How can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Visit our website for the detailed episode recap with key learnings.

Autobooks — Jordan’s current place of work
Mastering Email Software with Brennan Dunn
UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
CI/CD — continuous integration and continuous delivery
Customer Experience
Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
Joanna Wiebe — founder of Copyhackers
JTBD Framework
Miro, Mural — popular visualization tools
Bob Moesta — an authority in the field of JTBD
Demand-Side Sales — a book by Bob Moesta
Hero’s Journey Monomyth
The Hero’s Journey — a book by Joseph Campbell
Follow Jordan on Twitter

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This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Email Automation & Customer Experience with Jordan Skole

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