At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate?
Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question. In this episode, the global head of creative and of Bloomberg Media Studios discusses his career journey, from ad agency days to one of the biggest B2B publications in the world. He shares a how Bloomberg collaborates with brands to create meaningful content, emphasizing the pub’s stance as a thought leadership platform that aims to serve (not sell) meaningful stories, including the Turning Point film series in partnership with HSBC.
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