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Modern Prospecting

Heartcast Media
Andre Yee, founder and CEO of Tiga AI, delves into revolutionizing the age-old practice of prospecting. In our debut episode, Andre shares his insights into the broken nature of the old prospecting playbook and the growing need for a fresh, modern approach. With over a decade of conversations with sales and marketing leaders under his belt, Andre highlights how traditional methods, like the "spray and pray," no longer suffice in today's dynamic sales environment. Tune in as we invite seasoned sales leaders and expert practitioners to uncover what truly works in modern prospecting, discussing everything from SDR roles to the intelligent use of AI, with a promise of practical tips and engaging discussions.

Top mentioned books

Here are the most frequently recommended books on the Modern Prospecting podcast:
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#1 Mentioned in 1 episodes

Predictable Revenue

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Auteur inconnu
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#2 Mentioned in 1 episodes

Smart calling

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Art Sobczak
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#3 Mentioned in 1 episodes

Selling to big companies

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Jill Konrath
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#4 Mentioned in 1 episodes

Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
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Jeb Blount Jr.
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