Less Chatter, More Matter: The Communications Podcast #82 Kick-start your change comms plan with these four steps
Aug 28, 2024
Dive into essential strategies for crafting a change communications plan. Discover the importance of mapping out who is affected and why it matters. Learn how to engage with project sponsors to capture their vision effectively. Find out how to create a reverse brief for alignment and avoid future revisions. Uncover the value of drafting FAQs early, revealing gaps, and shaping your messaging. These actionable tips will empower communication professionals to navigate change with confidence!
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Change Comms Require Deep Change Understanding
- Change comms depend on deep knowledge of the change, not on improvisation.
- Granular audience-level detail makes change comms fundamentally different from other comms.
Map Audiences By Impact And Control
- Map audiences by impact (low–high) and control (low–high) to prioritise comms.
- Use the four quadrants to identify sponsors, leaders, end users, and observers and tailor messages accordingly.
Control Predicts Resistance And Knowledge
- People resist change they didn't initiate and accept change they help shape.
- Control and involvement predict resistance and knowledge depth across audiences.
