

Sales Gravy: Jeb Blount
Jeb Blount
From the author of Fanatical Prospecting and the company that re-invented sales training, the Sales Gravy Podcast helps you win bigger, sell better, elevate your game, and make more money fast.
Episodes
Mentioned books

Sep 26, 2024 • 1h 12min
Transform Your Health and Sales Success With Proud Posture feat. Josh Hulsebosch
Josh Hulsebosch, an online fitness coach, discusses the surprising connection between physical fitness and sales success. He emphasizes the significance of maintaining a 'proud posture' to enhance both physical health and professional confidence. The conversation covers the mental benefits of good posture, such as reduced fatigue and improved energy levels. Hulsebosch also shares insights on tailored fitness routines for all ages, the crucial role of sleep in sales effectiveness, and how small daily goals can foster resilience and motivation.

24 snips
Sep 19, 2024 • 41min
Go-to-Market & Partnership Strategies: Mastering Sales Training with Barrett King
Barrett King, Senior Director of Revenue and Partnerships, shares his insights on mastering sales training and go-to-market strategies. He highlights the importance of distinguishing between training and coaching for effective skill enhancement. Barrett emphasizes a proficiency framework that accelerates skill development and the need for continuous employee growth. He also discusses the transformative power of partnerships in customer success, focusing on customer-centric approaches that build genuine relationships and foster mutual benefits.

8 snips
Sep 12, 2024 • 37min
Navigating Sales Objections: Brian Parsley’s Secrets to Shifting Focus from Price
Brian Parsley, a keynote speaker and sales expert, dives into tips for overcoming price objections and enhancing selling techniques. He emphasizes the importance of adapting to different communication styles and engaging in multi-directional listening. Parsley advocates for asking insightful questions over merely presenting solutions, fostering genuine connections. He also discusses the need for ego management in sales and the power of maintaining a full pipeline to detach from deal outcomes, allowing for authentic conversations focused on value.

