Learn how to save your customers from unethical sales tactics, understand their desires and obstacles, address repetitive thoughts and recent disruptions, explore secret desires and societal influences, and discuss cognitive biases and fallacies in the market.

I don’t like using fear as the basis of my sales pitches, but understanding how it works is key to sales success. In this video, I talk about why you need to understand what your customers are afraid of, and why fear is the most powerful emotion to sell on. 0:10 - The Fladlien Dozen1:05 - The Customer Whisperer2:08 - Generic Sales Strategies2:45 - Why Fear Works4:45 - Heroes & Villains5:28 - Why Anger Works7:35 - Negatives & Positives

It may seem backwards, but cutting your customers off can end up making you more money in the long run. In this video, I cover what makes scarcity so powerful, why you should follow through on your offers, and how it all makes you more money. 0:24 - Ben Cummings2:18 - Crummy Bonuses3:08 - Open Looping The Offer5:00 - Making Scarcity Believable7:24 - Adopting New Behaviors

It may seem obvious, but people will show up to an event and stick around if they know there’s a chance they could make a buck. In this video, I’m going to teach you how giving money away can result in you walking away with a profit and a successful webinar. 0:27 - Give Away Money1:00 - The Danger1:45 - Yes or No2:30 - Unbeatable Offer

If you’re a business owner, do you really know your audience? You may have an idea of what they want to buy, but I’m willing to bet you don’t truly know them. In this video, I share the importance of knowing your audience inside and out, and how it can help you connect with them and make a whole lot more money. 0:10 - The Close1:00 - Make It Sexy2:10 - Knowing Your Customer3:20 - Helping The Market

Do you ever feel like your words are falling on deaf ears when you talk to your audience? In this video, I’m going to show you not only how to get around that, but also how to make your words and proof elements memorable so that you can make a lasting impression.

What if I told you that you could double the value of your offer while having to spend next to nothing to do it? It’s true! In this video, I explain how to make your offers more attractive by doing something so simple, you’ll slap yourself for not thinking of it. 0:20 - Third Party Bonuses and Bonus Stacks0:50 - The Value of Third Party Bonuses1:30 - The Challenge of Selling Third Party Bonuses3:10 - Examples of Third Party Bonuses3:50 - The Importance of Non-Competitive, Complementary Bonuses4:30 - Learning from Gary Bencivenga

It may seem obvious, but people will show up to an event and stick around if they know there’s a chance they could make a buck. In this video, I’m going to teach you how giving money away can result in you walking away with a profit and a successful webinar. 0:20 - Give Away Money2:25 - The Millionaire Question3:20 - When To Present6:00 - Saving The Best For Last7:47 - Macro + Micro

Do you have a hard time celebrating your wins, or find yourself doubting that they’re wins at all? Do you struggle to connect with other people? In this video, I show you how to push past trauma and imposter syndrome, how to connect with yourself, and how doing that will help you win more and be happier in business and in life. 0:50 - Connection with others2:15 - Using trauma to your advantage2:50 - Connection with self4:40 - The power of marketing10:14 - Imposter

Jason Fladlien, a business strategist and expert, shares tips on finding demand for your business, why you should never play fair, leveraging strengths and weaknesses for exponential value, and challenging industry standards.