Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Nov 11, 2018 • 0sec
Collapsing 7 Years to 2—Accelerating Your Journey to Expert Thought Leadership Marketer
Rattleback’s recent research, conducted with Bloom Group, on thought leadership marketing shows that the best firms have likely been at it for 4-10 years. In this episode, we talk about approaches firms could take to accelerate that journey.
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Oct 28, 2018 • 0sec
Survey Said! Characteristics of Exceptional Thought Leadership Marketers
We asked over 300 B2B marketers…In this podcast, Jason shares high-level findings from Rattleback’s current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers.
The post Survey Said! Characteristics of Exceptional Thought Leadership Marketers appeared first on Rattle and Pedal.
Oct 14, 2018 • 0sec
2019 Marketing Planning in 20:19
It’s planning season. What does a growth-driven marketing plan look like? What research should you do? How do you cascade down from marketplace issues to marketing strategies and quarterly tactics? We’ll answer all this, and more, in just 20 minutes and 19 seconds.
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Sep 23, 2018 • 0sec
Who’s on the Bus? The 6 Critical Roles of Growth Marketing
So, you want to be a growth marketer. You’ve defined the skills and capabilities you need. But, do you have the right roles?
The post Who’s on the Bus? The 6 Critical Roles of Growth Marketing appeared first on Rattle and Pedal.
Sep 9, 2018 • 0sec
Dissecting the Skills and Capabilities of Modern Marketing
So, you think you’ve aligned the appropriate marketing model to your firm’s needs. But, do you have the skills and capabilities you need to get what you want for your practice? Let’s find out…
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Aug 26, 2018 • 0sec
Picking the Right Marketing Model
There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions—”Which one is right for you?” and “Can you switch from one to the other?”
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Aug 12, 2018 • 0sec
The Other Man Behind the Mic: Introducing Rattle and Pedal Co-host Jeff McKay
Introducing Jeff McKay, co-host of Rattle and Pedal, as he speaks about the meaning behind the name “Prudent Pedal”, his background in marketing, and what he’s learned from his numerous positions as a senior marketing leader within large firms.
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Jul 30, 2018 • 0sec
One of the Men Behind the Mic: Introducing Rattle and Pedal Co-host Jason Mlicki
Introducing Jason Mlicki, co-host of Rattle and Pedal, who speaks about his role as Principal of Rattleback, how it came to be and what he’s learned as a recognized leader in the professional service marketing industry.
The post One of the Men Behind the Mic: Introducing Rattle and Pedal Co-host Jason Mlicki appeared first on Rattle and Pedal.
Jul 15, 2018 • 0sec
How Much Should You Spend on Marketing?
What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget.
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Jul 1, 2018 • 0sec
The 4 Universal Stages of the Client’s Buying Process
There’s a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void.
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