Sep 10, 2024 • 18min
Mastering Sales in Latin America: Insights and Strategies with Pablo Pefaur
On this episode of The Sales Gravy Podcast, Jeb Blount Jr.had the pleasure of speaking with Pablo Pefaur, a seasoned sales professional who specializes in the Latin American market. Pablo shares some key insights on prospecting, the importance of follow-ups, and cultural nuances that every salesperson should know.
Key Takeaways:
- Value of Outbound Conference: The Outbound Conference 2024 is a critical event for sales professionals, focusing on productivity, prospecting, and performance.
- Help Announcement Strategy: The concept of a "help announcement” is introduced, where sales professionals should approach prospects with a specific, value-driven message to solve a particular problem, rather than overwhelming them with multiple pitches at once.
- Systematic Approach to Prospecting: Effective prospecting requires a systematic approach, focusing on delivering a clear, single message to avoid getting lost in the noise and to resonate with the prospect.
- Importance of Follow-Up: Following up after initial contact is crucial. We discuss the strategies to help sales professionals improve their follow-up processes, ensuring continued engagement with prospects.
- Cultural Considerations in Latin America: Understanding cultural differences is key to successful prospecting in Latin America. These cultural nuances and how they impact sales strategies are highlighted.
- Continual Learning: Sales professionals are encouraged to continually learn and adapt their strategies by attending events like the Outbound Conference and by engaging with thought leaders in the industry.
https://www.youtube.com/watch?v=z7mtPgiAFRA
Latin America’s Unique Market Challenges
Latin America is a diverse and rapidly growing market with unique opportunities for businesses looking to expand. However, many sales professionals struggle with the challenges of entering this market. These challenges include understanding cultural differences, navigating language barriers, and tailoring sales pitches to resonate with Latin American prospects. Pablo has spent years mastering these elements, and his expertise is invaluable for anyone looking to succeed in this region.
Latin American culture places a high value on relationships and trust. Unlike some other markets where sales can be more transactional, in Latin America, building a genuine relationship with your prospect is crucial. This means taking the time to understand their needs, showing empathy, and demonstrating that you are there to help them, not just to close a deal.
The Power of a “Help Announcement”
A key strategy for successful prospecting is a concept called a “help announcement.” This is a simple yet powerful concept. When reaching out to a potential client, your goal should be to offer a specific piece of help or a solution to a problem they are facing. The idea is to be clear and direct about how you can add value to their business.
For instance, instead of bombarding a prospect with a long list of services or products, focus on one particular area where you know you can make a difference. This approach not only makes your message more effective but also helps in establishing trust with the prospect. They’ll see you as someone who genuinely wants to help, rather than just trying to make a sale.
Being too broad or trying to cover too many points in one pitch can overwhelm the prospect. It’s better to address one issue at a time, making sure your help announcement is relevant and tailored to the prospect’s specific needs. This targeted approach increases the chances of your message being heard and appreciated.
Systematic Follow-Up is Key
Another crucial aspect of successful sales is the follow-up. Making an initial contact is just the first step; what you do afterward is equally, if not more, important. Too often, salespeople make the mistake of either not following up at all or doing so in a way that feels impersonal or generic.
A good follow-up should reinforce your help announcement and continue to add value to the prospect. This might involve sharing additional insights, answering questions, or providing more detailed information about how your solution can address their specific needs. The key is to stay engaged without being pushy, keeping the conversation going in a way that builds trust and moves the relationship forward.
Understanding Cultural Nuances
When it comes to Latin America, understanding the cultural nuances can make or break your sales efforts. For example, in many Latin American countries, business dealings are heavily influenced by personal relationships. It’s not uncommon for business meetings to begin with small talk, discussing family or other personal matters before getting down to business. This isn’t just a formality; it’s a way of building rapport and trust.
Being aware of these cultural differences and adapting your approach accordingly can significantly improve your success rate. It’s more than just speaking the language; it’s about connecting with people on a deeper level and showing that you understand and respect their culture.
The Importance of Learning from Experts
For sales professionals looking to improve their skills and learn more about prospecting in markets like Latin America, attending industry events like the Outbound Conference can be incredibly beneficial.
The Outbound Conference is a must-attend event for anyone serious about sales. It’s a gathering of some of the best minds in the industry, offering insights into productivity, prospecting, and performance. Whether you’re new to sales or a seasoned pro, there’s always something new to learn.
A Roadmap for Market Expansion
Expanding into new markets can be daunting, but with the right approach and a deep understanding of the cultural and business landscape, it’s entirely possible to succeed. By focusing on building relationships, delivering targeted help announcements, and following up systematically, you can tap into the potential of the Latin American market and take your sales game to the next level.
Download this FREE A.C.E.D. Buyer Style Playbook to help you build deeper emotional connections when you interact with buyers and stakeholders based on who they are–not who you are.

