Stephanie Forrest

Stephanie Forrest, founder and CEO of TFD, dives into the art of storytelling in business communications. She discusses the crucial evolution of media and how companies can earn trust through authentic storytelling rather than paid ads. Stephanie shares strategies for crafting compelling narratives that resonate with audiences, highlighting the importance of knowing why people should care about your product. She also offers insights on effectively engaging journalists to ensure messages cut through the crowded media landscape.