Campaign Chemistry

Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup.The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process. In this episode, Campopiano shares his views on advertising’s confidence crisis and how that is manifesting with the emergence of generative AI, opens up about his own struggles with mental health and talks about why he’s excited to see humor return to Cannes. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Wanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor's VP, Christine Maguire and Campaign US' editor-in-chief, Alison Weissbrot. Join us as we delve into the latest travel research, uncover the strategies behind successful brands on TripAdvisor, and explore the transformative role of AI in trip-planning. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer. There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under Weiss, The Journal this week launched its largest brand campaign in years based on this premise, highlighting its quality journalism and its appeal to a broad audience. In this episode, Weiss chats about the future of the news business and where AI will play a role and shares details on The Journal’s recent campaign marking the one-year anniversary of reporter Evan Gershkovich’s detainment in Russia.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore:  Not all holiday shoppers are the same, they buy and stream differently.  Deal-seekers are increasingly impulse shoppers online and now, on TV.   Secrets to staying top-of-mind during the extended festive season. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

 In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

108-year-old Grey has its eyes on the future.The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative.  Grey is also one of the lead agencies for The Coca-Cola Company, working closely with WPP OpenX, the bespoke unit for the CPG giant, on global campaigns for brands across its portfolio. In November it brought on a dedicated leadership team to steer work for the client.  In this episode, Maness and Schmitt also talk about how Grey is embracing generative AI and share their predictions for Cannes. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world. The company rolled out its much anticipated cross-platform measurement product suite, Nielsen One Ads, in January 2023, with a goal to phase the industry off its legacy systems and currencies by late 2024. But transforming the way the industry values media and transacts on it has proven an arduous process that requires all stakeholders to transform their systems and strategies.Deirdre Thomas is at the forefront of updating Nielsen’s measurement tools to keep up with shifting audience habits, namely by adding big data to the longstanding Nielsen viewership panel. While adoption of the new product suite is still taking place, Nielsen is building to become a yardstick for apples-to-apples measurement in a world where people consume entertainment fluidly across platforms.In this episode, Thomas also gives insight into Nielsen’s conversations with the industry at this year’s upfronts and shares her views on where measurement is going. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

If you live in New York City, you’re more likely than not familiar with StreetEasy. The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well. Bridget Sullivan was behind StreetEasy’s latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with creative agency Mother and artist collective Buck to bring Renaissance-style paintings to life across the city, including two full block-length murals in SoHo and Williamsburg.In this episode, Sullivan chats about how the campaign came to life and why StreetEasy is remaining committed to the New York market.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

This episode first aired January 31st, 2024.  If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office. In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Colleen DeCourcy has carved a career out of pushing boundaries and making change.In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother. Two years ago, she came out of a brief retirement to join Snap as chief creative officer, compelled by the platform’s mission to right some of the wrongs social media has inflicted on society and particularly on youth. Snap’s most recent campaign, Less Social Media, More Snapchat, released in February, embodies this ethos.In this episode, DeCourcy also reveals her favorite campaign she has ever worked on. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.