

100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
Ruby Cherie | Evidence based transformation coach + nutrition expert
no BS nutrition, metabolism, fat loss, muscle + mindset for women who train hard but still feel stuck
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
or ready to take things to the next level
you’ve done the diets + macros, but your body doesn’t match the effort
i’m ruby cherie (@transformxruby), helping you build muscle, eat carbs without fear + train with intent so you stop second-guessing and finally feel strong, confident, in control (for good)
whether you’re 30, 40 or beyond—here you'll learn, unlearn and get results that actually last
no fluff. no fads. just real talk that gets real results
xo. your new podcast bestie
Episodes
Mentioned books

Apr 12, 2024 • 38min
#320; are you making these training mistakes? HOW TO TRAIN FOR THE BODY YOU WANT; anti wellness wank3ry with Tom Bainbridge
are you falling for any of these training myths?
any questions or topics you want us to cover in teh podcast? just inbox me at @transformxruby
or send an email to rubystudiesthings@gmail.com

Apr 5, 2024 • 58min
#319: mike doehla- a nutrition strategy for fat loss & living lean, healthy and strong that just makes sense
Nutrition can be so simple
Calorie deficit
Do these things
But like you said strategist
In a world where we went from bro chicken broccoli stick tracking
To then intuitive, positivity, HAES and the total other side with you don't need to obsess over xyz to even sometimes calling tracing disordered. What do you have to say about that
Because my opinion is there is nothing more consuming and obsessive than hating where you are so much feeling so restricted byet not seeing results or cutting out certain foods etcetc thinking thats the thing kjeeping you “”” fat”””
------> what do you notice when you are being a detective when people say their metabolism is slow and deficit doesnt work
Or theyve been trying to lose weight for years
How do you approach that
----
Unsustainable
Living diet hell
People are willing to yoyo for 50 years of their life… but cant give patience for a couple of years moving in the right direction
Many women can diet on alot more calories than they think…
And maintain on even more
But the issue is most people are eating way more than they think or say or “”” track”””
Weekends
Bottle necks
Why planning is important vs winging it
Anticipate things
The level of tradeoffs we also need to balance
Which i would say as a parent, if there is alot more value in family, then its even more important you nail the details of fatloss phases and do it accurately so you can get out of the phase asap and start living at maintenance
As we get older… after kids… we tend to find our “metabolism slows” and things don't “work the same”
But is that REALLLY the case… maybe you can nix that myth and explain the real truth to this, especially as a parent yourself now
The biggest struggles people come up against with nutrition
Buffet effect
80/20
i also like thinking of it like training
Aiming for 80 20 is why many struggle... its a TARGET vs a byproduct of life coming up etc
It's aiming to be as 'on point' as you can bc life accounts for 20% without you planning for it
like date nights, events, a busy day... etc
Building structure and routine & why its important
“I eat pretty healthy but the scale isn’t moving!”
Food tracking: tedious chore that makes you obsess about food? Or total game changer if you want to lose weight without feeling like you’re on a diet?
Aligning your identity
What progress means to you & your relationship with the journey
****
Yes thats the identity shift
When you think about what makes you feel good so you can show up and perform at your best everything also changes
Performance goals
More people have DE out there than you realise and BID
**** felt fluffy
Relationship with your body and food
Going back to the yoyo
Where a coach comes in, how a coach is quintessential in the game of not jsut weightloss but BEFORE and AFTER weightloss - where weightloss is NOT the main event because you want to learn how to keep results
Coaches don't sell weightloss, they sell a better life - how to get clients to see it more
Eating out
Alcohol
Sometimes you need to get strict and hard on yourself to get your foot in the game and then ease into more easy and flexibility - which is where a coach comes in because this can be hard
People don't know they need a coach, they see people talking about it. Might think its only elite things idk
Someone whos done crash diets and seen fast results before getting trapped and stuck thinking nothing will work like that - they compare everything to that experience
Other things that hold us back that fuck us up more bc social media spins it saying you can have your cake and eat it too… which isnt the case for most people starting out
But doesnt meant restriction just knowing what the journey takes
How you can adapt your level of eating to a new normal which may mean more sacrifices at first
How the mirror can be just as fatal as the scales as its still reflecting your inner self

Mar 29, 2024 • 47min
#318; STOP COMPLICATING YOUR TRAINING; here's what it REALLY takes to progress... Anti wellness wank3ry with Tom & Ruby
what is progress?
what is needed?
what do you need to do?

