Curious Business: Insights for B2B Growth
Stephen Morris | Focused on B2B Growth
Curious Business is the B2B marketing and growth podcast with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.
Episodes
Mentioned books
Dec 5, 2024 • 35min
Buyerology: Art or Science? Selling better with Karen Green
Karen Green, a retail sales expert and bestselling author of Buyerology, shares her insights on the art and science of understanding buyers. She reveals surprising tactics used by professional buyers to gain leverage and discusses the critical importance of building relationships in sales. Green introduces her five-step buyer model, emphasizing tailored approaches in today’s market. She also dives into the emotional complexities of negotiation and the necessity for innovative sales strategies in a rapidly changing landscape. A must-listen for anyone looking to enhance their sales skills!
