Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Nov 4, 2019 • 0sec
Should Marketing Be at the Leadership Table?
As usual Jeff and Jason disagree. This time over if, and when, a marketer should be a member of a firm’s senior leadership team.
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Oct 21, 2019 • 0sec
Clients are Stupid!?
Have you ever heard something along these lines said in your firm? Jeff and Jason jump into the many reasons why clients make decisions that seem as irrational.
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Oct 6, 2019 • 0sec
Our 7 Biggest Mistakes
From risk not taken to strategic decisions, Jeff and Jason go back-and-forth sharing their biggest career and marketing mistakes.
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Sep 30, 2019 • 0sec
Martech Hysteria. Enough Already!
CRM, MAT, ABM. Jason and Jeff agree — for once — the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology.
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Sep 23, 2019 • 0sec
Do You Need a $100k Website?
Jeff and Jason argue — literally this time — on how firms should think about investing in the web. Custom vs “out-of-the-box.” Internal vs outsourced. The gloves are off.
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Sep 16, 2019 • 0sec
Video Killed the…Blogger
Cisco tells us that 80% of total Internet traffic is video. Jason and Jeff discuss what’s driving the video explosion and the 7 types of videos firms need to market themselves successfully.
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Sep 7, 2019 • 0sec
Who Run Bartertown? Google…Google Runs Bartertown (and Everything Else)
As the central node on the world’s information network, Google has literally re-shaped the way we think. In this episode we talk about the role of Google in professional services marketing and how the technology is evolving to be even more useful for marketers yet more powerful for Alphabet.
The post Who Run Bartertown? Google…Google Runs Bartertown (and Everything Else) appeared first on Rattle and Pedal.
Jul 21, 2019 • 0sec
Marketing Villains—The Fads and Campaigns We Love to Hate
We’ve talked about marketing heroes—now we talk about the villains. In this episode, we share some of the marketing fads and campaigns that have influenced society and our culture and affected marketing in ways that we find frustrating.
The post Marketing Villains—The Fads and Campaigns We Love to Hate appeared first on Rattle and Pedal.
Jul 14, 2019 • 0sec
Marketing Heroes—Who’s Shaped Your World View? Part 2
Jason and Jeff continue the discussion on the people who have influenced them in their careers and in their thinking on marketing and business.
The post Marketing Heroes—Who’s Shaped Your World View? Part 2 appeared first on Rattle and Pedal.
Jul 7, 2019 • 0sec
Productization—Turning Your Service into a SaaS Product
Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully.
The post Productization—Turning Your Service into a SaaS Product appeared first on Rattle and Pedal.
