Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

John Corcoran
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Jan 17, 2022 • 55min

Robert Rose | How to Generate Ideas, Create Content, and Optimize Marketing Strategies

Robert Rose is the Founder and self-proclaimed Chief Troublemaker at The Content Advisory. For more than 10 years, Robert has worked with more than 500 companies including 15 of the Fortune 100 companies. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and the Bill and Melinda Gates Foundation. He is also the author of three best-selling books including Killing Marketing, which he wrote with his colleague, Joe Pulizzi. Robert co-hosts a podcast with Joe called This Old Marketing, which has run for the last eight years.  Robert Rose, the Founder and Chief Troublemaker at The Content Advisory, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast, where he talks about creating and managing content. Robert also shares his tips for coming up with new ideas, talks about the importance of SEO strategies, and explains how his business was impacted by the COVID-19 pandemic. Stay tuned.
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Jan 14, 2022 • 40min

Andrew Warner | Stop Asking Questions You Don't Care About And Other Top Interview Strategies From a Podcasting Legend

Andrew Warner is the Founder of Mixergy, where he interviews entrepreneurs and founders to help teach others how to build successful companies. He is one of the early leaders in podcasting with over a decade in recording interviews. Andrew mined the transcripts from his numerous interviews and used them to create a new book called Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Andrew Warner, the Founder of Mixergy, to discuss Andrew's new book and his strategies for asking questions during an interview. They also talk about staying motivated to do interviews, the emergence of popular podcasters, and Andrew's advice on asking guests hard questions. Stay tuned.
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Jan 10, 2022 • 44min

Gordon C. James | Working at the White House, Serving President George H.W. Bush, and Working in Baghdad

Gordon C. James is the Founder and Owner of Gordon C. James Public Relations, a full-service public relations agency with offices in Phoenix, Arizona and Washington, DC. Gordon became friends with President George H.W. Bush dating back to the late 1970s and spent 20 years in a variety of different business and political positions.  After the 1988 presidential election, Gordon joined President Bush's staff at the White House serving as his Lead Advance Representative and as Director of Invitations and Ticketing for the 51st Presidential Inaugural Committee. In 1990, he established Gordon C. James Public Relations as a full-service media relations, event management, and governmental affairs agency. He was also involved in President George W. Bush's elections and inaugurations in 2000 and 2004. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Gordon C. James, the Founder and Owner of Gordon C. James Public Relations, about his experience meeting and working as an Advance for President George H.W. Bush. Gordon explains what an Advance does, talks about moving to work in Baghdad, and explains why he started his own public relations agency. Stay tuned.
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Jan 7, 2022 • 42min

Verne Harnish | How to Craft a Compensation Scheme That Attracts and Motivates the Right People For Your Company

Verne Harnish is the Founder of the world-renowned Entrepreneurs' Organization (EO), which has over 16,000 members worldwide. He is also the Founder of Scaling Up, a global executive education and coaching company with over 200 partners on six continents. Verne is the author of multiple books, the latest being Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage. He also wrote the best-sellers Mastering the Rockefeller Habits, The Greatest Business Decisions of All Times, and Scaling Up (Rockefeller Habits 2.0).  In this episode of the Smart Business Revolution Podcast, Verne Harnish, Founder of Scaling Up, gets interviewed by Co-hosts John Corcoran, Dr. Jeremy Weisz, Elise Holtzman, Adi Klevit, and Joshua Chin about structuring and scaling compensation plans. Verne shares his tips for creating compensation plans for managerial roles, creating plans for risk-taking businesses, and how to incorporate gamification in compensation plans. Stay tuned.
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Jan 3, 2022 • 34min

David C. Baker | The Business of Expertise: How Entrepreneurial Firms & Agencies Can Grow Today

David C. Baker is the Principal of ReCourses, Inc. He is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership.  David has worked with more than 900 firms, and his work has been featured in The Wall Street Journal, NY Times, USA Today, Fast Company, Inc. Magazine, Forbes, MarketingProfs, Businessweek, and CBS. His most recent book is The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. He is based in Nashville, Tennessee, and also enjoys photography, teaching motorcycle racing, flying airplanes and helicopters, and custom woodworking. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by David C. Baker, the Principal of ReCourses, Inc., to discuss how companies pivoted due to the COVID-19 pandemic. David talks about the lessons he learned from concentrating on working with a few clients, shares his tips for success, and explains how new media and technology have been impacting businesses. Stay tuned.
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Dec 31, 2021 • 30min

