Welcome back to another episode of the Less Chatter, More Matter podcast and this week, we have a big treat for you! The incredible Cassandra Thurston, Global Communications Manager at Flight Centre Travel Group, has joined us to shed light on all things internal comms and a global workforce.

She shares her expertise on managing internal communications for a global workforce alongside over two decades of experience in PR and employee communications. Cass discusses the challenges of reaching a geographically dispersed and diverse employee base while highlighting the strategies her teams have taken to unify their communications platforms, leverage data and AI tools, and create concise and targeted messaging.

Cass also talks about her journey into internal comms, the impact of COVID-19 on Flight Centre, and the innovative programs that helped the company navigate the crisis.

So... tune in for practical tips and insights on effective internal communication practices and get into it!

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#81 A case study on how to communicate globally (ft. Cassandra Thurston)