Mar 29, 2024 • 1h
#317 Richie Kirwan - Are you putting yourself at risk of MORE fat gain? A sluggish metabolism & hormones?
How lack of activity and muscle mass can actually make us fatter and more disposed to fat gain
Why muscle mass is so important
What being undermuscled does
The paramount importance of protein (i always say 2.2g/kg minimum protein - (target audience are wanting better body comp and usually high stress & exercise
Muscles role in insulin sensitivity - what is insulin sensitivity and why is this important for body goals (physique goals)
And role in appetite as well
Why protein can be even more important for us as we age, and even more so, women
How all of this impacts FASTER aging and slower metabolisms
Muscle strength and size reduces as you age & Increase dying risk
We lose type 2 muscle fibres mostly -
Strength train for this
Anabolic resistance – need to have more protein per serve as well
High quality protein
Importance of looking after your hormones as well because estrogen
Hot flashes – and menopause changes
Estrogen and CVD risk reduction
The best test boosters = healthy lifestyle factors
Eating well
Don’t continuously diet
Zinc, magnesium, vit D,
Gamify it – log weights, encourage progression
Start with where you are at
Its what you do outside of the gym as well
CREATINE!
Sarcopenia, the loss of muscle quality & function- what it is and who should be concerned
Facts around the loss of muscle- it can start in your 30s in women & 40s in men!
The increased disk of certain disease; Type 2 diabetes, depression, heart disease, osteoporosis and fragility that accompanies age related muscle loss
What you can do to protect your muscles to retain their strength and function
Menopause - how protein and training for strength and type 2 muscle fibres is MORE important
The importance of food environment
Food advertising and the abundance of food around us, how to make food enjoyable and tasty so that we can eat more health foods & foods that benefit our health and fitness as well as our body composition in a way that isn't overwhelming and daunting and how we don't need to recreate the wheel every single time we cook
How to make it easier to eat high protein and create simple as fuck meals high protein low in fat but high in taste to get more bang for protein buck
@be_more_nutrition
@transformxruby

Mar 22, 2024 • 1h 11min
#316; Sarah Carne. The Realities of building that physique you say you want in your 30s, 40s & 50s
we both chased lean via fat loss only
holding ourselves to the scale
The problem is. I still didn’t look good naked. I didn’t have a more defined body. I had to fatloss and feel really restricted, my training suffers, my sleep……. So I was stalling my own potential to add more muscle. I never learned how to trust myself to be back on track rather than thinking I need to diet every time the scale goes up 5-7 lbs. I never practiced adherence and redirection. I just used the bandaid of fatloss.Well that sht got in my way.I wasn’t enhancing my physique. I wasn’t recomping much.I was frustrated as hell about how much “work” I was doing for very small ROI.

Mar 15, 2024 • 1h 5min
315; On Behaviour change, motivation & mindset barriers that keep us where we DONT want to be. Navigating change w/ Ella Whitcomb-khan
Ella:
@thefitnesspsych_
Me: @transformxruby
Fearful that they are never going to change
Communication; with ourselves & others -
People think they SHOULD know how to do things
External goals
Both sides of motivation
Do we need to listen to ourselves and actually rest
Or do we need to act to build momentum
I know what to do but im not doing it
Tradeoffs
Saying yes to something = no to other things as well
Everything serves you in some way
Flexibility VS restrained/rugged flexibility
i never had it to start with but thats where social media c
Motivation
Helping clients tap into intrinsic motivation
Why the groundwork is so important
.. motivation
When we don't enjoy something (which we need to do things we don't enjoy to get to where we want to be in the sense that its so different from where you were, of course you wont like it at first - but thats the identity piece and then realising that it can be something you do enjoy (like i hated exercise to start with and then that all changed as i realised the benefits and saw it changing me physically and etcetc
I feel this is where alot of people slip up because they failed in the past before bc they are the ones doing it to themselves
Or even with a coach they feel like this is how it SHOULD be
So they don't open up that they need to slow down
All or nothing thinking
Being self critical in the process
How this holds you back
How to navigate it and move forward from it
Mindset barriers
Feeling like they should have their shit together and it should be easy
i want to talk about ways to build up our confidence bucket and finding proof & our track record of the past times we did well and how to approach it then if we havent got one in the way that we would like to proceed forward - when there really is alot of change into the new identity
and also how at times its a fear but not knowing that its a fear because we cant recognise the emotion
for example a client comes to mind: she started a deficit and she already preempts falling off and sabotaging and the whole idea of being in a deficit she feels hungry just from that!
You arent going to love it all the time
You will always come across resistance hard doesn
Not being so focused on our body means letting ourself go
CHANGE in itself
process of Change
Physical
Mental
Communication comes in there again
There is no normal
compartmentalizing VS catastrophizing and blending it all together
- duality of thinking
2 things can exist
Its not EITHER/OR
It is AND
------ that was perfect --- WHY was it? --- i didnt p
Change not being linear and different for everyone if its something we want to last because theres usually alot of work to do and how our past experiences shape our process - ie belief in ourselves. Belief in general
Needing to fail and fail to get there and reframing failure
how to breakfree from cycles,
When life disrupts you
When clients only do something for the outcome, what happens when they get the outcome

