Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Apr 30, 2021 • 25min
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.
The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1 appeared first on Rattle and Pedal.
Apr 16, 2021 • 30min
What Firms Do Intellectual Capital Strategy Well?
Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership.
The post What Firms Do Intellectual Capital Strategy Well? appeared first on Rattle and Pedal.
Mar 23, 2021 • 24min
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
The post How Intellectual Capital Removes Friction from the Buyer’s Journey appeared first on Rattle and Pedal.
Mar 13, 2021 • 28min
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.
The post How to Create an Effective Intellectual Capital Strategy appeared first on Rattle and Pedal.
Mar 5, 2021 • 25min
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important.
The post What is an Intellectual Capital Strategy? appeared first on Rattle and Pedal.
Feb 24, 2021 • 24min
Why Does Intellectual Capital Matter?
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth.
The post Why Does Intellectual Capital Matter? appeared first on Rattle and Pedal.
Feb 10, 2021 • 25min
We’re Back and Here’s What We’re Seeing for Clients in 2021
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog.
The post We’re Back and Here’s What We’re Seeing for Clients in 2021 appeared first on Rattle and Pedal.
Dec 16, 2020 • 21min
Solve the Problem That’s Limiting Your Growth Potential
The post Solve the Problem That’s Limiting Your Growth Potential appeared first on Rattle and Pedal.
Dec 4, 2020 • 27min
Avoid These Annual Planning Mistakes to Reach Your Growth Potential
The post Avoid These Annual Planning Mistakes to Reach Your Growth Potential appeared first on Rattle and Pedal.
Nov 25, 2020 • 28min
Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points
The post Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points appeared first on Rattle and Pedal.
