Hunters and Unicorns

The Hunters and Unicorns session with Anant Bhardwaj, Founder and CEO of Instabase unveiled an extraordinary journey, starting from humble beginnings to becoming the visionary founder of a groundbreaking AI company, Instabase. The emphasis on developing applications around real-world use cases struck a chord, highlighting the need to identify broader relevance beyond a specific scenario for achieving impactful market fit. Key Takeaways; 1. Early Life and Education: Grew up in a rural part of India called Nalanda, Bihar, without modern amenities. Initially struggled adjusting to a city environment due to a shift in language and educational medium to English. 2. Career Aspirations: Initially wanted to join the Army like family members but was rejected due to colour blindness. Had an interest in literature, poetry, and writing but was discouraged from pursuing it as a career. 3. Academic Journey: Accidentally got into computer science during college in India and discovered a passion for programming. Moved to the US for a master's at Stanford but felt pressure to start a company during this time. Pursued research projects at MIT, one of which was Data Hub, exploring abstracting complex data for diverse applications. Faced challenges with visa status and legal issues but was supported by MIT during this period. 4. Formation of Databricks: Founded Databricks without a clear commercial application but had an academic focus initially. Initially targeted academia, providing free products to professors and students at various universities. 5. Discovery of Commercial Use: Identified a commercial use case with companies like Zenefits and Lending Club needing data extraction from diverse sources like PDFs and images. 6. Product Development and Market Fit: Iterated the product based on market needs and feedback, eventually finding a product-market fit in data extraction and analysis for various industries. Emphasized a fearless and experimental approach to adapt to new opportunities and discover viable product uses. 7. Key Advice from Martin Casado: "Use cases precede the product; product precedes the platform; platform precedes the ecosystem." Don't build a product without understanding the use case it solves. Don't build a platform without a real product. A platform allows value creation by someone other than the creator. 8. Discovery of Product-Market Fit: Understand the key drivers and drags for customers; drivers are critical to why they buy. Find the one or two core drivers that make customers want to buy your product. Prioritize features that cater to these key drivers and address critical pain points. 9. Approach to Product Development: Engage in parallel experimentation to find both the use cases and the right product. Engage early customers to help validate and define the product, ensuring it addresses their needs. Focus on problems applicable across a wide range of industries to have a broad market impact. 10. Building a Platform: Allow customers to create value by building their own apps on your platform. Separate the product from custom services and prioritize building a scalable product. Be open to iterating and adjusting the product based on customer feedback and use cases. 11. Ecosystem Building: Move towards creating an ecosystem by enabling third-party developers to build on the platform. Aim for apps built by one entity to be usable and valuable for another, promoting a broader ecosystem. 12. Early Growth and Funding: Achieved significant growth from $250k to $5 million in a year, gaining investor interest. Raised funding at a $1 billion valuation in 2019 due to perceived strong product-market fit. 13. Challenges in Scaling Sales: Initially, sales were handled by the founder, but transitioning to a sales team required careful planning. Incorrect hiring and lack of understanding of sales dynamics led to a wasted year in scaling sales. 14. Building an Effective Sales Team: Hiring salespeople requires careful consideration of ramp-up times, quotas, and net new revenue targets. Defined sales process stages: first meeting, technical deep dive, proof of value, success criteria, business value, commercial and pricing, legal. 15. Sales Process and Experimentation: Focused on identifying and repeating successful use cases to drive sales effectively. Employed a small growth team for experimentation and exploration of new use cases and verticals. Launched a self-serve product (iHub) to understand the market, not focusing on specific deal sizes initially. 16. Sales Velocity and Incentives: Emphasized velocity of feedback and signal collection over deal size to learn from a larger customer base. Experimenting with sales team incentives to encourage high-velocity growth and learning from a diverse customer set. Episode 3 of 'The Founders Edition' is not to be missed!

Jeremy Burton, dynamic CEO of Observe Inc., reshaping the Observability landscape, discusses strategies for disrupting established markets, prioritizing product development for mass appeal, winning customers before the product is fully cooked, the interplay between sales and marketing, and making the first marketing hire. Get ready to unravel the technology-value conundrum and discover how a seasoned campaigner successfully transitions to embrace the founder's grind.