Sep 5, 2024 • 49min
From Basketball to Business: Dre Baldwin’s Success Secrets
In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount Jr. sits down with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt an opportunistic mindset have greater long-term success.
Key Takeaways
- Importance of Personal Initiative: Personal initiative is crucial for success. It involves taking proactive steps, like attending events or reaching out to potential opportunities, to create paths where none existed.
- Mindset Tools: The mindset tools that lead to success—such as discipline, confidence, and mental toughness—are universally applicable, whether in sports, business, or any other area.
- Role of Discipline: Discipline acts as the "steering wheel" that keeps you on course, while motivation serves as the "gas" that drives action. Discipline ensures consistent effort, even when motivation wanes.
- Cold-Calling and Selling Yourself: Selling yourself is key, especially in scenarios like cold-calling. Being able to present yourself credibly and persuasively is crucial to securing opportunities.
- Long-Term Thinking: Adopting a long-term mindset is valuable. It's important to think beyond immediate goals and consider where your actions will lead in the future.
- Finding Opportunity in Opposites: There's often opportunity in doing what others are not. Thinking differently and looking for opportunities in unconventional places can lead to success.
- Playing the Long Game: Success is a long-term effort. Cumulative actions and consistent effort over time are more important than short-term gains.
- Value of Asking the Right Questions: Career transformation often begins with asking the right questions. Reflecting on how to combine your skills into a sustainable career can lead to significant growth and success.
- Building a Personal Brand: Building a personal brand is important. Your experiences and successes can establish your credibility and open new opportunities, helping to build trust and expand your influence.
https://www.youtube.com/watch?v=Tvi5ARbDLsQ
The Power of Personal Initiative
Success is a journey built on a series of steps that anyone can take if they’re willing to put in the effort. It’s about creating opportunities for yourself, rather than waiting for them to appear.
Success often begins with a simple decision: the decision to take action, even when the outcome is uncertain. Personal initiative means doing what others might not—like attending events to network, cold-calling potential employers, or pursuing opportunities that seem out of reach. These proactive steps can open doors you didn’t even know existed.
The Role of Discipline and Confidence
Discipline is the backbone of success. Think of it as the steering wheel that keeps you on track, while motivation is the gas pedal that gets you moving. Motivation might start your journey, but it’s discipline that ensures you keep going, especially when the road gets tough.
Confidence isn’t something you’re born with; it’s something you build over time. Every time you take initiative or tackle a challenge, you’re building a little more confidence. This confidence then fuels your ability to take even more initiative, creating a positive cycle that propels you forward.
The more you step out of your comfort zone, the more confident you become. This newfound confidence helps you tackle bigger challenges, creating a solid foundation for future success.
The Importance of Long-Term Thinking
While it’s easy to focus on immediate goals, true success often requires thinking ahead. Where do you want to be in five or ten years? The most successful people make decisions today that will benefit them in the long run, not just in the moment.
Asking yourself questions like, “How can I combine my skills to create something sustainable?” can lead to breakthroughs in your career or personal life. Understanding your strengths and how to use them effectively is key to long-term success.
Success isn’t about quick wins; it’s about consistent effort over time. Show up every day, put in the work, and don’t be discouraged by setbacks. These small, consistent actions will eventually add up to significant achievements.
The Importance of Building a Personal Brand
Your personal brand is your reputation—it’s what people think of when they hear your name. By building a strong personal brand through your experiences and successes, you open up new opportunities and build trust with others. It’s not just about selling yourself; it’s about being authentic and consistent in everything you do.
Creating Opportunities For Your Path to Success
Sometimes, the best opportunities come from looking where others aren’t. This might mean taking an unconventional approach or trying something new. By doing what others won’t, you often find success in unexpected places.
Success isn’t a mystery or something reserved for a select few. It’s the result of personal initiative, discipline, confidence, and long-term thinking. By taking proactive steps, staying disciplined, and playing the long game, anyone can create their own opportunities and achieve their goals. Whether you’re starting out in your career, looking to make a change, or simply wanting to improve in some area of your life, these principles can guide you on your path to success. The journey may be challenging, but with the right mindset, you can achieve more than you ever thought possible.
Become more confident, gain a pro athlete mindset and achieve your goals faster with Dre Baldwin’s challenge course 30 Days to Confidence.

Aug 29, 2024 • 36min
Why Episodic Sales Training Fails and How to Fix It feat. Dayna Williams
Dayna Williams, an expert in developing winning sales cultures and boosting team performance, shares her insights on transforming sales training. She discusses the pitfalls of episodic training and underscores the need for consistent reinforcement and a structured learning process. Dayna emphasizes the three P's: persona, practice, and product knowledge, as essential for team effectiveness. Additionally, she highlights the importance of aligning training with real-world sales processes and the role of leadership in fostering a continuous learning culture.

