Better Done Than Perfect

How can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Visit our website for the detailed episode recap with key learnings.Customer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration tool competing with SegmentSegment’s Data Collection Best Practices — a resource for developing your data tracking planFollow Colin on TwitterColin’s personal websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Visit our website for the detailed episode recap with key learnings.NurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar softwareFollow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How should membership-focused companies think about marketing automation? In this episode, we talk to Blair Wadman, an email automation consultant specializing in membership-focused companies. You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.Visit our website for the detailed episode recap with key learnings.Blair’s consulting websiteBrennan Dunn — founder of Double Your Freelancing, co-founder of RightMessageZapier — an integration platformMemberstack, MemberVault — popular membership systemsCircle, Tribe — popular community platformsMemberWise — an online community resourceUserlist — an email automation tool for SaaSPardot — a high-end email automation toolFizzle — a popular content siteMastering Email Software with Brennan DunnFollow Blair on TwitterAutomate Your Membership — Blair’s special newsletterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What pitfalls should we avoid in cold email outreach? In this episode, we talk to Andy Cabasso, co-founder of Postaga. You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.Visit our website for the detailed episode recap with key learnings.Postaga — Andy's automated email outreach productProduct Hunt — a discovery site for new tech productsJohn Buchan's "Charm Offensive" — a cold email outreach approachEpisode 507 | Making Cold Email Work in B2B SaaSFollow Andy on Twitter, Facebook, and LinkedInUse promocode BDTP50  to get 50% off the first 3 months of PostagaThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.Visit our website for the detailed episode recap with key learnings.RightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.Visit our website for the detailed episode recap with key learnings.Hypergrowth Partners — a “sweat equity advisor” co-founded by GontoAuth0 — Gonto’s previous place of work, acquired by OktaGong, Chorus — call recording softwareFollow Gonto on TwitterGonto’s blogFollow Hypergrowth Partners on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How do we lower churn? In this episode, we talk to Baird Hall, co-founder of Churnkey. We discuss the experiences that led Baird and his co-founders to start Churnkey and how to best think about churn in your business. You'll learn how to collect feedback from customers as they churn, the options you have to minimize  your churn rate, the mistakes that Baird sees others making, and more.Visit our website for the detailed episode recap with key learnings.Churnkey — Baird's productWavve, Zubtitle — Baird's previous productsNetflix, Disney — B2B companies that are great at preventing churnGrowth Ceiling — how much your SaaS business can grow given the current customer dynamicsFollow Baird on TwitterUse promocode BDTPKEY to get your first 30 days free at ChurnkeyThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How does a product stand the test of time? In this episode, we speak with Scott Tyburski, co-founder of MenuPro and iMenuPro. We discuss the product transition of desktop-based MenuPro to the SaaS, web-based iMenuPro. You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.Visit our website for the detailed episode recap with key learnings.iMenuPro — Scott's web-based productCanva — a popular design toolArt of the Menu — a popular collection of menu designsDoes Advertising Actually Work? — an episode of FreakonomicsThe Start-Up of You — Reid Hoffman's book where he covers the idea of "permanent beta"Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How do we design products to help users feel like they are making progress? In this episode, we speak with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.Visit our website for the detailed episode recap with key learnings.Show notesProgression — Jonny's career growth productProgression.fyi — the original free resourceDeliveroo — a popular UK-based delivery company, similar to Uber EatsDovetail — a tool for capturing product insightsFigma — web-based design tool, a community of design advocatesGainsight — customer success and product experience softwareSegment — a popular customer data platform (CDP)Mixpanel — a tool for event-based analyticsChargebee — a subscription billing & revops platformChartMogul — a tool for revenue analyticsSmartlook — a tool for user behavior tracking, similar to FullStoryFollow Jonny on TwitterFollow Progression on TwitterEmail jonny@progressionapp.com and mention UIBREAKFAST to claim your product discountThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What if being successful with your product requires consistent effort? In this episode, we speak with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.Visit our website for the detailed episode recap with key learnings.Show notesSunsama — Ashutosh's product, a daily planner for elite professionalsIntercom — a popular live chat toolTypeform — a popular survey toolSuperhuman — a popular email client with high-touch onboardingAmplitude, FullStory — product analytics and insights toolsConnect with Ashutosh at ashutosh@sunsama.comEmail Ashutosh or support@sunsama.com to get three free months of SunsamaThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.