Band logos sit at the intersection of design, culture, and belonging, and can stir up no end of passion, nostalgia, and debate. In the book Logo Rhythm, Jim K Davies and Jamie Ellul have uncovered the stories behind 93 of the best band logos (and a few solo artist logos) of the last 60 years. In this podcast, we talk about how they came about and what business branding can learn.

The book lovingly explores legendary (and not-so-legendary) bands and their legendary brands, revealing whether they were created by designers, agencies, the bands or even the drummer’s dad. It raises questions about what makes for an unforgettable logo, and identifies the marques that have influenced wider design and branding, or wound up on the t-shirts of today's pre-teens.

Tune in to learn:

Who do they think is the best-branded band of the last seven decades
All about the seven-year process of bringing the book into the world
Why Taylor Swift doesn’t have a logo
What’s so odd about The Beatles’ logo
How do band logos fit into the current music (and design) landscape

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Buy 'Logo Rhythm' the book:

- at Bookshop.org (affiliate link)

Connect with Jim:

Connect with Jamie:

Mentioned in this episode:

- Tat by Andy Altmann (affiliate link)

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Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and anecdotes to help you think differently about your business and marketing.

My name is Stephen Morris. I help start-ups and scale-ups gain clarity and take action, igniting real momentum. If you'd like to know more, book a discovery call.

Band Logos & Branding Insights - Lessons from the Logo Rhythm book