Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jul 9, 2021 • 28min
How to Approach ESG Marketing and Branding Successfully
ESG will strategically impact professional services firms. Here’s how leaders can think about the ramifications to their firm’s positioning, demand generation, and employer brand.
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Jul 2, 2021 • 25min
The Risks and Rewards of ESG Positioning
Environmental Social, and Governance (ESG) may not be the simple, straightforward trend you think it is. How you position your firm’s relationship to each area presents rewards and risks to your brand and firm’s performance. Have you defined the risks and rewards for your firm?
The post The Risks and Rewards of ESG Positioning appeared first on Rattle and Pedal.
Jun 25, 2021 • 25min
How Will ESG Impact Professionals Services Brands?
In the great post-COVID reset, Environmental, Social, and Governance measures are moving front and center when accessing capital, proposing new business, and hiring talent. We discuss the strategic implications of ESG on firms and their brands.
The post How Will ESG Impact Professionals Services Brands? appeared first on Rattle and Pedal.
Jun 18, 2021 • 26min
Tips for Building a Base of High-Quality Leads
Every firm wants more leads. Here are some critical tips to get the most out of your lead generation investments of time and money.
The post Tips for Building a Base of High-Quality Leads appeared first on Rattle and Pedal.
Jun 11, 2021 • 30min
Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses
We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations.
The post Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses appeared first on Rattle and Pedal.
Jun 4, 2021 • 23min
Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy
What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par?
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May 28, 2021 • 29min
The Strategic Importance of Lead Management
Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it.
The post The Strategic Importance of Lead Management appeared first on Rattle and Pedal.
May 17, 2021 • 30min
Celebrating 100 Episodes!
Jason and Jeff celebrate our 100th episode and 1087 days of bloviating with phenomenal guests and loyal listeners. Hear what listeners say about their favorite episodes, why they listen, and what J & J have learned from guests and one another.
The post Celebrating 100 Episodes! appeared first on Rattle and Pedal.
May 8, 2021 • 26min
What is a Lead?
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities.
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Apr 30, 2021 • 27min
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.
The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2 appeared first on Rattle and Pedal.
