How can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.
Visit our website for the detailed episode recap with key learnings.
- Autobooks — Jordan’s current place of work
- Mastering Email Software with Brennan Dunn
- UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
- CI/CD — continuous integration and continuous delivery
- Customer Experience
- Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
- Joanna Wiebe — founder of Copyhackers
- JTBD Framework
- Miro, Mural — popular visualization tools
- Bob Moesta — an authority in the field of JTBD
- Demand-Side Sales — a book by Bob Moesta
- Hero’s Journey Monomyth
- The Hero’s Journey — a book by Joseph Campbell
- Follow Jordan on Twitter
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
Remember Everything You Learn from Podcasts
