Less Chatter, More Matter: The Communications Podcast

Mel Loy
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May 22, 2024 • 27min

#68 How to make the complex, simple (ft. Kate Norris)

Another week, another filled-with-free-insights podcast episode and another incredibly insightful guest! Welcome to our latest guest, Kate Norris, from Presentation Boss - a business dedicated to teaching data visualisation, interpretation and how to communicate your data and findings in a way that resonates with your audience.Why? Because one of the most common mistakes we see in communication is when people don't take the time to make complex ideas and data simple and easy for their audiences to understand. And when we don't do that, we miss the whole point of communication in the first place, which is getting our audience to understand and resonate with our message.Which is why we've spoken to the absolute expert on this topic: Kate Norris! So tune in to find out more.Links mentioned in this episode:Visit Kate's business hereVisit Kate's LinkedInSay hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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May 15, 2024 • 17min

#67 Inspire change with these key messaging tips

This week on the Less Chatter, More Matter podcast we've diving into change messaging and how you can make sure yours is effective, inspires action and resonates with your audience.Generally, we've seen a lot of change messaging filled with corporate language, jargon and a lot of inpersonal content. All of which doesn't inspire anyone to do anything, nor does it influence people to know, feel or do something that they have traditionally done a certain way for a long time.So, using experience, behavioural science and the magic of effective comms theory - we've boiled all of that down into five key tips on making sure your change messaging hits the right way, every time. Find out more in this week's episode!Links mentioned in this episode:Change communications bootcampWorkshops and trainingChange Isn't Hard! Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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May 8, 2024 • 23min

#66 5 secrets to persuading your audience

216 million is  the amount of emails that are sent, on average, every day. 15.5 hours is the accumulated time for an average office worker to simply manage these emails, and 40 is the amount of emails we actually send ourselves on the daily. With numbers like these, it's a wonder how we find the brain space or time to remember the important things that the comms we receive are actually telling us.Well, a lot of us actually don’t. Which is why our newest episode of the Less Chatter, More Matter podcast is here to talk about how, in this barrage of info-overload, we can find a way for our comms to cut through the noise and resonate with our audience.Tune in to find out our top five tips now!Links mentioned in this episode:Communications personality type quizChange communications bootcampWorkshops and trainingSay hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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May 1, 2024 • 14min

#65 What in the world is happening? How to communicate in a world of upheaval

How do you communicate about the tough topics?More importantly, in a world of upheaval and an ongoing barrage of information and news - how do you communicate about the important things in a meaningful way, with a positive outcome?In this week's episode of the Less Chatter, More Matter podcast, we dive head first into exactly this; how to navigate the complexities of a world in upheaval, and what you can do to communicate it in a way that is empathetic, and impactful, in all the right ways.Tune in to learn all about it.Links mentioned in this episode:Check out our website hereReach OutBeyond BlueHeadspace Mind.orgABC newsChange Isn't Hard! Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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Apr 25, 2024 • 25min

#64 The process behind creating and embedding an EVP

Welcome back to another episode of the Less Chatter, More Matter podcast. This week, we dive into part two of the EVP-explained series where we explain all things EVP, why it matters and how it matters to a comms pro.For this episode, we've uncovered the process behind creating your EVP, step by step, alongside how you can embed it. We then give you the nitty-gritty details behind how you can gain traction internally, build excitement around your EVP and also make sure that the EVP aligns with the culture of your business.So, why wait? Jump into this week's episode with us now!Links mentioned in this episode:Episode 63: What is an EVP and why is it important?Change Isn't Hard! Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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Apr 17, 2024 • 20min

#63 What is an EVP and why is it important?

