The Private School Leader Podcast

Mark Minkus
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Sep 21, 2024 • 37min

Episode 101: The 5 Steps To Managing Unrelenting Stress

Unrelenting. It means, “not letting up or weakening in vigor or pace” and it’s synonyms are: unforgiving, unsparing, ruthless, cruel, unyielding, merciless Stress. Stress is anything that requires our internal systems to burn energy to maintain some kind of internal balance. Unrelenting stress? For private school leaders it includes: upset parents, needy teachers, struggling students, facilities, finance, fundraising, athletics, curriculum, the board, transportation, retention, budget, admissions, marketing, payroll, discipline issues…. And the list goes on and on. On today’s episode of the PSLP, we are going to discuss The 5 Steps To Managing Unrelenting Stress I know that you are super busy, so be sure to listen while you are doing something else. I hope that you will get value from this episode as you serve and lead your school community. Thank you for taking some time out of your day to listen to the podcast! Thanks for making a difference, Mark Minkus If you have gotten value from listening to the podcast, I would love to work with you 1-on-1.  I help my clients overcome imposter syndrome, set boundaries between work and home and how to actually get important things done instead of having your day ruled by the tyranny of the urgent. Sounds impossible right? It’s not. I can teach you how to make it possible. I would love to be your coach and I have a few spots open. Go to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1. Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode101 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks! TRANSCRIPT: Welcome ​to ​the ​private ​school ​Leader ​podcast, ​where ​private ​school ​leaders ​learn ​how ​to ​thrive ​and ​not ​just ​survive ​as ​they ​serve ​and ​lead ​their ​schools. ​I ​strongly ​believe ​that ​it ​is ​possible ​to ​have ​a ​long ​and ​happy ​and ​fulfilling ​career ​as ​a ​private ​school ​leader. ​And ​my ​passion ​is ​to ​help ​you ​figure ​out ​exactly ​how ​to ​do ​just ​that ​right ​here ​on ​the ​private ​school ​leader ​podcast. ​And ​I'm ​your ​host, ​Mark ​Menkes. ​• ​• ​So ​I ​want ​to ​• ​start ​today's ​episode ​by ​• ​• ​• ​defining ​the ​word ​• ​• ​• ​• ​unrelenting, ​• ​• ​• ​• ​because ​the ​title ​of ​today's ​episode ​is ​the ​five ​steps ​to ​managing ​unrelenting ​stress. ​• ​• ​And ​I ​feel ​strongly ​that ​private ​school ​leaders ​• ​• ​• ​are ​in ​a ​very ​unique ​position ​where ​you ​not ​only ​have ​stress ​in ​your ​life, ​• ​• ​• ​• ​but ​you ​have ​unrelenting ​stress ​in ​your ​life, ​at ​school ​and ​outside ​of ​school. ​• ​• ​And ​so ​unrelenting ​means ​• ​• ​not ​letting ​up. ​The ​definition ​is ​not ​letting ​up ​or ​weakening ​in ​vigor ​or ​pace. ​• ​• ​• ​Some ​synonyms ​for ​unrelenting ​are ​unforgiving, ​unsparing, ​ruthless, ​cruel, ​unyielding, ​and ​merciless. ​• ​• ​• ​Does ​that ​describe ​the ​nature ​of ​the ​stress ​in ​your ​life? ​• ​• ​That ​it's ​constant, ​that ​it ​doesn't ​stop? ​• ​That ​it ​just ​keeps ​pounding ​away ​and ​pounding ​away ​and ​keeps ​coming ​from ​different ​sources, ​• ​• ​and ​then ​your ​head's ​on ​a ​swivel ​to ​see ​where ​that ​next ​source ​of ​stress ​is ​coming ​from. ​• ​• ​• ​• ​And ​I'll ​be ​honest. ​When ​I ​think ​of ​the ​word ​unrelenting, ​I ​think ​of ​two ​things. ​I ​think ​of ​rain ​during ​a ​hurricane, ​• ​• ​and ​it ​just ​pounds ​and ​pounds ​and ​pounds ​against ​the ​windows, ​• ​• ​and ​it ​just ​never ​stops ​and ​it ​never ​lets ​up. ​• ​• ​And ​I ​also ​think ​of ​some ​people ​who ​have ​migraines ​and ​how ​they ​describe ​the ​pain ​• ​• ​that ​it's ​just ​unrelenting. ​• ​• ​• ​• ​And ​so ​when ​it ​comes ​to ​stress, ​• ​• ​• ​• ​you ​know, ​stress, ​• ​• ​• ​I ​saw ​a ​definition ​that ​I've ​never ​seen ​before, ​and ​I'm ​going ​to ​read ​it ​to ​you. ​It ​says, ​stress ​is ​anything ​that ​requires ​our ​internal ​systems ​to ​burn ​energy ​to ​maintain ​some ​kind ​of ​internal ​balance. ​• ​• ​• ​• ​• ​Stress ​is ​anything ​that ​requires ​our ​internal ​systems ​to ​burn ​energy ​to ​maintain ​some ​kind ​of ​internal ​balance. ​I ​just ​described ​• ​• ​why ​you ​are ​so ​tired ​at ​the ​end ​of ​the ​day ​• ​• ​and ​why ​you ​feel ​like ​you ​have ​very ​little ​or ​nothing ​left ​in ​the ​tank ​for ​your ​family ​or ​for ​• ​• ​yourself. ​• ​• ​• ​• ​• ​And ​it's ​because ​of ​the ​unrelenting ​stress ​that ​we ​deal ​with ​as ​private ​school ​leaders ​• ​• ​• ​• ​upset ​parents, ​needy ​teachers, ​student ​problems, ​facilities, ​• ​• ​finance, ​fundraising, ​athletics, ​curriculum, ​the ​board, ​transportation, ​retention ​budget, ​admissions, ​marketing, ​payroll, ​student ​discipline ​issues. ​And ​the ​list ​goes ​on ​and ​on ​and ​on. ​• ​• ​• ​• ​And ​so, ​if ​the ​stress ​in ​your ​life ​• ​• ​as ​a ​private ​school ​leader ​is ​unrelenting, ​• ​• ​we ​are ​going ​to ​talk ​about ​how ​to ​manage ​• ​• ​unrelenting ​stress ​on ​today's ​episode ​of ​the ​private ​school ​Leader ​podcast. ​• ​• How to use verbal judo to have better conversations with parents at school And ​before ​we ​jump ​into ​that, ​I'm ​excited ​to ​share ​with ​you ​a, ​uh, ​free ​resource ​just ​as ​a ​way ​to ​say ​thank ​you ​for ​listening ​to ​the ​podcast. ​And ​this ​is ​called ​how ​to ​use ​verbal ​judo ​to ​have ​better ​conversations ​• ​• ​with ​parents ​at ​your ​school. ​• ​• ​And ​so ​what ​is ​verbal ​judo? ​It's ​a, ​uh, ​communication ​strategy ​that ​focuses ​on ​using ​words ​• ​effectively ​to ​de ​escalate ​conflict ​and ​resolve ​disputes. ​• ​And ​• ​• ​• ​the, ​um, ​author ​of ​the ​book ​• ​• ​• ​• ​Verbal ​Judo, ​the ​Gentle ​Art ​of ​Persuasion, ​George ​Thompson. ​He's ​trained ​over ​200,000 ​law ​enforcement ​officers ​in ​North ​America ​in ​the ​art ​of ​verbal ​judo. ​• ​• ​• ​So ​I've ​taken ​several ​important ​strategies ​from ​this ​book ​and ​applied ​them ​very ​specifically ​to ​your ​life ​as ​a ​private ​school ​leader ​• ​• ​and ​to ​help ​you ​when ​you ​are ​talking ​to ​parents. ​And ​so ​you ​can ​get ​your ​free ​copy ​of ​how ​to ​use ​verbal ​judo ​to ​have ​better ​conversations ​with ​the ​parents ​at ​your ​school ​• ​• ​by ​just ​going ​to ​the ​private ​school ​leader.com ​judo. ​• ​• ​And ​again, ​a ​free ​gift ​for ​you ​there, ​• ​• ​privateschool ​leader.com ​judo. ​• ​• I have three coaching spots open, and I would really love to help you And ​one ​last ​thing. ​I ​just ​wanted ​to ​let ​you ​know ​that ​I ​have ​three ​coaching ​spots ​open ​right ​now, ​and ​I ​would ​really ​love ​to ​work ​with ​you ​one ​on ​one. ​• ​• ​And ​some ​people ​that ​have ​never ​been ​coached ​before. ​It's ​very ​• ​kind ​of ​confusing ​and ​just ​kind ​of ​vague. ​As ​far ​as, ​well, ​what ​is ​coaching? ​Well, ​I ​see ​it ​as ​two ​things. ​It's ​about ​transformation, ​and ​it's ​about ​solving ​problems. ​So, ​for ​instance, ​solving ​problems, ​what's ​your ​biggest ​struggle ​at ​school ​right ​now? ​What's ​the ​biggest ​struggle ​outside ​of ​school ​right ​now? ​Well, ​I ​can ​help ​make ​that ​better. ​• ​• ​• ​• ​Um, ​I ​can ​use ​my ​33 ​years ​of ​experience ​as ​a ​private ​school ​leader ​and ​raising ​a ​family ​and ​struggling ​with ​probably ​almost ​all ​of ​the ​same ​things ​that ​you ​have. ​And ​I ​can ​help ​solve ​your ​problems. ​• ​• ​• ​And ​the ​other ​is ​about ​transformation. ​And ​that ​comes ​down ​to, ​what ​do ​you ​want? ​Do ​you ​want ​to ​feel ​more ​energized ​and ​happy ​at ​school? ​Do ​you ​want ​to ​be ​less ​exhausted ​at ​the ​end ​of ​the ​day ​so ​that ​you ​can ​give ​more ​to ​your ​family, ​• ​that ​you ​can ​feel ​less ​guilty ​about ​putting ​the ​school ​first? ​• ​• ​If ​that's ​the ​transformation ​you ​want, ​I ​can ​help ​you ​get ​that. ​• ​• ​And ​so ​if ​that ​intrigues ​you, ​if ​you ​want ​to ​know ​more ​about ​working ​with ​me ​one ​on ​one ​and ​claiming ​one ​of ​these ​three ​coaching ​spots, ​just ​head ​over ​to ​theprivateschoolleader.com ​coaching. ​• ​• ​• The framework that we're going to talk about today was developed by Stuart Shanker All ​right, ​so ​today's ​topic ​• ​• ​is ​about ​unrelenting ​stress. ​• ​• ​• ​And ​the ​framework ​that ​we're ​going ​to ​talk ​about ​today ​• ​• ​was ​developed ​by ​Stuart ​Shanker. ​And ​he ​published, ​uh, ​this ​framework ​in ​2013, ​• ​• ​and ​it's ​about ​self ​regulation. ​And ​originally, ​his ​plan ​• ​was ​to ​have ​this ​help ​educators ​when ​it ​came ​to ​students ​who ​became ​dysregulated ​because ​of ​stress ​and ​other ​issues. ​• ​• ​And ​• ​• ​• ​what, ​um, ​we're ​going ​to ​do ​today, ​because ​this ​is ​what ​has ​happened ​over ​the ​last ​eleven ​or ​twelve ​years, ​is ​that ​• ​• ​this ​framework ​has ​now ​expanded ​to ​be ​applied ​to ​adults, ​and ​especially ​adults ​who ​have ​stressful ​jobs. ​• ​And ​so ​• ​• ​he, ​Stuart, ​um, ​• ​Shanker, ​who, ​• ​• ​um, ​talks ​about ​self ​regulation, ​• ​• ​um, ​in ​his ​framework, ​he ​talks ​about ​specifically ​• ​m ​how ​people ​manage ​stress ​and ​how ​much ​energy ​we ​expend ​and ​how ​well ​we ​recover. ​So, ​let ​me ​get ​that ​with ​you. ​Give ​that ​to ​you ​one ​more ​time. ​The ​whole ​point ​of ​the ​framework ​is ​how ​people ​manage ​stress, ​how ​much ​energy ​we ​spend, ​and ​how ​well ​we ​recover. ​• ​• ​And ​that ​sounds ​pretty ​good, ​especially ​with ​what ​we ​deal ​with, ​• ​• ​uh, ​as ​private ​school ​leaders. ​And ​so ​the ​framework ​has ​five ​steps. ​Step ​one ​is ​reframe. ​• ​Step ​two ​is ​recognize. ​Step ​three ​is ​reduce. ​• ​• ​Step ​four ​is ​reflect. ​And ​step ​five ​is ​respond. ​• ​• ​• ​And ​I'll ​have ​all ​of ​this ​for ​you ​in ​the ​show ​notes@theprivateschoolleader.com. ​episode ​101 ​I ​know ​that ​most ​of ​you ​multitask ​when ​you ​listen ​to ​the ​podcast, ​whether ​you're ​driving ​to ​or ​from ​school ​or ​running ​errands ​or ​on ​a ​walk, ​• ​• ​• ​whatever, ​um, ​• ​• ​it ​might ​be. ​• ​• ​• ​And ​you ​can't ​really ​jot ​these ​things ​down. ​That's ​okay. ​I'll ​take ​good ​care ​of ​you ​in ​the ​show ​notes. ​And ​the ​other ​thing ​that ​I'll ​link ​in ​the ​show ​notes ​is ​I ​did ​an ​episode ​back, ​um, ​episode ​78, ​and ​it's ​called ​do ​these ​four ​things ​to ​feel ​less ​stressed ​at ​school. ​And ​that ​will ​be ​a ​good ​companion ​podcast ​to ​today's ​episode. ​So, ​• ​um, ​I'll ​link ​that ​in ​the ​show ​notes ​as ​well. Reframe behavior when you're under stress to manage stress more effectively All ​right, ​so ​let's ​get ​into ​this ​framework. ​• ​• ​So, ​number ​one ​is ​reframe ​or ​reframe ​the ​behavior. ​• ​• ​So, ​• ​• ​• ​let's ​talk ​about ​this ​from ​the ​context ​of ​just ​asking ​yourself ​a ​question ​when ​you're ​really ​stressed ​out. ​And ​remember, ​it's ​unrelenting ​stress. ​It's ​coming ​from ​all ​different ​directions, ​and ​it's ​constant. ​• ​• ​• ​To ​just ​pause ​and ​ask, ​why? ​And ​why ​now ​can ​help ​us ​just ​stop ​and ​understand ​our ​feelings ​and ​our ​reactions. ​• ​And ​the ​goal ​is ​to ​get ​out ​of ​your, ​• ​or ​to ​get ​out ​of ​your, ​um, ​amygdala ​hijack ​• ​• ​• ​• ​• ​• ​area, ​um, ​• ​• ​and ​get ​your ​brain, ​get ​your ​thinking ​going ​into ​the ​prefrontal ​cortex. ​And ​so ​get ​it ​out ​of ​the ​• ​• ​• ​cerebrum, ​where ​the, ​• ​• ​um, ​you ​know, ​where ​emotion ​is ​ruling, ​how ​you ​feel, ​and ​how ​your ​body's ​reacting ​• ​• ​and ​get ​it ​into ​that ​prefrontal ​cortex. ​• ​• ​And ​so ​you're ​like, ​okay, ​well, ​that's ​easier ​said ​than ​done, ​and ​you're ​right. ​• ​• ​But ​I ​want ​to ​tell ​you ​about ​just ​a ​moment ​about ​amygdala ​hijack ​and ​then ​give ​you ​a ​quote ​from ​Victor ​Frankl ​and ​apply ​it ​to ​how ​we ​can, ​when ​we're ​under ​stress, ​• ​feel ​better, ​feel ​differently ​and ​manage ​that ​stress ​more ​effectively. ​So ​amygdala ​hijack. ​Our ​amygdala ​is ​that, ​• ​• ​• ​um, ​that ​• ​• ​part ​of ​our ​brain ​where ​it ​controls ​emotion. ​• ​• ​Um, ​it ​is ​very ​impactful ​when ​it ​comes ​to ​the ​fight ​or ​flight ​response. ​And ​so ​what ​happens ​is ​there's ​a ​stimulus, ​and ​then ​the ​amygdala ​responds ​and ​floods ​the ​brain ​with ​cortisol ​and ​sends ​adrenaline ​to, ​• ​um, ​our, ​uh, ​throughout ​our ​body. ​And, ​you ​know, ​that ​can ​be ​very ​helpful ​when ​we're ​trying ​to ​run ​away ​from ​a ​bear ​or ​when ​we're ​in ​danger. ​But ​the ​problem ​is, ​is ​that ​if ​we're ​sitting ​at ​our ​desk ​and ​we ​just ​hung ​up ​with ​a ​parent, ​and ​we ​had ​a ​really ​stressful ​phone ​call, ​and ​amygdala, ​our ​amygdala ​has ​hijacked ​our ​brain. ​That's ​not ​good. ​• ​• ​And ​then ​we ​just ​have ​this ​stress ​and ​all ​the ​things ​that ​you ​feel, ​you ​know, ​the ​racing ​heart ​rate ​and ​the, ​um, ​• ​• ​• ​• ​skin ​temperature ​rising, ​maybe ​a ​little ​bit ​of ​sweat, ​a ​little ​bit ​of ​a ​pit ​in ​your ​stomach, ​um, ​just ​your ​thoughts ​just ​kind ​of, ​• ​• ​um, ​• ​• ​not ​being ​able ​to ​form ​a ​really ​coherent ​thought ​and ​just ​some ​anxiety ​rising ​up ​in ​you. ​Um, ​all ​of ​those ​things ​are ​because ​of ​the ​amygdala ​hijack. ​• ​• ​• ​And ​Viktor ​Frankl, ​who ​was ​a ​Holocaust ​survivor ​and ​then ​became ​a ​psychologist, ​• ​• ​he ​wrote ​a ​book ​called ​man's ​search ​for ​meaning. ​One ​of ​the ​most ​important ​books ​ever ​written, ​in ​my ​opinion, ​• ​and ​his ​most ​famous ​quote ​is, ​between ​stimulus ​and ​response, ​there ​is ​a ​space. ​• ​• ​In ​that ​space ​is ​our ​power ​to ​choose ​our ​response. ​In ​our ​response ​lies ​our ​growth ​and ​our ​freedom. ​• ​• ​So ​just ​remember ​that ​between ​stimulus ​and ​response, ​there's ​a ​space. ​• ​• ​And ​I ​think ​that ​as ​private ​school ​leaders, ​• ​• ​we ​often ​just ​feel ​like ​we ​have ​no ​agency, ​that ​we ​have ​no ​control, ​• ​that ​we ​are ​just ​going ​to ​be ​in ​that ​• ​• ​tsunami ​of ​stress, ​and ​there's ​nothing ​that ​we ​can ​do ​about ​it. ​And ​I ​would ​like ​to ​challenge ​your ​thinking ​on ​that, ​because ​• ​• ​every ​source ​of ​stress ​• ​is ​a ​stimulus. ​• ​• ​• ​And ​between ​that ​stimulus ​and ​how ​we ​choose ​to ​respond, ​there's ​a ​space. ​• ​• ​• ​• ​• ​And ​the ​power ​to ​choose ​a ​response ​is ​the ​thing ​that ​gives ​us ​freedom. ​• ​• ​• ​And ​when ​we ​don't ​pause, ​• ​• ​we ​just ​immediately ​react. ​And ​so ​it's ​the ​idea ​of ​responding ​instead ​of ​reacting. ​And ​my ​fear ​is, ​• ​• ​because ​I ​see ​it ​all ​the ​time ​with ​my ​coaching ​clients, ​I ​see ​it ​all ​the ​time ​with ​students ​in ​thrive ​academy ​office ​hours, ​• ​• ​is ​that ​we ​just ​• ​react ​• ​• ​and ​then ​we ​react ​and ​we ​react ​and ​we ​react ​and ​then ​we ​run ​it ​back ​and ​we ​keep ​doing ​that ​day ​after ​day, ​week ​after ​week, ​month ​after ​month, ​year ​after ​year. ​And ​that ​is ​a ​recipe ​for ​burning ​out ​and ​for ​being ​an, ​uh, ​unhappy, ​unfulfilled ​• ​• ​private ​school ​leader ​that ​doesn't ​want ​to ​do ​this ​for ​a ​very ​long ​time. ​And ​that's ​the ​opposite ​of ​what ​we ​want. ​• ​• ​And ​so ​• ​• ​• ​• ​it's ​basically ​reframing ​things, ​so ​pausing ​and ​then ​trying ​to ​reframe ​it. ​And ​so ​I'll ​give ​you ​a ​couple ​of ​examples. ​So ​let's ​say ​that ​you ​have ​a ​difficult ​meeting ​with ​a ​parent ​coming ​up, ​• ​• ​and ​instead ​of ​viewing ​it ​as ​a ​confrontation, ​instead ​of ​fretting ​with ​anxiety ​over ​• ​• ​and, ​um, ​visualizing ​how ​terrible ​this ​meeting ​is ​going ​to ​go, ​• ​• ​• ​just ​reframe ​it ​as ​a ​chance ​to ​• ​• ​• ​strengthen ​a ​relationship ​• ​and ​serve ​the ​child. ​Okay, ​so ​this ​is ​just ​one ​specific ​example. ​So ​stick ​with ​me ​here. ​So ​you're ​thinking ​about ​a ​meeting ​with ​that ​parent ​that's ​coming ​up, ​and ​instead ​of ​just ​immediately, ​• ​that's ​the ​stimulus. ​• ​And ​then ​the ​response ​is ​anxiety ​and ​dread ​and ​doom ​and ​gloom. ​Um, ​• ​• ​and ​all ​of ​the ​physical ​reactions ​and ​cortisol, ​I ​get ​it. ​• ​• ​• ​But ​if ​we ​paused ​• ​and ​we ​reframed ​it ​• ​• ​as ​a ​chance ​to ​strengthen ​a ​relationship, ​but ​more ​importantly, ​to ​serve ​that ​child, ​• ​• ​focus ​on ​the ​child. ​They ​didn't ​choose ​their ​parents. ​They ​didn't ​choose ​their ​parents ​behavior. ​Maybe ​they've ​adopted ​some ​of ​their ​parents ​behavior, ​but ​it's ​about ​the ​child. ​• ​• ​• ​And ​then ​you ​can ​prepare ​for ​that ​meeting ​in ​a ​different ​way ​• ​and ​you'll ​probably ​be ​less ​anxious. ​• ​• ​And ​another ​thing, ​just ​with ​reframing, ​and ​this ​doesn't ​have ​to ​do ​necessarily ​with ​stress, ​but ​it ​has ​to ​do ​with ​a ​task, ​is ​that ​there ​will ​be ​times ​where ​in ​the ​summertime, ​maybe ​it's ​a ​really ​hot ​day, ​and ​I ​just ​don't ​feel ​like ​cutting ​my ​grass, ​and ​I ​have ​a ​lot ​of ​hills ​in ​my ​yard ​and ​• ​• ​I ​just ​don't ​feel ​like ​it. ​And ​I'm ​in ​my ​head ​and ​I'm ​just ​like, ​oh, ​have ​to ​cut ​the ​grass. ​But ​several ​years ​ago, ​it ​occurred ​to ​me ​one ​time ​when ​I ​was ​cutting ​my ​grass ​that ​there's ​probably ​a ​very ​high ​percentage ​of ​the ​world's ​population ​• ​• ​who ​wishes ​that ​they ​own ​property, ​• ​who ​wishes, ​• ​• ​and ​it's ​a ​lifelong ​dream ​and ​goal ​to ​own ​a ​home ​• ​and ​to ​have ​a ​yard. ​• ​• ​And ​so ​now ​when ​I ​cut ​the ​grass. ​Instead ​of ​fussing ​to ​myself ​that ​I ​have ​to, ​• ​• ​I ​actually ​think ​about ​how ​I ​get ​to ​be ​a ​homeowner ​• ​• ​and ​I ​have ​a ​yard ​and ​I ​get ​to ​cut ​the ​grass. ​• ​• ​And ​you ​might ​be ​saying, ​well, ​that's ​just, ​you ​know, ​you ​know, ​that's ​just ​trying ​to ​trick ​your ​brain ​and, ​you ​know, ​things ​of ​that ​nature. ​Listen, ​• ​• ​I'm ​just ​saying ​that ​there's ​a ​space ​between ​stimulus ​and ​response, ​and ​if ​we ​pause ​and ​reframe ​the ​source ​of ​the ​stress, ​it ​can ​make ​a ​difference. ​• ​• ​Okay? ​Number ​one ​is ​reframe. ​Number ​two ​is ​recognize. ​So ​we're ​going ​to ​recognize ​the ​stressors. ​And ​so ​• ​• ​• ​this ​means ​like, ​identifying ​the ​source ​of ​the ​stress ​and ​acknowledging ​our ​emotional ​response. ​That ​might ​sound ​a ​little ​weird, ​but ​it's ​like ​this. ​Okay, ​so ​let's ​say ​that ​you're ​in ​your ​office ​and ​you ​look ​up ​at ​the ​clock ​and ​you ​see ​that ​it's ​02:05 ​p.m. ​• ​and ​you ​start ​feeling ​really, ​really ​• ​• ​stressed ​and ​you ​feel ​anxious, ​and, ​um, ​you ​start ​to ​feel ​that ​fight ​or ​flight, ​um, ​• ​• ​• ​• ​response ​welling ​up ​inside ​of ​you ​and ​you're ​not ​really ​even ​sure ​why. ​• ​• ​Well, ​you, ​you ​know, ​we ​talked ​about ​reframing ​it, ​but ​you ​need ​to ​recognize ​the ​stress. ​And ​there's ​an ​old ​saying, ​you've ​got ​to ​name ​it ​to ​tame ​it. ​You ​know, ​your ​body ​• ​• ​• ​• ​• ​thinks ​that, ​uh, ​in ​that ​fight ​or ​flight, ​your ​body ​thinks ​that ​there's ​danger. ​And ​so ​when ​it ​doesn't ​see ​the ​danger, ​it ​doesn't ​see ​the ​bear ​or ​the ​wolf ​that's ​chasing ​you. ​It's ​just ​going ​to ​stay ​in ​fight ​or ​flight. ​• ​• ​But ​if ​you ​can ​kind ​of ​name ​it ​and ​just ​be ​like, ​you ​know ​what? ​• ​• ​It's ​02:05 ​p.m. ​and ​the ​reason ​that ​I'm ​stressed ​out ​is ​because ​• ​I ​know ​that ​I ​have ​this. ​I, ​um, ​have ​to ​go ​talk ​to ​this ​teacher ​at ​03:00 ​and, ​um, ​it's ​going ​to ​be ​an ​uncomfortable ​meeting ​because ​I ​have ​to ​hold ​them ​accountable ​for ​some ​stuff ​that ​they ​haven't ​been ​doing. ​• ​• ​It ​can ​actually ​reduce ​your ​stress. ​When ​you ​just ​acknowledge ​what ​I'm ​feeling ​in ​my ​body ​is ​because ​of ​x ​or. ​Yeah, ​and ​just ​name ​it, ​name ​it ​to ​tame ​it. ​And ​so ​to ​recognize ​the ​stressors, ​• ​• ​and ​that's ​hard ​because ​we ​are ​often ​bombarded ​by ​stress, ​multiple ​different ​sources ​of ​stress ​at ​the ​same ​time. ​• ​• ​• ​But ​if ​we ​can ​make ​a ​conscious ​effort ​to ​• ​• ​think ​about ​it ​and ​to ​acknowledge ​and ​name ​it, ​• ​• ​we ​can ​then ​do ​something ​about ​it. ​And ​so ​an ​example ​that ​the, ​• ​• ​um, ​• ​• ​• ​• ​• ​• ​I ​told ​you ​that ​this ​framework, ​• ​• ​• ​• ​• ​um, ​that ​we're ​talking ​about ​today ​• ​• ​was ​developed, ​• ​• ​um, ​• ​• ​in ​2013 ​• ​• ​• ​• ​• ​• ​by ​uh, ​Stuart ​Shanker. ​And ​Stuart ​Shanker, ​in, ​um, ​an ​article ​that ​I ​read, ​he ​gave ​an ​example ​of ​all ​of ​these ​different ​sources ​of ​stress, ​but ​that ​when ​he ​recognized ​it, ​then ​he ​changed ​his ​behavior. ​So ​let ​me ​just ​read ​this ​to ​you. ​Quote, ​I ​on ​a ​recent ​morning, ​I ​was ​rushing ​to ​an ​appointment ​with ​no ​time ​for ​breakfast. ​I ​was ​worried ​about ​being ​late ​for ​my ​appointment ​and ​thinking ​about, ​• ​um, ​giving ​feedback ​to ​students ​in ​an ​online ​course ​that ​I ​was ​teaching. ​Okay, ​so ​he ​doesn't ​eat ​breakfast. ​That's ​impacting ​him ​biologically. ​He's ​worried ​about ​being ​late. ​So ​that's ​affecting ​his ​emotions ​and ​his ​social, ​um, ​• ​• ​anxiety. ​And ​then ​thinking ​about ​• ​the ​class ​that ​he's ​going ​to ​teach ​is ​the ​cognitive ​load. ​Okay. ​So ​just ​a ​lot ​of ​different ​sources ​of ​stress ​that ​are ​affecting ​a ​lot ​of ​different ​domains. ​• ​• ​• ​• ​• ​• ​Okay. ​So ​what ​he ​did ​was ​he ​recognized ​these ​stressors ​allow ​us ​to ​make ​a ​conscious ​effort ​to ​address ​them. ​And ​then ​to ​finish ​the ​quote, ​he ​said, ​as ​I ​drove ​to ​my ​appointment, ​I ​switched ​the ​radio ​from ​a ​news ​station ​to ​quiet ​music, ​loosened ​the ​grip ​on ​the ​steering ​wheel, ​lowered ​my ​shoulders, ​and ​took ​two ​deep ​breaths. ​• ​• ​• ​• ​• ​• ​So ​you ​get ​what ​I'm ​going ​for ​here, ​right? ​• ​Is ​that ​our ​behavior ​• ​• ​• ​is ​just ​going ​to ​be ​our ​behavior ​• ​• ​• ​if ​we ​don't ​recognize ​and ​acknowledge ​• ​• ​I'm ​stressed. ​And ​here's ​why. ​What ​can ​I ​do ​about ​it ​right ​now? ​• ​• ​• ​• ​And ​you ​might ​be ​very ​deterministic ​in ​your ​viewpoint ​about ​stress, ​and ​just ​be ​like, ​you ​don't ​understand, ​Mark. ​Even ​you ​don't ​work ​at ​my ​school. ​You're ​right. Managing your environment can significantly impact your overall well being I ​don't ​work ​at ​your ​school. ​• ​• ​• ​• ​• ​But ​I've ​been ​doing ​this ​for ​33 ​years, ​and ​I've ​dealt ​with ​a ​lot ​of ​stressful ​situations ​over ​the ​years. ​• ​And ​• ​• ​• ​• ​if ​you ​don't ​• ​• ​• ​deal ​with ​them, ​um, ​in ​a ​more ​healthy ​way, ​I ​just ​don't ​want ​you ​to ​end ​up ​like ​me. ​You ​know, ​if ​you've ​been ​listening ​to ​this ​podcast, ​you ​know ​that ​I ​ended ​up ​with ​ulcers ​and ​ended ​up ​with ​burnout ​and ​with ​stress ​induced ​vertigo ​and ​different ​things ​like ​that. ​And ​I ​just ​don't ​want ​that ​for ​you ​• ​• ​because ​the ​body ​will ​always ​pull ​the ​emergency ​brake. ​• ​• ​• ​• ​But ​if ​we ​can ​think ​about ​it ​and ​acknowledge ​what ​it ​is ​and ​then ​try ​to ​have ​a ​• ​• ​response ​to ​that, ​so ​we're ​reframing, ​we're ​recognizing, ​and ​then ​number ​three, ​• ​on ​our ​three ​steps ​• ​• ​• ​to ​manage ​unrelenting ​stress, ​number ​three ​is ​to ​reduce. ​Reduce ​the ​stressors. ​And ​I ​can ​hear ​what ​you're ​saying. ​You're ​like, ​yeah, ​right. ​You ​know, ​that ​would ​be ​great. ​How ​am ​I ​supposed ​to ​do ​that? ​• ​• ​• ​• ​Well, ​• ​• ​there's ​a ​few ​things ​that ​we ​have ​to ​think ​about ​in ​the ​first ​place. ​First ​of ​all, ​you ​have ​to ​believe ​that ​it's ​possible ​• ​to ​reduce, ​not ​necessarily ​the ​number ​of ​stressors, ​although ​I ​think ​that's ​possible, ​• ​• ​• ​• ​• ​• ​• ​but ​to ​reduce ​how ​much ​that ​stress ​impacts ​you ​emotionally. ​• ​• ​• ​And ​also ​managing ​your ​environment ​can ​significantly ​impact ​your ​overall ​well ​being, ​and ​it ​can ​reduce ​stress. ​• ​• ​• ​And ​so ​what ​I ​talk ​about ​a ​lot ​on ​this ​podcast ​is ​being ​intentional ​about ​your ​day ​instead ​of ​just ​letting ​your ​day ​happen ​to ​you. ​• ​• ​• ​• ​So ​you're ​saying, ​okay, ​so ​how ​can ​I ​reduce ​stress? ​• ​• ​By ​being ​more ​intentional ​and ​being ​more ​intentional ​about ​my ​environment. ​All ​right, ​I'll ​give ​you ​two ​examples. ​Number ​one, ​• ​if ​you ​find ​that ​back ​to ​back ​meetings ​really ​drain ​your ​energy ​and ​they ​really ​stress ​you ​out ​because ​you're ​trying ​to ​wrap ​up ​with ​this ​person ​• ​and ​then ​magically ​get ​to ​this ​next ​meeting ​where ​that ​person ​is ​hovering ​outside ​your ​office, ​• ​• ​then ​• ​• ​I ​think ​that ​in ​your ​calendar, ​that ​you ​need ​to ​schedule ​• ​• ​five ​or ​ten ​minutes ​of ​buffer ​time, ​but ​still ​stick ​to ​the ​schedule ​so ​that ​• ​you ​have ​that ​buffer ​time. ​But ​also, ​you ​can ​stand ​up, ​you ​can ​• ​• ​• ​take ​a ​drink ​from ​your ​water ​bottle, ​you ​can ​maybe ​actually ​go ​to ​the ​bathroom ​for ​the ​first ​time ​that ​day. ​• ​• ​Um, ​• ​• ​these ​things ​that ​we ​don't ​do ​• ​• ​• ​• ​and ​the ​things ​that ​we ​just ​accept ​as ​a ​normal ​part ​of ​our ​day, ​• ​• ​if ​we're ​more ​intentional ​about ​it, ​just ​even ​building ​in ​that ​few ​extra ​minutes, ​• ​recognizing ​that ​that ​stresses ​you ​out ​and ​it ​drains, ​you ​can ​make ​a ​big ​difference ​changing ​something ​on ​your ​calendar. ​And ​then ​I ​have ​a ​second ​example, ​and ​this ​one's ​something ​that ​I ​do, ​and ​it's ​going ​to ​sound ​kind ​of ​silly, ​but, ​uh, ​years ​ago, ​I ​was ​noticing ​that ​in ​the ​mornings, ​I ​was ​really ​stressed ​out. ​And ​I ​was ​often ​just ​getting ​to ​work ​barely ​on ​time ​or ​depending ​on ​traffic, ​coming ​in ​late, ​a ​little ​bit ​late. ​And ​that ​was ​stressing ​me ​out. ​And ​so ​I ​started ​to ​just ​pause ​and ​think ​about, ​• ​• ​• ​why ​am ​I ​having, ​• ​• ​what ​am ​I ​spending ​my ​time ​on ​in ​the ​morning? ​And ​I ​was ​realizing ​that ​• ​• ​• ​• ​the ​decision ​making ​of, ​okay, ​picking ​out ​which ​shirt ​and ​which ​tie ​and ​which ​pair ​of ​pants, ​• ​finding ​socks ​that ​match ​the ​pants ​and ​so ​on ​and ​so ​forth, ​and ​then ​sometimes ​the ​shirt ​needs ​to ​be ​ironed ​and ​ironing ​the ​shirt ​and ​so ​on ​and ​so ​forth. ​And ​then ​it ​was ​like, ​you ​know, ​the ​cascade ​of ​just ​that ​stress, ​but ​also ​the ​time ​that ​it ​would ​take ​to ​find ​clothes ​and ​get ​dressed ​wasn't ​helping. ​And ​so ​I ​changed ​my ​• ​and ​managed ​my ​environment. ​• ​• ​And ​so ​what ​I ​did, ​and ​like ​I ​said, ​it's ​going ​to ​sound ​kind ​of ​silly, ​but ​on ​the ​weekend, ​um, ​I ​would. ​And ​at ​the ​beginning ​of ​a ​month ​on ​a ​weekend, ​I ​would ​just ​figure ​out ​all ​of ​my ​shirts ​and ​ties, ​• ​um, ​socks, ​everything ​for ​• ​• ​• ​• ​• ​• ​• ​the ​month ​and ​actually ​make ​a ​little ​calendar. ​• ​• ​• ​Um, ​• ​but ​then ​on ​a ​weekend, ​on ​the ​Saturday ​or ​the ​Sunday, ​usually ​the ​Sunday ​afternoon, ​• ​• ​I, ​um, ​would ​iron ​my ​five ​shirts ​for ​the ​week ​and ​put ​them ​in ​my ​closet ​and ​have ​the ​shirt, ​the ​tie, ​the ​pants, ​the ​belt, ​the ​socks, ​the ​undershirt, ​and ​everything ​was ​there. ​So ​that ​then ​the ​next ​morning, ​on ​Monday ​morning, ​all ​I ​would ​have ​to ​do ​is ​just ​reach ​for ​the ​hanger ​and ​get ​dressed. ​• ​• ​• ​• ​• ​• ​• Five steps to managing unrelenting stress include managing your environment That ​is ​managing ​your ​environment ​to ​reduce ​a ​stressor ​in ​your ​life. ​But ​the ​very ​first ​step ​in ​that ​is ​noticing ​and ​then ​figuring ​out ​what ​can ​I ​do ​• ​• ​with ​my ​environment ​to ​reduce ​that. ​Okay, ​so ​we're ​talking ​about ​the ​five ​• ​• ​ways, ​five ​steps ​• ​• ​to ​managing ​unrelenting ​stress. ​Number ​one, ​reframe ​the ​behavior. ​Number ​two, ​recognize ​the ​stress. ​Number ​three, ​reduce ​the ​stressors. ​• ​And ​number ​four, ​• ​• ​reflect ​and ​enhance ​stress ​awareness. ​• ​• ​So ​sticking ​with ​our ​alliteration ​of ​the ​letter ​r, ​we're ​going ​to ​reflect ​in ​step ​four. ​• ​• In today's society, many people confuse screen time with being calm And ​so, ​• ​• ​um, ​• ​the ​author ​• ​of ​an ​article ​that ​I ​read ​said ​that ​in ​today's ​society, ​many ​people ​no ​longer ​know ​what ​calm ​feels ​like ​or ​they ​confuse ​the ​mindfulness ​of ​screen ​time, ​the ​mindlessness ​of ​screen ​time ​with ​being ​calm. ​M ​• ​• ​and ​I ​wonder ​how ​true ​that ​is ​for ​you. ​I ​know ​it's ​kind ​of ​true ​for ​me ​that ​• ​• ​• ​I ​was ​born ​• ​• ​• ​• ​in ​the ​late ​sixties, ​grew ​up ​in ​the ​late ​seventies ​and ​the ​eighties, ​and ​there ​were ​only ​three ​channels ​and ​we ​didn't ​have ​phones, ​uh, ​cell ​phones. ​And ​we ​knew ​what ​it ​was ​like ​to ​• ​• ​• ​entertain ​ourselves ​or ​to ​just ​have ​it ​be ​kind ​of ​calm ​and ​kind ​of ​quiet. ​And ​I ​think ​that ​today ​• ​• ​we ​have ​so ​many ​technological ​advances. ​I'm ​not ​trying ​to ​be ​an, ​ah, ​old ​man ​and ​say, ​get ​off ​my ​lawn. ​I ​love ​all ​the ​technological ​advances ​that ​we ​have. ​But ​I ​also ​think ​that ​it ​is ​true ​that ​it's ​rare ​for ​us ​to ​know ​what ​it ​feels ​like ​to ​be ​calm ​or ​to ​be ​quiet. ​• ​• ​And ​the ​other ​thing ​that ​we've ​got ​going ​against ​us ​is ​the ​hustle. ​Culture ​equates ​inactivity ​with ​laziness. ​• ​• ​And ​so ​sometimes ​we ​view ​being ​busy, ​busy, ​busy ​as ​an ​indicator ​of ​our ​importance, ​our ​worth ​and ​our ​value ​that ​we ​add ​to ​the ​school. ​• ​• ​And ​I ​used ​to ​brag ​about, ​um, ​I'd ​be ​going ​to ​warm ​up ​my ​lunch ​at ​230 ​or ​03:00 ​and ​someone ​would ​make ​a ​comment. ​A ​teacher ​passing ​by ​in ​the ​hall ​would ​make ​a ​comment. ​I'd ​be ​like, ​well, ​you ​know, ​gotta, ​you ​know, ​grinding ​away ​and ​busy, ​busy ​and ​blah, ​blah. ​And ​then ​I ​realized, ​you ​know ​what ​• ​• ​• ​• ​I'm ​setting ​a ​terrible ​example ​for ​my ​teachers. ​And ​I'm ​not ​saying ​that ​there ​are ​days ​where ​I, ​• ​• ​you ​know, ​there ​are ​still ​days ​where ​I ​don't ​get ​to ​eat ​lunch ​or ​I ​eat ​lunch ​late, ​but ​I ​certainly ​don't ​brag ​about ​it. ​Um, ​and ​I ​really ​try ​to ​crush ​that ​hustle ​culture ​mentality ​at, ​um, ​my ​school. ​• ​• ​• ​And ​so ​my ​point ​in ​painting ​that ​picture ​about ​us ​not ​knowing ​what ​it ​means ​to ​be ​calm ​or ​quiet ​most ​of ​the ​time, ​• ​and ​then ​the ​hustle ​culture ​equating ​inactivity ​with ​laziness, ​• ​• ​• ​• ​• ​• ​• ​we ​have ​to ​reflect ​and ​pause ​and ​think. ​Not ​just ​the ​pausing ​with ​that ​space ​that ​Viktor ​Frankl ​talked ​about, ​but ​• ​• ​to ​reflect. ​• ​And ​I ​did ​not ​used ​to ​be ​very ​good ​at ​reflection. ​You ​know, ​our, ​um, ​head ​of ​lower ​school ​that's ​been ​at ​our ​school ​for ​five ​or ​six ​years, ​um, ​she ​actually ​is ​the ​one ​that, ​um, ​taught ​me ​a ​lot ​about ​being ​more, ​• ​• ​uh, ​reflective ​and ​thinking ​about ​things ​after ​the ​fact. ​• ​• ​And, ​you ​know, ​I ​think ​that ​it's ​so ​important, ​• ​• ​because ​if ​we ​• ​• ​can ​just ​take ​• ​• ​• ​• ​that ​self ​regulation ​that ​I've ​been ​talking ​about, ​• ​• ​and ​it ​will ​bring ​us ​one ​step ​closer ​to ​being ​calm ​if ​we ​can ​think ​about ​our ​reactions ​to ​stress ​• ​• ​and ​how ​effective ​our ​coping ​strategies ​are ​• ​• ​or ​maybe ​aren't. ​• ​• ​• ​And ​so ​let's ​say ​that, ​for ​example, ​uh, ​after ​a ​particularly ​stressful ​event, ​like, ​let's ​say ​it's ​a ​board ​meeting ​that ​didn't ​go ​well, ​is ​to ​just ​maybe ​on ​the ​drive ​home ​• ​• ​or ​the ​next ​morning, ​is ​to ​just ​take ​just ​a ​couple ​minutes ​and ​ask ​yourself ​questions ​like, ​what ​went ​well, ​• ​• ​and ​what ​could ​I ​do ​different ​the ​next ​time? ​You ​know, ​• ​• ​• ​Navy ​SEALs, ​when ​they ​go ​on ​a ​mission, ​they ​do ​the ​same ​exact ​thing ​after ​every ​single ​mission ​since ​the ​Navy ​SeALs ​began. ​• ​• ​And ​that's ​called ​an ​aar ​after ​action ​report. ​• ​• ​And ​they ​debrief, ​and ​rank ​goes ​out ​the ​window. ​And ​the ​least, ​um, ​you ​know, ​the ​lowest ​ranking, ​• ​um, ​soldier ​in ​the ​SEALs ​in ​that ​team ​or ​the ​commander, ​they're ​all ​able ​to ​say ​whatever ​they ​want ​• ​• ​and ​to ​say ​what ​went ​well, ​• ​um, ​what ​didn't ​go ​well, ​and ​what ​would ​we ​change ​for ​the ​next ​time? ​It ​happens ​after ​every ​single, ​• ​• ​um, ​seal ​mission. ​And ​so ​• ​• ​what ​we ​need ​to ​do ​is ​to ​stop, ​reflect, ​and ​adjust. ​• ​• ​• ​And ​I'm ​going ​to ​say ​that ​one ​more ​time. ​We ​need ​to ​stop, ​reflect, ​and ​adjust. ​And ​I ​know ​we're ​busy. ​I ​know ​that ​we're ​on ​to ​the ​next ​thing. ​But ​that's ​part ​of ​the ​problem, ​because ​here's ​the ​thing ​that ​happens ​when ​we ​don't ​stop, ​reflect, ​and ​adjust. ​We ​just ​run ​it ​back ​again ​and ​again ​and ​again ​• ​• ​for ​weeks. ​That ​become ​months, ​that ​become ​years. ​And ​you're ​living ​that ​same ​unrelenting ​stress ​now ​that ​you ​were ​four ​years ​ago. ​• ​• ​• ​• ​And ​I ​don't ​want ​you ​to ​be ​doing ​that ​four ​months ​from ​now ​or ​four ​years ​from ​now. ​• ​• ​These ​are ​all ​things ​that ​contribute ​to ​• ​people ​wanting ​to ​get ​out ​of ​private ​school ​leadership, ​• ​because ​no ​one ​was ​ever ​designed ​to ​stay ​in ​flight ​or ​fight ​or ​flight ​for ​months ​at ​a ​time ​or ​years ​at ​a ​time. ​Our ​bodies ​aren't ​designed ​that ​way. ​• ​• ​And ​the ​end ​result ​of ​staying ​in ​fight ​or ​flight ​for ​too ​long ​is ​burnout. ​• ​• ​• ​And ​so ​all ​of ​these ​• ​• ​• ​• ​strategies, ​this ​self ​regulation ​strategies, ​these ​five ​R's, ​• ​• ​if ​we ​can ​just ​try ​to ​do ​them, ​• ​• ​it ​will ​make ​us ​more ​intentional ​• ​• ​about ​where ​is ​that ​stress ​coming ​from? ​Why ​am ​I ​stressed? ​What ​went ​well? ​What ​didn't ​go ​well? ​What ​was ​my ​reaction? ​How ​can ​I ​adjust ​that ​and ​what ​can ​I ​do ​better ​the ​next ​time? ​Because ​if ​we ​don't, ​we're ​going ​to ​do ​it ​the ​same ​way ​that ​we've ​always ​done ​it. ​• ​• ​• ​• ​• Our goal is restoration and resilience after a stressful situation All ​right, ​that ​brings ​us ​to ​number ​five. ​Step ​number ​five ​is ​to ​respond. ​• ​• ​• ​• ​And ​so, ​• ​• ​• ​um, ​when ​we ​think ​about ​• ​responding ​instead ​of ​reacting, ​• ​• ​• ​responding ​to ​• ​• ​stressful ​situations, ​• ​• ​• ​• ​• ​what ​our ​goal ​is ​is ​restoration ​and ​resilience. ​• ​• ​• ​• ​Our ​goal ​is ​restoration ​and ​resilience ​• ​• ​after ​a ​stressful ​situation. ​Yes, ​it's ​bad. ​Your ​heart ​rate ​is ​going ​and ​all ​the ​things. ​And ​then ​sometimes ​you ​have, ​like, ​an ​adrenaline ​dump ​afterwards, ​especially ​if ​it's ​like ​the ​injury ​of ​a ​student ​or, ​you ​know, ​some ​kind ​of ​really ​high ​• ​• ​stress ​situation ​that ​involves, ​um, ​a ​crisis ​or ​a ​safety ​issue ​at ​the ​school. ​• ​• ​• ​• ​• ​But ​after ​that ​stressful ​situation, ​whether ​it's ​a ​crisis, ​whether ​it's ​a ​parent ​meeting, ​a ​board ​meeting, ​an, ​uh, ​interaction ​with ​a ​student, ​interaction ​with ​a ​teacher ​that ​didn't ​go ​well. ​Whatever ​the ​source ​of ​stress ​is, ​• ​• ​• ​maybe ​it's ​financial ​stress ​about ​the ​school ​or ​financial ​stress ​at ​home. ​You ​know, ​I've ​been ​talking ​about ​and ​giving ​examples ​of ​mostly ​things ​that ​are ​applicable ​to ​life ​at ​school. ​But ​what ​about ​all ​the ​stress ​outside ​of ​school ​with ​• ​• ​• ​• ​paying ​the ​mortgage ​and ​with ​getting ​to ​our ​kids ​activities ​on ​time ​and ​to, ​• ​um, ​you ​know, ​trying ​to, ​• ​• ​• ​you ​know, ​spend ​some ​time ​with ​the ​love ​of ​our ​life ​and ​just ​the ​things ​that ​we, ​as ​private ​school ​leaders, ​often ​struggle ​with? ​• ​• ​There's ​stress ​in ​school. ​There's ​stress ​outside ​of ​school. ​• ​We've ​got ​to ​do ​something ​to ​• ​• ​• ​• ​• ​• ​pump ​the ​brakes. ​• ​• ​And ​• ​• ​that's ​what ​these ​five ​r's ​are ​about. ​And ​so ​if ​the ​goal ​for ​respond ​is ​restoration ​and ​resilience, ​• ​• ​• ​• ​we ​want ​to ​build ​resilience ​after ​a ​stressful ​situation, ​or ​that ​stressful ​situation ​just ​exists ​in ​a ​vacuum. ​And ​we ​didn't ​really ​learn ​anything ​from ​it. ​We ​didn't ​really ​grow ​from ​it. ​And ​that's ​a ​mistake. ​And ​so ​we ​need ​to ​• ​build ​our ​personal ​toolbox ​of ​self ​regulation ​strategies. ​• ​They'll ​help ​us ​feel ​calm, ​they'll ​help ​us ​feel ​more ​alert. ​You ​know, ​that ​cortisol ​makes ​us ​dumb. ​It ​makes ​us ​slow ​in ​our ​decision ​making. ​• ​• ​It ​does ​the ​opposite ​of, ​uh, ​uh, ​us ​feeling ​calm. ​• ​• ​And ​so ​one ​of ​the ​ways ​to ​go ​forward ​with ​this ​is ​to ​• ​• ​think ​about, ​well, ​how ​can ​I ​refill ​my ​tank ​when ​it's ​empty? ​• ​• ​• ​And ​to ​consider ​some ​restoration ​strategies. ​You ​know, ​I ​said ​it's ​about ​restoration ​and ​resilience. ​So ​I ​want ​to ​give ​you ​a ​very ​specific ​example. ​• ​• ​• ​You're ​all ​stressed ​out. ​• ​• ​• ​• ​• ​The ​people ​that ​I ​coach, ​the ​thrive ​academy ​students ​that ​I ​have ​office ​hours ​with, ​• ​• ​I ​would ​say ​that ​about ​85% ​of ​them ​do ​not ​do ​the ​thing ​I'm ​about ​to ​talk ​about ​now. ​They ​eventually ​do ​through ​coaching ​or ​through ​office ​hours. ​But ​when ​we ​start, ​• ​• ​they ​typically ​• ​• ​• ​are ​stuck. ​• ​• ​• ​• ​They're ​stuck ​in ​their ​office. ​• ​• ​And ​I ​tell ​them, ​listen, ​Joy ​is ​happening ​all ​over ​your ​campus, ​• ​• ​but ​it ​rarely ​comes ​to ​you. ​And ​you ​have ​to ​go ​to ​the ​joy ​and ​you ​need ​to ​put ​it ​in ​your ​schedule. ​• ​• ​• ​And ​this ​is, ​I ​think, ​probably ​the ​most ​important ​part ​of ​this ​episode. ​And ​so ​I'm ​going ​to ​say ​that ​again, ​• ​• ​Joy ​is ​happening ​all ​over ​your ​campus. ​• ​It ​rarely ​comes ​to ​you. ​• ​You ​have ​to ​go ​to ​the ​joy ​and ​you ​have ​to ​put ​it ​in ​your ​schedule. ​And ​so ​whether ​that's ​reading ​a ​story ​to ​kindergarteners ​or ​sitting ​down ​at ​the ​6th ​grade ​lunch ​table ​and ​telling ​the ​girls ​that, ​you ​think ​that, ​you ​know, ​1989 ​is ​objectively ​the ​best ​Taylor ​Swift ​album, ​• ​• ​um, ​and ​seeing ​what ​kind ​of ​reaction ​you ​get, ​or ​whatever ​it ​is, ​there's ​joy ​all ​over ​campus. ​• ​• ​You ​have ​to ​go ​to ​that ​joy, ​and ​that ​will ​restore ​you, ​because ​that's ​why ​you ​got ​into ​this ​in ​the ​first ​place. ​But ​the ​longer ​you're ​a ​school ​leader, ​the ​less ​time ​that ​that ​happens. ​And ​then ​we ​get ​into ​this ​hamster ​wheel, ​we've ​got ​to ​schedule ​it ​and ​then ​make ​it ​happen, ​• ​• ​• ​and ​it ​will ​restore ​you. ​• ​• ​• ​And ​remember ​Victor ​Frankl, ​that ​quote ​again, ​between ​stimulus ​and ​response, ​there ​is ​a ​space, ​and ​in ​that ​space ​is ​our ​power ​to ​choose ​our ​response. ​That's ​the ​key, ​is ​that ​we're ​going ​to ​respond. ​We're ​not ​going ​to ​react. ​• ​• ​And ​so ​what ​are ​the ​big ​takeaways ​from ​today's ​episode? ​Well, ​Shanker's ​self ​regulation ​framework ​is, ​number ​one, ​reframe ​the ​behavior. ​Number ​two, ​recognize ​the ​stress. ​Number ​three, ​reduce ​the ​stress. ​Number ​four, ​reflect ​and ​enhance ​stress. ​Awareness. ​And ​number ​five, ​respond. ​And ​so ​if ​we ​just ​hit ​just ​the ​r's. ​Number ​one, ​reframe. ​Number ​two, ​recognize. ​Number ​three, ​reduce. ​Number ​four, ​reflect. ​And ​number ​five, ​respond. ​• ​• ​• ​And ​those ​will ​all ​be ​in ​the ​show ​notes ​for ​you@theprivateschoolleader.com. ​episode ​101 ​• ​• ​and ​your ​call ​to ​action ​this ​week ​is ​to ​try ​to ​ask ​yourself ​• ​• ​when ​you're ​feeling ​stressed, ​to ​ask ​yourself ​the ​question, ​why ​am ​I ​feeling ​stressed ​right ​now? ​• ​• ​• ​• ​And ​action. ​Step ​number ​two ​is ​to ​decide ​how ​you ​are ​going ​to ​respond ​• ​• ​in ​that ​space ​between ​stimulus ​and ​response. ​When ​you ​think ​about ​it ​as ​a ​space, ​• ​• ​often ​it ​will ​make ​you ​pause. ​And ​then ​at ​least ​you ​can ​choose ​how ​you ​respond ​• ​• ​instead ​of ​just ​reacting. Mark Minkus: Five strategies to help you work with difficult parents Okay, ​so ​to ​wrap ​it ​up, ​I ​just ​want ​to ​remind ​you, ​I ​said ​at ​the ​top ​of ​the ​episode ​that ​I ​have ​three ​coaching ​spots ​open ​right ​now, ​and ​I'd ​love ​to ​work ​with ​you ​one ​on ​one. ​So ​go ​to ​theprivateskeleter.com ​coaching, ​and ​I ​have ​another ​free ​gift ​for ​you ​to ​say ​thanks ​for ​listening. ​And ​it's ​five ​strategies ​to ​help ​you ​work ​with ​difficult ​parents. ​And ​the ​parents ​at ​our ​school, ​most ​of ​them ​are ​great, ​but ​some ​of ​them ​can ​be ​really ​demanding ​and ​difficult. ​And ​so ​this ​guide ​will ​give ​you ​the ​tools ​you ​need ​to ​build ​better ​relationships ​and ​have ​better ​meetings ​with ​the ​difficult ​parents ​at ​your ​school. ​And ​so ​if ​you ​head ​over ​to ​theprivateschool ​leader.com ​parents, ​you ​can ​grab ​this ​free ​guide ​called ​• ​• ​five ​strategies ​to ​help ​you ​work ​with ​difficult ​parents. ​Again, ​that's ​the ​privateschool ​leader.com ​parents. ​And ​that's ​free ​for ​you ​just ​to ​say ​thanks ​for ​listening. ​• ​And ​I'd ​love ​to ​hear ​from ​you. ​• ​• ​• ​Shoot ​me ​an ​email ​at ​mark ​dot ​o ​dot ​minkusmail.com. ​• ​• ​and ​if ​you, ​um, ​would ​please ​• ​• ​rate ​and ​review ​the ​podcast ​wherever ​you ​listen ​to ​it, ​it ​helps ​the ​algorithm ​push ​it ​out ​to ​private ​school ​leaders ​all ​over ​the ​world. ​Um, ​this ​podcast ​is ​being ​listened ​to ​in ​59 ​countries ​around ​the ​world. ​And ​just ​want ​to ​get ​that ​word ​out ​and ​this ​content ​to ​those ​leaders ​that ​really ​need ​it. ​And ​one ​of ​the ​best ​ways ​to ​do ​that ​is, ​if ​you ​• ​• ​have ​ever ​gotten ​any ​value ​from ​this ​podcast, ​if ​you ​would ​just ​please ​share ​the ​link ​with ​another ​leader ​at ​your ​school, ​• ​• ​another ​leader ​in ​your ​life, ​or ​an ​aspiring ​leader ​at ​your ​school. ​Because ​I ​want ​to ​just ​get ​this ​word ​out ​there ​that ​there ​are ​strategies ​available. ​• ​There's, ​• ​• ​uh, ​this ​is ​a ​hard ​job. ​The ​stress ​is ​unrelenting. ​• ​But ​there ​are ​ways ​to ​make ​it ​better. ​• ​• ​So ​I've ​been ​your ​host, ​Mark ​Minkus. ​I ​just ​want ​to ​say ​I ​appreciate ​you ​so ​much ​and ​all ​your ​hard ​work ​that ​you ​do ​for ​your ​school ​and ​for ​those ​kids. ​And ​thanks ​for ​taking ​some ​of ​that ​precious ​time ​to ​join ​me ​here ​today. ​And ​I'll ​see ​you ​next ​time ​right ​here ​on ​the ​private ​school ​leader ​podcast. ​And ​until ​then, ​always ​remember ​to ​serve ​first, ​lead ​second, ​and ​make ​a ​difference.
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Sep 14, 2024 • 41min

