Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Mar 13, 2021 • 28min
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.
The post How to Create an Effective Intellectual Capital Strategy appeared first on Rattle and Pedal.
Mar 5, 2021 • 25min
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important.
The post What is an Intellectual Capital Strategy? appeared first on Rattle and Pedal.
Feb 24, 2021 • 24min
Why Does Intellectual Capital Matter?
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth.
The post Why Does Intellectual Capital Matter? appeared first on Rattle and Pedal.
Feb 10, 2021 • 25min
We’re Back and Here’s What We’re Seeing for Clients in 2021
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog.
The post We’re Back and Here’s What We’re Seeing for Clients in 2021 appeared first on Rattle and Pedal.
Dec 16, 2020 • 21min
Solve the Problem That’s Limiting Your Growth Potential
The post Solve the Problem That’s Limiting Your Growth Potential appeared first on Rattle and Pedal.
Dec 4, 2020 • 27min
Avoid These Annual Planning Mistakes to Reach Your Growth Potential
The post Avoid These Annual Planning Mistakes to Reach Your Growth Potential appeared first on Rattle and Pedal.
Nov 25, 2020 • 28min
Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points
The post Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points appeared first on Rattle and Pedal.
Nov 18, 2020 • 35min
Raj Suchak, CEO of Grit Seed: Fueling the People Side of Growth
Raj Suchak, CEO of Grit Seed: Why disruptive growth demands a disruptive approach to recruiting, engaging employees, and leveraging individual talents.
The post Raj Suchak, CEO of Grit Seed: Fueling the People Side of Growth appeared first on Rattle and Pedal.
Nov 9, 2020 • 23min
Selling Existing Solutions to New Clients; Wait! Isn’t that Just Business as Usual?!
The post Selling Existing Solutions to New Clients; Wait! Isn’t that Just Business as Usual?! appeared first on Rattle and Pedal.
Nov 2, 2020 • 27min
Expanding Existing Client Relationships Through Cross-Selling
If cross-selling is an easy way to drive growth, why is it so hard to actually do? Learn how to be more effective using this strategy to drive growth.
The post Expanding Existing Client Relationships Through Cross-Selling appeared first on Rattle and Pedal.
