Segments & Lead Scoring with Jason Resnick

What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Visit our website for the detailed episode recap with key learnings.

• NurtureKit — Jason’s consulting business
• Drip, ConvertKit, ActiveCampaign — popular email marketing tools
• Livestorm — webinar software
• Follow Jason on Twitter
• Subscribe to Jason’s NurtureKit channel on YouTube

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This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.