The podcast explores the success of AppDynamics in sales execution, the importance of advisors for scalability, and the evolution of sales process. Jyoti Bansal shares his journey as a multi-unicorn founder, emphasizing the value of sales parity with product strength and the significance of forecasting for success.

Dan Miller, GTM Advisor at Loft Lab and Observable, discusses his career-defining moments at prestigious companies such as Splunk, Nimble Storage, Sumo Logic, and SignalFX. He shares insights on closing a deal worth just short of $100m, the importance of allies and mentors in the GTM community, identifying early-stage companies, impactful sales metrics, and sales as a science. Dan also shares the inspirational story of Mark Cranney and his journey in driving a $1.6 billion sale to HP. Don't miss this episode!

Welcome to Hunters and Unicorns: The Playbook Universe.    We’re here to showcase leaders within the Playbook Community and explore their formulas for success.   We aim to uncover:   Why the ICE formula is imperative.  The criticality of the Economic Buyer.  How to elevate your Execution whether that be selling consumer side or enterprise software.     Today we are joined by Chris Mahoney, SVP for the Worldwide Sales Team at LaunchDarkly.   In this Hunters and Unicorns podcast, Chris shares his professional journey with us including examples of his application of the Playbook.  He also discusses how he’s building the global sales team at LaunchDarkly with rapid scale. You don’t want to miss this exciting episode with one the industry’s titans!  Chris has consistently operated within the elite playbook space, with experiences at prestigious companies including ServiceNow, BMC Software and Phase 1.   Amongst his plethora of achievements, he was the most successful Solution Sales leader at ServiceNow, he lead the first product line from under $50M to more than $1B, scaled teams from less than 10 to over 650 and helped grow the market capital from £12B to a  staggering $125B.   Whilst at BMC, Chris built the number one performing sales team globally and at Phase 1, he went through 27 mergers and acquisitions in consumer software.   Prior to enterprise software, Chris spent 10 years in consumer software working in operations and sales.   Under strong leadership and immersing himself in absorbing as much knowledge as possible, Chris navigated the enterprise software space with cadence and agility.   He thrived in learning not just the solutions but also the processes. Chris discusses with us the role of the Beginner’s Mindset and how maintaining a strong degree of curiosity throughout your career will directly contribute to success.   Chris also discusses times in his career where the focus was not on performance and numbers, but in fact on character and drive.   Hunters and Unicorns loved hearing about Chris’ formidable career, accented with pivotal conversations with the likes of A-players such as Tom Schmidt, John Donahoe, Frank Slootman, Andy Byron, Keith Butler and Bill McDermott.  Make sure you tune in! 

Welcome to Hunters and Unicorns: The Playbook Universe. We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover: • Strategic Pipeline Principles • Lessons derived from the Customer Engagement Model • The role of Culture. How does an environment which nurtures learning directly facilitate tangible success? Today we are joined by Seth Olsen, Country Manager for the Northern European region for MicroStrategy. His role includes leading GTM teams for six countries with focussed disciplines including sales, marketing, partner and business development. Seth champions the MEDDPICC playbook and also focuses on PG and net-new focus. In this Hunters and Unicorns podcast, Seth reflects on his pinnacle moments at high calibre playbook-centric companies such as MicroStrategy, Snowflake and Birst. Don’t miss it! Seth is a renowned and proven leader, with successes as both an individual contributor and as a senior leader. When discussing his journey as an Account Executive, Seth shares with us his average attainment of over 200%, including his best year which saw him achieve over 470% of his target. Seth also touches upon closing large seven-figure deals - The largest in excess of $4M! As a Senior Leader, Seth discusses how he rebuilt an underperforming region - over just three quarters, he transformed the results from 30% of the quarterly achievement to 210%. The period of transition between being a SDR for EMEA to being a Leader for the EMEA and APAC regions was a space for exponential learning and growth for Seth. He shares his lessons regarding people strategy, business tactics, quotas and targets whilst also making an impact on peoples’ careers. Seth also discusses his quest for operating in an environment where he can continuously learn more. Amidst numerous seven-figure deals, it was his thirst for knowledge that kept propelling forward his phenomenal career. In this insightful episode, Seth discusses what the future looks like for him at MicroStrategy. From a product perspective, with new products released moments ago to more coming out imminently, to their evolved GTM global strategy, Seth discusses the sophisticated style MicroStrategy will continue to add huge value to their clients moving forward.

