations, challenges faced by the industry, and the importance of resilience and adaptability. From discussing outdated destination marketing tactics to upcoming trends that will affect travel and tourism, ChatGPT offers valuable insights for anyone in the destination marketing industry looking to stay ahead of the curve. As the conversation turns to the topic of AI, Adam and JP discuss the effective use of AI in the tourism industry and the importance of considering where the answers from AI language models are coming from. Sponsored by Bandwango, this episode is a must-listen for anyone looking to learn more about the state of the tourism industry and the strategies used to effectively promote tourism destinations. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today Adam Stoker sits down with Jason Linder, the CEO of Ripe, a company formerly known as RootRez. As a travel and technology company based in Salt Lake City, Utah, RootRez has been helping destination, event, and travel-related websites best connect travelers to lodging partners since 2015. Jason explains how their services can benefit DMOs and offers valuable insights into the importance of having a local focus in the travel industry. Jason shares his experience of rebranding RootRez to Ripe with Relic Agency, discussing the challenges and benefits of completely rebranding a company right down to the name, and when a company should consider doing so. For those who may be considering a rebranding process, Jason offers some practical suggestions on how to approach the process. Finally, the discussion turns to the future of the tourism industry, and Jason shares his thoughts on how artificial intelligence is shaping the industry. He highlights the importance of understanding AI and its potential impact on the travel industry, and how DMOs can stay ahead of the curve in this rapidly changing landscape. "With Ripe, we can help [DMOs] better serve those visitors at that opportune moment when they're ready to research and book and help [DMOs] realize the value of their effort that they bring in the lodging category." - Jason Linder Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

CEO Mo Parikh has pioneered a technology company that is revolutionizing the tourism industry — Bandwango. In this episode, Mo shares his insights on what Bandwango is and how it can help destinations drive visitation. Bandwango's unique technology is making waves by allowing communities to organize things to do into free and paid experiences that integrate directly into websites. This integration generates leads and drives revenue for organizations, while providing a seamless user experience for customers. But Mo and Adam discuss more than just what Bandwango is currently doing; later, they talk about the role that artificial intelligence will play in the future of the tourism industry. Mo discusses the potential for personalization when it comes to trip itineraries and the potential to create more dynamic pricing models, which will truly revolutionize the way people travel. Gain valuable insights into how Bandwango is transforming the tourism industry and how AI will play a significant role in shaping its future, as well. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Listen to an insightful conversation with two dynamic leaders in the tourism industry - Steve Arrison, CEO at Visit Hot Springs, and JR Shaw, Executive Director of Destination Rogers and Executive Vice President of the Rogers-Lowell Chamber. These guests share their expertise and insights on topics like collaborating with nearby destinations to drive visitation, emphasizing the importance of building partnerships and leveraging the strengths of your competitors to create a more robust tourism experience for visitors. The discussion also delves into Arkansas' unique way of funding their tourism organizations through lodging tax, and how this has enabled these destinations to invest in their tourism infrastructure and attract more visitors. Furthermore, the conversation takes a deep dive into a difficult employment situation that Steve Arrison faced in Visit Hot Springs, a destination with a low population and high visitation. Join Adam for an engaging and thought-provoking discussion that highlights the importance of collaboration, creativity, and innovation in the tourism industry. You can have those mechanisms as much as you want but unless there's a plan, unless there's solid marketing, unless there's a strategy, unless there are partners out there that can collaborate with the state . . . then everybody's going off in their own different directions and you don't get that unified voice that you need to have." - Steve Arrison Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Adam takes the podcast on the road once again at the Arkansas Tourism Conference, speaking with two esteemed guests: Travis Napper, the Director of Tourism at Arkansas Tourism, and Karen Trevino, the President & CEO at North Little Rock Convention & Visitors Bureau. Travis Napper focused on the importance of the Natural State brand in driving tourism to Arkansas, sharing his insights on how the state has successfully developed and marketed its unique identity to attract visitors from around the world. From its stunning natural beauty to its vibrant culture and rich history, Arkansas has a lot to offer, and Travis explained how his team is working hard to showcase these assets through innovative marketing strategies. Karen Trevino shared a new technology that involves using virtual reality to train employees in tourism and hospitality roles. Karen highlighted the importance of providing top-notch customer service in these industries, and how virtual reality can help employees develop the skills and confidence they need to deliver an exceptional experience for every guest. She shared some fascinating examples of how her team is using this cutting-edge technology to enhance training programs and improve overall performance. "The natural state brand fits to a T what we offer as a prime destination for outdoor enthusiasts. I think we offer something that people want — and that need — for their health, for their well being. It's gonna be good for the future of our humanity for people to get outside and experience that and we offer it in abundance at the highest level. We want to continue to double down on that." - Travis Napper Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.