A Front Row Seat To Gen Z and the Biggest Brands in the World

The world is changing at a pace that’s hard to keep up with. So, what a student learns to earn a degree is quickly becoming obsolete. That’s true unless you’re in Anika Sharma’s class. Anika is a professor of business and technology at NYU Stern School of Business, and she is also a General Manager and Global Client Partner for Mindtree. By having her feet in both worlds, Anika sees how Gen Z is changing in real-time and understands what brands are asking for on a day-to-day basis. She then shares that information in educational and business settings. She shared it with us, too, on this episode. 

Tune in to learn:

• How Anika brings the classroom to clients at Mindtree (7:30)
• Trends larger brands are looking for help with (10:50)
• Getting more to the heart of why companies fail and what we can learn from them (30:30)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

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