Aug 22, 2024 • 49min
How Cheryl Parks Turned Life Lessons Into Sales Success
On this episode of The Sales Gravy Podcast, Jeb Blount sits down with sales coach Cheryl Parks to discuss how she used skills like resilience, empathy, adaptability, relationship-building, continuous learning, and goal-setting to enhance sales performance. You’ll learn how to turn every experience into an opportunity for growth and success.
Key Takeaways:
- Resilience is Crucial: Use rejection as a learning opportunity rather than a setback. Analyze what went wrong and apply those lessons to improve your future pitches. View each experience, whether successful or not, as a chance to grow.
- Adaptability is Key: Stay flexible and open to change. New trends and shifts in the market require you to adjust your strategies to remain competitive. Be willing to experiment with new approaches and adjust based on results.
- Build Strong Relationships: Invest time in fostering positive relationships with clients and colleagues. Trust and rapport can lead to repeat business and valuable referrals.
- Set Clear Goals: Establish specific, measurable sales goals. Breaking them into smaller targets can help you stay focused and motivated.
- Be Persistent: Stay committed to your goals, even when faced with challenges. Persistence is often the key to long-term success in sales.
- Value Relationships Beyond Sales: Show genuine interest in your clients' success and provide value beyond just closing deals. Active listening and empathetic responses can help you offer the right solutions. Building lasting relationships can lead to sustained success and growth.
- Using Breaks for Inspiration: Taking breaks and engaging in activities like walking or listening to music can help reset the brain and inspire new ideas, particularly when facing creative blocks.
- Mindset Shifts: Focus on changing your mindset, especially when overcoming shyness and self-doubt, by assessing your reactions and using affirmations such as “be your excellent best.”
https://www.youtube.com/watch?v=6tlmtfE9fPQ
Unlock the Power of Experience
Life is full of lessons. We learn some in school, others at work, and many through the ups and downs of daily living. These lessons shape who we are and how we interact with the world. But have you ever thought about how these life lessons can translate into sales success? It turns out that some of the most valuable sales skills aren’t taught in a textbook but are developed through life’s experiences. Here’s how you can turn these life lessons into powerful tools for sales success.
Resilience in the Face of Rejection
One of the most universal lessons we learn in life is that rejection is inevitable. Whether it's a job application, a proposal, or a personal relationship, we've all faced rejection at some point. The key to overcoming rejection is resilience—and this is just as important in sales.
In sales, rejection is a common experience. For every successful pitch, there are countless "no's." However, it’s not the rejection that defines us; it’s how we handle it. Viewing rejection as a step towards success rather than a failure can turn a "no" into a motivator. Rejection teaches us resilience, and resilience leads to persistence. In sales, persistence is often what separates the winners from the losers.
Instead of dwelling on a lost deal, take a moment to analyze what went wrong. Learn from the experience and apply those lessons to your next pitch. Use rejection as a tool for growth rather than a setback.
Empathy and Understanding
Empathy is another vital lesson that can greatly benefit your sales career. Throughout our lives, we learn to understand and connect with others by putting ourselves in their shoes. This ability to relate to others is invaluable in sales.
In sales, it’s crucial to understand your customer’s needs, desires, and pain points. Selling isn’t just about pushing a product or service; it’s about solving a problem for your customer. The better you understand them, the more effectively you can position your offering as the solution they need.
