Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Feb 10, 2019 • 0sec
Are You Managing a Brand? Or Minding a Legacy?
When you’re trying to build a legacy you’re focused farther out than meeting this year’s numbers. You’re focused on shaping how the marketplace views what it is you do. In this episode, Jason and Jeff discuss what building a legacy looks like inside a professional services firm.
The post Are You Managing a Brand? Or Minding a Legacy? appeared first on Rattle and Pedal.
Feb 3, 2019 • 0sec
How to Hire Agencies for Results NOT Deliverables
In this episode, Jason and Jeff discuss different types of agency-client relationships and offer perspective from both sides on how both agencies and the companies who hire them can have a better experience working together and ultimately, reach the desired results of a project.
The post How to Hire Agencies for Results NOT Deliverables appeared first on Rattle and Pedal.
Jan 27, 2019 • 0sec
Do You Really Need Brand Awareness?
Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm.
The post Do You Really Need Brand Awareness? appeared first on Rattle and Pedal.
Jan 20, 2019 • 0sec
Managing Your HighPos
In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them?
The post Managing Your HighPos appeared first on Rattle and Pedal.
Jan 13, 2019 • 0sec
Unleashing the Young Turks in Your Firm
What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm?
The post Unleashing the Young Turks in Your Firm appeared first on Rattle and Pedal.
Jan 6, 2019 • 0sec
Marketing Ruins Everything
Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers.
The post Marketing Ruins Everything appeared first on Rattle and Pedal.
Dec 16, 2018 • 0sec
How Grant Thornton Punches Above Its Weight: Interview w/ Grant Thornton CEO Mike McGuire
Jeff McKay talks with Grant Thornton CEO Mike McGuire about the firm’s unique structure and culture that embraces disruption and facilitates innovation, creativity and growth.
The post How Grant Thornton Punches Above Its Weight: Interview w/ Grant Thornton CEO Mike McGuire appeared first on Rattle and Pedal.
Dec 9, 2018 • 0sec
Aligning Strategy, Leadership, and Culture to Serve the Mid-Market with Andy Bosman of RSM
Jeff McKay talks with Andy Bosman, Chief Marketing Officer at RSM, about the intersection of strategy, leadership and culture—and how when an organization gets those right, growth is the result.
The post Aligning Strategy, Leadership, and Culture to Serve the Mid-Market with Andy Bosman of RSM appeared first on Rattle and Pedal.
Dec 2, 2018 • 0sec
Fixing What’s Broke — Guiding a Firm to Its Full Growth Potential
In Part 2 of our two-part episode, Jeff dives into what professional service firm leaders can to do overcome or avoid dysfunction and help their firm reach its full growth potential.
The post Fixing What’s Broke — Guiding a Firm to Its Full Growth Potential appeared first on Rattle and Pedal.
Nov 25, 2018 • 0sec
The BS of PS — The Inherent Dysfunctionalities of Professional Services Firms
Culture is at the heart of whether a company is going to succeed or fail. In Part 1 of this two-part episode, we explore the cultural problems that exist inside the unique environments of professional services firms that keep them from reaching their full growth potential.
The post The BS of PS — The Inherent Dysfunctionalities of Professional Services Firms appeared first on Rattle and Pedal.