Episode 100: Your Email Inbox Is A Chronological List Of Everyone Else's Priorities

So, I want to ask you a question about something that you do several times each day. Let’s say that you are out and about in the school, walking around, solving problems, handling student issues, talking to teachers and maybe attending a meeting. So here’s the question: When you finally come back to your office and sit down at your desk, what is the first thing that you do? About 90% of private school leaders do the same thing. They open their inbox and respond to a few emails.  There are some very valid reasons we do this. Your brain is craving a dopamine hit because you just expended some emotional energy and some physical energy while walking around your school. You also have a little decision fatigue and your cognitive load has increased. Unfortunately, your brain doesn’t know the difference between a high value task and a low value task. Your brain just knows that it really needs a dopamine hit. On today’s episode of the Private School Leader Podcast, I am going to help you understand why dipping in and out of your email inbox is the least productive thing that you can do because Your Email Inbox Is A Chronological List Of Everyone Else's Priorities.  Thank you for taking me along with you when you are walking the dog, driving to school or running errands. I appreciate you and what you are doing for the lucky kids and teachers at your school.  Thanks so much for listening and thanks for making a difference! Mark Minkus If you have gotten value from listening to the podcast, I would love to work with you 1-on-1.  I help my clients overcome imposter syndrome, set boundaries between work and home and how to actually get important things done instead of having your day ruled by the tyranny of the urgent. Sounds impossible right? It’s not. I can teach you how to make it possible. I would love to be your coach and I have a few spots open. Go to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1. Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode100 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks! TRANSCRIPT: Welcome ​to ​the ​private ​school ​leader ​podcast, ​where ​private ​school ​leaders ​learn ​how ​to ​thrive ​and ​not ​just ​survive ​as ​they ​serve ​and ​lead ​their ​schools. ​I ​strongly ​believe ​that ​it ​is ​possible ​to ​have ​a ​long ​and ​happy ​and ​fulfilling ​career ​as ​a ​private ​school ​leader. ​And ​my ​passion ​is ​to ​help ​you ​figure ​out ​exactly ​how ​to ​do ​just ​that ​right ​here ​on ​the ​private ​school ​leader ​podcast. ​And ​I'm ​your ​host, ​Mark ​Benkus. ​• ​• ​So ​I ​want ​to ​give ​you ​a ​scenario, ​and ​then ​I ​want ​to ​see ​if ​you, ​• ​• ​um, ​do ​the ​thing ​that ​90% ​of ​school ​leaders ​do ​• ​• ​in ​this ​same ​scenario. ​So ​here's ​the ​situation. ​You're ​out ​in ​the ​school, ​• ​you're ​doing ​things. ​• ​You're ​perhaps ​dealing ​with ​a ​discipline ​issue. ​• ​• ​Um, ​maybe ​you're ​supervising ​a ​class ​change, ​• ​popping ​into ​a ​classroom. ​Maybe ​there's ​a ​maintenance ​issue. ​• ​• ​Uh, ​maybe ​someone ​in ​the ​main ​office ​has, ​um, ​a ​question. ​• ​And ​so ​you're ​out ​and ​about ​in ​the ​school ​doing ​some ​things, ​and ​then ​you, ​um, ​are ​out ​for ​a ​little ​while. ​You ​know, ​half ​hour, ​whatever ​it ​might ​be, ​maybe ​an ​hour. ​Um, ​you ​know ​how ​these ​things ​are. ​You're ​out, ​and ​you ​expect ​to ​be ​gone ​for ​a ​few ​minutes, ​and ​you're ​gone ​much ​longer ​than ​that. ​But ​you ​come ​back ​to ​your ​office ​and ​you ​sit ​down, ​• ​• ​and ​you're ​just ​kind ​of ​sitting ​there, ​and ​you're ​looking ​at ​your ​computer, ​um, ​• ​• ​screen. ​• ​• ​And ​my ​question ​is, ​what ​do ​you ​do ​next? ​• ​• ​• ​• ​So ​I ​want ​you ​to ​imagine ​this. ​You're ​out ​in ​the ​school, ​• ​out ​and ​about. ​You ​come ​back ​to ​your ​office, ​you ​sit ​down, ​you're ​staring ​at ​your ​computer. ​• ​What ​do ​you ​do ​next? ​• ​• ​• ​• ​Well, ​about ​90% ​of ​school ​leaders ​• ​• ​• ​open ​their ​email ​inbox, ​• ​• ​• ​and ​• ​• ​that's ​okay ​if ​you're ​in ​that ​90%. ​• ​• ​But ​I ​want ​to ​help ​you ​see ​today ​on ​this ​episode ​why ​• ​• ​• ​• ​it's ​completely ​understandable ​• ​• ​• ​why ​you ​would ​do ​that. ​It's ​also ​a ​lot ​of ​psychological ​factors ​that ​are ​causing ​you ​to ​do ​that, ​• ​but ​it's ​also ​the ​worst ​thing ​that ​you ​can ​do. ​• ​• ​You ​want ​to ​be ​productive ​and ​actually ​get ​work ​done ​on ​your ​priorities ​instead ​of ​on ​everyone ​else's ​priorities. ​• ​• ​So ​there ​is ​a ​better ​way. ​And ​on ​today's ​episode ​of ​the ​private ​school ​leader ​podcast, ​I'm ​going ​to ​do ​two ​things. ​Number ​one, ​I'm ​going ​to ​convince ​you ​that ​your ​email ​inbox ​is ​a ​chronological ​list ​of ​everyone ​else's ​priorities. ​And ​number ​two, ​I'm ​going ​to ​teach ​you ​how ​to ​engage ​with ​your ​email ​• ​in ​a ​way ​that ​will ​still ​allow ​you ​to ​get ​your ​important ​work ​done. ​• ​• ​• ​• This is the 100th episode of the private School Leader podcast But ​before ​we ​get ​into ​that, ​I ​want ​to ​celebrate ​with ​you ​because ​this ​is ​the ​100th ​episode ​of ​the ​private ​School ​Leader ​podcast, ​and ​I'm ​super ​excited ​about ​that. ​I ​want ​to ​say ​thank ​you ​to ​those ​of ​you ​that ​have ​been ​listening ​for ​a ​long ​time. ​I ​talked ​to ​a ​couple ​different, ​uh, ​listeners ​this ​week, ​• ​• ​• ​• ​got, ​um, ​some ​emails ​and ​just ​people ​that ​have ​been ​listening ​for ​a ​long ​time. ​• ​Super ​excited ​about ​it, ​and ​just ​excited ​to ​be ​able ​to ​serve ​you ​with ​a ​hundred ​episodes ​of ​content ​that's ​specifically ​for ​you, ​to ​try ​to ​encourage ​and ​inspire ​you ​as ​you ​lead ​your ​school. ​And ​to ​celebrate ​the ​hundredth ​episode, ​I'm ​excited ​to ​tell ​you ​that ​I'm ​having ​a ​special ​three ​day ​sale ​on ​Thrive ​Academy. ​• ​• ​And ​that's ​going ​to ​be ​if, ​um, ​you're ​listening ​to ​this ​in ​real ​time, ​we're ​talking ​Tuesday, ​September ​16, ​Wednesday, ​• ​September ​17 ​and ​Thursday, ​September ​18. ​• ​And ​the ​special ​sale ​is ​$100 ​off ​of ​thrive ​academy ​for ​three ​days ​only ​• ​and ​seven ​weeks ​of ​office ​hours ​instead ​of ​six, ​which ​is ​what ​you ​normally ​get. ​• ​And ​so ​I ​want ​to ​add ​to ​that, ​that ​if ​you're ​listening ​to ​this ​in ​real ​time, ​• ​• ​typically ​these, ​uh, ​podcast ​episodes ​• ​• ​come, ​um, ​• ​out, ​um, ​on ​a ​Saturday. ​• ​And ​I ​just ​want, ​um, ​to ​make ​sure ​that ​if ​you're ​listening ​and ​it's ​not ​yet ​Tuesday ​the ​16th ​and ​you ​want ​to ​jump ​on ​board, ​it ​also ​could ​be ​that ​you ​are, ​um, ​interested ​in ​having ​your ​school ​pay ​for ​this ​professional ​development ​opportunity ​for ​you. ​And ​so ​if ​you ​just ​send ​me ​an ​email ​at ​mark ​dot ​o ​dot ​minkusmail.com ​and ​just ​ask ​for ​an ​invoice, ​I'll ​send ​you ​an ​invoice ​and, ​um, ​give ​you ​the ​$100 ​off ​price ​• ​and ​the ​seven ​weeks ​of ​office ​hours ​instead ​of ​six. ​So ​there's ​a ​lot ​of ​different ​ways ​that ​you ​can ​access ​this. ​Obviously, ​the ​privateschoolleader.com ​thrive ​is ​the, ​is ​the ​place ​where ​all ​of ​it ​happens ​to. ​There's ​an ​introductory ​video ​there. ​There's ​all ​kinds ​of, ​uh, ​client ​testimonials, ​• ​students ​that ​are ​in ​thrive ​academy ​that ​are ​enjoying ​office ​hours, ​all ​the ​different ​things. ​And ​so ​again, ​• ​• ​I ​just ​want ​to ​remind ​you, ​we're ​celebrating ​the ​hundredth ​episode ​of ​this ​podcast ​by ​having ​a ​special ​three ​day ​sale ​on ​Tuesday, ​September ​16. ​Wednesday, ​September ​17 ​Thursday, ​December ​18, ​2024. ​The ​deal ​is ​$100 ​off ​the ​regular ​price ​and ​seven ​weeks ​of ​office ​hours ​instead ​of ​six. ​Get ​in ​the ​door. ​Get ​in ​on ​it. ​Theprivatescalier.com ​thrive. ​• ​• Free resource that every private school teacher wants from their leader And ​to ​celebrate, ​I ​also ​want ​to ​give ​you ​a ​gift, ​and ​that ​is ​a ​free ​resource ​that ​I've ​created ​called ​the ​six ​things ​that ​every ​private ​school ​teacher ​wants ​from ​their ​leader. ​• ​• ​And ​this ​is ​a ​free ​guide. ​It's ​a ​six ​page ​PDF ​that ​I ​think ​can ​be ​a ​game ​changer ​for ​you. ​And ​I ​guarantee ​that ​if ​you ​do ​these ​six ​things ​that ​the ​teachers ​at ​your ​school ​will ​be ​happy ​to ​follow ​you. ​And ​you ​can ​get ​that ​guide ​at ​theprivateschool ​leader.com ​guide. ​Again, ​that's ​the ​six ​things ​that ​every ​private ​school ​teacher ​wants ​from ​their ​leader. ​A ​free ​gift ​is ​just ​to ​say ​thanks ​for ​listening ​to ​the ​podcast. ​Grab ​that@theprivateschooleer.com. ​• ​• Your email inbox is where productivity goes to die, says private school leader guide ​• ​• ​okay, ​• ​• ​• ​so ​I ​hit ​you ​with ​a ​quote. ​It's ​actually ​the ​title ​of ​this ​episode, ​and ​I've ​said ​it ​now ​twice, ​and ​I'm ​going ​to ​say ​it ​a ​third ​time. ​Your ​email ​inbox ​• ​• ​is ​a ​chronological ​list ​of ​everyone ​else's ​priorities. ​• ​And ​if ​you ​think ​about ​it, ​• ​• ​the ​reason ​I ​say ​that ​is ​because ​• ​it ​is ​a ​chronological ​list. ​It ​comes ​in ​order, ​• ​• ​um, ​newest ​to ​oldest ​on ​your ​inbox, ​• ​• ​• ​and ​it's ​generally ​a ​list ​of ​everyone ​else's ​priorities. ​It's ​not ​a ​list ​of ​your ​priorities, ​but ​I ​also ​like ​to ​say ​that ​your ​email ​inbox ​is ​where ​productivity ​goes ​to ​die. ​• ​• ​• ​And ​so ​if ​you ​can ​remember ​those ​two ​quotes, ​• ​• ​I ​hope ​that ​they'll ​have ​an ​impact ​on ​you ​to ​just ​start ​you ​to ​think ​about ​a ​different ​way ​to ​interact ​with ​email ​at ​school. ​Because ​as ​private ​school ​leaders, ​you're ​so ​busy, ​you ​have ​so ​many ​interruptions, ​you ​have ​so ​much ​task ​switching ​and ​email ​dipping ​in, ​in ​and ​out ​of ​your ​email ​box. ​Email ​inbox ​all ​day ​long ​is ​actually ​worse ​practice ​when ​it ​comes ​to ​productivity. ​And ​I'm ​going ​to ​teach, ​um, ​you ​today ​• ​and ​help ​you ​understand, ​• ​• ​• ​um, ​how ​and ​why ​that ​we ​can ​do ​this ​differently ​and ​actually ​get ​some ​things ​done ​that ​you ​want ​to ​get ​done. ​Doesn't ​that ​sound ​great? ​So ​let's ​go ​with ​the ​five. ​• ​• ​Um, ​I ​have ​five ​points ​here. ​This ​is ​best ​practice ​for ​engaging ​with ​your ​email ​inbox ​as ​a ​private ​school ​leader. ​Number ​one, ​understand ​why ​• ​• ​• ​• ​you ​open ​your ​email ​inbox ​when ​you ​sit ​down. ​• ​• ​I ​gave ​you ​that ​scenario ​before ​about ​sitting ​down ​after ​being ​out ​and ​about ​in ​the ​school. ​We're ​going ​to ​talk ​about ​that. ​Number ​two, ​• ​redefine ​urgency. ​Number ​three, ​the ​three ​steps ​to ​taking ​control ​of ​your ​inbox. ​Number ​four, ​create ​friction. ​And ​number ​five, ​remember ​the ​quote. ​• ​• 90% of school leaders open their email inbox when they sit down Okay, ​so ​at ​the ​top ​of ​the ​episode, ​I ​gave ​you ​a ​scenario ​• ​• ​• ​• ​where ​you're ​out ​and ​about ​in ​the ​school ​and ​you're ​walking ​around ​and ​you're ​dealing ​with ​different ​issues. ​And ​then ​you ​come ​back ​and ​you ​sit ​down ​at ​your ​computer, ​at ​your ​desk ​and ​there's ​your ​computer ​and ​you're ​just ​kind ​of ​looking ​at ​it. ​• ​And ​what ​most ​of ​us ​do ​in, ​uh, ​my ​experience, ​it's ​around ​90% ​of ​school ​leaders, ​• ​we ​open ​up ​our ​email ​inbox. ​Well, ​here's ​why. ​• ​• ​So ​when ​you're ​out ​in ​the ​school, ​you're ​• ​• ​using ​your ​brain. ​So ​there's ​some ​cognitive ​load. ​• ​• ​You're ​making ​decisions, ​so ​there's ​some ​decision ​fatigue, ​and ​then ​there's ​also ​some ​physical, ​• ​• ​um, ​aspect ​to ​it. ​Um, ​walking ​around ​and, ​you ​know, ​up ​and ​down ​stairs ​and ​so ​forth. ​So ​there's ​a ​little ​bit ​of ​physical ​fatigue, ​and ​then ​you're ​also ​very ​likely ​expending ​some ​emotional ​energy. ​And ​so ​there's ​a ​little ​bit ​of ​emotional ​fatigue. ​• ​And ​so ​if ​you've ​experienced ​that ​fatigue ​and ​you ​come ​and ​you ​plop ​down ​at ​your ​desk, ​• ​your ​brain ​is ​craving ​a ​dopamine ​hit. ​• ​• ​And ​here's ​the ​real ​key ​of ​this ​part, ​is ​that ​your ​brain ​does ​not ​know ​the ​difference ​between ​an ​important ​task ​and ​a ​low ​value ​task ​because ​you ​will ​get ​a ​dopamine ​hit ​either ​way. ​And ​that's ​why ​almost ​all ​of ​us ​open ​our, ​uh, ​email ​inbox ​and ​start ​responding ​to ​emails, ​because ​we're ​feeling ​productive. ​We ​feel ​productive ​and ​we ​get ​the ​dopamine ​hit. ​But ​the ​problem ​is ​that ​isn't ​a ​low ​value ​task. ​And ​the ​problem ​is ​that ​our ​• ​• ​• ​importance, ​our, ​um, ​definition ​of ​what ​we're ​going ​to ​work ​on ​that's ​important ​to ​us ​is ​now ​no ​longer ​in ​our ​control, ​but ​it's ​in ​the ​control ​of ​whoever ​happens ​to ​be ​at ​the ​top ​of ​our ​email ​inbox. ​• ​And ​then ​we ​make ​our ​way ​through ​some ​of ​those ​emails. ​And ​so ​the ​brain, ​again, ​it ​doesn't ​know ​the ​difference. ​And ​that's ​actually ​called ​the ​productivity ​trap. ​• ​Um, ​I ​did ​an ​episode ​on ​that ​episode ​17 ​called ​nine ​ways ​to ​avoid ​the ​false ​productivity ​trap. ​And ​I'll ​link ​that ​in ​the ​show ​notes ​at ​the ​private ​school ​leader. ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​But ​this ​just ​makes ​us ​more ​likely ​to ​open ​email ​or ​do ​other ​low ​value ​tasks. ​• ​• ​Um, ​the ​false ​productivity ​trap ​talks ​about ​some ​other ​things ​like ​random ​rewards ​and ​about ​the ​rule ​of ​reciprocity ​and ​not ​wanting ​to ​let ​people ​down ​and ​• ​• ​feeling ​efficient ​or ​feeling ​like ​you're ​a ​good ​leader ​if ​you ​get ​back ​to ​people ​really, ​really ​quickly. ​And ​I ​just ​really ​want ​to ​try ​and ​get ​you ​out ​of ​the ​false ​productivity ​trap. ​And ​the ​first ​step ​in ​changing ​behavior ​is ​understanding ​why ​it's ​happening ​in ​the ​first ​place. ​So ​there's ​a ​lot ​of ​things ​conspiring ​against ​you. ​And ​that's ​why ​so ​many ​of ​us ​open ​our ​email ​inbox ​when ​we ​sit ​down ​at ​our ​desk, ​we're ​not ​going ​to ​do ​that ​anymore. ​So ​• ​• ​• ​• ​• ​that's, ​uh, ​point ​number ​one ​is ​just ​understanding ​why ​we ​open ​the ​email ​inbox ​when ​we ​sit ​down. ​And ​point ​number ​two ​is ​to ​redefine ​urgency. ​So ​I ​want ​you ​to ​think ​about ​this ​for ​a ​minute. ​And ​I ​know ​most ​of ​you ​are ​multitasking, ​and ​I ​always ​strongly ​encourage ​that ​you ​listen ​to ​the ​podcast ​while ​you're ​driving ​to ​or ​from ​school ​or ​running ​errands ​or ​on ​a ​walk ​or ​• ​working, ​uh, ​• ​out. ​And ​so, ​you ​know, ​this ​one ​might ​be, ​this ​next ​thing ​that ​I'm ​going ​to ​mention ​might ​be ​a ​little ​bit ​harder ​because, ​um, ​you ​are ​listening ​and ​not ​seeing ​this. ​But ​I ​have ​four ​categories ​on ​my ​screen ​with ​my ​notes ​here, ​and ​I've ​divided ​up ​• ​what ​percentage ​of ​your ​emails ​are, ​and ​then ​I've ​put ​them ​into ​four ​categories. ​And ​so ​this ​is ​just ​a ​thought ​exercise ​to ​help ​me ​prove ​my ​point. ​• ​And ​so ​I'll ​put ​this ​in ​the ​show ​notes ​as ​well. ​But ​• ​• ​the ​four ​categories ​are ​distractions, ​what ​percent? ​• ​• ​Interruptions, ​what ​percent? ​• ​• ​Goals ​and ​planning, ​what ​percent? ​And ​crises, ​what ​percent? ​And ​so ​there's ​four ​different ​total ​percents ​that ​add ​up ​to ​100%. ​So ​let's ​be ​honest, ​okay, ​• ​• ​distractions ​and ​interruptions. ​• ​• ​• ​• ​• ​Um, ​we ​could ​throw ​in ​there ​low ​value ​• ​exchange ​of ​information. ​• ​• ​• ​• ​Um, ​that's ​probably ​taking ​up, ​• ​I'm ​gonna ​guess, ​80, ​90% ​• ​• ​• ​our ​email ​inbox, ​because ​things ​that ​are ​critical ​to ​goals ​and ​planning. ​Yes, ​you ​might ​be ​getting ​an ​email ​back ​about ​something ​about ​the ​accreditation ​and ​the ​self ​study, ​or ​something ​about ​that ​new ​curriculum ​that ​you're, ​um, ​considering ​purchasing ​for ​math. ​I'm ​not ​saying ​those ​aren't ​in ​your ​inbox. ​I'm ​just ​saying ​that ​not ​too ​many ​of ​your ​emails ​are ​containing ​things ​about ​your ​important ​goals ​and ​your ​planning. ​Some ​of ​them ​are, ​• ​• ​• ​• ​but ​also ​crises. ​• ​• ​• ​I ​would ​go ​so ​far ​as ​to ​say ​that's ​going ​to ​be ​extremely ​rare, ​that ​someone ​is ​going ​to ​communicate ​a ​crisis ​• ​to ​you ​in ​an ​email. ​• ​• ​It ​might ​be ​that ​a ​parent ​• ​is ​defining ​something ​as ​a ​crisis, ​and ​that's ​why ​it ​is ​in ​capital ​letters ​and ​has ​exclamation ​points. ​• ​• ​• ​• ​But ​a ​true ​crisis, ​• ​• ​• ​• ​• ​• ​I ​wonder ​how ​rare ​it ​is. ​I ​think ​it's ​extremely ​rare ​that ​the ​way ​that ​you ​would ​find ​out ​• ​• ​• ​about ​the ​crisis ​• ​is ​in ​your ​email ​inbox. ​And ​so ​what ​I'm ​trying ​to ​prove ​to ​you ​is ​that ​the ​percentage ​of ​things ​that ​are ​distractions, ​interruptions, ​low ​value ​exchange ​of ​information ​is ​very, ​very ​high. ​• ​And ​the ​percentage ​of ​emails ​that ​are ​about ​your ​true ​goals ​and ​planning ​and ​a, ​uh, ​crisis ​is ​very, ​very ​low. ​• ​• ​And ​so ​what ​that ​means ​is ​that ​we ​can ​actually ​check ​email ​less ​often ​than ​we ​do, ​and ​we ​are ​not ​going ​to ​be ​any ​worse ​off ​as ​far ​as ​running ​the ​school. ​And ​I ​will ​teach ​you ​why ​it's ​actually ​so ​much ​better ​to ​have ​set ​times ​when ​we're ​checking ​email ​instead ​of ​dipping ​in ​and ​out ​of ​email ​all ​day ​long. ​• ​And ​so ​just ​to ​kind ​of ​finish ​off ​this ​point ​and ​to ​drive ​it ​home, ​there ​are ​so ​few ​things ​at ​your ​school ​• ​• ​• ​• ​that ​are ​in ​an ​email ​• ​• ​that ​are ​so ​urgent ​that ​they ​can't ​wait ​until ​the ​next ​time ​that ​you ​are ​scheduled ​to ​look ​at ​your ​emails. In point number three, I'm going to talk about taking control of your inbox And ​in ​point ​number ​three, ​I'm ​going ​to ​talk ​about ​the ​three ​steps ​to ​taking ​control ​of ​your ​inbox. ​And ​we're ​going ​to ​talk ​about ​having ​a ​scheduled ​time ​in ​the ​morning, ​a ​scheduled ​time ​in ​the ​afternoon, ​and ​then ​a ​scheduled ​time ​before ​you ​leave ​for ​the ​day. ​• ​• ​• ​• ​• ​But ​you're ​going ​to ​be ​thinking, ​when ​I ​get ​to ​that. ​And ​you're ​probably ​already ​thinking, ​oh, ​my ​goodness, ​what ​about ​this ​email ​or ​that ​email? ​What ​if ​it ​comes ​in ​in ​between ​times? ​Listen, ​I ​want ​you ​to ​think, ​• ​• ​• ​how ​many ​different ​ways ​• ​can ​people ​reach ​you ​• ​• ​if ​something ​is ​truly ​urgent ​at ​your ​school? ​And ​let ​me ​ask ​you ​that ​question ​again. ​How ​many ​different ​ways ​other ​than ​email, ​• ​• ​• ​can ​people ​at ​school ​reach ​you ​if ​something ​is ​truly ​urgent? ​• ​• ​Okay. ​They ​could ​text ​you, ​• ​• ​they ​could ​call ​your ​cell ​phone, ​• ​• ​they ​could ​buzz ​the ​phone ​on ​your ​desk. ​If ​you ​have ​a ​phone ​with, ​um, ​• ​• ​internal ​intercom, ​which ​most ​of ​us ​do, ​• ​• ​• ​they ​could ​get ​you ​on ​the ​walkie ​talkie. ​Most ​of ​us ​have ​walkie ​talkies. ​They ​could ​stop ​by ​your ​office. ​• ​• ​There's ​about ​five ​or ​six ​right ​there, ​different ​ways ​that ​immediately ​someone ​could ​get ​in ​touch ​with ​you. ​And ​if ​you ​really ​stop ​to ​think ​about ​it, ​if ​it's ​truly ​urgent, ​they're ​not ​going ​to ​put ​it ​in ​an ​email. ​They're ​going ​to ​get ​you ​in ​one ​of ​those ​other ​ways. ​And ​so ​it's ​actually ​like ​an ​urgency ​and ​importance ​filter ​• ​when ​you ​think ​about ​it, ​that ​right ​off ​the ​bat, ​things ​that ​are ​truly ​urgent ​and ​important ​are ​probably ​not ​going ​to ​be ​in ​your ​email ​inbox. ​They're ​going ​to ​use ​one ​of ​these ​other ​ways ​to ​get ​in ​touch ​with ​you. ​So ​hopefully ​the ​first ​two ​steps, ​I've ​convinced ​you ​that ​• ​• ​• ​there ​are ​strong ​psychological ​reasons ​that ​have ​to ​do ​with ​your ​brain ​craving ​dopamine, ​which ​is ​why ​we ​are ​in ​and ​out ​of ​our ​email ​inbox ​all ​day ​long. ​And ​then ​also ​• ​that ​I've ​hopefully ​convinced ​you ​that ​• ​• ​your ​definition ​of ​urgent ​• ​• ​is ​different ​than ​everyone ​else's ​definition ​of ​urgent ​most ​of ​the ​time. ​And ​if ​there's ​something ​truly ​urgent ​and ​timely ​that ​needs ​your ​immediate ​attention, ​they ​are ​not ​going ​to ​let ​you ​know ​that ​in ​an ​email. ​• ​• ​Okay? Three steps to taking control of your inbox are discussed in this podcast And ​that ​brings ​us ​to ​point ​number ​three, ​which ​are ​the ​three ​steps ​to ​taking ​control ​of ​your ​inbox. ​All ​right, ​let ​me ​hit ​you ​with ​these. ​Step ​number ​one, ​this ​is ​really ​important, ​and ​I'm ​going ​to ​give ​you ​a ​disclaimer ​that ​it's ​going ​to ​sound ​like, ​oh, ​my ​gosh, ​I ​don't ​think ​I ​could ​do ​that. ​Hear ​me ​out. ​Trust ​me. ​Trust ​me ​that ​I've ​been ​doing ​this ​for ​years. ​Trust ​me ​that ​I ​have ​clients ​that ​have ​been ​doing ​this ​for ​a ​long ​time ​and ​that ​it ​absolutely ​changes ​the ​way ​that ​they ​lead ​because ​it ​builds ​margin ​into ​their ​day. ​Okay? ​You ​just ​got ​to ​trust ​me. ​100 ​episodes ​in, ​you've ​listened ​to ​a ​lot ​of ​episodes. ​Just ​trust ​me ​on ​this ​one, ​okay? ​• ​Step ​number ​one, ​you're ​going ​to ​schedule ​30 ​minutes ​in ​the ​morning, ​probably ​mid ​morning, ​• ​30 ​minutes ​in ​the ​afternoon, ​probably ​after ​the ​lunch ​recess ​block ​all ​settles ​down. ​And ​any ​post, ​you ​know, ​recess ​issues ​are ​dealt ​with. ​And ​then ​15 ​minutes ​at ​the ​end ​of ​the ​day ​to ​look ​at ​your ​email. ​So ​30 ​minutes ​in ​the ​morning, ​• ​• ​• ​30 ​minutes ​in ​the ​afternoon, ​and ​15 ​minutes ​at ​the ​end ​of ​the ​day ​to ​look ​at ​email. ​All ​right, ​again, ​I ​can ​hear ​what ​you're ​saying. ​There's ​no ​way ​I ​can ​get ​through ​all ​my ​emails ​in, ​you ​know, ​let's ​see, ​added ​up. ​30 ​minutes. ​30 ​minutes. ​15 ​minutes. ​That's ​an ​iron. ​15 ​minutes. ​First ​of ​all, ​there's ​no ​way ​that ​I ​can ​get ​through ​all ​my ​emails ​in ​an ​hour ​and ​15 ​minutes. ​All ​right, ​I'll ​come ​back ​to ​that ​in ​a ​minute. ​I'm ​going ​to ​crush ​that ​obstacle. ​• ​• ​• ​Um, ​also, ​• ​• ​• ​• ​you ​might ​be ​thinking ​that, ​well, ​wait ​a ​second. ​Is ​he ​saying ​that ​I'm ​not ​going ​to ​check ​email ​from ​the ​time ​that ​I ​leave ​• ​• ​• ​until ​mid ​morning, ​the ​next ​morning? ​• ​• ​Well, ​actually, ​• ​ideally ​that ​is ​what ​I'm ​saying. ​But ​also, ​realistically, ​• ​• ​we're ​not ​going ​to ​go ​from ​• ​• ​where ​you ​are ​• ​• ​if ​that ​is ​dipping ​in ​and ​out ​of ​your ​email ​inbox ​all ​day ​long, ​checking ​it ​on ​your ​phone ​at ​home, ​checking ​it ​on ​your ​cell ​phone ​in ​bed ​when ​you ​wake ​up ​in ​the ​morning ​before ​you ​say ​good ​morning ​to ​the ​person ​that ​you ​share ​a ​bed ​with. ​We're ​not ​going ​to ​go ​from ​• ​• ​all ​in ​on ​email ​• ​• ​to ​being ​disciplined. ​• ​We're ​going ​to ​have ​to ​• ​• ​• ​• ​not ​go ​cold ​turkey ​here. ​We're ​going ​to ​have ​to ​do ​it ​in ​stages. ​And ​so ​very ​likely ​what ​you're ​going ​to ​do ​is ​have ​to ​have ​a ​couple ​of ​other ​times, ​• ​• ​once ​in ​the ​evening, ​maybe ​once, ​um, ​in ​the ​morning ​when ​you ​arrive ​at ​school, ​but ​we'll ​get ​there. ​But ​I ​just ​want ​you ​to ​get ​the ​broad ​concept ​• ​• ​• ​• ​• ​and ​I ​want ​you ​to ​buy ​into ​this ​broad ​concept. ​And ​then ​everyone ​listening ​will, ​at ​their ​own ​pace, ​be ​able ​to ​get ​to ​that ​broad ​concept. ​All ​right, ​• ​• ​30 ​minutes ​in ​the ​morning, ​30 ​minutes ​in ​the ​afternoon, ​15 ​minutes ​at ​the ​end ​of ​the ​day, ​that's ​when ​you're ​going ​to ​look ​at ​email ​• ​• ​• ​• ​and ​you're ​going ​to ​try ​to ​• ​• ​be ​very ​disciplined ​about ​this. ​• ​• ​• ​• ​And ​also, ​I ​want ​to ​tell ​you ​one ​last ​thing ​on ​step ​one, ​and ​that ​is ​• ​• ​• ​• ​• ​• ​there's ​a ​lot ​of ​research ​on ​task ​switching. ​• ​• ​I ​think ​private ​school ​leaders ​do ​more ​task ​switching ​than ​most ​jobs, ​probably ​very ​few ​jobs ​where ​there's ​as ​much ​task ​switching ​as ​there ​is ​for ​private ​school ​leaders. ​• ​• ​• ​• ​• ​• ​I ​just ​read ​a ​report, ​a ​research ​• ​study, ​uh, ​• ​that ​showed ​that ​it ​can ​take ​up ​to ​23 ​minutes ​to ​fully ​engage ​• ​with ​the ​task ​• ​that ​you ​just ​switched ​to. ​• ​• ​• ​And ​so ​if ​you're ​in ​and ​out ​of ​email ​all ​day ​long ​and ​then ​you're ​on ​your ​way ​to ​a ​meeting ​or ​on ​your ​way ​to ​dealing ​with ​a ​student ​or ​whatever, ​I ​think ​for ​private ​school ​leaders ​we're ​much ​better ​and ​it ​takes ​us ​much ​less ​time ​to, ​uh, ​switch ​back ​and ​forth ​than ​23 ​minutes, ​• ​• ​• ​but ​it ​still ​takes ​time ​• ​• ​and ​we ​want ​to ​make ​our ​time ​efficient ​and ​useful ​and ​we ​also ​want ​to ​have ​some ​control ​over ​how ​we're ​using ​our ​time. ​Remember, ​the ​title ​of ​this ​episode ​is ​that ​your ​email ​inbox ​is ​a ​chronological ​list ​of ​everyone ​else's ​priorities. ​Not ​only ​are ​we ​talking ​about ​how ​to ​do ​it, ​that's ​the ​best ​use ​of ​your ​time, ​but ​we're ​also ​talking ​about ​how ​to ​do ​it ​in ​a ​way ​that ​allows ​you ​• ​• ​• ​to ​do ​what ​you ​want ​to ​do ​as ​far ​as ​working ​on ​important ​tasks ​instead ​of ​working ​on ​everyone ​else's ​• ​• ​• ​• ​• ​needs ​and ​asks ​and ​tasks ​and, ​• ​• ​um, ​you ​know, ​the ​things ​that ​they're ​going ​to ​email ​you ​about. ​So ​that's ​step ​number ​one. ​Step ​number ​two, ​• ​• ​• ​• ​when ​you ​have ​this ​30 ​minutes ​block, ​• ​what ​you're ​going ​to ​do ​is ​you're ​going ​to ​open ​your ​email ​inbox. ​• ​• ​• ​You're ​going ​to ​go ​through ​the ​emails, ​oldest ​to ​newest, ​unread ​emails, ​oldest ​to ​newest, ​using ​the ​two ​minute ​rule. ​• ​• ​And ​the ​two ​minute ​rule ​is ​as ​you ​go ​through ​emails, ​if ​you ​can ​respond ​to ​it, ​give ​an ​answer ​to ​the ​question. ​• ​• ​Um, ​if ​you ​can ​manage ​that ​within ​two ​minutes ​or ​less, ​you ​do ​it ​right ​then. ​• ​• ​And ​if ​you ​can't, ​you ​mark ​it ​as ​unread ​and ​you ​move ​on ​to ​the ​next ​email. ​• ​So ​you're ​starting ​with ​oldest ​going ​to ​newest ​• ​• ​• ​and ​then ​what ​you'll ​find ​is, ​as ​you ​get, ​we ​know ​this, ​that ​when ​you ​are ​doing ​one ​task ​and ​you're ​not ​switching, ​and ​I ​know, ​I ​can ​hear ​what ​the ​naysayers ​are ​thinking ​right ​now. ​You're ​thinking, ​you ​don't ​understand, ​you ​don't ​know ​how ​hard ​it ​is ​at ​my ​school. ​• ​• ​I ​don't. ​I ​don't. ​I ​do ​know ​what ​it ​was ​like ​to ​be ​the ​head ​of ​school ​with ​400 ​students ​in ​the ​school ​• ​and ​I ​was ​the ​only ​administrator. ​• ​• ​• ​Um, ​and ​I ​know ​all ​about ​those ​interruptions. ​And ​at ​that ​time, ​was ​I ​using ​this ​method? ​No. ​I ​wish ​I ​had ​been. ​But ​I'm ​just ​saying ​that ​when ​you ​are ​designating ​time ​for ​email ​and ​that's ​the ​only ​thing ​that ​you're ​doing, ​• ​• ​• ​• ​• ​I ​know ​the ​interruptions ​will ​happen, ​• ​but ​if ​you're ​working ​on ​email, ​you're ​going ​to ​be ​so ​much ​more ​efficient ​at ​getting ​through ​your ​emails ​more ​quickly, ​oldest ​to ​newest ​and ​responding ​to ​them, ​than ​if ​you're ​in ​and ​out ​of ​your ​email ​all ​day ​long. ​And ​so ​step ​number ​two ​is ​go ​through ​your ​emails, ​oldest ​to ​newest. ​Use ​the ​two ​minute ​rule. ​Mark ​it ​as ​unread ​if ​it ​takes ​more ​than ​two ​minutes. ​And ​then ​once ​you ​get ​to ​the ​newest ​email, ​go ​back ​to ​the ​bottom ​and ​then ​work ​on ​the ​one ​that's ​unread. ​Work ​on ​that ​one ​until ​it's ​handled. ​And ​then ​go ​to ​the ​next ​one. ​And ​then ​go ​to ​the ​next ​one. ​And ​this ​will ​keep ​your ​unread ​emails ​list ​short. ​It ​will ​be ​eliminating ​a ​lot ​of ​the, ​um, ​• ​• ​• ​emails ​that ​are ​just ​pouring ​into ​your. ​It ​won't ​eliminate ​the ​emails ​that ​are ​pouring ​in, ​but ​it ​will ​help ​you ​more ​efficiently ​deal ​with ​them. ​• ​And ​one ​other ​thing ​that's ​kind ​of ​just ​like ​a ​bonus ​tip, ​• ​• ​• ​you ​need ​to ​unsubscribe ​from ​a ​lot ​of ​the ​stuff ​that ​you're ​getting. ​Okay. ​You ​know, ​I ​get ​a ​lot ​of ​emails ​a ​day. ​You ​get ​a ​lot ​of ​emails ​a ​day. ​But ​there's ​a ​lot ​of ​stuff ​• ​that ​we ​just ​need ​to ​be ​honest. ​And ​it's ​sort ​of ​like ​that ​deal ​where, ​um, ​I ​forget ​her ​name, ​but, ​uh, ​there's ​a ​woman ​who ​has ​a ​show ​on ​Netflix ​and ​talks ​about ​a ​few, ​you ​know, ​haven't ​touched ​the ​shirt ​or ​the ​outfit, ​the ​blouse ​or ​whatever ​in ​a ​year. ​Or ​if ​you ​pick ​up ​an ​item ​and ​it ​doesn't ​bring ​you ​joy, ​you ​know ​that ​you ​get ​rid ​of ​it. ​• ​• ​If ​this ​is ​a ​thing ​that's ​coming ​into ​your ​email ​inbox ​and ​you ​just ​really ​don't ​engage ​with ​it, ​hardly ​ever, ​you ​need ​to ​unsubscribe ​because ​we ​can ​cut ​down ​on ​the ​total ​number ​of ​emails ​that ​come ​in ​to ​our ​email ​inbox ​significantly ​if ​we ​just ​pause ​and ​take ​a ​look ​as ​we ​go ​through ​and ​just ​start ​hitting ​unsubscribe. Step number three is to build your self discipline with email Okay, ​step ​number ​three, ​• ​you ​build ​your ​self ​discipline ​• ​to ​• ​be, ​have ​fidelity ​with ​these ​30 ​minutes ​time ​windows ​in ​the ​morning, ​in ​the ​afternoon, ​and ​before ​you ​leave ​at ​the ​end ​of ​the ​day. ​• ​• ​And ​it's ​going ​to ​take ​time, ​but ​you're ​going ​to ​build ​your ​self ​discipline ​and ​you're ​going ​to ​train ​everybody ​else. ​So ​you're ​going ​to ​train ​your ​teachers, ​you're ​going ​to ​train ​you. ​If ​you ​have ​a ​personal, ​if ​you ​have ​an ​administrative ​assistant, ​• ​um, ​if ​you ​have ​an ​administrative ​assistant, ​um, ​you ​need ​to ​have ​a ​conversation ​with ​that ​person, ​• ​• ​um, ​• ​• ​about ​this ​new ​system ​that ​you're ​going ​to ​use. ​And ​so ​that ​that ​person ​knows, ​so ​that ​he ​or ​she ​knows ​that ​uh, ​they ​are ​going ​to ​um, ​that's ​how ​you're ​going ​to ​interact ​with ​email. ​And ​when ​I ​say ​that ​you're ​going ​to ​train ​everyone ​else, ​I ​don't ​just ​mean ​you're ​administrative ​assistant ​if ​you ​have ​one. ​I ​mean ​your ​teachers. ​How ​many ​times ​have ​you ​been ​walking ​down ​the ​hall ​and ​someone ​comes ​up ​to ​you ​and ​say ​hey, ​did ​you, ​did ​you ​see ​that ​email ​I ​sent ​you? ​Um, ​• ​and ​you ​say ​well ​when ​did ​you ​send ​it? ​And ​they ​say ​um, ​about ​15 ​minutes ​ago. ​• ​• ​• ​And ​so ​now ​what ​you ​say ​is ​you ​don't ​have ​to ​say, ​well ​I ​only ​check ​email ​three ​times ​a ​day. ​Don't ​say ​that. ​• ​• ​• ​Just ​say, ​you ​know ​what, ​I ​will ​check ​on ​that ​later ​this ​morning ​or ​I ​will ​get ​to ​that ​this ​afternoon. ​Like ​whatever ​is ​your ​next ​time ​that ​you're ​scheduled ​to ​do ​email ​and ​I'll ​get ​back ​to ​you. ​And ​let ​me ​tell ​you ​something, ​as ​a ​school ​leader, ​• ​• ​it ​is ​a ​uh, ​completely, ​• ​• ​• ​completely ​valid ​• ​• ​• ​• ​• ​• ​answer. ​• ​It ​is ​a ​completely ​reasonable ​expectation ​• ​• ​• ​• ​that ​there's ​going ​to ​be ​a ​little ​bit ​of ​lag ​time ​and ​we're ​talking ​about ​a ​few ​hours ​at ​most. ​If ​you're ​checking ​it ​three ​times ​a ​day. ​• ​• ​We've ​trained ​everybody ​else ​• ​• ​• ​that ​they're ​going ​to ​expect ​an ​answer ​immediately ​from ​us ​• ​• ​and ​then ​the ​more ​that ​we ​do ​that, ​• ​• ​the ​more ​they ​expect ​it. ​And ​so ​we ​need ​to ​adjust ​their ​expectations ​and ​then ​that ​is ​also ​part ​of ​what ​I ​call ​don't ​feed ​the ​beast. ​And ​so ​what ​I ​mean ​by ​that ​is ​• ​• ​• ​let's ​say ​that ​• ​• ​• ​you ​didn't ​get ​to ​all ​of ​your ​emails ​and ​you ​are ​looking ​at ​emails, ​um, ​in ​the ​evening ​or ​maybe ​you ​have ​young ​children ​and ​• ​• ​um, ​after ​you ​put ​the ​children ​to ​bed, ​then ​you're ​going ​to ​check ​email ​for ​30 ​minutes ​or ​whatever ​the ​case ​might ​be. ​Well ​listen, ​when ​you're ​doing ​an ​email ​at ​930 ​at ​night, ​schedule ​friend ​is ​your ​best ​friend. ​Schedule ​send ​is ​your ​best ​friend. ​Don't ​just ​hit ​send. ​A, ​it's ​interrupting ​that ​person's ​evening ​and ​b, ​the ​message ​that ​you're ​sending ​is ​that ​you're ​available. ​Twenty ​four ​seven. ​And ​so, ​um, ​in ​Gmail, ​which ​is ​what ​I ​use, ​and ​I'm ​sure ​for ​other ​email ​platforms, ​they ​have ​something ​similar. ​Just ​schedule ​send ​for ​08:00 ​the ​next ​morning. ​And ​then, ​um, ​if ​you ​continue ​to ​let ​people ​know, ​hey, ​I'll ​look ​at ​that ​• ​• ​next ​time ​I ​check ​my ​email ​when ​I'm ​in ​my ​office. ​You'll ​find ​that ​in ​not ​too ​long ​of ​a ​time, ​it'll ​be ​within ​a ​few ​weeks ​that ​people ​will ​stop ​asking ​that ​question ​and ​they'll ​start ​changing ​their ​expectations ​for ​you ​about ​how ​quickly ​you ​get ​back ​to ​them. ​But ​part ​of ​it ​is ​you. ​All ​right? ​Part ​of ​it ​is ​you. ​• ​• ​I ​know ​we ​all ​want ​to ​get ​back ​to ​people ​really, ​really ​fast, ​and ​somehow ​that ​shows ​that ​we're ​efficient ​leaders, ​but ​really ​what ​it ​shows ​is ​that ​the ​tail ​is ​wagging ​the ​dog ​and ​we ​need ​to ​be ​working ​on ​the ​things ​we ​choose ​to ​work ​on ​instead ​of ​constantly, ​• ​um, ​• ​• ​just ​living ​by ​how ​many, ​um, ​emails ​we ​have ​in ​our ​email ​inbox. ​And ​I ​know ​all ​of ​this ​might ​sound ​a ​little ​foreign ​to ​you, ​and ​it ​might ​sound ​unbelievable. ​I'm ​telling ​you, ​I've ​seen ​it ​work ​with ​dozens ​of ​people. ​• ​I've ​seen ​it ​work ​for ​me ​for ​more ​than ​three ​years. ​• ​• ​It ​works. ​Just ​give ​it ​a ​try, ​please. Step one is to turn off email notifications on your smartphone and smartwatch Okay, ​we're ​on ​to ​number ​four. ​• ​Point ​number ​four. ​• ​• ​• ​• ​So ​number ​four ​is ​create ​friction. ​So ​if ​you ​have ​a. ​If ​you ​have. ​Buy ​some ​apples ​at ​the ​store ​and ​you ​want ​to ​eat ​some ​apples. ​Okay, ​• ​• ​• ​two ​scenarios. ​One ​is ​that ​the ​apples ​are ​in ​a ​bowl ​on ​the ​kitchen ​table. ​• ​• ​The ​other ​is ​that ​the ​apples ​are ​in ​the ​bag ​in ​the ​crisper ​drawer ​inside ​the, ​um, ​refrigerator. ​• ​• ​Which ​apples ​are ​getting ​eaten? ​• ​• ​You ​all ​know ​the ​answer. ​It's ​the ​apples ​that ​are ​in ​the ​bowl, ​because ​you ​just ​walk ​by ​and ​absentmindedly ​pick ​up ​an ​apple ​and ​you ​eat ​it. ​Okay. ​Conversely, ​• ​so ​there's ​no ​friction ​there. ​No ​friction ​with ​that ​bowl ​of ​apples. ​Lots ​of ​friction ​with ​the ​bag ​of ​apples ​in ​the, ​uh, ​refrigerator. ​• ​• ​Halloween ​candy, ​you ​know, ​a ​big ​bowl ​of ​Halloween ​candy, ​that's, ​you ​know, ​what, ​whatever ​is ​left ​from ​what ​you ​didn't ​give ​out ​at ​your ​front ​door ​or ​maybe ​what ​your ​kids ​gathered, ​um, ​and ​it's ​sitting ​there ​on ​the ​kitchen ​table ​• ​• ​• ​versus ​if ​that ​candy ​• ​• ​was ​in ​a ​cupboard ​where ​you ​had ​to ​get ​out, ​uh, ​from ​the ​pantry, ​a ​little ​step ​stool, ​climb ​up ​two ​steps ​and ​get ​that ​bowl ​out ​to ​get ​the ​candy ​down ​and ​then ​put ​it ​back ​up ​there. ​I ​can ​tell ​you ​right ​now, ​if ​you ​have ​to ​get ​the ​step ​stool ​out ​to ​grab ​that ​candy, ​you're ​not ​going ​to ​eat ​any ​of ​that ​candy, ​because ​that's ​too ​much ​friction. ​• ​• ​But ​if ​it's ​sitting ​there ​on ​the ​table, ​you're ​going ​to ​be ​eating ​candy ​until ​that ​bowl ​is ​empty. ​Okay? ​And ​one ​last ​thing ​to ​prove ​the ​point, ​and ​then ​I'll ​apply ​it ​to ​your, ​um, ​email, ​is ​that ​there ​was ​a ​hospital ​in ​the ​United ​Kingdom, ​over ​in ​England, ​that ​did ​a ​study. ​Um, ​they ​wanted ​to ​sell ​more ​water ​and ​less ​soda ​in ​their, ​uh, ​cafeteria. ​• ​• ​• ​• ​And ​they ​didn't ​change ​prices. ​The ​only ​thing ​they ​did ​was ​they ​changed ​the ​location ​of ​the ​displays, ​• ​• ​and ​they ​put ​a ​display ​of ​water, ​um, ​right ​next ​to ​the ​cash ​register. ​They ​made ​it ​easier ​to ​reach ​the ​water ​at ​eye ​level. ​• ​Um, ​they ​made ​the ​soda ​a ​little ​bit ​more ​difficult ​to ​reach. ​They ​didn't ​hide ​it, ​but ​they ​made ​it ​more ​difficult ​to ​reach. ​They ​changed ​the ​location ​of ​the ​water ​bottles. ​• ​• ​• ​• ​And ​you ​probably ​already ​know ​what ​happened. ​Um, ​the ​sale ​of ​water ​went ​up ​by, ​like, ​300%. ​• ​• ​And ​so ​it's ​about ​friction, ​and ​so ​we ​want ​to ​create ​friction ​between ​you ​and ​the ​ease ​by ​which ​you ​can ​check ​your ​email. ​So ​step ​one, ​and ​this ​is ​huge, ​is ​to ​turn ​off ​email ​notifications ​• ​• ​on ​your ​smartphone ​and ​your ​smartwatch. ​This ​is ​a, ​uh, ​non ​negotiable ​for ​me. ​If ​you ​believe ​or ​listen ​to ​anything ​that ​I ​say, ​please, ​please, ​please ​turn ​off ​• ​email ​notifications ​for ​your ​work ​email ​on ​your ​smartphone ​and ​your ​smartwatch. ​That's ​step ​one. ​There's ​two ​more. ​• ​And ​some ​of ​these ​might ​make ​you ​cringe ​or ​be ​like, ​oh, ​my ​goodness, ​there's ​no ​way ​I ​could ​do ​that. ​Uh, ​• ​• ​and ​we're ​going ​to ​go ​through ​withdrawal ​a ​little ​bit, ​because ​we're ​so ​used ​to ​a ​certain ​way ​of ​doing ​things, ​it's ​going ​to ​take ​a ​little ​time ​to ​do ​things ​a ​different ​way. ​• ​• ​• ​• ​• ​When ​you ​open ​up, ​when ​you ​push ​the ​button ​on ​your ​smartphone ​and ​the ​home ​screen ​• ​lights, ​um, ​• ​up, ​how ​many ​swipes ​• ​• ​• ​until ​you ​get ​to ​your ​work ​email ​icon? ​• ​• ​• ​• ​• ​• ​• ​When ​you ​open ​up? ​When ​it ​lights ​up, ​how ​many ​swipes ​• ​• ​until ​you ​get ​to ​your ​work ​email ​icon? ​For ​most ​of ​us, ​it's ​one ​or ​zero. ​Okay. ​• ​• ​And ​so ​if ​you ​add ​one ​additional ​swipe, ​you ​move ​the ​icon ​off ​of ​that ​either ​first ​page ​or ​the ​second ​page. ​If ​you ​make ​one ​more ​swipe ​to ​get ​to ​your ​email, ​• ​• ​• ​um, ​from ​my ​coaching ​clients, ​it ​typically ​reduces ​how ​often ​you ​check ​email ​by ​about ​70% ​to ​80% ​just ​by ​that ​one ​thing, ​• ​• ​because ​you're ​thinking ​about ​it. ​The ​key ​is ​to ​think ​about ​it. ​I ​have ​one ​coaching ​client. ​What ​she ​does ​is ​she ​has ​a ​little, ​tiny, ​skinny ​rubber ​band, ​and ​when ​she ​leaves ​for ​the ​day, ​she ​puts ​it ​around ​her ​phone ​• ​• ​• ​• ​• ​• ​and ​around ​her ​smartphone ​and ​that ​tiny ​rubber ​band ​is ​just ​to ​remind ​her ​to ​pause ​and ​• ​do ​I ​really ​need ​to ​check ​email? ​Okay, ​that's ​the ​big ​thing, ​is ​that ​when ​the ​notifications ​are ​coming ​and ​we ​are ​just ​reflexively ​• ​checking ​email, ​• ​• ​• ​• ​• ​that's ​why ​we ​need ​to ​turn ​off ​notifications ​when ​it's ​so ​easy ​to ​just ​tap ​the ​icon ​and ​see ​if ​we ​got ​any ​email. ​• ​• ​• ​• ​• ​That's ​why ​we ​need ​to ​create ​friction. M um, I talked about the email icon on your smartphone M ​• ​• ​• ​• ​• ​um, ​• ​I ​talked ​about ​the ​email ​icon ​on ​your ​smartphone, ​• ​• ​• ​and ​then ​the ​last ​thing ​is, ​um, ​about ​your ​laptop. ​So ​• ​a ​lot ​of ​people ​say, ​well, ​it's ​just ​right ​there. ​The ​tab ​is ​open. ​It's ​so ​tempting. ​Okay, ​so ​what ​we're ​going ​to ​do ​is ​we're ​going ​to ​close ​the ​tab ​and ​open ​a ​window. ​And ​so, ​• ​um, ​whether ​you ​have ​• ​• ​• ​• ​• ​chrome, ​um, ​• ​• ​or ​whether ​you ​have ​safari ​or ​Firefox ​or ​whatever ​it ​is, ​I ​have ​chrome. ​If ​you ​hover ​over ​the, ​um, ​logo ​at ​the ​bottom ​of ​your ​screen ​and ​you ​right ​click, ​it'll ​pop ​up ​and ​it'll ​say, ​new ​window. ​• ​• ​Open ​a ​new ​window, ​• ​• ​• ​open ​your ​email ​• ​• ​• ​in ​that ​window, ​• ​• ​and ​then ​go ​back ​to ​the ​screen ​that's ​almost ​always ​open ​on ​your ​laptop ​or ​on ​your ​desktop ​and ​close ​your ​email ​tab. ​• ​Because ​when ​it's ​open, ​you ​can ​see ​the ​little ​parentheses ​and ​you ​know ​subconsciously ​how ​many ​unread ​emails ​you ​have, ​and ​you ​come ​back ​from ​somewhere ​and ​you're ​like, ​oh, ​my ​gosh, ​I ​have ​this ​many ​more ​emails. ​We're ​clicking, ​clicking, ​clicking ​on ​our ​email ​inbox. ​Let's ​create ​some ​friction. ​• ​• ​Hover ​over ​the ​logo. ​Right ​click ​open ​a ​window ​and ​• ​• ​put ​your ​email ​in ​there. ​And ​then ​when ​it's ​time ​on ​your ​schedule, ​you're ​putting ​this ​on ​your ​schedule ​as ​an ​appointment ​with ​yourself. ​That ​30 ​minutes ​in ​the ​morning ​and ​30 ​minutes ​in ​the ​afternoon ​when ​it's ​time, ​then ​you ​go ​there ​and ​you ​open ​that ​window ​and ​you ​work ​on ​your ​email. ​• ​• What I described to you are some systems to build in around your email inbox And ​that ​brings ​us ​to ​step ​five, ​• ​• ​and ​it's. ​Remember ​the ​quote? ​And ​here's ​the ​quote. ​James ​Clear, ​author ​of ​Atomic ​Habits, ​he ​says, ​you ​do ​not ​rise ​to ​the ​level ​of ​your ​goals. ​You ​fall ​to ​the ​level ​of ​your ​systems. ​You ​do ​not ​rise ​to ​the ​level ​of ​your ​goals. ​You ​fall ​to ​the ​level ​of ​your ​systems. ​• ​• ​• ​• ​What ​I ​described ​to ​you ​are ​some ​systems ​that ​you're ​going ​to ​build ​in ​around ​your ​email ​inbox. ​• ​• ​If ​I ​just ​told ​you, ​well, ​let's ​just ​use ​your ​self ​discipline ​and ​try ​really ​hard ​and ​make ​a ​new ​year's ​resolution, ​no ​matter ​what ​time ​of ​year ​it ​is, ​and ​you're ​going ​to ​try ​really ​hard ​and ​you're ​going ​to ​do ​better ​with ​email. ​It's ​not ​going ​to ​happen ​• ​because ​• ​there's ​too ​many ​things ​conspiring ​against ​us, ​especially ​those ​psychological ​forces ​that ​I ​mentioned ​in, ​um, ​point ​number ​one. ​• ​• ​• ​• ​But ​if ​you ​have ​some ​systems, ​• ​• ​it's ​just ​like ​you ​as ​the ​school ​leader ​up ​on ​that ​trapeze ​• ​and ​you're ​flying ​around ​• ​• ​and ​you ​know ​that ​those ​trapeze ​artists ​• ​• ​that ​they ​have ​that ​big ​net, ​and ​when ​they ​miss, ​they ​fall, ​• ​• ​but ​they ​don't ​fall ​the ​way ​to ​the ​concrete. ​They ​fall ​all ​the ​way ​to ​the ​net. ​And ​then ​they ​bounce ​up ​and ​down ​a ​couple ​times ​and ​they ​climb ​the ​ladder ​and ​they ​start ​doing ​the ​trapeze ​again. ​That's ​what ​you're ​going ​to ​do ​with ​your ​email ​inbox ​because ​now ​you ​have ​some ​systems ​and ​you ​don't ​rise ​to ​the ​level ​of ​your ​goals ​or ​your ​self ​discipline. ​You ​fall ​to ​the ​level ​of ​your ​systems. ​And ​so ​when ​you ​have ​a ​couple ​days, ​when ​you ​mess ​up ​and ​you're ​in ​and ​out ​of ​email ​all ​day ​long, ​• ​• ​• ​you're ​going ​to ​have ​a ​system ​and ​you're ​only ​going ​to ​fall ​as ​far ​as ​the ​system. ​You're ​not ​going ​to ​fall ​all ​the ​way ​to ​the ​concrete. ​• ​• ​• ​• ​You ​do ​not ​rise ​to ​the ​level ​of ​your ​goals. ​You ​fall ​to ​the ​level ​of ​your ​systems. ​• ​• ​And ​I ​want ​to ​hear ​from ​you. ​I ​want ​to ​hear ​when ​you ​do ​this, ​• ​• ​I ​want ​you ​to ​email ​me ​at ​mark ​dot ​o ​dot ​minkusmail.com ​and ​tell ​me ​about ​your ​successes. ​Because ​I ​want ​to ​beat ​the ​drum. ​I ​want ​to ​preach ​the ​gospel ​of ​these ​systems ​for ​doing ​your ​email, ​um, ​inbox. ​This ​way, ​• ​• ​• ​• ​it ​can ​definitely, ​definitely, ​definitely ​change, ​• ​• ​um, ​how ​productive ​you ​are, ​because ​your ​email ​inbox ​is ​where ​productivity ​goes ​to ​die. ​• ​• ​So ​let ​me ​hit ​you ​with ​the, ​uh, ​main ​points ​again. ​Best ​practice ​for ​engaging ​with ​your ​email ​inbox. ​• ​Number ​one, ​understand ​why ​your ​email ​inbox, ​why ​we ​open ​our ​email ​inbox ​when ​we ​sit ​down. ​It's ​those ​strong ​psychological ​factors, ​especially ​that ​strong ​craving ​for ​a ​dopamine ​hit ​when ​you ​have ​used ​some ​cognitive ​• ​energy, ​emotional ​energy, ​physical ​energy, ​and ​you ​have ​some ​decision ​fatigue. ​Number ​two, ​redefine ​urgency. ​• ​• ​• ​• ​That ​email ​inbox ​is ​a ​list ​of ​everyone ​else's ​urgent ​things, ​and ​they're ​not ​going ​to ​they ​at ​school. ​The ​people ​that ​need ​you ​at ​school ​are ​not ​going ​to ​get ​you ​through ​your ​email ​inbox. ​There ​are ​like ​five ​other ​ways ​they're ​going ​to ​get ​you ​your ​attention. ​• ​• ​• ​Number ​three, ​the ​three ​steps ​to ​taking ​control ​of ​your ​inbox. ​• ​I ​told ​you ​that. ​Number ​one ​is ​to ​• ​• ​• ​• ​create, ​• ​• ​• ​um, ​• ​• ​schedule. ​Ah, ​• ​• ​excuse ​me, ​into ​your ​day. ​30 ​minutes ​in ​the ​morning, ​30 ​minutes ​in ​the ​afternoon, ​and ​15 ​minutes ​at ​the ​end ​of ​the ​day. ​That's ​when ​you're ​going ​to ​work ​on ​email. ​Step ​two, ​go ​through ​your ​emails, ​oldest ​to ​newest, ​using ​the ​two ​minute ​rule. ​Mark ​them ​as ​unread. ​When ​you ​get ​to ​the ​newest, ​go ​back ​to ​the ​unread ​ones ​and ​work ​through ​them ​until ​they're ​done. ​And ​then ​step ​number ​three ​is ​to ​build ​your ​self ​discipline. ​Train ​everybody ​else. ​Don't ​feed ​the ​beast. ​Okay. ​Number ​four ​is ​to ​create ​friction. ​And ​number ​five ​is, ​remember ​the ​quote ​• ​about ​we ​don't ​rise ​to ​level ​of ​our ​goals, ​we ​fall ​to ​the ​level ​of ​our ​systems. ​And ​here's ​the ​thing. ​You ​now ​have ​a ​system ​• ​• ​• ​and ​you're, ​um, ​going ​to ​use ​that ​system ​and ​it's ​going ​to ​make ​a ​difference. ​And ​then ​you're ​going ​to ​email ​me ​at ​Mark ​o. ​Mincus. ​Ah. ​• ​• ​• ​• ​• ​• ​And ​your ​call ​to ​action ​• ​• ​for ​this ​episode ​is ​to ​create ​friction ​by ​turning ​off ​email ​notifications ​to ​your ​smartphone ​and ​your ​smartwatch. ​• ​• ​• ​Make ​it ​more ​than ​one ​swipe ​to ​get ​to ​your ​email ​icon ​on ​your ​smartphone. ​• ​• ​And ​then, ​um, ​open ​a ​window ​on ​your ​laptop ​to ​and ​then ​close ​the ​tab ​that's ​open ​all ​day ​long. ​And ​then ​part ​two ​of ​your ​call ​to ​action ​is ​to ​schedule ​those ​three ​times ​• ​• ​day ​to ​look ​at ​email ​and ​then ​just ​start. ​• ​• ​And ​so ​I ​just ​gave ​you ​a ​system. ​And ​if ​you ​want ​systems ​that ​will ​work ​as ​a ​private ​school ​leader, ​that's ​what ​thrive ​academy ​is ​all ​about. ​Thrive ​academy ​is ​everything ​that ​I've ​learned ​over ​33 ​years ​of ​being ​a ​school ​leader. ​• ​• ​And ​• ​• ​whether ​it's ​productivity ​and ​time ​management ​or ​sustainable ​boundaries ​between ​work ​and ​home, ​• ​• ​um, ​• ​• ​leadership, ​• ​• ​um, ​skills, ​um, ​how ​to ​energize ​relationships, ​how ​to ​actually ​leave ​at ​a ​certain ​time ​at ​the ​end ​of ​the ​day, ​how ​to ​work ​on ​your ​goals ​instead ​of ​everyone ​else's ​priorities. ​How ​to ​feel ​better ​at ​the ​end ​of ​the ​day. ​How ​to ​leave ​at ​the ​end ​of ​the ​day ​with ​more ​energy ​and ​more ​left ​in ​the ​tank. ​• ​• ​• ​That ​is ​what ​thrive ​Academy ​is ​all ​about. ​And ​so, ​to ​celebrate ​the ​100th ​episode ​of ​this ​podcast, ​• ​• ​• ​• ​remember ​Tuesday, ​September ​16 ​Wednesday, ​September ​17 ​Thursday, ​September ​18, ​2024 ​$100 ​off. ​Off. ​Seven ​weeks ​of ​office ​hours ​instead ​of ​six. ​• ​• ​All ​that ​information ​is ​there ​for ​you@privateschooleer.com. ​thrive. ​And ​if ​you, ​if ​your ​school ​is ​going ​to ​pay ​for ​this ​as ​a ​PD ​opportunity ​for ​you, ​then ​just ​shoot ​me ​an ​email ​at ​Mark ​dot ​o ​dot ​minkusmail.com. ​• ​• ​• ​um, ​and ​I ​will ​send ​you ​an ​invoice ​for ​that. ​• The private school leader podcast celebrates its 100th episode with a free gift And ​I ​want ​to ​give ​you ​one ​more ​free ​gift ​before ​we ​go. ​And ​that ​is ​• ​the ​seven ​steps ​to ​having ​successful ​meetings ​with ​upset ​parents. ​This ​is ​eleven ​page ​PDF. ​It's ​a ​step ​by ​step ​plan ​to ​have ​better ​meetings ​with ​the ​parents ​at ​your ​school. ​• ​• ​• ​Every ​good ​coach ​has ​a ​game ​plan. ​Every ​good ​teacher ​has ​a ​lesson ​plan. ​Wouldn't ​it ​be ​great ​to ​have ​a ​plan ​when ​you ​sit ​down ​with ​an ​upset ​parent? ​Well, ​now ​you ​have ​a ​plan. ​• ​• ​Theprivateschooleer.com ​meeting ​a ​free ​guide ​for ​you ​theprivateschoolleader.com ​meeting ​• ​• ​and ​get ​the ​seven ​steps ​to ​having ​successful ​meetings ​with ​upset ​parents. ​So ​don't ​forget ​about, ​um, ​the ​show ​notes, ​the ​privateschoolier.com ​episode ​100. ​• ​• ​And ​please, ​please, ​please ​don't ​forget ​about ​this ​big ​three ​day ​sale ​for ​thrive ​academy. ​Tuesday, ​Wednesday, ​Thursday, ​• ​• ​and ​you ​know, ​go ​to ​thrive ​academy ​or ​go ​to ​theprivateschoolleader.com ​thrive. ​Shoot ​me ​an ​email ​if ​you ​have ​a ​question ​mark. ​Dot ​o ​dot ​minkusmail.com. ​i ​want ​to ​get ​this ​into ​your ​hands. ​I ​want ​it ​to ​change ​your ​life. ​I ​want ​it ​to ​change ​the ​way ​that ​you ​lead. ​• ​And ​I ​just ​appreciate ​you ​so ​much. ​You ​inspire ​me ​to ​keep ​creating ​these ​episodes ​week ​after ​week, ​and ​I'm ​just ​going ​to ​keep ​going. ​• ​Thank ​you ​so ​much ​for ​being ​here ​since ​the ​beginning. ​And ​as ​we ​celebrate ​the ​hundredth ​episode, ​I ​just ​want ​to ​say ​thank ​you ​and ​how ​much ​I ​appreciate ​you ​and ​all ​of ​your ​hard ​work ​that ​you're ​doing ​for ​those ​lucky ​kids ​and ​teachers ​at ​your ​school. ​• ​So ​thank ​you ​for ​joining ​me. ​Thank ​you ​for ​taking ​precious ​time ​out ​of ​your ​week ​to ​join ​me ​here ​today. ​And ​I'll ​see ​you ​next ​time ​right ​here ​on ​the ​private ​school ​leader ​podcast. ​And ​until ​then, ​always ​remember ​to ​serve ​first, ​lead ​second, ​and ​make ​a ​difference.
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Sep 7, 2024 • 39min