On today's episode of the Less Chatter, More Matter podcast, we cross the bridge from comms land into HR land a little to unpack the infamous Employee Value Proposition, or EVP, as it's more commonly known. Why, you ask? Well, from an internal comms perspective, particularly, and even a recruitment comms perspective, we need to make sure that the business' EVP is woven into everything we do. More often than likely, your EVP will be run in tandem with HR and the Comms teams as both are just as important in communicating and aligning the strategy, vision and everything in between. In fact, you'll sometimes find that the internal comms folks end up being responsible for the development of the EVP, so it also pays to know what one is, what should be in it and what that means for our communication practices. Now, don't fret - this is a big topic, we know, so this will only be the first of two episodes. So this week we'll delve into the key elements of a great employee value proposition, and then next week we'll get into the process of actually developing your EVP, communicating it and embedding it. So make sure you tune in for part two. Otherwise, let's get amongst it!Links mentioned in this episode:Change Isn't Hard! Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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Apr 10, 2024 • 19min

#62 What is thought leadership and how do you use it?

On this week's episode of the Less Chatter, More Matter podcast, we're starting with a jargon-busting episode dedicated to detailing out exactly what the term "thought leadership" means.As a comms pro, you've likely heard the term "thought leadership" a million times and wondered to yourself: what does that even mean?Not to worry! This episode is here to detail all of the reasons why thought leadership is important, alongside what it is and how you can use it to elevate your brand, comms plans and your comms internally, and externally. We even give you some free templates to help you do it.So, why wait? Let's get into it!Links mentioned in this episode:Change Isn't Hard! Mel's bookFind some templates here.Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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Apr 3, 2024 • 20min

#61 Do the right thing: communications edition

Today we've covered a new topic that has been briefly touched on in previous episodes, but we are hyper-aware that if we called it exactly what it is... nobody would listen to it, because the topic is tiresome.However tiresome, it's still important - if not more important than a lot of others, and that is:  the legal and ethical parts that comms pros need to adhere to, or be aware of. Things like the key laws you need to abide by in the comms space, alongside ethical considerations you'll need to keep in mind when creating content, distributing comms and generally participating in the wide world of commsSo, this week's episode of the Less Chatter, More Matter podcast may cover some boring topics... but they're ones you need to know! So buckle up and let's get into it!Links mentioned in this episode:Episode 32: What is accessibility and why is it important? (ft. Kelly Thibodeau)Accessibility blogsAustralia's Spam ActAustralia's Privacy ActAustralia's Disability Discrimination ActSay hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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Mar 27, 2024 • 28min

#60 Showing up on social media (ft. Rachael Gough)

On this week's episode of the Less Chatter, More Matter podcast, we've dived into the fun topic of: social media.We interviewed Rachael Gough, a Brisbane-based, award-winning certified personal stylist, content creator, and mum of two who is committed to showing women of all shapes and sizes, how to embrace their now and find their love for fashion, beauty, and life at all its wonderful stages. Now you might be wondering: why a stylist as a guest to a communications show? Well, when it comes to showing up on social media and generating business. Rachael knows how it's done. She has 64,000 followers on Instagram. Having started creating content in 2016. And it's her consistent presence on social media channels that has helped her reframe and shape her business over the years.  So in today's episode, Rachael gives us a peek behind the curtain as a content creator, sharing her top tips on how to create content that cuts through the noise. Including getting clear on your audience and showing up for your community ... so, why wait? Let's dive in!Links mentioned in this episode:Change Isn't Hard! Mel's bookSign up to the HMC newsletter for fortnightly nuggets of comms gold!Get in touch with Rachael:InstagramTikTokWebsiteSay hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
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Mar 20, 2024 • 17min

#59 The role of leaders in communicating change

Communication is important in a change, but comms itself does not make change happen. Leadership is how a change gets across the line effectively and successfully across a business, and when you combine the two - you get ownership and accountability driving your change ahead.So, in this week's episode, we've dived into the role of leaders during a change aside from role modelling behaviours, helping to remove roadblocks, gathering feedback, and working with the change team - which is communication with their team.Join us on this week's episode of Less Chatter, More Matter to find out more.Links mentioned in this episode:Change Isn't Hard! Mel's bookSign up to the HMC newsletter for fortnightly nuggets of comms gold!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

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