Up Next In Commerce

Gushers in the metaverse and Dunkaroo NFTs? When it comes to DTC experiences, General Mills is not playing it safe. On this episode, Carter Jensen, the Senior Manager of Global eCommerce at General Mills, discusses how his small but mighty team is creating DTC experiences that go beyond simple transactions on a website. Tune in to learn:The future of DTC for brands within General Mills (5:45)What General Mills is investing in now (21:05)How to create a good Tik Tok experience for customers (24:35)The General Mills brands exploring NFTs and the metaverse (28:28)Mentions:Scott GallowayUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Big tech platforms like Amazon have been dominating the industry for a while, but what will the future hold? How can smaller B2B platforms and brands win and compete when monopolies are controlling the game? Alex Moazed, Founder & CEO of Applico and the co-author of the book, Modern Monopolies, breaks it down on this episode.  Tune in to learn:How business models have evolved over the last 25 years (2:10)What is the future business model for platforms? (8:40)Platform opportunities for founders to take advantage of (17:00)How can B2B marketplaces disrupt distributors? (28:40)Mentions:Modern MonopoliesZero To OneAtlas Shrugged1984Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Is a good idea or useful product enough to launch a company? Not according to David Rabie, the Founder and CEO of Tovala. He learned that lesson the hard way. From its humble beginnings to a top-ranked home-cooked meal delivery service, Tovala now ships more than 100,000 meals every month and is finding success on multiple platforms. What has David learned along the way? Find out on this episode!Tune in to learn:What is Tovala? (6:55)How did Tovala crack the code for growth? (13:00)What is it like to be featured on Oprah’s favorite things list? (21:00)Where to find new customers (22:55)Mentions:What a CEO Does, by Fred WilsonShoe DogBad BloodThe Hard Thing About Hard ThingsUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Amazon has been a giant in the ecommerce retail media world for years. Ideoclick is guiding brands through that landscape and Anne Zybowski, Vice President of Strategy and Client Development at Ideoclick, is helping lead the way. She explains it all on this episode.Tune in to learn:A high-level look at the world of retail media (13:18)How to invest in foundational aspects that are important now versus building for and betting on the future (21:15)What impact will the metaverse have on brands? (24:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

There has been buzz around web 3 and NFTs for a while, but are they useful for your brand? Roger Beaman of Novel, is the man with the answers! Novel is making web 3 accessible for brands everywhere. So if you’ve been waiting for a web 3 and NFT explainer, the wait is over, everything you need to know is right here! Tune in to learn:The difference between Web 1, Web 2, and Web 3 (20:10)How can brands utilize Web 3? (25:00)Breaking down the ways brands can utilize Web 3 and NFTs (31:20)How much of what’s happening now will endure long term? (45:40)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Marc Mathieu, the Co-Founder of Web3 Studio at Salesforce, discusses how web3 will change how brands acquire and interact with consumers. Plus, he explains the hype around NFTs and digital goods – whether they are trends to watch or fads that will fade – and the mindset shifts that need to happen to get the most out of them.Tune in to learn:Key moments in internet history: from the invention of the cookie to the shift toward first-party data (6:00)How to find customers in a new digital world (8:45)Why your brand is your community and how to keep your community the right size (11:00)What commerce companies should be most excited about when it comes to web3 (23:15)Digital goods — Are they a fad, trend, or long-term opportunity? (27:25)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

There are many shipping solutions available to brands today, but are any of them truly easy to use, transparent, and scalable? Laura Behrens Wu couldn’t find one, so she and he business partner built it themselves. Now, their company, Shippo, is valued at more than $1 billion, has thousands of customers, and is making shipping easier for all kinds of brands. How? Find out on this episode.Tune in to learn:Why Laura rejected feedback she got from Y Combinator (6:35)Behind the scenes of how Shippo actually works (10:50)Is free two-day shipping necessary? (24:30)How do you innovate and bring the tech stack to the next level? (29:15)Mentions:Shoe DogUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Retail is not dead, in fact, all signs point to the fact that retail is on the rise. But the retail experience isn’t going to be what it has always been in the past. The world of retail is evolving, and brands of all kinds are trying to find the best ways to give their customers what they want and need across channels, including in stores. Anjee Solanki, the National Retail Director for the USA at Colliers, has an inside look at what this next evolution will look like, and she shared her insights on this episode. Tune in to learn:What is the state of retail today? (11:10)How should retail evolve to meet consumer expectations? (19:10)Breaking down innovative (28:20)How Asia’s efforts might be adopted elsewhere (35:20)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

The phrase “supply chain issues” has become a bit of a punchline, but very few people seem to know the real story of what’s going on behind the scenes. Anthony LaGrasso is one of them. As a veteran in the world of supply chain and in his current role as VP of Supply Chain at Levain Bakery, Anthony has had an insider's view of what’s going on… and what innovations are needed to get ahead. Hear all about it on this episode.  Tune in to learn:Creating Levain’s supply chain from the ground up (10:30)How can you innovate in the supply chain? (20:55)A checklist for finding the right suppliers to work with (25:50)Why are we still having supply chain issues? (27:35)What kind of technology investments can be made to remedy supply chain problems? (32:20)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Omnichannel operations are becoming more important than ever, especially for large companies like Mondelēz International, which owns some big-name brands that sell across channels. Wherever and however you’re buying Oreos or Sour Patch Kids or any of the dozens of other Mondelēz International brands, Francesca Hahn wants to make sure that the experience is the best it can be. How does she do it and where does social commerce enter the mix? Find out on this episode.Tune in to learn:Why Mondelēz shifted toward DTC why it needs to be a truly extraordinary experience (7:50)Lessons learned creating a DTC Oreo experience (9:50)13:00: How to look at retail and create solid retail partnerships (14:30)Measuring ROI in the ecommerce industry (17:30)Mentions:Brave CommerceCPG GuysUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.