Join Jason Eubanks, CRO of Harness, as he shares his rapid rise in sales leadership within the Playbook Community. Explore his journey from BMC to Meraki and the invaluable lessons learned along the way. Discover the art of aligning sales leadership with business executives, the importance of feedback iteration, and the key to harmonious growth and success in the industry.

Welcome to Hunters and Unicorns: The Playbook Universe. We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover: · The Importance of value selling within the sales motion · How to focus more on real growth · The skills required to excel in the sales space Today we are joined by Pete Agresta, CRO at Nasuni. Pete is responsible for growing and scaling the revenue-generating organization for Nasuni including worldwide Sales and Solution Engineering, Channel Sales and Strategic Business Development. His notable achievements include being Vice President of Enterprise Sales, Americas for Pure Storage. Whilst there, Pete led a team that more than doubled the business to over $1B during his 4-year tenure. Prior to that, he was CRO for LookingGlass Cyber, where he helped recapitalize the company, acquired and commercialized a threat intel platform, and grew the business over 50%. In this Hunters and Unicorns episode, Pete shares with us his journey including the earlier stages where he spent a decade with Cisco Systems, which was pivotal in his career. He recalls fondly working closely with John Chambers and on some of the largest deals within the space at the time. As CEO of the company at the time, John’s influence on Pete was hugely significant. Stemming from his inherent curiosity, Pete also shared his chapter whereby he embarked on a career in Wall Street and how he transferred his sales skills into this different domain. Upon his return to the GTM space, Pete thrived at LookingGlass and then transitioned to Pure Storage. Pete shares with us the enterprise and business solutions lessons learned along the way. In this exciting episode, Pete also discusses the fantastic opportunity which presented itself with Nasuni and how his role contributes to the company innovating and disrupting the market.

Welcome to Hunters and Unicorns: The Playbook Universe. We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover: · The Evolution of the Playbook · Leading indicators that are proven in SaaS to create sustained success · The changing landscape of sales cycles Today we are joined by Chris Singletary, RVP-East at Coralogix. In this episode, we dive into Chris’ impressive sales career which began after his time with the US military – an experience which has shaped him profoundly. Chris has worked at many industry powerhouses including; Oracle, Opsware, BMC, Cisco, AppDynamics, Lacework and Coralogix. His career trajectory has always been aligned to the Playbook community – join us in listening to his experience and lessons learned! Chris shares with us his perspective on the Playbook Mindset and MEDDIC principles – at a time where buyers and sellers’ needs may have changed, the principles of the Playbook Mindset still ring true today. On the theme of today’s changing landscape, Chris also shares the challenges involved with remote working, the ever-evolving length of sales cycles and how to curate successful sales executions in today’s market for the individual, team and organisation. Chris places huge importance on empathy and making genuine connections within the sales space. He also shares the characteristics of strong leaders. At what point does support and guidance become rigid oversight? How does accountability feed directly into account progression? Chris also discusses the importance of leaders spending time with their reps to nurture progression not revenue. Chris distils the core principles of identifying pain and hunting for champions. As a keen advocate of following the playbook fundamentals, Chris also shares why research is a critical pillar in the sales process. He shares his insight in how to launch a great sales campaign. Understanding what’s changed in this software sales space, as well as what still stands strong, Chris offers views and phenomenal insight into the Playbook universe.

Welcome to Dear Future CRO, bought to you by GrowthQ and Culture Crunch. We’re here to showcase leaders within the tech space and explore their guiding principles for future leaders. Today we are joined by Kelly O. Kay, Co-founder of the Sales Officer practice at Heidrick & Struggles, specialising in sales leadership roles within the tech space. As a thought leader featured in numerous prestigious publications such as Forbes and The Wall Street Journal, we’re thrilled to understand Kelly’s insight on the ever-evolving role of the CRO. He shares how the current economic climate has impacted demand for the CRO as well as which relationships are critical for the successful CRO. Kelly also shares tangible tips for progressing your career – from interview tips, best practice and lessons learned. His insight truly transcends all industry parameters and will help our viewers whether or not they’re on the CRO path.