Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jul 21, 2019 • 0sec
Marketing Villains—The Fads and Campaigns We Love to Hate
We’ve talked about marketing heroes—now we talk about the villains. In this episode, we share some of the marketing fads and campaigns that have influenced society and our culture and affected marketing in ways that we find frustrating.
The post Marketing Villains—The Fads and Campaigns We Love to Hate appeared first on Rattle and Pedal.
Jul 14, 2019 • 0sec
Marketing Heroes—Who’s Shaped Your World View? Part 2
Jason and Jeff continue the discussion on the people who have influenced them in their careers and in their thinking on marketing and business.
The post Marketing Heroes—Who’s Shaped Your World View? Part 2 appeared first on Rattle and Pedal.
Jul 7, 2019 • 0sec
Productization—Turning Your Service into a SaaS Product
Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully.
The post Productization—Turning Your Service into a SaaS Product appeared first on Rattle and Pedal.
Jun 30, 2019 • 0sec
Acquisitions—How to Have a Successful Integration
Whether you’re the marketing leader of a firm that was just acquired or of the firm that did the acquiring, Jason and Jeff share what you should be thinking about to make sure the integration is successful.
The post Acquisitions—How to Have a Successful Integration appeared first on Rattle and Pedal.
Jun 23, 2019 • 0sec
How to Kill a Practice
There comes a time when you just have have to put a practice to rest. But how do you know when that time has come? And how can you go about it? Jason and Jeff talk through how a professional services firm can go about killing a practice that’s no longer viable.
The post How to Kill a Practice appeared first on Rattle and Pedal.
Jun 16, 2019 • 0sec
How to Develop and Launch a New Service
In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get growth opportunity from.
The post How to Develop and Launch a New Service appeared first on Rattle and Pedal.
Jun 9, 2019 • 0sec
The Typical Mistakes Firms Make When Launching a New Service
Many professional services firms run into mistakes when they try to launch a new service, most of which could be a avoided with a little due diligence. Jason and Jeff discuss what due diligence should look like and how it can help firms avoid a lot of wasted time, energy and money.
The post The Typical Mistakes Firms Make When Launching a New Service appeared first on Rattle and Pedal.
Jun 3, 2019 • 0sec
Marketing Heroes—Who’s Shaped Your World View?
If you had to name the people who have had the most influence on you in the world of marketing and business, who would be on your list? Jason and Jeff share the people on theirs.
The post Marketing Heroes—Who’s Shaped Your World View? appeared first on Rattle and Pedal.
May 26, 2019 • 0sec
Dissecting the McKinsey Rebrand from the Outside
McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made.
The post Dissecting the McKinsey Rebrand from the Outside appeared first on Rattle and Pedal.
May 19, 2019 • 0sec
Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA
Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession.
The post Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA appeared first on Rattle and Pedal.
