Campaign Chemistry

BMF founder Brian Feit and head of strategy Josh Tierney discuss their festive collaboration with 'The People's House,' the challenges of working in a historic space and the festive spirit felt amongst the staff and volunteers decorating for the Biden Administration's last Christmas in The White House. They also touch on future projects, including work with Beyonce, and treating their employees and partners with the same care as their clients.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The creator economy has changed quite a bit over the last six years. And according to  Whalar's president of North American Brand Partnerships, Joanna Cronk, the desire to work with creators has never been stronger - because they are breaking all the rules. In this conversation, we chat with Cronk about the evolution of creators going from influencers to entrepreneurs, the benefits of prioritizing trust over creative control and why industry payment terms are harmful to the creator economy. Cronk also shares a few creative ideas from her agency day that ended up on the cutting room floor, including a Game of Thrones-branded NASA spacecraft. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this conversation, AKQA president Tesa Aragones discusses the business challenges keeping her up at night, her experience creating 12 patents for Nike and shares a touching, personal story during her time working with Kobe Bryant on product innovation. Prior to AKQA, she worked at major brands like Nike, Discord and VSCO. Aragones also shares valuable advice to the next generation of CMOs and creatives. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this conversation, American Express CMO Elizabeth Rutledge discusses the significance of Small Business Saturday, a movement initiated by American Express in 2010 to encourage consumers to shop at their local businesses. Having held various roles throughout the organization before becoming CMO in 2018, Rutledge reflects on her 35-year trajectory at American Express and identifies the common thread throughout her work: Understanding consumer needs. Rutledge also addresses the importance of mentoring the next generation of marketers and the potential of AI in enhancing marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that’s reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian, elaborates on the unique structure of Cheil, its relationship with Samsung and the challenges and benefits of working within this framework. Maglio also shares insights on maintaining creativity in long-term client relationships, the significance of achieving B Corp status and the evolving purpose agenda in business. He compares the agency model of Cheil with traditional holding companies, emphasizes the value of advertising to the overall economy and looks ahead to future trends, including the impact of AI on the industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this conversation, Armstrong discusses her journey at FCB New York over the past five and a half years, highlighting the challenges faced during her tenure, particularly during the COVID-19 pandemic. She emphasizes the importance of agency culture, hybrid work dynamics, and maintaining strong client relationships. Armstrong also reflects on the significance of creativity in modern advertising campaigns and shares insights on mental health initiatives within the industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Emily Wilcox, CEO of TBWA\/Chiat\Day New York, brings over two decades of experience from agencies like Saatchi & Saatchi and DDB. In this engaging discussion, she shares insights on recent wins with Carnival Cruise Line and Wells Fargo, revealing strategies for fostering creativity in a competitive landscape. Wilcox references Jean-Marie Dru's concept of disruption as a core philosophy, emphasizing its importance for inspiring young talent. She also addresses clients' cautious spending amid market uncertainties, highlighting the need for adaptability in advertising.

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer Sandeep Seth brought his expertise to NYC in 2021 to oversee growth at the designer accessories brands Kate Spade and Stuart Weitzman, both owned by Tapestry. Seth talks about attracting Gen Z consumers by taking "your grandmother's brand" Coach into the metaverse, introducing sub-brand Coachtopia whose products are good both for business and the planet, why consumers are the boss and spending time with them in their homes and while they are shopping, and Tapestry's commitment to sustainability in a market not known for that quality. He also updates us on Tapestry's move to acquire Capri — owner of  the brands Versace, Jimmy Choo and Michael Kors — which was blocked by a U.S. court last week. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning. In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer. He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.