It may seem backwards, but cutting your customers off can end up making you more money in the long run.
In this video, I cover what makes scarcity so powerful, why you should follow through on your offers, and how it all makes you more money.
0:24 - Ben Cummings
2:18 - Crummy Bonuses
3:08 - Open Looping The Offer
5:00 - Making Scarcity Believable
7:24 - Adopting New Behaviors