
Hunters and Unicorns
Introducing ’Hunters and Unicorns’ – the podcast that shows you what it takes to be #1 in software sales.
Are you hungry for the inside scoop on what it takes to lead in the dynamic world of software sales?
Join us each week as we dive deep into the journeys of the trailblazers shaping the tech landscape’s future.
🔍 Dive into pivotal past experiences.
🎙️ Unveil the Playbooks of Tech Titans!
🚀 Revealing strategies of tech leaders driving growth.
🎯 Insights from thought leaders, entrepreneurs, execs.
🔥 Ignite innovation, leadership, extraordinary achievements.
🌐 1M+ global downloads – a community of tech enthusiasts.
🦄🎉 Subscribe and discover what it takes to be #1 in software sales!
👋 We are your hosts, Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, a tech recruitment agency in the UK.
Visit our website to find out more:
https://huntersandunicorns.com
Latest episodes

May 29, 2024 • 50min
The Playbook Universe Episode 18 | Mike Earnest - Building Power Teams
Mike Earnest, VP of Worldwide Sales at Wiz, shares insights on leadership, sales, and management. He emphasizes understanding customer pain points, building high-performing sales teams, and coaching conversations. His journey from sales rep to leader in 4-5 years showcases the power of hard work and dedication.

May 14, 2024 • 51min
Carlos Delatorre - Get to Elite!
Carlos Delatorre, a successful serial entrepreneur, discusses his talent development philosophy, evaluating growth opportunities, prioritizing inclusive cultures, and insights on scaling to $1B revenue. He highlights nurturing grit, commitment, learning from failures, and optimizing processes through data-driven priorities.

Apr 25, 2024 • 51min
The Playbook Universe Episode 17 | Josh Reiner - The United state of Europe
In this conversation, Josh Reiner, VP of EMEA at Wiz, shares his journey from BMC to leading teams in the SaaS space. He emphasizes the significance of clear goals and open communication to unify remote teams, especially during market transitions. Josh reveals how coaching and accountability can drive performance and highlights the value of diversity in fostering innovative ideas. He also discusses navigating cross-cultural leadership challenges, stressing the importance of adaptability and understanding local nuances for success.

Mar 22, 2024 • 51min
The Playbook Universe Episode 16 | Sam Costello - The North Star is the Customer
Sales and leadership expert Sam Costello shares his journey from landscaping to tech sales, emphasizing customer-first mindset. He discusses success at Oracle, pivot to startups, and MEDDIC sales approach. Mentoring from sales gurus shaped his perspective on customer success. Seeking feedback and remaining coachable are key for continual growth. Joining Harness reflects his dedication to making an impact. Building a foundation for philanthropy motivates his broader purpose.

Mar 8, 2024 • 1h 15min
Special Edition | Rick Kickert - Enablement Formula For Success
The conversation between Ollie, Simon, and Rick covers the evolving landscape of sales enablement and its crucial role in driving revenue growth. Rick emphasizes the need for sales teams to adapt to changes in technology and buyer behaviour, leveraging data and insights effectively to succeed in a competitive market. He discusses the productive capacity model, highlighting key components such as hiring, onboarding, pipeline generation, conversion, and customer expansion. Rick also shares insights into Rev-Logic's approach to providing revenue enablement as a service, leveraging technology and industry expertise to drive sales effectiveness. Throughout the conversation, there's an emphasis on the importance of continuous learning and collaboration within the sales community to stay ahead in a rapidly changing environment. The discussion concludes with reflections on the impact of enablement in driving predictable and repeatable success in sales and the value of learning from industry experts and peers through platforms like podcasts. Overall, the conversation provides valuable insights into the critical role of enablement in driving sales success and supporting continuous learning and adaptation within sales organizations.
Key Takeaways from the Entire Podcast:
1. **Introduction and Background**: Rick Kickert, co-founder of Rev-Logic, brings extensive experience in revenue enablement, having worked with influential leaders such as Dali Rajic. Simon and Ollie, introduce Rick, highlighting his energy and promise for an insightful discussion.
2. **Enablement Dynamics**: Enablement is defined as aligning with business goals and integrating them into the company's DNA. Rick's journey from a buyer to an enablement expert was driven by the opportunity to expand his skill set and professional network.
3. **Sales Evolution**: The focus should shift towards buyer enablement, adapting to changing buying behaviors, leveraging technology, and emphasizing product-led growth to provide unique and context-rich communication.
4. **Enablement's Role**: Establishing robust enablement programs, even in early-stage organizations, is crucial for scalability and long-term success. Continuous evaluation and adaptation are necessary to maintain productivity and reduce attrition.
5. **The Formula for Success**: Rick emphasizes making the go-to-market team as productive as possible to achieve revenue goals. The productive capacity model includes hiring, onboarding, pipeline generation, conversion, and customer expansion or consumption.
6. **Rev-Logic's Approach**: Rev-Logic aims to provide revenue enablement as a service, leveraging experienced operators in the field to help companies achieve their revenue goals. Continuous learning and collaboration within the sales community are emphasized for shared knowledge and insights.
Overall, the podcast provides valuable insights into the critical role of enablement in driving predictable and repeatable success in sales, emphasizing the importance of continuous learning and collaboration within the sales community.

