Curious Business: Insights for B2B Growth

Join Andrew Seel, a veteran of employee advocacy and founder of Togethr, as he unpacks the art of getting employees to share their stories on social media. Discover how genuine engagement can transform branding and trust. Andrew discusses the power of authenticity and the importance of equipping employees with social media skills. Learn about the structured approaches needed to encourage participation, the unexpected benefits of advocacy, and ways to measure success that go beyond just engagement. It’s a treasure trove of insights for modern businesses!

In a fascinating discussion with Christopher Martlew, author and expert in organizational change, the challenges of adapting to rapid technological shifts are explored. He emphasizes that change is not just a business hurdle but a human one, urging leaders to embrace it organically. Delving into the role of AI in management, Chris raises intriguing questions about decision-making dynamics. He also highlights the importance of ethical leadership and the need for businesses to foster resilience and innovation in this ever-evolving landscape.

Stephanie Forrest, founder and CEO of TFD, dives into the art of storytelling in business communications. She discusses the crucial evolution of media and how companies can earn trust through authentic storytelling rather than paid ads. Stephanie shares strategies for crafting compelling narratives that resonate with audiences, highlighting the importance of knowing why people should care about your product. She also offers insights on effectively engaging journalists to ensure messages cut through the crowded media landscape.

Karen Green, a retail sales expert and bestselling author of Buyerology, shares her insights on the art and science of understanding buyers. She reveals surprising tactics used by professional buyers to gain leverage and discusses the critical importance of building relationships in sales. Green introduces her five-step buyer model, emphasizing tailored approaches in today’s market. She also dives into the emotional complexities of negotiation and the necessity for innovative sales strategies in a rapidly changing landscape. A must-listen for anyone looking to enhance their sales skills!