Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Oct 15, 2021 • 26min
Selling professional services is evolving. What does modern selling look like today?
Selling professional services in a technology-powered, content-marketing-inundated world is evolving. Is your firm adjusting its approach?
The post Selling professional services is evolving. What does modern selling look like today? appeared first on Rattle and Pedal.
Oct 4, 2021 • 28min
Our Leadership Heroes
Leaders have a HUGE impact on our work and lives. A firm’s culture drives its growth and leaders drive the culture. These are the special people who have inspired and taught us to be leaders.
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Sep 28, 2021 • 24min
Creating a Culture That Unleashes Your Firm’s Growth Potential
We cover the leadership behaviors that shape growth-oriented cultures and separate the best firms from the mediocre ones.
The post Creating a Culture That Unleashes Your Firm’s Growth Potential appeared first on Rattle and Pedal.
Sep 10, 2021 • 25min
Leadership Foibles That Limit Firm Growth
Culture enables growth and leaders create culture. Are you creating a culture that enables growth or destroys your potential?
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Aug 27, 2021 • 24min
The Fears that Limit Leaders and Firms
What fears do we humans suffer and where do they come from? We discuss the roots of the anxieties that shape our thinking, drive our behaviors, and fashion our firms’ cultures.
The post The Fears that Limit Leaders and Firms appeared first on Rattle and Pedal.
Aug 16, 2021 • 27min
How Fear Inhibits Growth in Professional Services
Fear is the elephant in the room of many professional services firms, fear of not knowing an answer, looking stupid, making a mistake, or “failing” in some way. Jeff Munn, a recovering consultant turned leadership coach, tells us how to recognize and address this obstacle so your firm can realize its growth potential.
The post How Fear Inhibits Growth in Professional Services appeared first on Rattle and Pedal.
Jul 22, 2021 • 28min
The Growing List of Our “Biggest” Mistakes
We revisit one of our most popular–and humbling–podcast subjects, “How we’ve screwed things up–and learned–along our careers.”
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Jul 9, 2021 • 28min
How to Approach ESG Marketing and Branding Successfully
ESG will strategically impact professional services firms. Here’s how leaders can think about the ramifications to their firm’s positioning, demand generation, and employer brand.
The post How to Approach ESG Marketing and Branding Successfully appeared first on Rattle and Pedal.
Jul 2, 2021 • 25min
The Risks and Rewards of ESG Positioning
Environmental Social, and Governance (ESG) may not be the simple, straightforward trend you think it is. How you position your firm’s relationship to each area presents rewards and risks to your brand and firm’s performance. Have you defined the risks and rewards for your firm?
The post The Risks and Rewards of ESG Positioning appeared first on Rattle and Pedal.
Jun 25, 2021 • 25min
How Will ESG Impact Professionals Services Brands?
In the great post-COVID reset, Environmental, Social, and Governance measures are moving front and center when accessing capital, proposing new business, and hiring talent. We discuss the strategic implications of ESG on firms and their brands.
The post How Will ESG Impact Professionals Services Brands? appeared first on Rattle and Pedal.
