The Jason Fladlien Show The Fladlien Dozen Part 1: Using Fear To Your Advantage
24 snips
May 13, 2023 AI Snips
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Customer Whisperer Vocabulary
- Study successful sales pitches in your market and highlight every benefit.
- This creates a "customer whisperer" vocabulary, revealing pain points and hot buttons.
The Power of Fear
- Fear is the most powerful sales motivator, even though it's often undesirable to use.
- People are primarily driven by avoiding negative outcomes, so understanding their fears is crucial.
Heroes and Villains
- Identify your target audience's heroes and villains.
- Understand why they admire these figures to tap into their values and motivations.