Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jan 2, 2020 • 0sec
What Marketing Can Teach a New Practice Leader
Marketers and practice leaders need to learn to get along. In this episode, Jason and Jeff discuss how to make that happen.
The post What Marketing Can Teach a New Practice Leader appeared first on Rattle and Pedal.
Nov 21, 2019 • 30min
The Potential of Digital Marketplaces to Destroy and Enhance Professional Services
Uber, Open Table, Fiverr, and others are upsetting entire industries. Barron Caster, chief Growth Officer from Rev.com joins us to talk the impact of marketplaces on professional services.
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Nov 12, 2019 • 19min
Experts Write!
Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here’s why.
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Nov 4, 2019 • 0sec
Should Marketing Be at the Leadership Table?
As usual Jeff and Jason disagree. This time over if, and when, a marketer should be a member of a firm’s senior leadership team.
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Oct 21, 2019 • 0sec
Clients are Stupid!?
Have you ever heard something along these lines said in your firm? Jeff and Jason jump into the many reasons why clients make decisions that seem as irrational.
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Oct 6, 2019 • 0sec
Our 7 Biggest Mistakes
From risk not taken to strategic decisions, Jeff and Jason go back-and-forth sharing their biggest career and marketing mistakes.
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Sep 30, 2019 • 0sec
Martech Hysteria. Enough Already!
CRM, MAT, ABM. Jason and Jeff agree — for once — the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology.
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Sep 23, 2019 • 0sec
Do You Need a $100k Website?
Jeff and Jason argue — literally this time — on how firms should think about investing in the web. Custom vs “out-of-the-box.” Internal vs outsourced. The gloves are off.
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Sep 16, 2019 • 0sec
Video Killed the…Blogger
Cisco tells us that 80% of total Internet traffic is video. Jason and Jeff discuss what’s driving the video explosion and the 7 types of videos firms need to market themselves successfully.
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Sep 7, 2019 • 0sec
Who Run Bartertown? Google…Google Runs Bartertown (and Everything Else)
As the central node on the world’s information network, Google has literally re-shaped the way we think. In this episode we talk about the role of Google in professional services marketing and how the technology is evolving to be even more useful for marketers yet more powerful for Alphabet.
The post Who Run Bartertown? Google…Google Runs Bartertown (and Everything Else) appeared first on Rattle and Pedal.