Feb 19, 2024 • 1h 10min
The Playbook Universe | Alex Varel - Purpose Driven Leadership
Alex Varel shares insights on purpose-driven leadership, remote work challenges, and the evolution of leadership playbook. From traditional to modern leadership, balancing hard work with purpose-driven strategies is key. Discussion on recruiting strategies, navigating personal/professional challenges, and nurturing talent for leadership success.

Jan 31, 2024 • 1h 2min
SPECIAL EDITION - Spencer Tuttle - Sales Rep to CRO in 8 years!
Join Spencer Tuttle, the Chief Revenue Officer (CRO) of Redis, as he shares insights on building and scaling organizations. Discover the evolution of the sales playbook in subscription software, the importance of embracing pressure for personal growth, and the criticality of transparency and team-building as a first-line leader. Explore Spencer's experiences in expanding into international markets, transitioning from being a sales rep to a CRO, and the art of developing personality and artistry while embracing data in the role of a CRO.

Jan 12, 2024 • 1h 2min
Hunters + Unicorns Special Edition | Casey Ellis and Dave Gerry - Founder vs CEO, is 2 a crowd?
In this Special Edition episode from Hunters and Unicorns, we're treated to an engaging chat with Casey Ellis (Founder) and Dave Gerry (CEO) from the innovative cybersecurity company Bugcrowd. Casey, the pioneering brain behind Bugcrowd, takes us from his days of cracking codes to building a platform that empowers the good-guy hackers. Dave brings his rich tapestry of cybersecurity experiences to the table, painting a picture of how his past roles carved the path to his CEO position.
The duo dive into the story of how Bugcrowd transitioned from its founder-focused roots to a broader leadership horizon, unpacking the wins and hurdles of growing a company. Their camaraderie is a testament to how trust, respect, and diverse strengths can forge a strong leadership bond.
They also peel back the curtain on the art of cybersecurity sales, shedding light on the intricate dance of pitching to top security chiefs and the journey from the sales floor to the corner office. Both Casey and Dave are champions for cultivating a team spirit and a culture where everyone pulls together.
Looking ahead, Bugcrowd's blueprint is all about upscaling the business, pushing the growth pedal to the metal, and branching out into untapped territories—all while honing their message to showcase their full suite of cyber-defenses beyond just bug bounties. It's clear that for Bugcrowd, the future's not just bright; it's groundbreaking.