Mar 8, 2024 • 59min
#314 Marci; the mindset & changes needed to build confidence, body and life you want
Perfectionist mentality and how that impacts results, progress & consistency
All or nothing thinking
It needs to be hard to be effective
What stops ppl from being consistent
Taking a bodybuilding approach doesn’t work – it needs to be an approach for your life
But its always going to be hard if its change so jumping to level 10 wont wotl
What would you say to someone who is feeling so uncomfy and just want to get there? How is this holding them back¬
If you want to lose weight and finally be able to keep it off, the strategy for doing so isn't with the hardcore approaches you've tried to punish your body with in the past.
We are so scared of the things we need to give up… or we try to eat like a bird through the
Thinking trying to chase small isn’t what gets you the body you want or the happiness, confidence to be happy in our body… but it’s the underlkying emotion, feeling in control of your results
What is confidence
What
• Qs to ask yourself before starting fatloss
•
And the thing is you get more fearful to lose it so you need to trust that you have the ability
Its slowing down, stepping back
Asking… What is required of me…
She didn’t see it happening in the moment
She was so fixated on changing her body
Valuing their appearance so much and clinging it to so much theydont actually know how they feel
Soi anything foreign feels fat or uncomfy or like you need to fix your body
And then seeking love or not feeling happy so they want to control body or food
it doesn’t start out as negative but then gets negative
one for those wanting to lose weight
self sabotage when you see progress
fear of
• Comp prep
It can take you 10 years to make a 1 year physical change
43:00
44:00
Masters degree process in term chunks and subject chunks
50:00
Easy is earnt
Hard
Comfortable isn’t really comfy you hate it but its familiar and accustomed to yes
Become your identity – end on this
52:00
• Perfectionist mentality and how that impacts results, progress & consistency
• All or nothing thinking
• It needs to be hard to be effective
What stops ppl from being consistent
- Taking a bodybuilding approach doesn’t work – it needs to be an approach for your life
- But its always going to be hard if its change so jumping to level 10 wont wotl
- What would you say to someone who is feeling so uncomfy and just want to get there? How is this holding them back¬
- If you want to lose weight and finally be able to keep it off, the strategy for doing so isn't with the hardcore approaches you've tried to punish your body with in the past.
- We are so scared of the things we need to give up… or we try to eat like a bird through the
- Thinking trying to chase small isn’t what gets you the body you want or the happiness, confidence to be happy in our body… but it’s the underlkying emotion, feeling in control of your results
15.30
What is confidence
Qs to ask yourself before starting fatloss
And the thing is you get more fearful to lose it so you need to trust that you have the ability
Its slowing down, stepping back
Asking… What is required of me…
She didn’t see it happening in the moment
She was so fixated on changing her body
Valuing their appearance so much and clinging it to so much theydont actually know how they feel
Soi anything foreign feels fat or uncomfy or like you need to fix your body
And then seeking love or not feeling happy so they want to control body or food
it doesn’t start out as negative but then gets negative
one for those wanting to lose weight
self sabotage when you see progress
fear of
43:00
44:00
Masters degree process in term chunks and subject chunks
50:00
Easy is earnt
Hard
Comfortable isn’t really comfy you hate it but its familiar and accustomed to yes
Become your identity – end on this
52:00

Feb 29, 2024 • 40min
313 - Transforming Bodies, Transforming Lives- Navigating the Realities of your Fitness Journey; Sam Forget
https://www.instagram.com/coachsamforget/
https://www.instagram.com/transformxruby/
Segment 1: The Impatience Trap
Laying ground work
Foundations first
Weightloss over fat loss
Truth of hacks and tricks
Process orientated goals
5 k not a 10 k
Calorie counting without taking in WHAT ARE you eating WHAT HABTIS are you shifting
Things can take longer than we expected when we from set them
What completing a task will entail, you cant just have a surface level thing
Theres always more to do so you need to realise WHY are you doing this – to feel better, you cant beat yourself up for what isn’t completed
: Diets - A Phase, Not a Lifestyle
Refusing to eat more/take diet breaks
What are the signs that someone is stuck in the dieting mindset, and how can we break free?
The you can eat whatever you want
You can drink
You can eat more and lose weight
Bored eating the same thing
• The saving for the house, when you do have a little period of time where you want to save more – theres more sacrifices youll have to make
• Getting clear on what you are and arent willing to sacrifice
How can we shift the focus from short-term results to long-term well-being
Getting clear on what you are and arent willing to sacrifice
• Don’t feel like its not enough- common – theres always more to do though
The goal is to stay in the game the longest
Recap the ladder analogy & bag on your back
You don’t know what else is out of your bubble until you explore it
Blind spots
“What if it doesnt work for me”
I don't have a method. I have many tools in my toolbox that i tailor to YOU
: Finding Joy in the Process
The most valuable time to be working with a coach is OUTSIDE of a fatloss phase yet so many people think coaches are just for extreme goals or just losing weight
Those whove tried with other coaches and failed so now they wont trust another coach and stay stuck
Things are nuts right now
Things are really busy
Im not ready at the moment, let me get started on some things first
& ask about others: What do you find are the most common hard truths that clients often resist or struggle to accept in their fitness journey?