Episode 99: Do You Want Happier Parents? STOP Doing These 4 Things

I want to ask you a question.  Are the parents at your school happy? I can hear what you are thinking: “It depends on which parent, the time of day, depends on if report cards just came out, if their kid is getting enough playing time on the soccer team, etc., etc.” So, let me ask you an easier question. Do you want happier parents?Of course you do! On today’s episode of the Private School Leader Podcast, I am going to tell you how you can have happier parents at your school. You just have to stop doing 4 things. Thank you for listening to the podcast every week. You are making a difference in the lives of the students, teachers and parents at your school. I know that what you do is difficult, exhausting and lonely. Your hard work inspires me to keep making weekly content to try to encourage and inspire you as you serve your school. Thanks for all you do! Mark Minkus If you have gotten value from listening to the podcast, I would love to work with you 1-on-1.  I help my clients overcome imposter syndrome, set boundaries between work and home and how to actually get important things done instead of having your day ruled by the tyranny of the urgent. Sounds impossible right? It’s not. I can teach you how to make it possible. I would love to be your coach and I have a few spots open. Go to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1. Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode99 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks! TRANSCRIPT: Welcome ​to ​the ​private ​school ​leader ​podcast, ​where ​private ​school ​leaders ​learn ​how ​to ​thrive ​and ​not ​just ​survive ​as ​they ​serve ​and ​lead ​their ​schools. ​I ​strongly ​believe ​that ​it ​is ​possible ​to ​have ​a ​long ​and ​happy ​and ​fulfilling ​career ​as ​a ​private ​school ​leader. ​And ​my ​passion ​is ​to ​help ​you ​figure ​out ​exactly ​how ​to ​do ​just ​that ​right ​here ​on ​the ​private ​school ​leader ​podcast. ​And ​I'm ​your ​host, ​Mark ​Menkes. ​• ​So ​I ​want ​to ​start ​by ​asking ​you ​a ​question. ​• ​• ​• ​Are ​the ​parents ​at ​your ​school ​happy? ​• ​• ​• ​So ​let ​that ​sink ​in, ​and ​I'll ​ask ​you ​the ​same ​question ​again. ​Are ​the ​parents ​at ​your ​school ​• ​happy? ​• ​• ​• ​• ​And ​you ​probably ​are ​thinking, ​well, ​• ​• ​depends ​on ​the ​parent, ​depends ​on ​the ​time ​of ​day, ​depends ​on ​if ​report ​cards ​just ​went ​out. ​And ​it ​depends ​on ​a ​lot ​of ​things. ​• ​• ​Whether ​or ​not ​the ​parents ​are ​happy. ​• ​• ​Well, ​that ​one's ​a ​complicated ​answer, ​but ​I ​think ​I ​have ​a ​question ​that ​has ​a ​pretty ​simple ​answer. ​• ​• ​Do ​you ​want ​to ​have ​happier ​parents ​at ​your ​school? ​• ​• ​And ​of ​course, ​the ​answer ​is ​yes. ​• ​So ​on ​today's ​episode ​of ​the ​private ​school ​leader ​podcast, ​I'm ​going ​to ​teach ​you ​how ​to ​have ​happier ​parents ​at ​your ​school ​• ​• ​by ​showing ​you ​the ​four ​things ​that ​we ​need ​to ​stop ​doing. ​So ​if ​we ​stop ​doing ​these ​four ​things, ​you'll ​have ​happier ​parents ​at ​your ​school. ​• ​• Thrive Academy is celebrating 100th episode with special sale next week But ​before ​we ​start ​that, ​I ​just ​wanted ​to ​tell ​you ​I'm ​really ​excited ​about ​something ​that's ​coming ​up ​next ​week. ​And ​we ​are ​on ​episode ​99 ​of ​the ​podcast. ​And ​I ​just ​want ​to ​say ​a ​sincere ​thank ​you ​to ​everyone ​that's ​been ​listening ​since, ​um, ​the ​beginning. ​Many ​of ​you ​have ​come ​• ​• ​and ​joined ​along ​the ​way, ​but ​we're ​coming ​up ​on ​100th ​episode. ​And ​to ​celebrate ​that, ​there ​is ​going ​to ​be ​a ​special ​three ​day ​sale ​on ​Thrive ​Academy ​to ​celebrate ​the ​hundredth ​episode. ​And ​so, ​• ​• ​uh, ​if ​you're ​listening ​to ​this ​in ​real ​time, ​it's ​a ​week ​from ​now, ​September ​16, ​1718 ​2024. ​• ​And ​the ​deal ​is ​$100 ​off ​Thrive ​academy, ​and ​you ​get ​seven ​weeks ​of ​office ​hours ​instead ​of ​six ​weeks. ​And ​so ​again, ​that's ​next ​week, ​September ​16. ​1718. ​• ​• ​$100 ​off ​thrive ​academy ​and ​seven ​weeks ​of ​office ​hours ​instead ​of ​six. ​You ​can ​check ​out ​more ​about ​that@theprivateschoolleader.com. ​thrive ​and ​I ​just ​want ​to ​mention ​one ​last ​thing ​about ​that. ​You ​know, ​I ​say ​at ​the ​top ​of ​every ​episode ​that ​I ​truly ​believe ​that ​you ​can ​have ​a ​long ​and ​happy ​and ​fulfilling ​career ​as ​a ​private ​school ​leader. ​Well, ​Thrive ​academy ​is ​me ​taking ​everything ​that ​I've ​learned ​over ​the ​past ​33 ​years ​and ​breaking ​it ​down ​for ​you ​into ​strategies ​that ​actually ​work. ​And ​so ​I'd ​love ​for ​you ​to ​check ​that ​out ​and ​I'd ​love ​for ​you ​to ​celebrate ​with ​me ​the ​hundredth ​episode ​and ​to ​get ​this ​special ​deal ​next ​week. ​September ​16, ​1718 ​$100 ​off. ​Check ​out ​more ​at, ​uh, ​theprivatesgleiter.com ​um, ​• ​thrive. Private school leader podcast gives away free guide on keeping parents happy And ​while ​I'm ​saying ​thank ​you, ​I ​want ​to ​thank ​you ​for ​listening ​to ​the ​podcast ​by ​giving ​you ​a ​free ​guide. ​And ​this ​is ​called ​five ​strategies ​to ​help ​you ​work ​with ​difficult ​parents. ​Today's ​topic ​is ​keeping ​parents ​happy. ​And ​so ​I ​thought, ​what ​better ​guide ​to ​give ​you ​than ​this? ​And ​so ​we ​know ​that ​working ​with ​parents ​is ​part ​of ​the ​job ​and ​that ​most ​of ​our ​parents ​are ​great, ​but ​some ​of ​them ​can ​be ​very ​demanding. ​But ​this ​guide ​will ​give ​you ​the ​tools ​you ​need ​to ​build ​better ​relationships ​and ​have ​better ​meetings ​with ​the ​difficult ​parents ​at ​your ​school. ​So ​if ​you ​go ​to ​theprivateschool ​leader.com ​parents, ​you ​can ​grab ​this ​guide. ​It's ​a, ​uh, ​PDF ​to ​download. ​And ​again, ​it's ​the ​five ​strategies ​to ​help ​you ​work ​with ​difficult ​parents. ​That's ​free ​for ​you. ​Over@theprivateschoolleader.com ​• ​parents ​and ​then ​finally, ​again, ​lots ​of ​exciting ​stuff ​going ​on ​at ​the ​private ​school ​leader ​podcast. ​• ​• I want to tell you that I've got a few coaching spots open right now I ​want ​to ​tell ​you ​that ​I've ​got ​a ​few ​coaching ​spots ​open ​right ​now. ​• ​• ​Again, ​if ​you're ​listening ​in ​real ​time, ​we're ​talking ​to ​you ​in, ​um, ​early ​September ​2024. ​• ​• ​Um, ​I'd ​love ​to ​work ​with ​you ​one ​on ​one. ​Um, ​I ​help ​my ​clients ​overcome ​imposter ​syndrome ​and ​to ​set ​boundaries ​between ​work ​and ​home. ​• ​• ​How ​to ​get ​a ​hold ​of ​the ​tyranny ​of ​the ​urgent ​and ​actually ​get ​important ​things ​done. ​• ​Um, ​how ​to ​have ​more ​left ​in ​the ​tank ​when ​you ​leave ​at ​the ​end ​of ​the ​day. ​I ​know ​some ​of ​that ​sounds ​impossible, ​but ​it's ​not. ​And ​I ​can ​teach ​you ​how ​to ​make ​it ​possible. ​And ​so ​if ​you ​want ​to ​just ​learn ​a ​little ​bit ​more ​about ​what ​that ​would ​look ​like ​working ​with ​me ​one ​on ​one, ​just ​check ​out ​the ​privateschoolleader.com ​coaching. ​And ​like ​I ​said, ​a ​few ​spots ​left. ​Um, ​they're ​going ​to ​go ​fast, ​but, ​um, ​if ​you ​can ​get ​over ​there ​and ​check ​that ​out, ​um, ​I'd ​love ​to ​work ​with ​you. Being defensive with parents can shut down meaningful conversations, Caleb says Okay, ​so ​today's ​topic ​is ​• ​how ​to ​make, ​how ​to ​have ​happier ​parents. ​And ​we're ​going ​to ​stop ​doing ​these ​four ​things. ​All ​right, ​ready? ​Here ​they ​are. ​Number ​one, ​stop ​getting ​defensive. ​• ​• ​• ​Number ​two, ​stop ​interrupting. ​• ​• ​• ​Number ​three, ​stop ​treating ​them ​like ​customers ​and ​start ​treating ​them ​like ​clients. ​• ​• ​And ​number ​four, ​stop ​assuming ​that ​they ​know ​what's ​happening ​at ​school. ​• ​• ​• ​So ​I'm ​going ​to ​break ​down ​each ​one ​of ​those ​and ​give ​you ​an ​example, ​give ​you, ​um, ​a ​strategy, ​hopefully, ​that ​you ​can ​use ​at ​school. ​And ​again, ​these ​will. ​If ​we ​stop ​doing ​these ​four ​things, ​we ​can ​have ​happier ​parents ​at ​our ​school. ​• ​• ​Happier ​parents ​mean ​less ​headaches ​for ​you. ​It ​means ​higher ​retention. ​• ​• ​Um, ​there's ​so ​many, ​uh, ​things ​that ​we ​can ​benefit ​from ​by ​keeping ​our ​parents ​happy. ​And ​so ​let's ​start. ​Number ​one, ​• ​• ​• ​the ​four ​things ​we're ​going ​to ​stop ​doing ​to ​our ​parents. ​• ​• ​• ​• ​• ​Number ​one, ​stop ​getting ​defensive. ​• ​• ​• ​So ​it's ​a ​natural ​reaction ​for ​us ​as ​school ​leaders ​to ​feel ​defensive ​when ​a ​parent ​questions ​a ​decision ​• ​• ​that ​we ​made ​about, ​um, ​a, ​um, ​class ​assignment ​as ​far ​as, ​um, ​who's ​their ​homeroom ​teacher ​or ​I, ​um, ​perhaps ​a ​detention. ​• ​• ​And, ​you ​know, ​the ​parent ​is ​expressing ​dissatisfaction, ​and ​our ​natural ​instinct ​is ​to ​get ​defensive. ​• ​• ​And ​this ​is ​especially ​true ​because ​we're ​passionate ​about ​what ​we ​do. ​I've ​said ​often ​that ​what ​we ​do ​is ​emotional ​work. ​And ​• ​• ​• ​if ​we're ​emotional ​about ​what ​we ​do ​and ​it's ​meaningful, ​we're ​going ​to ​be ​passionate ​about ​it. ​But ​being ​defensive ​with ​parents ​can ​immediately ​shut ​down ​• ​• ​• ​meaningful ​conversations. ​• ​• ​• ​• ​And ​getting ​defensive ​can ​create ​a ​barrier ​between ​you ​and ​that ​parent, ​• ​and ​it ​makes ​them ​feel ​unheard ​and ​invalidated. ​• ​• ​• ​And ​lastly, ​it ​undermines ​your ​credibility ​as ​a ​leader ​because ​you ​are ​not ​taking ​responsibility ​for ​whatever ​it ​is ​that ​they're ​complaining ​about. ​Now, ​I'm ​not ​saying ​• ​• ​that ​it's ​your ​fault. ​I'm ​not ​saying ​you ​should ​take ​responsibility ​for ​it. ​I'm ​not ​even ​saying ​that ​they're ​right. ​I'm ​just ​saying ​that ​when ​we ​get ​defensive, ​• ​• ​we ​shut ​down ​the ​conversation, ​we ​build ​the ​wall, ​uh, ​that ​mutual ​wall ​of ​distrust ​that ​I've ​talked ​about ​on ​the ​podcast, ​that ​gets ​higher, ​and ​we're ​not ​getting ​anywhere ​with ​this ​conversation. ​And ​so ​• ​• ​• ​what ​can ​we ​do ​• ​• ​• ​• ​instead ​of ​getting ​defensive? ​All ​right, ​so ​some ​of ​this ​is ​going ​to ​be ​common ​sense, ​but ​when ​we're ​emotional ​and ​when ​a ​parent, ​I'll ​speak ​for ​myself. ​When ​a ​parenthood ​is ​coming ​on ​strong ​• ​and ​everything ​• ​• ​• ​inside ​of ​me ​wants ​to ​be ​defensive, ​• ​• ​• ​• ​these ​are ​really ​hard ​to ​do. ​And ​so ​to ​use ​your ​active ​listening, ​to ​listen, ​actively ​• ​• ​active ​body ​language, ​• ​listen ​empathically. ​• ​• ​• ​• ​And ​when, ​um, ​that ​parent ​raises ​that ​concern ​or ​that ​criticism, ​• ​• ​• ​• ​• ​• ​• ​this ​is ​so ​hard. ​But ​to ​just ​try ​• ​• ​and ​• ​• ​see ​what ​is ​it ​that ​I ​can ​take ​from ​this. ​• ​• ​• ​• ​• ​• ​I'm ​trying ​to ​understand ​where ​they're ​really, ​what ​they're ​really ​upset ​about, ​where ​they're ​coming ​from, ​what ​their ​perspective ​is. ​• ​• ​And ​so ​what ​I ​found ​works ​like ​magic ​• ​• ​is ​that ​instead ​of ​getting ​defensive ​• ​• ​• ​• ​• ​is ​that ​if ​you ​acknowledge ​their ​feelings ​• ​• ​• ​• ​and ​validate ​their ​feelings. ​• ​• ​• ​• ​• ​• ​• ​Even ​if ​you ​don't ​agree ​with ​what ​they're ​saying, ​• ​• ​• ​• ​• ​you ​are ​going ​to ​be ​able ​to ​continue ​this ​conversation ​and ​it ​diffuses ​them ​• ​almost ​• ​all ​of ​the ​time. ​• ​• ​And ​so ​• ​• ​• ​acknowledge ​their ​feelings ​by ​• ​• ​• ​• ​saying, ​well, ​first ​of ​all, ​that ​sounds ​dot, ​dot, ​dot. ​I'll ​give ​you ​an ​example ​in ​a ​moment. ​Um, ​• ​• ​• ​• ​ask ​clarifying ​questions, ​• ​• ​um, ​demonstrate ​that ​you're, ​that ​shows ​that ​you're ​open ​to, ​um, ​feedback ​• ​and ​validating ​their ​feelings. ​Just ​you're ​acknowledging ​• ​• ​what ​they're ​saying ​and ​you're ​validating ​what ​they're ​saying. ​• ​• ​• ​And ​that ​shift ​in ​mindset ​that ​instead ​of ​getting ​defensive, ​• ​• ​• ​• ​I ​mean, ​I've, ​uh, ​seen ​it ​change ​what ​could ​have ​possibly ​been ​a ​negative ​interaction ​or ​just ​completely ​shut ​down ​a ​conversation ​into ​something ​constructive ​and ​then ​focusing ​on ​the ​future. ​Okay, ​so ​I ​want ​to ​give ​you ​two ​examples ​that ​you ​can ​• ​• ​• ​apply ​very ​easily ​to ​your ​school. ​Alright? ​The ​first ​one ​is, ​let's ​say ​that ​a ​parent ​• ​• ​• ​is ​really ​upset ​• ​about ​their, ​um, ​6th ​grade ​son ​is ​not ​getting ​very ​much ​playing ​time ​on ​the ​soccer ​team, ​okay? ​And ​let's ​say ​that ​they ​come ​up ​to ​you ​at ​the ​soccer ​game ​on ​the ​sideline ​• ​and ​uh, ​they're ​talking ​to ​you ​about ​this, ​okay? ​So ​whether ​it's ​at ​the ​game, ​which ​isn't ​great, ​or ​if ​it's ​on ​the ​phone, ​whatever ​the ​case ​might ​be, ​and ​they're ​going ​on ​about ​like, ​the ​coach ​doesn't ​like ​my ​kid. ​And, ​you ​know, ​I ​thought ​this ​school ​was, ​you ​know, ​all ​about ​sportsmanship ​and, ​you ​know, ​this, ​that ​and ​the ​other ​thing. ​• ​• ​And ​so ​• ​• ​• ​• ​in ​that ​moment, ​if ​you ​say, ​you ​know ​what, ​• ​• ​• ​• ​let's ​say ​the ​kid's ​name ​is ​Caleb, ​you ​know, ​• ​• ​• ​um, ​• ​• ​• ​• ​• ​I ​hear ​what ​you're ​saying. ​First ​of ​all, ​I ​want ​to ​say ​thank ​you ​for ​sharing ​that ​with ​me. ​• ​I, ​um, ​really ​appreciate ​that. ​And ​• ​• ​• ​• ​• ​that ​sounds ​really ​hard ​for ​Caleb. ​I ​could ​see ​why ​• ​• ​if ​he ​comes ​to ​practices ​and ​if ​he ​comes ​to ​the ​games, ​• ​• ​um, ​• ​• ​• ​• ​• ​• ​• ​that ​would ​probably ​feel, ​um, ​a ​certain ​way ​for ​him ​to ​not ​get ​very ​much ​playing ​time ​on ​the ​team, ​I ​could ​see ​why ​that ​would ​be ​upsetting ​to ​him. ​• ​Um, ​um, ​so ​here's ​what ​we're ​going ​to ​do, ​dot, ​dot, ​dot. ​Okay? ​So ​what ​I ​just ​did ​is ​instead ​of ​getting ​defensive, ​I ​could ​have ​been ​like, ​well, ​• ​you're ​going ​to ​need ​to ​talk ​to ​the ​coach ​or ​you're ​going ​to ​need ​to ​talk ​to ​the ​athletic ​director. ​And ​maybe ​that ​is ​the ​next ​step, ​is ​for ​them ​to ​speak ​with ​the ​coach ​or ​for ​you ​to ​speak ​with ​the ​coach. ​But ​if ​I ​would ​immediately ​get ​defensive ​and ​be ​like, ​well, ​you ​know, ​um, ​um, ​• ​• ​playing ​time ​and ​the ​student, ​the ​athletic ​handbook ​and ​this ​that ​and ​the ​other ​thing, ​and ​just ​start ​getting ​defensive. ​• ​• ​• ​• ​They're ​going ​to ​feel ​like ​they ​weren't ​heard. ​But ​• ​• ​I ​acknowledge ​their ​feelings, ​validated ​their ​feelings, ​and ​then ​that ​focuses ​the ​conversation ​forward. ​Okay, ​so ​that's ​one ​example. ​Here's ​another ​example ​that, ​um, ​just ​happened, ​um, ​within ​the ​past ​few ​weeks. ​So ​it ​was ​the ​third ​day ​of ​school, ​• ​• ​and ​• ​• ​• ​one ​of ​the ​local ​public ​school ​districts ​that ​buses ​kids ​to ​our ​school. ​They ​had ​a ​substitute ​driver ​on ​that ​bus, ​• ​• ​and ​he ​didn't ​know ​the ​route, ​he ​didn't ​know ​the ​kids. ​• ​And ​so ​parents ​are ​calling, ​they're ​emailing ​the ​school, ​it's ​05:00 ​p.m. ​their ​kids ​still ​aren't ​home. ​• ​• ​Um, ​our ​school ​gets ​out ​at ​03:35 ​p.m. ​• ​• ​um, ​they ​called ​the ​bus ​garage, ​um, ​and ​it ​just ​rang ​and ​rang, ​or ​it ​went ​to ​voicemail. ​• ​• ​Um, ​one ​parent ​later ​said ​that ​it ​was ​a ​really, ​really ​hot ​day. ​It ​was ​like ​95 ​degrees ​that ​day. ​And ​one ​of ​the ​children's ​78 ​year ​old ​grandma, ​she ​was ​out ​waiting ​for ​the ​bus ​in ​the ​heat ​and ​waiting ​and ​waiting. ​• ​• ​And, ​um, ​you ​know, ​it ​was ​because ​the ​substitute ​driver ​had ​the ​wrong ​list, ​didn't ​know ​the ​kids ​got ​lost, ​didn't ​radio ​the ​garage, ​all ​kinds ​of ​• ​• ​• ​things, ​um, ​• ​• ​that ​caused ​this ​• ​• ​situation ​that ​the ​parents ​are ​upset ​about. ​All ​right, ​so ​here's ​what ​we ​as ​a ​school ​could ​have ​done. ​What ​we ​could ​have ​done ​was ​been ​every ​email ​that ​we ​got ​and ​every ​phone ​call ​that ​we ​got ​could ​have ​been ​like, ​well, ​you ​know, ​I ​mean, ​that's ​not ​us. ​Um, ​we ​don't ​have ​anything ​to ​do ​with ​that. ​And, ​• ​um, ​that's ​the ​bus ​company. ​And, ​well, ​you ​know, ​they ​have ​a ​reputation ​sometimes ​of ​not ​really ​being ​on ​the ​ball. ​And ​here's ​the ​phone ​number. ​You ​just ​need ​to ​call ​the ​bus ​company. ​Okay? ​That's ​what ​we ​could ​have ​done. ​• ​• ​• ​• ​• ​But ​let ​me ​tell ​you ​what ​we ​actually ​did, ​okay? ​Every ​email, ​every ​phone ​call. ​You ​know ​what? ​We ​are ​so ​sorry ​that ​your ​child ​experienced ​this. ​• ​• ​That ​must ​have ​been ​really ​scary ​for ​you. ​For ​your ​child. ​• ​• ​That ​sounds ​like ​that ​was ​really ​uncomfortable ​and ​scary ​for ​grandma. ​• ​• ​Um, ​our ​school ​counselor, ​tomorrow ​morning, ​we're ​going ​to ​have, ​um, ​her ​check ​in ​with ​every ​child ​that ​was ​on ​that ​bus ​just ​to ​make ​sure ​that ​they're ​okay. ​• ​• ​Um, ​we ​will ​call ​the ​bus ​garage ​first ​thing ​in ​the ​morning, ​and ​we ​will ​get ​back ​to ​you ​with ​what ​they ​had ​to ​say. ​• ​• ​And, ​um, ​you ​know, ​we'll, ​um, ​work ​with ​them ​to ​make ​sure ​that ​this ​kind ​of ​thing ​doesn't ​happen ​again. ​• ​• ​• ​• ​So ​• ​• ​• ​I ​just. ​Again, ​here's ​the ​thing. ​It's ​not ​about ​right ​and ​wrong. ​Like, ​was ​the ​bus ​company ​messed ​up. ​• ​• ​But ​these ​parents ​are. ​They're ​not. Number one is stop getting defensive, and number two is stop interrupting They're ​not ​able ​to ​get ​through ​to ​the ​bus ​company. ​They're ​upset. ​Their ​kid ​is ​really ​upset. ​They're ​calling ​us. ​And ​so ​we ​could ​get ​defensive ​and ​start ​getting ​the ​blame ​thrower ​out ​and ​start ​pointing ​fingers ​and ​maybe ​even ​accurately ​pointing ​fingers. ​But ​that's ​not ​what ​we ​did. ​• ​• ​• ​It ​immediately ​diffused ​the ​situation. ​It ​increased ​the ​parents ​confidence ​in ​the ​school. ​And ​then ​we ​followed ​through, ​and ​the ​counselor ​did ​check ​on ​the ​kids. ​And, ​um, ​the ​bus ​garage, ​we ​did ​contact ​them. ​And ​then ​there ​was, ​you ​know, ​some ​phone ​calls ​that ​went ​out ​from ​the ​bus ​garage ​to ​some ​of ​the ​parents ​with ​a ​better ​plan ​• ​and ​a ​backup ​plan, ​and ​we ​move ​forward. ​And ​so, ​again, ​we ​want ​happier ​parents. ​One ​of ​the ​things ​we ​need ​to ​stop ​doing ​is ​stop ​getting ​defensive, ​because, ​• ​um, ​• ​being ​defensive ​just ​undermines ​our ​credibility. ​And, ​um, ​one ​last ​thing ​before ​we ​go ​on ​to ​number ​two ​• ​is ​that ​• ​• ​• ​• ​I'm ​going ​to ​link ​in ​the ​show ​notes@theprivateschooleater.com. ​episode ​99. ​• ​• ​Um, ​I'm ​going ​to ​link ​episode ​42, ​which ​is ​called ​leadership ​lessons ​from ​a ​Navy ​seal. ​And ​it's ​about ​extreme ​ownership. ​And ​you ​want ​to ​talk ​about, ​um, ​taking ​responsibility ​• ​for ​a ​situation, ​even ​if ​it's ​not ​completely ​your ​responsibility ​• ​as ​the ​leader. ​It ​is ​your ​responsibility. ​And ​so ​episode ​42 ​really ​goes ​deep ​on ​that. ​And ​I'll ​link ​that ​in ​the ​show ​notes ​for ​you. ​Okay, ​so ​number ​one ​is ​stop ​getting ​defensive, ​and ​number ​two ​is ​stop ​interrupting. ​• ​• ​So ​I ​want ​you ​to ​stop ​and ​think ​for ​a ​moment, ​• ​• ​and ​I ​want ​you ​to ​picture ​this. ​So ​you're ​at ​the ​auto ​mechanic ​dropping ​off ​your ​car, ​• ​• ​and ​it's ​making ​a ​noise. ​• ​• ​And ​so ​you're ​there ​at ​the ​counter, ​and ​you're ​telling ​the ​person ​what's ​wrong ​with ​the ​car. ​I ​mean, ​you ​don't ​know ​what's ​wrong ​with ​the ​car. ​You're ​telling ​the ​person ​what ​the ​car ​has ​been ​doing, ​• ​• ​• ​• ​and ​as ​you're ​trying ​to ​tell ​them, ​they ​keep ​interrupting ​you, ​and ​they ​keep ​talking ​over ​you, ​and ​they ​keep, ​um, ​not ​letting ​you ​finish ​your ​description ​of ​what's ​going ​on. ​And, ​• ​• ​um, ​when ​they ​talk ​over ​you, ​they're ​guessing ​what's ​• ​• ​wrong ​with ​the ​car, ​and ​they're, ​um, ​guessing ​maybe ​what ​it'll ​cost. ​• ​• ​And ​they ​just ​keep ​interrupting ​you. ​And ​you ​finally ​get ​frustrated, ​and ​you're ​just ​like. ​You ​just ​kind ​of ​stop ​talking. ​• ​• ​So ​in ​that ​moment, ​how ​do ​you ​feel? ​• ​• ​• ​• ​• ​Well, ​• ​• ​certainly ​you ​don't ​feel ​heard. ​Certainly ​you ​feel ​frustrated. ​I ​would ​assume ​that ​you ​also ​feel ​like. ​• ​• ​• ​I'm ​not ​so ​sure ​that ​they ​get ​it ​as ​far ​as, ​like, ​what ​actually, ​my ​car ​is ​doing. ​And ​I ​wonder ​if ​they're ​really ​going ​to ​get ​to ​the ​root ​of ​the ​problem ​• ​and ​it's ​because ​they ​weren't ​listening. ​They ​were ​just ​talking ​over ​you. ​• ​• ​And ​I ​think ​that ​as ​school ​leaders, ​we ​have ​a ​bias ​towards ​action, ​we ​have ​a ​bias ​towards ​brevity, ​where ​we ​want ​to ​get ​to ​the ​solution ​as ​quickly ​as ​possible. ​• ​And ​sometimes ​if ​a ​parent's ​communication ​style ​is ​actually ​more, ​they ​talk ​a ​little ​more ​slowly ​and ​it's ​really ​hard ​for ​them ​to ​get ​to ​the ​point. ​It's ​really ​tempting ​to ​just ​jump ​in ​with ​a ​solution. ​Or ​if ​they ​say ​something ​that ​isn't ​true, ​to ​interrupt ​them ​and ​correct ​them ​and ​clarify ​and ​say, ​well, ​that's ​not ​exactly ​what ​happened. ​Um, ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​• ​and ​then ​listening ​with ​the ​intent ​to ​respond ​leads ​to ​more ​interrupting ​because ​we ​feel ​like ​we ​know ​the ​answer ​and ​we ​just, ​boom, ​we ​want ​to ​get ​to ​that ​solution ​as ​quickly ​as ​possible. ​And ​sometimes ​we ​think ​that ​we're ​actually ​doing ​a ​good ​thing. ​Bye. ​Quickly. ​Providing ​a ​solution ​to ​the ​parent. ​But ​if ​that ​means ​interrupting, ​we're ​really ​just ​• ​going ​against ​and ​kind ​of ​like ​we're ​causing ​it ​to ​be ​bankrupt. ​As ​far ​as ​the ​thing ​that ​we ​think ​we're ​doing, ​we're ​doing ​the ​opposite. ​You ​know, ​we ​think ​that ​we're ​solving ​the ​problem, ​but ​really ​what ​we're ​creating ​is, ​ah, ​a ​frustrated ​parent. ​• ​• ​Um, ​• ​• ​so ​if ​we ​wanna. ​If ​we're ​eager, ​you ​know, ​to ​provide ​those ​solutions, ​• ​• ​• ​sometimes ​we ​might ​interrupt, ​but ​boy, ​it ​makes ​them ​feel ​like ​their ​concerns ​are ​just ​being ​dismissed ​or ​that ​their ​viewpoint ​doesn't ​matter, ​that ​they're ​not ​being ​heard. ​And ​it's ​just ​really ​frustrating. ​I ​mean, ​again, ​just ​stop ​and ​think. ​How ​much ​do ​you ​like ​to ​be ​interrupted? ​• ​• ​• ​• ​And ​so ​let ​me ​give ​you ​an ​example. ​Let's ​say ​that ​a ​child ​is ​expressing ​frustration. ​A, ​uh, ​parent ​is ​expressing ​frustration ​about ​their ​child's ​experience ​with ​the ​new ​math ​curriculum. ​Let's ​say, ​okay, ​• ​• ​and ​they're ​talking ​and ​they're ​saying, ​you ​know, ​things ​like, ​well, ​I ​don't ​think ​that, ​• ​• ​you ​know, ​it ​doesn't ​really ​seem ​like ​it ​spends ​enough ​time ​on, ​• ​• ​• ​um, ​adding ​and ​subtracting ​positive ​and ​negative ​integers. ​And ​I ​don't ​like ​the ​fact ​that ​this ​thing ​spirals ​so ​much. ​It ​seems ​like ​they ​never ​really ​get ​to ​a ​topic ​where ​they ​really ​understand ​it. ​And ​then ​boom, ​they're ​on ​to ​the ​next ​thing ​or ​whatever ​it ​is. ​The ​parent ​might ​be ​saying, ​well, ​in ​your ​head, ​you ​know ​the ​curriculum ​way ​better ​than ​they ​do. ​Because ​• ​if ​it's ​a ​new ​math ​curriculum, ​you ​were ​probably, ​• ​• ​um, ​involved ​in, ​uh, ​selecting ​it. ​And ​if ​it ​is ​replacing ​the ​former ​math ​curriculum, ​you ​know ​why? ​It's ​not ​only ​new, ​but ​it's ​better. ​• ​And ​so ​there's ​such ​an ​inclination ​to ​interrupt, ​• ​to ​correct, ​to ​justify ​and ​be ​like, ​oh, ​no. ​They ​do ​a ​lot ​of, ​uh, ​work ​with, ​um, ​adding ​and ​subtracting ​positive ​and ​negative ​integers. ​And ​let ​me ​explain ​to ​you ​how ​the ​spiral ​thing ​works. ​And ​blah, ​blah, ​blah, ​and ​you ​didn't ​even ​let ​them ​finish. ​• ​• ​• ​• ​• ​And ​that's ​why, ​• ​• ​• ​when ​it ​comes ​to ​• ​• ​• ​meeting, ​um, ​• ​with ​a ​parent, ​• ​• ​• ​• ​• ​• ​• ​um, ​I ​have ​another ​guide ​for ​you, ​• ​• ​• ​• ​um, ​called ​the ​seven ​steps ​to ​having ​successful ​meetings ​with ​upset ​parents. ​Um, ​you ​can ​get ​that@theprivatescluder.com ​meeting. ​And ​one ​of ​the ​big ​things ​is ​to ​let ​the ​parent ​talk ​and ​not ​interrupt. ​Jot ​down ​a ​couple ​notes, ​and ​then ​when ​they ​stop ​talking, ​then ​you ​respond ​and ​it ​increases ​the ​communication ​so ​much ​better. ​• ​Um, ​and ​I'll ​mention ​that ​guide ​again ​at ​the ​end ​of ​the ​episode, ​but, ​um, ​we ​need ​to ​stop ​interrupting. ​Um, ​• ​• ​• ​that ​example ​that ​I ​gave ​with ​the ​math ​curriculum, ​and ​just. ​They're ​not ​going ​to ​feel ​heard, ​and ​they're ​going ​to ​feel, ​like ​their ​concerns, ​that ​you're ​invalidating ​their ​concerns. ​And ​then ​they ​make ​it ​personal, ​because ​it ​is ​personal. ​Everything ​about ​school ​is ​personal. ​It's ​their ​child. ​It's ​their ​child's ​math ​experience. ​It's ​their ​child's ​frustration ​level. ​• ​• ​• ​But ​if ​we ​stop ​interrupting ​and ​we ​really ​listen, ​again, ​active ​listening, ​then ​we're ​showing ​them ​that ​we ​value ​their ​input. ​And ​it ​takes ​patience, ​• ​• ​it ​takes ​practice ​to ​give ​parents ​space ​when ​they're ​saying ​stuff ​that ​you ​know ​isn't ​true. ​You're ​gonna ​get ​your ​chance. ​Just ​don't ​interrupt. ​• ​• ​To ​respond. ​You're ​gonna ​respond. ​You're ​not ​gonna ​react. ​You're ​gonna ​respond. ​• ​• ​• You're showing them respect by letting them finish their points Um, ​you're ​gonna ​let ​them ​finish ​their ​points. ​You're ​showing ​them ​respect. ​• ​• ​It ​helps ​you ​gain ​a ​complete ​understanding ​of ​their ​concerns ​and ​also ​their ​misconceptions. ​All ​right. ​Instead ​of ​interrupting, ​• ​• ​and ​then ​you ​can ​address ​them ​more ​effectively ​when ​it's ​your ​turn ​to ​talk. ​• ​• ​And ​then ​you ​can ​just ​say, ​you ​know, ​thank ​you ​for ​sharing ​your ​perspective. ​Let's ​talk ​about ​this, ​um, ​further ​and ​see ​how ​we ​can ​address ​them ​together. ​I ​want ​to ​partner ​with ​you ​those ​kinds ​of ​words ​where ​it's ​forward ​focused. ​• ​• Three little words can change the way you lead, professor says And ​speaking ​of ​words, ​the ​power ​of ​words, ​I'm ​going ​to ​include, ​uh, ​in ​the ​show ​notes, ​• ​episode ​29. ​And ​the ​title ​of ​that ​episode ​is ​these ​three ​little ​words ​will ​change ​the ​way ​that ​you ​lead. ​And ​those ​three ​little ​words ​are, ​first ​of ​all. ​And ​that ​was ​a ​game ​changer ​for ​me ​probably ​about ​two ​years ​ago ​when ​I ​found ​that ​I ​was ​listening ​with ​the ​intent ​to ​respond. ​• ​And ​so ​then ​when ​a ​parent ​is ​talking, ​and ​then ​they ​stop, ​and ​it's ​my ​turn ​to ​talk, ​I ​always ​say, ​well, ​first ​of ​all. ​• ​• ​And ​then ​it ​just ​forces ​me ​to ​acknowledge ​• ​what ​they ​just ​said. ​Well, ​first ​of ​all, ​thank ​you ​for ​sharing ​that. ​That ​sounds ​really ​frustrating ​that ​your ​child, ​that ​your ​child ​is ​reporting ​x, ​y, ​and ​z ​about ​the ​mathematic. ​And, ​um, ​• ​• ​I ​can ​tell ​that ​you're ​frustrated ​by ​that. Stop treating parents like customers and start treating them like clients Let's ​talk ​about ​some ​of ​the ​things ​that ​you ​brought ​up, ​some ​of ​your ​concerns, ​and ​so ​on ​and ​so ​forth. ​And ​so, ​first ​of ​all, ​• ​• ​• ​• ​being ​the ​first ​three ​words ​that ​you ​say ​• ​• ​when ​it's ​your ​turn ​to ​talk ​can ​be ​a ​huge ​game ​changer. ​So ​if ​we ​want ​happier ​parents, ​• ​• ​• ​we ​need ​to ​stop ​doing ​four ​things. ​Number ​one, ​• ​stop ​getting ​defensive. ​Number ​two, ​stop ​interrupting. ​And ​number ​three, ​stop ​treating ​them ​like ​customers ​and ​start ​treating ​them ​like ​clients. ​• ​• ​• ​So ​I ​know ​that ​this ​can ​be ​a ​little ​bit ​touchy ​with ​our ​teachers, ​okay? ​And ​that's ​because ​when ​teachers ​think ​about ​the ​school ​as ​a ​business ​and ​they ​think ​about ​parents ​as ​customers, ​sometimes ​they ​think ​about ​that, ​saying, ​the ​customer ​is ​always ​right, ​• ​• ​and ​that, ​• ​I ​get ​it, ​okay? ​But ​I ​think ​that ​what ​can ​really ​move ​the ​needle ​with ​your ​teacher's ​mindset ​about ​parents ​is ​for ​them ​to ​think ​about ​• ​• ​• ​the ​parents ​as ​clients. ​Because ​professionals, ​your ​teachers ​are ​professionals, ​and ​professionals ​have ​clients. ​Attorneys ​have ​clients. ​Financial ​advisors ​have ​clients. ​Therapists ​have ​clients. ​• ​• ​• ​We ​have ​clients. ​And ​so ​• ​• ​• ​let ​m ​me ​tell ​you ​the ​difference ​between ​a ​customer, ​uh, ​and ​a ​client. ​So, ​a ​customer, ​the ​interaction ​is ​very ​transactional. ​You're ​at ​the ​convenience ​store. ​You ​buy ​your ​gallon ​of ​milk ​and ​your ​bag ​of ​chips, ​and ​you, ​um, ​• ​• ​lay ​down ​the ​money, ​and ​they ​give ​you ​the ​stuff, ​and ​they ​give ​you ​the ​receipt. ​Very ​transactional. ​And ​it's ​also ​very ​low ​stakes. ​• ​• ​Um, ​• ​• ​you ​can ​get ​that ​milk ​and ​those ​chips ​anywhere. ​It's ​really ​low ​stakes. ​But ​with ​a ​client, ​• ​• ​instead ​of ​it ​being ​transactional, ​it's ​really ​relational, ​• ​• ​and ​the ​stakes ​are ​generally ​higher. ​Things ​that ​attorneys ​and ​financial ​advisors ​and ​therapists ​do ​are ​higher ​stakes ​than ​things ​that ​someone, ​um, ​that ​is ​doing ​an ​important ​job, ​which ​is, ​• ​• ​um, ​I ​don't ​want ​to ​minimize ​anybody's ​work, ​that ​they're ​out ​in ​the ​workforce ​doing ​work. ​But ​from ​a ​stakes ​standpoint, ​what ​we're ​doing ​with ​these ​children, ​the ​stakes ​are ​higher ​than ​it ​would ​be ​for ​situations ​where ​that ​parent ​is ​playing ​the ​role ​of ​a ​customer, ​• ​• ​where ​it's ​a ​transactional ​interaction. ​Okay, ​so ​let's ​go ​from ​transactional ​to ​relational ​with ​our ​parents. ​• ​• ​And ​if ​our ​parents ​feel ​like ​their ​interactions ​with ​the ​school ​are ​transactional, ​they ​pay ​for ​a ​service, ​they ​expect ​satisfaction ​they ​rate ​and ​review ​the ​service, ​• ​• ​then ​they're ​going ​to ​feel ​like ​customers. ​And ​we ​don't ​want ​our ​parents ​to ​feel ​like ​customers. ​We ​want ​them ​to ​feel ​like ​clients. ​Because ​clients, ​on ​the ​other ​hand, ​they're ​engaged ​in ​a ​relationship. ​• ​• ​• ​• ​• ​We're ​valuing ​their ​needs ​and ​their ​expectations. ​We're ​trying ​to ​understand ​them, ​and ​we're ​trying ​to ​cultivate ​a ​relationship ​that's ​going ​to ​last ​over ​time. ​• ​• ​Think ​about ​a ​financial ​advisor. ​A ​younger ​couple ​comes ​and ​meets ​with ​that ​financial ​advisor. ​Let's ​say ​they're ​in ​their ​late ​twenties ​and ​they ​have ​a ​baby ​on ​the ​way. ​They ​just ​bought ​a ​house. ​• ​• ​Um, ​• ​and ​they ​are ​trying ​to ​get ​things ​squared ​away. ​Well, ​that ​financial ​advisor, ​they ​want ​to ​cultivate ​a ​relationship ​where ​this ​couple ​and ​the ​growing ​family ​that ​they ​have ​is ​going ​to ​be ​their ​clients ​for ​years, ​for ​decades. ​And ​so ​it's ​higher ​stakes. ​• ​It's ​intentional ​relationship ​building, ​• ​• ​valuing ​the ​person ​and ​trying ​to ​build ​a ​long, ​long ​overtime ​relationship. ​That's ​what ​a ​client ​is, ​not ​a ​customer. ​And ​so ​when ​we ​think ​of ​the ​parents ​as ​our ​partners ​in ​this ​educational ​journey ​of ​their ​children, ​then ​we ​start ​thinking ​about ​them ​differently, ​about ​how ​we ​engage ​with ​them. ​They're ​not ​this ​nuisance. ​And ​I ​know ​that ​sometimes ​parents ​can ​be ​a ​nuisance, ​but ​if ​we ​paint ​with ​a ​broad ​brush ​• ​and ​think ​that ​all ​parents ​are ​the ​same, ​• ​• ​and ​really ​it's ​the ​five ​percenters ​that ​are ​the ​ones ​that ​are ​making ​you ​nuts. ​• ​• ​The ​95%, ​if ​we ​can ​build ​that ​client, ​• ​• ​professional ​client ​relationship ​with ​them, ​they're ​going ​to ​stick ​around ​and ​your ​retention ​numbers ​are ​going ​to ​skyrocket. ​So ​build ​those ​genuine ​relationships. ​Go ​deeper, ​collaborate ​with ​them, ​partner ​with ​them. ​That ​client ​centered ​approach, ​it ​just ​really ​fosters ​trust ​and ​it ​creates ​those ​connections, ​and ​it ​doesn't ​feel ​transactional, ​it ​feels ​relational. ​And ​that's ​what ​we're ​going ​for ​when ​we ​stop ​treating ​our ​parents ​like ​customers ​and ​• ​• ​start ​treating ​them ​like ​clients. ​• ​• ​• ​Let ​me ​give ​you ​one ​quick ​example. ​So ​let's ​say ​there's ​a ​parent ​who's ​regularly ​contacting ​the ​school, ​and ​they're ​expressing ​concerns ​about ​how ​their ​child ​is ​integrating ​socially. ​At ​recess, ​for ​example, ​okay, ​if ​you ​treat ​them ​like ​a ​customer, ​they're ​going ​to ​get ​a ​quick ​transactional ​response, ​maybe ​not ​much ​of ​a ​response, ​and ​they're ​just ​going ​to ​feel ​like ​they're ​one ​of ​many ​like ​that ​they ​don't ​really ​count, ​that ​their ​concern ​doesn't ​really ​matter ​because ​it ​was ​kind ​of ​dismissed ​with ​kind ​of ​a ​pat, ​quick ​answer. ​Okay, ​but ​contrast ​that ​with ​treating ​the ​parent ​as ​a ​client. ​• ​• ​And ​so ​again, ​the ​parent ​is ​concerned ​about ​their ​child's ​social ​integration ​at ​recess. ​And ​what ​are ​we ​going ​to ​do? ​We're ​going ​to ​approach ​that ​with ​a ​personalized ​touch, ​and ​we're ​going ​to ​at ​least ​make ​a ​call, ​um, ​• ​• ​• ​• ​• ​or ​maybe ​have ​a ​meeting, ​and ​we ​want ​to ​hear ​more ​about ​their ​experience ​in ​detail. ​• ​• ​• ​Um, ​we'll ​look ​into ​it ​with ​the ​teachers ​that ​are ​on ​duty ​at ​recess. ​What ​are ​they ​noticing? ​• ​• ​• ​• ​• ​Are ​there ​things ​that ​we ​can ​do ​to ​help ​increase ​that ​and ​help ​manufacture ​some ​more ​positive ​interactions ​at ​recess ​with ​this ​child? ​And ​what ​we're ​doing ​is ​we're ​demonstrating ​that ​we're ​invested ​in ​the ​child's ​success ​and ​their ​well ​being ​and ​that ​it's ​not ​just ​a, ​uh, ​transactional ​service ​that ​we're ​providing. ​And ​when ​we ​show ​that ​we ​care, ​• ​• ​• ​• ​then ​they ​feel ​• ​• ​like ​a ​client ​and ​not ​a ​customer. ​And ​I'll ​say ​it ​one ​more ​time, ​this ​is ​a ​huge ​retention ​issue. ​I ​just ​think ​that ​one ​of ​the ​main ​differentiating ​factors ​between ​a ​private ​school ​and ​a ​public ​school ​is ​the ​level ​of ​personalized ​attention ​that ​the ​parent ​and ​the ​child ​receive ​from ​the ​school. ​• ​And ​that's ​so ​important, ​I'm ​going ​to ​say ​it ​again. ​I ​believe ​strongly ​that ​one ​of ​the ​main ​differentiating ​factors ​between ​a ​private ​school ​and ​a ​public ​school ​is ​the ​level ​of ​personalized ​attention ​the ​parent ​and ​the ​child ​get ​from ​the ​school. ​• ​• ​• ​• ​• ​And ​if ​a ​parent ​ever ​thinks ​to ​themselves, ​well, ​I ​can ​get ​that ​for ​free. ​In ​the ​public ​school, ​• ​• ​they ​have ​already ​developed ​a ​wandering ​eye. ​That's ​what ​I ​call ​it, ​the ​wandering ​eye. ​They ​start ​thinking ​about, ​well, ​what ​would ​life ​be ​like? ​What ​could ​we ​afford ​if ​we ​didn't ​have ​to ​pay ​this ​tuition? ​Or ​what ​would ​life ​be ​like ​at ​that ​private ​school? ​They ​get ​this ​wandering ​eye, ​uh, ​you ​know, ​how ​to ​keep ​them ​from ​having ​the ​wandering ​eye, ​treat ​them ​like ​clients ​and ​build ​relationships. ​Don't ​make ​it ​transactional, ​make ​it ​relational. ​• ​• ​And ​so ​if ​we ​want ​to ​• ​• ​• ​• ​• ​have ​happier ​parents ​at ​our ​school, ​what ​are ​we ​going ​to ​do? ​We're ​going ​to ​stop ​doing ​these ​four ​things. ​Number ​one, ​stop ​getting ​defensive. ​Number ​two, ​stop ​interrupting. ​Number ​three, ​stop ​treating ​them ​like ​customers ​and ​start ​treating ​them ​like ​clients. ​And ​number ​four, ​• ​• ​stop ​assuming ​that ​they ​know ​what's ​happening ​at ​school. ​• ​• ​• ​So ​what ​do ​I ​mean? ​Okay, ​• ​so ​let's ​say ​it's ​carpool ​and ​the ​kid ​is ​in ​the ​backseat, ​or ​it's ​the ​dinner ​table, ​• ​• ​and ​the ​parent ​says, ​how ​was ​your ​day? ​And ​the ​kid ​says, ​fine. ​• ​• ​What ​did ​you ​do ​today? ​• ​• ​• ​Nothing. ​• ​• ​• ​• ​• ​Your ​parents ​are ​paying ​a ​lot ​of ​tuition ​dollars ​for ​fine ​and ​nothing. ​• ​• ​Now, ​• ​• ​was ​the ​kid's ​day ​fine ​or ​was ​it ​great? ​Most ​of ​the ​days. ​Uh, ​most ​of ​the ​time ​it ​was ​probably ​great. ​• ​• ​What ​did ​they ​do ​today. ​They ​did ​a ​lot ​of ​stuff. ​• ​• ​• ​But ​kids ​generally, ​especially ​the ​older ​that ​they ​get, ​once ​they ​get ​into, ​you ​know, ​4th, ​5th ​grade, ​starting ​into ​those ​tween ​years ​especially, ​• ​• ​• ​• ​• ​• ​they're ​not ​going ​to ​report ​out ​what ​their ​day ​was ​like. ​• ​• ​• ​• ​• ​Parents ​are ​paying ​a ​lot ​of ​money ​for ​fine ​and ​for ​nothing. ​And ​so ​you ​and ​your ​teachers ​need ​to ​fill ​that ​narrative ​void. Make sure your teachers fill narrative void before your parents do And ​I'm ​going ​to ​link ​in ​the ​show ​notes ​at ​the ​private ​school ​leader.com, ​episode ​99. ​I'm ​going ​to ​link ​episode ​39, ​which ​says, ​make ​sure. ​The ​title ​is, ​make ​sure ​that ​your ​teachers ​fill ​the ​narrative ​void ​before ​your ​parents ​do. ​• ​• ​And ​the ​gist ​of ​that ​episode ​is, ​is ​that ​when ​a ​narrative ​void ​exists, ​it ​will ​always ​be ​filled. ​Always. ​• ​• ​And ​so ​if ​you ​don't ​fill ​it ​• ​with ​communication ​from ​your ​school ​about ​what ​happened ​at ​school ​today, ​the ​fun ​stuff, ​the ​cool ​stuff, ​the ​interesting ​stuff, ​the ​stem, ​the. ​The ​social, ​um, ​• ​interactions, ​the ​leadership ​opportunities, ​the ​service ​opportunities, ​all ​the ​things ​that ​make ​you ​different, ​all ​the ​things ​that ​are ​on ​your ​website, ​if ​you're ​not ​sharing ​that ​out ​to ​the ​parents ​and ​all ​they're ​getting ​is ​fine ​and ​nothing ​in ​carpool ​and ​at ​the ​dinner ​table, ​then ​they're ​going ​to ​fill ​that ​narrative ​void ​with, ​well, ​I ​guess ​I ​don't ​really ​know ​what's ​going ​on ​at ​school. ​• ​• ​• ​I ​think ​we ​assume ​that ​parents ​know ​what's ​happening ​at ​school, ​and ​we ​need ​to ​get ​intentional ​about ​filling ​that ​narrative ​void. ​And ​so ​• ​• ​• ​how ​are ​we ​gonna ​do ​that? ​Well, ​I'll ​just ​tell ​you ​what ​we ​do ​at ​our ​school. ​Um, ​just ​as ​an ​example, ​in ​fourth ​through ​8th ​grade, ​every ​homeroom ​teacher, ​or, ​excuse ​me, ​every ​content ​teacher ​is ​required ​to ​send ​to ​the ​parents ​of ​their ​students ​a ​start ​of ​unit ​email. ​So ​let's ​say ​at ​social ​studies, ​• ​• ​um, ​• ​we ​just ​• ​• ​finished, ​um, ​• ​• ​up, ​• ​• ​• ​um, ​• ​• ​• ​• ​• ​the ​battle ​of ​Gettysburg, ​and, ​um, ​the ​kind ​of ​that ​to ​the ​end ​of ​the ​civil ​war. ​And, ​um, ​we're ​moving ​on ​to ​• ​• ​• ​XYZ. ​• ​• ​• ​• ​• ​And ​I ​encourage ​teachers, ​I ​remind ​them ​that ​they ​have ​a ​very ​expensive ​camera ​in ​their ​pocket ​or ​sitting ​on ​their ​desk ​in ​their ​smartphone. ​• ​• ​And ​that ​if ​they ​can ​send. ​And ​again, ​it's ​not ​some ​big ​newsletter, ​it's ​not ​some ​big ​long ​thing. ​• ​• ​Um, ​• ​you ​know, ​it ​can ​be ​four, ​five, ​six ​sentences. ​And ​then ​if ​they ​put ​a ​couple ​photos ​in ​there ​of ​the ​kids ​doing ​a ​group ​project ​or, ​you ​know, ​when ​they ​were ​making, ​uh, ​a ​map ​of ​the, ​of ​the ​battle ​of ​Gettysburg, ​• ​um, ​you ​know, ​a ​couple ​photos. ​Photos ​are ​so ​powerful. ​We ​live ​in ​a ​digital ​age, ​and ​images ​are ​so ​much ​more ​powerful ​than ​the ​words ​on ​the ​screen ​or ​words ​on ​a ​page. ​• ​And ​so ​the ​start ​of ​unity, ​email, ​is ​something ​that ​they, ​every ​teacher ​sends ​a. ​Then ​once ​a ​trimester, ​the ​homeroom ​teachers ​send ​what ​I ​call ​an ​I ​get ​your ​kid ​• ​• ​• ​rockstar ​email. ​Um, ​the ​trusted ​adult ​that ​really ​knows ​the ​kid, ​• ​um, ​• ​• ​shares ​an ​anecdote. ​You ​know, ​I'm ​checking ​in ​with, ​um, ​Jimmy, ​and, ​um, ​just ​wanted ​to ​let ​you ​know ​that ​he's ​really ​rocking ​it ​with ​this. ​He's ​struggling ​a ​little ​bit ​with ​that. ​• ​• ​Um, ​• ​and ​so ​that's ​something ​that, ​um, ​comes ​once ​a ​trimester, ​• ​• ​teachers, ​um, ​• ​• ​have ​to ​post ​homework ​assignments ​by ​04:00 ​p.m. ​so ​that, ​that's ​the ​reliable ​parent ​facing ​piece. ​Because ​you ​want ​to ​talk ​about ​frustration ​is ​when ​the ​kid ​says, ​I ​don't ​have ​homework. ​And ​the ​parent ​says, ​are ​you ​sure? ​And ​then ​there's ​not ​a ​reliable ​parent ​facing ​piece ​of ​what ​the ​assignments ​are ​and ​it's ​not ​posted ​at ​an ​acceptable ​time. ​• ​• ​• ​That ​is ​really ​crappy ​communication ​and ​it ​causes ​stress ​at ​home. ​• ​• ​Um, ​and ​then ​also ​our ​teachers ​are ​required ​to ​update ​their ​gradebook ​every ​two ​weeks ​or ​less. ​Almost ​all ​of ​them ​do ​it ​probably ​weekly. ​• ​• ​And ​then ​in ​lower ​school, ​at ​our ​school ​classdojo, ​• ​• ​• ​um, ​some ​of ​you ​have ​that. ​And ​so ​• ​• ​whatever ​it ​is, ​um, ​some ​of ​our ​teachers ​have ​school ​Instagram ​accounts. ​I ​have ​a ​school ​Instagram ​account. ​And ​then ​in ​my ​welcome ​back ​emails ​at ​the ​beginning ​of ​the ​year, ​I ​send ​individual ​ones ​to ​each ​of ​the ​fourth ​through ​8th ​grade ​classes. ​All ​their ​parents ​put ​a ​link ​to ​my ​Instagram ​page ​at ​the ​bottom ​in ​the ​PS ​and ​then ​put ​a ​couple ​photos ​at ​the ​bottom ​of ​that ​welcome ​back ​email ​of ​smiling, ​happy ​kids. ​• ​• ​• ​And ​then ​the ​last ​thing ​that ​I'll ​remind ​you, ​and ​I've ​told ​you ​this ​before, ​is ​that ​I ​send ​surprise ​and ​delight ​emails ​when ​I'm ​warming ​up ​my ​microwavable ​lunch ​every ​day, ​six ​minutes, ​I ​pull ​out ​my ​phone, ​look ​at ​my ​photo ​gallery ​from ​the ​previous ​24 ​hours ​from ​walking ​around ​the ​school, ​and ​then, ​you ​know, ​send ​it ​to, ​• ​• ​• ​• ​• ​uh, ​the ​Smith ​family, ​• ​• ​punch ​in ​those, ​um, ​email ​addresses, ​and ​then ​just ​put, ​you ​know, ​Amanda ​or ​Alison ​or ​whatever ​on ​the ​subject ​line ​or ​the ​word ​recess ​or ​the ​word ​soccer ​or ​the ​word, ​um, ​fun ​or ​whatever. ​Attach ​the ​photo. ​Boom, ​send, ​um, ​surprise ​and ​delight. ​• ​• ​• ​• ​• ​But ​here's ​the ​thing. ​• ​• ​• ​You ​have ​happy, ​smiling ​kids ​at ​your ​school ​doing ​interesting ​things. ​• ​• ​If ​your ​parents ​never ​see ​• ​• ​photos ​or ​hear ​information ​or ​both ​• ​about ​happy, ​smiling ​kids ​and ​the ​cool ​things ​that ​they're ​doing ​at ​the ​school, ​• ​then ​that ​narrative ​void ​exists ​and ​it ​will ​be ​filled, ​and ​it's ​not ​going ​to ​be ​filled ​in ​a ​way ​that ​you ​want ​it ​to ​be. ​• ​• ​And ​so ​for ​you, ​• ​• ​big ​picture ​at ​the ​school ​that ​could ​look ​like ​a ​weekly ​parent, ​um, ​memo ​or ​weekly ​parent ​newsletter. ​And ​it ​doesn't ​have ​to ​be ​heavy ​on ​copy. ​It ​doesn't ​have ​to ​have ​blog ​post ​kind ​of ​articles, ​maybe, ​• ​• ​um, ​a ​little ​blurb ​from ​you, ​but ​a ​lot ​of ​photos ​and ​upcoming ​events. ​• ​• ​Um, ​• ​• ​• ​• ​• ​with ​canva ​and ​with ​so ​many, ​the ​tools ​are ​just ​so ​readily ​available, ​so ​inexpensive, ​so ​user ​friendly ​that, ​um, ​someone ​on ​your ​campus ​could ​• ​• ​create, ​• ​• ​• ​um, ​something ​without ​it ​becoming ​a ​part ​time ​job. ​So ​that ​you're ​once ​a ​week ​getting ​that ​out ​there. ​And ​then ​if ​you're ​going ​to ​send ​it, ​make ​sure ​you ​send ​it ​on ​the ​same ​day ​at ​the ​same ​time. ​You ​know, ​let's ​say ​it's ​Friday ​at ​09:00 ​a.m. ​for ​example. ​• ​• ​Um, ​you ​know, ​lots ​of ​color, ​lots ​of ​photos. ​And ​then ​they ​have ​the ​information ​that ​they ​need ​and ​they ​feel ​connected ​to ​the ​school ​community, ​and ​you're ​feeling ​that ​narrative ​void. ​And ​we ​need ​to ​stop ​assuming ​that ​our ​parents ​know ​what's ​happening ​at ​school. ​All ​right, ​so ​do ​you ​want ​happier ​parents? ​Of ​course ​you ​do. ​We're ​going ​to ​stop ​doing ​these ​four ​things. ​Number ​one, ​stop ​getting ​defensive. ​Number ​two, ​stop ​interrupting. ​Number ​three, ​stop ​treating ​them ​like ​customers ​and ​start ​treating ​them ​like ​clients. ​And ​number ​four, ​stop ​assuming ​that ​they ​know ​what's ​going ​on ​at ​school. ​• ​• ​• ​And ​your ​call ​to ​action ​for ​this ​week ​is ​to ​take ​ten ​minutes ​this ​coming ​week ​and ​ask ​yourself ​two ​questions. ​Number ​one, ​which ​one ​of ​these ​things ​do ​I ​need ​to ​stop ​doing? ​And ​number ​two, ​which ​one ​of ​these ​things ​do ​my ​teachers ​need ​to ​stop ​doing? ​And ​then ​stop ​doing ​that. ​And ​get ​your ​teachers ​to ​stop ​doing ​that. ​So ​just ​reflect, ​decide, ​and ​then ​get ​them ​to ​stop. Mark Minkus: This is episode 99 of the private school leader podcast All ​right, ​so ​I ​wanted ​to ​remind ​you ​one ​last ​time ​that, ​um, ​this ​is ​episode ​99. ​I'm ​super ​excited ​about ​episode ​100 ​coming ​up, ​and ​we're ​going ​to ​celebrate ​episode ​100 ​together ​• ​• ​by ​me ​giving ​you ​a ​special ​three ​day ​sale ​on ​Thrive ​Academy. ​And ​it's ​going ​to ​be ​$100 ​off ​• ​and ​seven ​weeks ​of ​office ​hours ​instead ​of ​six. ​• ​And ​that's ​going ​to ​be ​on ​September ​16, ​1718 ​2024. ​Only ​those ​three ​days ​at ​that ​price, ​and ​then ​the ​price ​goes ​back ​up. ​• ​And ​again, ​I've ​told ​you, ​I ​say ​all ​the ​time ​about ​being ​a ​happy ​and ​having ​a ​happy ​and ​long ​and ​fulfilling ​career ​as ​a ​private ​school ​leader. ​• ​• ​I've ​taken ​everything ​I've ​learned ​over ​33 ​years ​about ​how ​to ​do ​that, ​• ​put ​it ​into ​an ​online ​course ​with ​modules ​and ​lessons ​and, ​• ​• ​• ​• ​um, ​• ​guided ​notes ​and ​all ​the ​just ​chunking ​it ​step ​by ​step ​for ​you ​so ​that ​if ​you ​• ​• ​use ​what's ​there, ​• ​• ​• ​I ​believe ​strongly ​that ​it ​can ​change ​• ​• ​• ​you. ​It ​can ​change ​your ​life ​at ​school. ​It ​can ​change ​your ​life ​at ​home. ​• ​• ​And ​again, ​that ​three ​day ​sale ​is ​happening ​• ​• ​• ​• ​• ​next, ​um, ​• ​week, ​September ​16, ​1718 ​if ​you're ​listening ​in ​real ​time ​2024. ​And ​one ​last ​thing. ​I ​just ​want ​to ​give ​you ​another ​gift. ​Um, ​• ​• ​I ​mentioned ​it ​a ​little ​earlier ​in ​the ​show ​seven ​steps ​to ​having ​successful ​meetings ​with ​upset ​parents. ​• ​This ​is ​an ​eleven ​page ​PDF ​that ​gives ​you ​a ​step ​by ​step ​plan ​to ​have ​better ​meetings ​with ​the ​parents ​at ​your ​school. ​• ​• ​Every ​good ​coach ​has ​a ​game ​plan. ​Every ​good ​teacher ​has ​a ​lesson ​plan. ​But ​too ​many ​private ​school ​leaders ​don't ​have ​a ​plan ​when ​they ​sit ​down ​with ​an ​upset ​parent. ​Well, ​now ​you ​have ​a ​plan. ​And ​this ​is ​free ​for ​you ​over ​at ​theprivateschool ​leader.com ​• ​• ​• ​meeting. ​• ​• ​• ​And ​I'm ​just ​so ​thrilled ​that ​you're ​here. ​• ​Um, ​I'd ​love ​to ​hear ​from ​you, ​Mark. ​Dot ​zero ​dot ​mincusmail.com ​is ​my ​email ​address. ​• ​• ​Um, ​I've ​already ​mentioned ​that ​the ​privateschool ​leader.com ​episode ​99 ​is ​where ​you ​can ​find ​the ​show ​notes ​• ​• ​if ​you ​would ​write ​a ​review ​wherever ​you ​listen ​to ​the ​podcast ​that ​helps ​the ​algorithm ​push ​out. ​This ​is ​suggested ​content ​to ​private ​school ​leaders ​all ​over ​the ​world. ​And ​I'm ​on ​Instagram ​at ​the ​private ​school ​leader ​and ​on ​Twitter ​at ​the ​PS ​leader. ​• ​And ​if ​you ​get ​value ​from ​the ​podcast, ​please ​just ​send ​the ​link ​to ​another ​leader, ​school ​leader ​in ​your ​life ​or ​an ​aspiring ​leader ​at ​your ​school. ​• ​And ​I've ​been ​your ​host, ​Mark ​Minkus. ​I ​appreciate ​you ​so ​much ​and ​all ​the ​hard ​work ​that ​you're ​doing ​at ​your ​school. ​And ​just ​thank ​you ​so ​much ​for ​being ​here ​this ​week ​and ​taking ​some ​precious ​time ​to ​join ​me ​here ​today. ​• ​• ​And ​I ​will ​see ​you ​next ​time ​right ​here ​on ​the ​private ​school ​Leader ​podcast. ​And ​until ​then, ​always ​remember ​to ​serve ​first, ​lead ​second, ​and ​make ​a ​difference.
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Aug 31, 2024 • 38min