Evan Nierman | How to Turn Negative News into Great PR

Evan Nierman is the Founder and CEO of Red Banyan, an international crisis management and public relations firm based out of Washington, DC. Evan and his team have provided counsel to a wide group of different celebrities, political leaders, corporate and private clients, and CEOs to help them navigate all kinds of sticky situations. He is also the Author of the best-selling book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Evan Nierman, the Founder and CEO of Red Banyan, about how he helps clients turn negative news into positive news through crisis PR. Evan also shares his experience helping Presidential candidates prepare for Presidential debates, explains how he helped the United States Holocaust Memorial Museum handle negative news, and talks about changes in the media landscape. Stay tuned.
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Dec 27, 2021 • 22min

Carolyn Lowe | Business Growth Lessons from Dell, Costco, and Amazon

Carolyn Lowe founded ROI Swift in 2015. She helps consumer brands get expert help on Amazon, including paid ads for Facebook and Instagram, paid search and email marketing, and all other related fields that are relevant for businesses selling on Amazon. She did this after finding that many small businesses were being taken advantage of by agencies that charge a lot and don't give great results.  Carolyn worked in a variety of consumer marketing leadership positions at Dell, ran global marketing advance for NPD Research Company, and consulted for many brands, including DirecTV, Callaway Golf, and many others. She is also the Author of the new book Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Carolyn Lowe, the Founder of ROI Swift, about her experience managing a division at Dell and the challenges she faced while there. Carolyn also talks about selling on Amazon in 2014, hiring and firing strategies, and how she helps small businesses scale. Stay tuned.
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Dec 24, 2021 • 45min

Jeff Goldscher | Combining a Passion for Sports with Creative Marketing Strategies

Jeff Goldscher is the Principal and Outsourced Chief Marketing Officer at JK Squared. He has been an advertising and marketing professional since 1993, working on behalf of global brands like Comcast, Microsoft, Choice Hotels, Target, and the National Football League. He started and built three different businesses including an advertising agency and a sports marketing agency, both named multiple times to the Inc. 5000 list.  Jeff was a state finalist for Ernst and Young’s Entrepreneur of the Year award and since 2014 has been helping other business owners do the same by supplying fractional CMO services through JK Squared. He currently works with clients from different industries including home improvement, financial services, real estate, and hospitality.  In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Jeff Goldscher, the Principal and Outsourced Chief Marketing Officer at JK Squared, to talk about sports and coming up with creative marketing strategies. They also talk about the benefits of hiring a fractional CMO, Jeff's background in sports journalism, and the benefits of building a diversified business. Stay tuned.
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Dec 20, 2021 • 31min

Scott Empringham | [Top Agency Series] Scaling an Agency to Over $10M, Losing It All, and Rebounding in 14 Months

Scott Empringham is the Owner and CEO of Empringham Media Group. For more than 21 years, his passion has been helping Fortune 50 companies to break through the clutter using digital marketing and social media to drive results in areas that matter most — customer retention and acquisition. Scott’s mission is to share his digital marketing and social media expertise to drive new business, retain current customers, and conquest the competition. Scott is also a member of Entrepreneurs' Organization (EO) Orange County. He received his bachelor’s degree from the University of Southern California. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Scott Empringham, the Owner and CEO of Empringham Media Group, about how he scaled his digital agency to over $10 million, lost it all, and his journey to recovery. Scott also explains how his EO forum members, family, and friends helped him rebound and shares the lessons he learned from the experiences. Stay tuned.
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Dec 17, 2021 • 43min

Stu Wolff | Growing to Over $1 Billion in Sales, Breaking Up with a Business Partner, and Financial Peer Groups

Stu Wolff is a seasoned entrepreneur, business coach, Certified EOS Implementer, and Detroit Chair of TIGER 21. He started a company providing sales and marketing assistance in the food services industry back in 1997, changed ownership, and then rebranded as The Wolff Group which he built up to 40 employees managing sales of $140 million.  Stu then started working with Gino Wickman, the Founder of EOS (Entrepreneurial Operating System), and with the help of a great leadership team, grew his company to over 160 employees across 10 states managing over one billion dollars in sales. They made 10 strategic acquisitions and increased their footprint before selling the business in April 2013. Stu is now a business coach and professional EOS implementer. He also runs a peer group through TIGER 21. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Stu Wolff, Certified EOS Implementer and Detroit Chair of TIGER 21. Stu shares the steps he took to build up his business to the billion-dollar range, how he broke off a poor partnership, and how he drives acquisitions that match his core values. Plus, Stu discusses the ways in which peer groups are transforming the way we think about business. Stay tuned!

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