Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jun 18, 2021 • 26min
Tips for Building a Base of High-Quality Leads
Every firm wants more leads. Here are some critical tips to get the most out of your lead generation investments of time and money.
The post Tips for Building a Base of High-Quality Leads appeared first on Rattle and Pedal.
Jun 11, 2021 • 30min
Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses
We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations.
The post Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses appeared first on Rattle and Pedal.
Jun 4, 2021 • 23min
Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy
What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par?
The post Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy appeared first on Rattle and Pedal.
May 28, 2021 • 29min
The Strategic Importance of Lead Management
Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it.
The post The Strategic Importance of Lead Management appeared first on Rattle and Pedal.
May 17, 2021 • 30min
Celebrating 100 Episodes!
Jason and Jeff celebrate our 100th episode and 1087 days of bloviating with phenomenal guests and loyal listeners. Hear what listeners say about their favorite episodes, why they listen, and what J & J have learned from guests and one another.
The post Celebrating 100 Episodes! appeared first on Rattle and Pedal.
May 8, 2021 • 26min
What is a Lead?
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities.
The post What is a Lead? appeared first on Rattle and Pedal.
Apr 30, 2021 • 27min
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.
The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2 appeared first on Rattle and Pedal.
Apr 30, 2021 • 25min
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.
The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1 appeared first on Rattle and Pedal.
Apr 16, 2021 • 30min
What Firms Do Intellectual Capital Strategy Well?
Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership.
The post What Firms Do Intellectual Capital Strategy Well? appeared first on Rattle and Pedal.
Mar 23, 2021 • 24min
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
The post How Intellectual Capital Removes Friction from the Buyer’s Journey appeared first on Rattle and Pedal.