Episode 98: The 8 WORST Leadership Habits And How To Break Them

Do you have any bad habits?  I know that I do! I Googled “most common bad habits” and this is what I found: Bad habits Smoking Too much alcohol Overeating Gossip Hoarding Road Rage Scrolling before bed Procrastinating Saying “yes” to everything Biting your fingernails Bad habits are REALLY hard to break. We know that we shouldn’t do “the thing” and we know all the research and we all know that we really SHOULD stop doing it. As leaders, we sometimes have bad habits as we lead our school. On today’s episode of The Private School Leader Podcast, we are going to discuss The 8 WORST Leadership Habits And How To Break Them. I hope that you will listen to the podcast for your weekly dose of motivation, inspiration and PD. Thanks so much for listening and thanks for making a difference! Mark Minkus If you have gotten value from listening to the podcast, I would love to work with you 1-on-1. I would love to take my experience and help you to feel less overwhelmed and frustrated or help you have success if you are a brand new leader. I also work with private school leaders who are aspiring Heads of School and want to accelerate their leadership growth or experienced leaders that are moving on to a new school and they want to get off to a great start. If I’m describing you, then head over to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1. Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode98 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
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Aug 24, 2024 • 34min

Episode 97: Overcoming Perfectionism (B+ Is Always Better Than An Incomplete)

I want to hit you with two quotes: “Don’t let perfect be the enemy of good.’ “Focus on progress, not perfection.”   You have likely heard these quotes before. But, I wonder if you have ever heard this quote from Brene Brown: "Understanding the difference between healthy striving and perfectionism is critical to laying down the shield and picking up your life. Research shows that perfectionism hampers success. It's often the path to depression, anxiety, addiction, and life paralysis."   Do you know the difference between “healthy striving” and perfectionism? Does perfectionism ever get in the way of getting your tasks done on time?   On today’s episode of The Private School Leader Podcast we are going to talk about Overcoming Perfectionism (B+ Is Always Better Than An Incomplete). Thank you for taking me along with you when you are walking the dog, driving to school or running errands. I appreciate you and what you are doing for the lucky kids and teachers at your school.  Thanks so much for listening and thanks for making a difference! Mark Minkus Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode97 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
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Aug 17, 2024 • 34min

Episode 96: These 4 Things Will Help You Crush The Hustle Culture Mentality

You are in danger right now. The problem is that the danger is invisible. The threat is real. You could end up in the hospital with physical problems or mental health issues. The threat is real. Your relationships with your loved ones are at risk.   What is this invisible threat? The prevailing hustle culture in America.   Here are just a few of the popular sayings associated with the hustle culture: “Sleep is for the weak” “Grind never stops” “Rise and grind” “You are what you do”   I know what the hustle culture did to me. I know what the hustle culture does to my coaching clients. I know how hard it is to resist the hustle culture every single day. On today’s episode of the Private School Leadership Podcast, we are going to discuss 4 Things Will Help You Crush The Hustle Culture Mentality. Thank you for listening to the podcast every week. You are making a difference in the lives of the students, teachers and parents at your school. I know that what you do is difficult, exhausting and lonely. Your hard work inspires me to keep making weekly content to try to encourage and inspire you as you serve your school. Thanks for all you do! Mark Minkus If you have gotten value from listening to the podcast, I would love to work with you 1-on-1. I would love to take my experience and help you to feel less overwhelmed and frustrated or help you have success if you are a brand new leader. I also work with private school leaders who are aspiring Heads of School and want to accelerate their leadership growth or experienced leaders that are moving on to a new school and they want to get off to a great start. If I’m describing you, then head over to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1. Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode96 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
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Aug 10, 2024 • 33min

Episode 95: The 5 Keys To Being A More Visible Leader This Year

I want you to use your imagination. I want you to think about two different prospective parents: Asher and Amanda. Asher lives in Albuquerque, NM and is moving to your city for work. Asher and his wife want to check out the private schools in your area. They have three children enrolled in a private school in Albuquerque. Amanda is a single parent and lives within 10 miles of your school. She has two children (1st & 3rd grade). Amanda has grown unhappy with the public school system and wants to look into private schools for the very first time.   What is the first thing that Asher is going to do? What is the first thing that Amanda is going to do? They are both going to do the same thing. Google: “private schools in _______________”   How far down the first page of Google does your school appear? How many school’s websites will Asher and Amanda visit before they visit yours?   Being at or near the top of the first page of this Google search is critical to your school’s recruitment and long term success.  On today’s episode of the PSLP, we are going to discuss 5 Ways To Drive More Traffic To Your School’s Website. I hope that you will listen to the podcast for your weekly dose of motivation, inspiration and PD. Thanks so much for listening and thanks for making a difference! Mark Minkus Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode95 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
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Aug 3, 2024 • 37min

Episode 94: How To Drive More Traffic To Your School's Website

I want you to use your imagination. I want you to think about two different prospective parents: Asher and Amanda. Asher lives in Albuquerque, NM and is moving to your city for work. Asher and his wife want to check out the private schools in your area. They have three children enrolled in a private school in Albuquerque. Amanda is a single parent and lives within 10 miles of your school. She has two children (1st & 3rd grade). Amanda has grown unhappy with the public school system and wants to look into private schools for the very first time. What is the first thing that Asher is going to do? What is the first thing that Amanda is going to do? They are both going to do the same thing. Google: “private schools in _______________” How far down the first page of Google does your school appear? How many school’s websites will Asher and Amanda visit before they visit yours? Being at or near the top of the first page of this Google search is critical to your school’s recruitment and long term success.  On today’s episode of the PSLP, we are going to discuss 5 Ways To Drive More Traffic To Your School’s Website. I hope that you will listen to the podcast for your weekly dose of motivation, inspiration and PD. Thanks so much for listening and thanks for making a difference! Mark Minkus Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode93 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
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Jul 27, 2024 • 31min

Episode 93: What To Do When A Teacher Quits In August

I call it the “August Apology”. I will be sitting at my desk in early August and a teacher walks into my office. They say something like, “I never thought that I would do this, but…..” Then they proceed to tell me that they have taken a job at another school. Typically, it is for more pay and better benefits and it makes logical sense for this teacher to take that job.  That said, an “August Apology” is not about logic for private school leaders. It is usually all about emotions. It starts with a sinking feeling and an increased heart rate as we think about the fact that we need to hire another teacher, and fast. It sometimes moves on to the “catastrophizing” phase that typically includes racing thoughts and sweaty palms. I’ve been there. Many, many, many times. One summer, my High School Math teacher resigned the day before the first day of school to take a job at a public High School. I ended up teaching Geometry 9 and Geometry 10 for the first twelve weeks of school until I could find a teacher. I genuinely hope and pray that it doesn’t happen to you. But, if it does, I want you to be prepared. So, on today’s episode of The Private School Leader Podcast, we are going to discuss What To Do When A Teacher Quits In August. Thank you for listening to the podcast every week. You are making a difference in the lives of the students, teachers and parents at your school. I know that what you do is difficult, exhausting and lonely. Your hard work inspires me to keep making weekly content to try to encourage and inspire you as you serve your school. Thanks for all you do! Mark Minkus Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode93 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!
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Jul 20, 2024 • 32min

Episode 92: How To Handle The "Underminer" And The "On The Job Retiree"

We all have them. Difficult teachers. I wonder if you have an “Underminer” or an “On The Job Retiree”. Behaviors of Underminers They agree with you or sit silently in your presence, but engage in negative conversations behind your back.  They fail to follow through on a new initiative or work actively to sabotage the effort by stirring up negative feelings among other staff.  They undermine your power by recruiting other staff members against the initiative  They evoke fear in those who support the change. Behaviors of On-the-Job Retirees Some staff want to do as little as possible and just coast until retirement.  They have a poor work ethic, arrive at the last possible minute, and leave as soon as the workday has ended.  Because they may openly speak about their desire to coast until retirement, this has the potential to bring down other faculty.  It may also add to your workload in dealing with students and parents who complain about these staff members. Do either of those descriptions ring a bell? Well, I’ve got you covered! On today’s episode of The Private School Leader Podcast, we are going to discuss How To Handle The "Underminer" And The "On The Job Retiree". Thank you for taking me along with you when you are walking the dog, driving to school or running errands. I appreciate you and what you are doing for the lucky kids and teachers at your school.  Thanks so much for listening and thanks for making a difference! Mark Minkus Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget. That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive  I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step by step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide! I am excited to share a brand new resource with you. It is a 9 page pdf called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations.  George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week! Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode92 Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!! I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!  

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