Feb 23, 2024 • 45min
312 - HOW TO SUCCEED LONG TERM in your health, fitness, fat loss and muscle building journey; Sam Forget
https://www.instagram.com/coachsamforget/
https://www.instagram.com/transformxruby/
Segment 1: The Impatience Trap
Laying ground work
Foundations first
Weightloss over fat loss
Truth of hacks and tricks
Process orientated goals
5 k not a 10 k
Calorie counting without taking in WHAT ARE you eating WHAT HABTIS are you shifting
Things can take longer than we expected when we from set them
What completing a task will entail, you cant just have a surface level thing
Theres always more to do so you need to realise WHY are you doing this – to feel better, you cant beat yourself up for what isn’t completed
: Diets - A Phase, Not a Lifestyle
Refusing to eat more/take diet breaks
What are the signs that someone is stuck in the dieting mindset, and how can we break free?
The you can eat whatever you want
You can drink
You can eat more and lose weight
Bored eating the same thing
• The saving for the house, when you do have a little period of time where you want to save more – theres more sacrifices youll have to make
• Getting clear on what you are and arent willing to sacrifice
How can we shift the focus from short-term results to long-term well-being
Getting clear on what you are and arent willing to sacrifice
• Don’t feel like its not enough- common – theres always more to do though
The goal is to stay in the game the longest
Recap the ladder analogy & bag on your back
You don’t know what else is out of your bubble until you explore it
Blind spots
“What if it doesnt work for me”
I don't have a method. I have many tools in my toolbox that i tailor to YOU
: Finding Joy in the Process
The most valuable time to be working with a coach is OUTSIDE of a fatloss phase yet so many people think coaches are just for extreme goals or just losing weight
Those whove tried with other coaches and failed so now they wont trust another coach and stay stuck
Things are nuts right now
Things are really busy
Im not ready at the moment, let me get started on some things first
& ask about others: What do you find are the most common hard truths that clients often resist or struggle to accept in their fitness journey?

Feb 16, 2024 • 1h 13min
311 - OPTIMIZING YOUR BODY COMPOSITION & 'boosting your metabolism' with smart nutrition - Brandon DaCruz
THE TIME COMPARISONS
Only 5% of dieters keep fat off
What are the physical and physiological consequences of chronic dieting or only doing mini bulks and not spending most of the year away from dieting
But not only physically dieting but a dieters mentality
And then the fact most people look at photo shoots online and people DIET FOR THAT TOO
I was also very focused on stage focused at first as well and thats something i noticed then but im noticing it even more now where thats the majority of what we see online
And then they compare
This is why i say do you want to look good for a day or a season or a year and for life
Does this happen even without getting really lean but jsut chronic dieting and neer mentally getting to a thriving place
MOST OF ALL HIGH FLUX - tie back into how well fuelling enhances your ability to lose fat on more food & live on more food which is essential for the modern food environment + more sustainable
▪️THE VALUE OF SPENDING THE MAJORITY OF YOUR YEAR EATING AT MAINTENANCE
Impacts of yoyo dieting, chronically deficiting, and the MYTH of mini bulks
stubborn body fat that doesnt mean you keep dieting until you lose it and many times we are just undermuscled
- fatloss must be periodized and much less of an occurrence for many wanting to do this for lifestyle but also knowing & emphasizing and how there is a % of fat that comes with muscle too on the topic list bc both come to gether its just minimizing it!
How the rate of msucle building depends on alot like are you optimizng for performance? Whats your programming like? Intensity? Consistency?
▪️THE PHYSIOLOGICAL AND PSYCHOLOGICAL BENEFITS OF GETTING OUT OF A DEFICIT AND BACK TO MAINTENANCE
▪️OPTIMIZING YOUR METABOLISM & body composition with SMART nutrition & spending most of your years at or above maintenance if you want to build a bad ass physique
Importance of pre workout nutrition
The truth behind high insulin and how it doesnt make you fat
Importance of food quality & how this enhances your metabolism
Processed VS non processed foods
Eating mostly at home VS restaurant meals
Other considerations for optimizing metabolism & body comp
Sleep
Stress management
Training quality & muscle enhancement
- fatloss must be periodized and much less of an occurrence for many wanting to do this for lifestyle but also knowing & emphasizing and how there is a % of fat that comes with muscle too on the topic list bc both come to gether its just minimizing it!
How the rate of msucle building depends on alot like are you optimizng for performance? Whats your programming like? Intensity? Consistency?


