How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.
Visit our website for the detailed episode recap with key learnings.
- Hypergrowth Partners — a “sweat equity advisor” co-founded by Gonto
- Auth0 — Gonto’s previous place of work, acquired by Okta
- Gong, Chorus — call recording software
- Follow Gonto on Twitter
- Gonto’s blog
- Follow Hypergrowth Partners on Twitter
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