Practice active listening during sales conversations to help you truly understand your customer’s needs before you start pitching. Ask open-ended questions to uncover their challenges and listen carefully to their responses without interrupting or jumping to conclusions.
Adaptability and Flexibility
Life rarely goes according to plan. Whether it’s a career change, unexpected personal circumstances, or a global event, being adaptable is a crucial life skill. This ability to pivot and adjust is just as important in sales.
The sales landscape is constantly evolving. New technologies, shifting market conditions, and changing customer behaviors require sales professionals to be adaptable. Those who stick to outdated methods without adapting will quickly fall behind. Conversely, those who embrace change and remain flexible will discover new opportunities and continue to thrive.
Stay updated on industry trends and be open to experimenting with new sales strategies. Don’t hesitate to adjust your approach based on what’s effective and what’s not. Flexibility in your sales techniques can lead to greater success in a constantly changing market.
The Power of Positive Relationships
Life teaches us the importance of relationships. Whether personal or professional, the quality of our relationships often defines the quality of our lives. This principle holds true in sales as well. Building and maintaining positive relationships with clients, colleagues, and your network is crucial for long-term success.
Trust and rapport are the foundation of any successful sales relationship. When clients trust you, they’re more likely to buy from you—not just once, but repeatedly. Additionally, strong relationships can lead to referrals, which are invaluable in sales.
Invest time in nurturing strong relationships with your clients. Follow up regularly, offer value beyond the sale, and show genuine interest in their success. Remember, sales are about building relationships, not just making transactions.
The Importance of Continuous Learning
Life is a journey of continuous learning. Once we stop learning, we stop growing. This lesson is especially relevant in sales, where ongoing improvement is key to staying competitive.
The most successful sales professionals are those who never stop learning. They actively seek out new knowledge, whether through formal education, mentorship, or self-directed learning. By staying curious and committed to personal and professional growth, you can stay ahead of the competition and continue to succeed.
Dedicate time each week to learning something new about your industry, products, or customers. Attend webinars, read relevant books, or seek out a mentor who can provide guidance. The more you learn, the more value you can offer in your sales conversations.
Goal Setting and Persistence
One of the earliest life lessons many of us learn is the importance of setting goals and working persistently to achieve them. This lesson is particularly relevant in sales, where goal-setting is essential.
Sales is often considered a numbers game. Setting clear, achievable goals and working consistently toward them is crucial for long-term success. It’s not just about setting goals; it’s about persisting in your efforts, even when faced with challenges.
Set specific, measurable goals for your sales activities. Break them down into daily, weekly, and monthly targets, and regularly track your progress. Persistence is key—keep pushing forward even when things don’t go as planned.
Turn Experience into Success
Life lessons are more than just personal growth tools; they are the building blocks of professional success. By applying the resilience, empathy, adaptability, relationship-building, continuous learning, and goal-setting skills you’ve developed through life, you can elevate your sales performance to new heights. Remember, every experience is an opportunity to learn and grow, and every lesson learned brings you one step closer to sales success.
Learn why developing a high Sales EQ is the path to turning your life experiences into success.
Download Free Guide