Oct 16, 2023 • 1h 14min
Hunters + Unicorns | The Founders Edition - Pavel Dolezal #004
Welcome to Hunters and Unicorns; The Founders Edition. Today we welcome Pavel Dolezal, CEO and co-founder of Keboola. Our anticipation is high to learn more about the remarkable initiatives they are pursuing. Pavel's story is quite unique; although many companies typically originate from the West Coast or places like Tel Aviv, Kaboola's roots trace back to Eastern Europe. Join us as we delve into the beginnings and shed light on the evolving market dynamics, highlighting the emergence of companies like Keboola from that particular region.
Key Takeaways:
1. Pavel recounts his entrepreneurial journey, highlighting three ventures, including internet portals in the late nineties. He emphasizes the need for venturing beyond local borders and seeking co-founders with aligned moral and ethical values for a long-term commitment, emphasizing the importance of building a client-focused company.
2. The co-founder selection process involved identifying co-founders with a shared vision and technical capabilities. The motivation for founding Keboola stemmed from a desire to simplify data usage for businesses by integrating and orchestrating tools in a modern data stack.
3. Pavel emphasizes the need for hands-on understanding through customer interactions and initial implementations, debunking the idea of a sophisticated framework for startups. The two approaches to startup initiation are outlined, either addressing a specific problem within a familiar vertical or identifying a broader market need.
4. Initial efforts focused on reaching out, organizing events, and engaging with potential customers. Key customer, Tomas Chopra, provided crucial insights and challenged them to simplify complex processes for end-users.
5. They recognized a niche in retail, combining physical and virtual elements, and further explored industries like fast-food operations and banking. The validation process involved focusing on customers with large CRM and logistics systems.
6. They tested and refined their hypotheses, targeting different market segments and industries to understand market positioning. Bootstrapping helped in building a strong culture and a committed team, allowing them to adapt and scale when the time was right.
7. The COVID-19 pandemic accelerated the digital transformation, aligning with their market positioning. They emphasized the importance of understanding when to sell a finished product versus involving customers in the product development journey.
8. Hands-on involvement from the leadership is seen as crucial for rapid adaptation in a rapidly changing environment.
9. Different methodologies like Agile, Six Sigma, and Lean are selectively applied based on the development stage and requirements.
10. Olli Krebs, Keboola’s advisor, helped them refine their deal lifecycle and introduced a structured approach to evaluating deals, improving efficiency. They realized the importance of understanding who excels in what aspect and how to effectively utilize individual strengths within the team.

Oct 3, 2023 • 55min
Hunters + Unicorns | The Playbook Universe - Olli Krebs #0013
🎙️ Insights from Olli Krebs: Navigating 30 Years in Sales 🌟
In our latest Playbook Universe episode, we had the privilege of speaking with Olli Krebs, a sales veteran with three decades of experience. During this time, he achieved notable milestones including 15 President's Club recognitions, involvement in five acquisitions, participation in one IPO, and membership in two Chairman's Strategic Advisory Council (SAC) circles. Notably, Olli was an integral part of the initial Blade Logic crew and was among the earliest hires in the European market.
Here are some key takeaways from this enlightening conversation:
1️. European Expansion: European software and SaaS companies are making waves in the US market, challenging Silicon Valley's dominance. Innovation hubs are emerging across Europe, fostering tech growth.
2. Value of European Investors: European investors offer guidance and experience, beyond capital, to startups.
3. Cultural Adaptability: Sales strategies vary due to cultural differences, emphasizing adaptability and understanding local markets.
4. Sales Training: Sales training should emphasize mastering the craft and understanding the company's ethos.
5. Managerial Transition: Transitioning from an individual contributor to a manager requires a delicate balance of relationships and authority. It's complex, requiring guidance and coaching to lead effectively.
6. Understanding 'Why': Emphasize understanding the 'why' behind methodologies, focusing on collaboration and individuality.
7. Sales Fundamentals: People buy from people; honesty and integrity are paramount in sales. Align with customer needs, provide solutions, and build strong relationships.
8. Key Traits: Confidence and adaptability are vital for sales professionals, especially in dynamic markets like cryptocurrency.
Olli's wisdom underscores, that sales, at its core, is about understanding customer needs, offering solutions, and building lasting connections. It's a journey of evolution, from traditional relationship-focused sales to a consultative approach, especially for enterprise solutions. Success lies in embracing change, upholding ethics, and embodying confidence. Thank you, Olli, for these invaluable insights! 🚀 #SalesLeadership #BusinessInsights #HuntersAndUnicorns
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