Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Dec 11, 2021 • 28min
How to Enable Clients to Make a Smarter Complex Purchase with Joe Rice from CXponent
Joe Rice, CEO of CXponent, shares how professional services firms can help buying committees validate solutions and build consensus along the buyer’s journey
The post How to Enable Clients to Make a Smarter Complex Purchase with Joe Rice from CXponent appeared first on Rattle and Pedal.
Nov 19, 2021 • 34min
Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals
Responding to RFPs in professional services firms sucks. RFPs are inefficient, expensive, and seldom lead to selecting the most qualified provider. Cal Harrison of Beyond Referrals teaches us how to fix them.
The post Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals appeared first on Rattle and Pedal.
Nov 12, 2021 • 28min
Avoiding the Sales Kill Box with Gartner’s Maria Boulden
Content marketing was supposed to make buying and selling easier. Unfortunately, it did just the opposite. Gartner’s CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness.
The post Avoiding the Sales Kill Box with Gartner’s Maria Boulden appeared first on Rattle and Pedal.
Nov 5, 2021 • 17min
From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2
In part 2, Blair Enns shares how expertise, positioning, and value-based selling are inextricably linked. Learn why you should narrow your expertise and develop a differentiated POV that connects with buyers who value the value you provide.
The post From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2 appeared first on Rattle and Pedal.
Oct 30, 2021 • 24min
From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 1
You cannot implement a coveted value-based pricing approach unless you implement value-based selling first. Learn why and how to do both effectively.
The post From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 1 appeared first on Rattle and Pedal.
Oct 15, 2021 • 26min
Selling professional services is evolving. What does modern selling look like today?
Selling professional services in a technology-powered, content-marketing-inundated world is evolving. Is your firm adjusting its approach?
The post Selling professional services is evolving. What does modern selling look like today? appeared first on Rattle and Pedal.
Oct 4, 2021 • 28min
Our Leadership Heroes
Leaders have a HUGE impact on our work and lives. A firm’s culture drives its growth and leaders drive the culture. These are the special people who have inspired and taught us to be leaders.
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Sep 28, 2021 • 24min
Creating a Culture That Unleashes Your Firm’s Growth Potential
We cover the leadership behaviors that shape growth-oriented cultures and separate the best firms from the mediocre ones.
The post Creating a Culture That Unleashes Your Firm’s Growth Potential appeared first on Rattle and Pedal.
Sep 10, 2021 • 25min
Leadership Foibles That Limit Firm Growth
Culture enables growth and leaders create culture. Are you creating a culture that enables growth or destroys your potential?
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Aug 27, 2021 • 24min
The Fears that Limit Leaders and Firms
What fears do we humans suffer and where do they come from? We discuss the roots of the anxieties that shape our thinking, drive our behaviors, and fashion our firms’ cultures.
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