Up Next In Commerce

Brands want to be everywhere all at once, but very few do that well. Chemical Guys has cracked the code on what it truly means to be an omnichannel brand, but the company has also uncovered some of the secrets of Amazon, franchise models, and growing a content platform across multiple channels. John Mansfield, the Chief Revenue Officer at Chemical Guys, takes us through all of that on this episode. Tune in to learn:What does it mean to be truly omnichannel? (10:00)The Amazon difference and why you shouldn't try to compete with it (13:00)How to enforce your pricing policy and what tools are most effective (15:15)Some of the secrets to building an engaged community (25:40)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Lee Hnetinka believed in the idea of having products delivered to customers in minutes, so he built the company and the platform to make it happen. That company is FastAF and since launching, Lee has been able to get some major brands onto the marketplace that offers one of the biggest differentiators in the game: speed. How? Find out on this episode. Tune in to learn:Why curation and personalization mean the same thing and how to create a personalized platform (11:20)Unlocking the key to customer acquisition (17:30)How to bring people back to events (23:30)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Businesses are built by all kinds of people who bring all different strategies to the table. Laura Xiao’s journey started in the sports world and from there she grew into an entrepreneur who is now the Founder and CEO of Henné Organics. What did Laura take from her experience as an athlete to help her grow her brand? And how is she overcoming obstacles now? Find out on this episode. Tune in to learn:Should your life partner be your business partner? (18:00)Practicing mindful negative visualization (20:25)Overcoming obstacles when building a business (27:00)Being open but cautious with opportunities (28:30)Secrets to gaining traction in a crowded market (35:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Every second a new review comes into Trustpilot, the consumer review website that is helping brands and consumers harness the power of feedback. On this episode of Up Next in Commerce, Carolyn Jameson, the Chief Trust Officer at Trustpilot, discusses how the company is creating an open, holistic, transparent experience for everyone so that consumers can trust the brands they engage with, and brands can connect with their customers and improve their businesses using authentic feedback.Tune in to learn:The components needed to build trust and fight fake reviews (5:45)Why the best companies aren’t the ones with five stars (7:30)How to encourage customers to leave authentic reviews (9:00)Using reviews to help identify trends and patterns in consumer behavior (13:20)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

The ecommerce world has gone through many evolutions, but there are certain industries that still remain woefully in the analog world. Healthcare is one of them, but Eric Kinariwala, CEO of Capsule, says that won’t be the case for long. Capsule has built an entirely new, digital-first way to make better decisions surrounding your health, and Eric says that was just the first step. Hear what’s next on this episode. Tune in to learn:What does it take to change healthcare? (4:00)Why has it taken so long to solve the problems in the pharmacy industry? (10:00)What does the future of pharmacies look like? (15:00)How to think about positioning a brand to be experiential (20:00)Where will automation play a role and how will humans blend with technology? (23:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Brand websites are often pretty similar — there are product pages, pictures, carousels, maybe even videos. That’s worked for a while, but Matt Gorniak, the CEO of Threekit, says it’s time to up the ante. Threekit is creating a whole new category for brands who want to get into visual commerce and bring 3D and AR into the fold. Matt talks about what that looks like on this episode. Tune in to learn:How do you get the most out of visual commerce? (9:00)Rethinking what the virtual commerce experience will look like (12:00)What’s going on with NFTs (20:40)How do you measure the ROI of your visual commerce investments? (25:40)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

The world is changing at a pace that’s hard to keep up with. So, what a student learns to earn a degree is quickly becoming obsolete. That’s true unless you’re in Anika Sharma’s class. Anika is a professor of business and technology at NYU Stern School of Business, and she is also a General Manager and Global Client Partner for Mindtree. By having her feet in both worlds, Anika sees how Gen Z is changing in real-time and understands what brands are asking for on a day-to-day basis. She then shares that information in educational and business settings. She shared it with us, too, on this episode. Tune in to learn:How Anika brings the classroom to clients at Mindtree (7:30)Trends larger brands are looking for help with (10:50)Getting more to the heart of why companies fail and what we can learn from them (30:30)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Although you might think of TiVo as the DVR of days gone by, the brand is still having an impact. These days, TiVo is part of Xperi Corporation, and the data that the company gathers is making it possible for brands to understand their customers better as it relates to TV and streaming advertising. Fariba Zamaniyan, the Vice President, Advanced Media and Advertising at Xperi Corporation, discusses that and more on this episode.Tune in to learn:Understanding the landscape of TV advertising (7:25)Taking control and bringing tech in-house to harness the power of digital (10:00)Will Nielsen be prominent in the future? (16:50)What are brands doing today that is actually working when it comes to assessing consumer behavior? (22:20)How should brands think about segmenting customers to ensure the most success? (29:20)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How you go about doing something is the greatest indicator of success. For Diana Haussling of Colgate-Palmolive, instituting the right mindset for all of her employees, partners, and vendors is step one in the recipe for success. Whether it’s upskilling your employees, hiring new talent, or partnering with agencies or vendors, Diana believes how you think about the situation and your approach to it will make all the difference.Tune in to learn:Guiding principles on creating a good group/network (3:40)How to think about upskilling and hiring new talent (7:50)What it takes to train a team to think like a consumer (15:00)Finding partners to study consumer behavior (18:00)How do you pick a good agency, partner, or vendor to work with? (20:55)What’s happening in the world of retail media? (23:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How did technology for a lawnmower operated by remote control end up leading to mobile robot stores? Dmitry Shevelenko, Co-Founder and President of Tortoise, explains how his company landed on creating an original product — a mobile vending machine — while concentrating on last-mile delivery. He also shares how his passion for anthropology and how people behave has been a key driver in understanding customers’ behaviors to increase revenue.Tune in to learn:How can great ideas be uncovered by analyzing consumer behavior? (17:00)What’s Tortoise like in action? (21:00)How do you build a moat around your company? (27:00)Will mobile stores shift how retailers think about selling products? (33:00)How can last-mile challenges be solved once and for all? (40:15)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.