Fighting Back Against Fake Reviews with Carolyn Jameson of Trustpilot

Every second a new review comes into Trustpilot, the consumer review website that is helping brands and consumers harness the power of feedback. On this episode of Up Next in Commerce, Carolyn Jameson, the Chief Trust Officer at Trustpilot, discusses how the company is creating an open, holistic, transparent experience for everyone so that consumers can trust the brands they engage with, and brands can connect with their customers and improve their businesses using authentic feedback.

Tune in to learn:

• The components needed to build trust and fight fake reviews (5:45)
• Why the best companies aren’t the ones with five stars (7:30)
• How to encourage customers to leave authentic reviews (9:00)
• Using reviews to help identify trends and patterns in consumer behavior (13:20)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

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