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Telling Stories: Engagement Strategies for Deep Tech with Stephanie Forrest

Curious Business: Insights for B2B Growth

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The Evolution of Media Communication

This chapter explores the vital role of media communication for businesses, highlighting the trust earned through earned media versus paid advertising. It addresses the challenges of a shrinking publication landscape and the necessity for executives to act as brand ambassadors on social media. The chapter also examines the dynamic client-agency relationship and the importance of storytelling in navigating the complexities of today's media environment.

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