What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal. In this episode, I talk with Jenny Danzi, Pepsi's head of brand marketing, about the ‘Food Deserves Pepsi’ campaign and how her team is adapting to reach Gen Z and Millennial audiences. We dig into the brand’s sampling and trial efforts, the importance of internal culture and what it looks like to launch new products in a world where attention is scarce. It’s a snapshot of how big brands are staying agile — and why the collaboration happening behind the scenes is just as important as what hits the screen.
