Curious Business: Insights for B2B Growth Telling Stories: Engagement Strategies for Deep Tech with Stephanie Forrest
Jan 13, 2025
Stephanie Forrest, founder and CEO of TFD, dives into the art of storytelling in business communications. She discusses the crucial evolution of media and how companies can earn trust through authentic storytelling rather than paid ads. Stephanie shares strategies for crafting compelling narratives that resonate with audiences, highlighting the importance of knowing why people should care about your product. She also offers insights on effectively engaging journalists to ensure messages cut through the crowded media landscape.
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Storytelling's Importance
- Storytelling remains crucial for effective communication.
- The media landscape has become increasingly fragmented, making cut-through more challenging.
Client Engagement
- Understand your client's business deeply, including their nuances and definition of success.
- Offer an outside perspective and don't be afraid to challenge their existing messaging.
Chocolate Slab Campaign
- TFD launched a mobile brand with a limited budget by creating personalized chocolate slabs of journalists' faces.
- This creative stunt generated significant social media buzz and earned media coverage, exceeding expectations.