4 snips
Aug 15, 2024 • 1h 34min
Navigating The Future With AI & Sales
Victor Antonio, a Sales Gravy University Instructor known for his sharp insights on sales and technology, joins the discussion on the evolving landscape of sales. They delve into how AI can discern buying patterns and streamline lead generation. Despite automation's rise, the duo underscores the irreplaceable value of personal connections. They also explore the anticipated integration of AI in CRM systems and how large companies may embrace these technologies faster, ultimately reshaping how sales teams operate in the future.

Aug 8, 2024 • 22min
Scouting Your Sales Team: The 4 Rules For Hiring Elite Salespeople
On this episode of the Sales Gravy Podcast, Jeb Blount Jr. sits down with Founder and Sales Leader Advisor, Nigel Green, to discuss his approach to hiring elite salespeople by using his four rules.
Nigel teaches us that the only skill a sales leader should have is the ability to hire elite salespeople. Elite salespeople don’t find us, we have to go find them.
Key Takeaways
Hiring Challenges: Many VPs of sales and CEOs find hiring salespeople to be one of their biggest challenges, as they strive to maximize and optimize their current talent pool.
Importance of Training: Sales leaders should ensure that their sales teams have access to necessary training resources, and platforms like Sales Gravy can be valuable for continuous learning.
Scouting vs. Tryouts: Unlike traditional hiring methods, scouting for elite salespeople involves actively recruiting top talent rather than waiting for applicants, akin to sports scouting.
Non-Obvious Qualities: Hiring managers should look for non-obvious qualities in candidates that indicate potential for elite performance, rather than just obvious traits like hard work and prospecting skills.
Prospecting for Talent: Sales leaders should prospect for new hires much like they prospect for new business, using networking, customer referrals, and tools like LinkedIn to identify top talent.
Four Rules for Hiring Elite Salespeople:
Elite salespeople do not apply to job postings.
They are the stars and should be treated accordingly.
They often require customized compensation plans that may exceed standard budgets.
They typically do not already work for your company and require active recruitment.
https://www.youtube.com/watch?v=FZnVk40pmmE
The Importance of Hiring Elite Salespeople
If you're in a leadership role within a sales organization, you probably know that hiring the right salespeople can be one of the biggest challenges. The need to hire top-notch salespeople is critical. It’s not just about filling a position; it's about finding those who can truly excel and drive your business forward. Nigel Green emphasizes that hiring the right people is the only skill that really matters for sales leaders. Without this skill, even the best sales strategies and training programs won't lead to the results you want.
Why Traditional Hiring Methods Fail
One common mistake is relying on traditional hiring methods like posting a job and waiting for applications. The problem with this approach is that elite salespeople are not actively looking for new jobs. They’re usually too busy being successful in their current roles. This means you have to be proactive in finding and recruiting them. Simply waiting for the best candidates to come to you might result in missed opportunities.
The Importance of Scouting Your Sales Team
Think of hiring elite salespeople like scouting for a sports team. Just as a football scout looks beyond physical attributes to find exceptional players, sales leaders need to look beyond resumes and job applications. Elite salespeople are often not in the job market; they are too busy focussing on their current roles. This is why a scouting approach is necessary. Instead of waiting for applications, you should actively seek out potential candidates and evaluate their performance in real-world scenarios.
How to Scout for Elite Salespeople
- Network with Your Top Performers: Ask your top sales reps who they know in the industry. High-performing salespeople often network with others who are also top performers. Their recommendations can lead you to potential candidates who may not be actively looking for a new job.
- Leverage Your Customers: Your customers interact with many salespeople in their daily lives. Ask them who they believe are the best sales reps they’ve encountered. This can give you leads on high-caliber salespeople who might not be on your radar.
- Use LinkedIn Smartly: LinkedIn's Sales Navigator tool can be incredibly useful. Look at profiles of your top-performing salespeople and see who they’re connected with. This can help you find other top performers who might be a good fit for your team.
Key Criteria for Elite Salespeople
Identifying elite salespeople requires more than just assessing their work ethic and skills. It’s about understanding the non-obvious traits that set them apart. Just like in sports, where not all great players are obvious choices, the same applies to sales. Here are some qualities to look for:
- Grit and Resilience: Elite salespeople have a high level of perseverance. They don’t give up easily and can handle rejection and setbacks without losing motivation.
- Ability to Create Value: They don’t just sell a product; they create value for their clients. This means they understand their clients’ needs deeply and provide tailored solutions that genuinely benefit the customer.
- Proven Track Record: Look for a history of exceeding sales targets and building strong client relationships. This track record is often a good indicator of their potential to succeed in your organization.
Common Mistakes in Hiring
When you're in urgent need of sales talent, it's easy to make mistakes. One common error is hiring someone simply because they seem like a good fit on paper or they have a compelling interview performance. However, if they don’t meet the criteria for being elite, they might not bring the results you need.
Another mistake is undervaluing the compensation package. Elite salespeople are not going to accept a lower salary than what they currently earn without significant perks or bonuses. Be prepared to offer a competitive package that reflects their worth.
Be Proactive When Hiring
Hiring elite salespeople is a game-changer for any organization. By moving beyond traditional hiring methods and using a scouting approach, you increase your chances of finding those exceptional candidates who can make a significant impact. Remember, elite salespeople are often not actively looking for a job, so you need to be proactive in your recruitment efforts.
Download the Sales Manager’s Ultimate Interview Guide HERE.

Jul 31, 2024 • 43min
In Sales It’s Not About You
In this engaging discussion, Carole Mahoney, author of 'Buyer First' and a passionate sales educator, emphasizes the importance of a buyer-first approach in sales. She encourages listeners to shift their focus from personal targets to truly understanding customer needs. Carole shares strategies to reconnect with past prospects and revive closed lost deals, revealing that former clients might be open to returning. With a mission to transform the perception of sales from pushy to collaborative, she inspires sales professionals to foster genuine conversations.


