Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Apr 21, 2019 • 0sec
Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing
A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm.
The post Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing appeared first on Rattle and Pedal.
Apr 14, 2019 • 0sec
Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best
The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group.
The post Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best appeared first on Rattle and Pedal.
Apr 7, 2019 • 0sec
Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers
Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group.
The post Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers appeared first on Rattle and Pedal.
Mar 31, 2019 • 0sec
The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group
Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who.
The post The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group appeared first on Rattle and Pedal.
Mar 24, 2019 • 0sec
Are You Enabling Sales or Just Supporting It?
There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it?
The post Are You Enabling Sales or Just Supporting It? appeared first on Rattle and Pedal.
Mar 17, 2019 • 0sec
You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan.
David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals.
The post You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan. appeared first on Rattle and Pedal.
Mar 10, 2019 • 0sec
Moving from Stupid to Smart
Feel like you’re stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer.
The post Moving from Stupid to Smart appeared first on Rattle and Pedal.
Mar 3, 2019 • 0sec
Smart Sh*t Marketing Should Do
Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look.
The post Smart Sh*t Marketing Should Do appeared first on Rattle and Pedal.
Feb 24, 2019 • 0sec
Stupid Sh*t Marketing Should Not Do
Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners instead. So what’s on the list?
The post Stupid Sh*t Marketing Should Not Do appeared first on Rattle and Pedal.
Feb 17, 2019 • 0sec
Coining the Key Speech: A Conversation with CEO Gil Hantzsch of MSA
Gil Hantzsch, CEO of MSA Professional Services, joins Jason Mlicki to talk about the key speech he delivered to his employees to share his vision for the firm while in the midst of a rebrand.
The post Coining the Key Speech: A Conversation with CEO Gil Hantzsch of MSA appeared first on Rattle and Pedal.
