Business of Story

Phil Jones, a global speaker with over 2,000 presentations, discusses the rebranding of sales from pushy to genuine guidance. He emphasizes the power of simple word changes to enhance persuasion and storytelling. The conversation also covers the importance of effective communication and authentic human connections in business. Listeners will learn how strategic language can transform sales outcomes and the role of storytelling in elevating brand value. It's a transformative look at how integrity can reshape the sales narrative.

Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of the brand's growth. But what if your values were in conflict with that growth? Would you be willing to set aside profit to keep in line with your personal story? Authentic story brand marketing demands a fearless commitment to your character, and today's guest will discuss how living up to your values is the key to success. Lee Einhorn has been creating advertising campaigns since he was 10 years old. Creative Director at Venables Bell & Partners, Lee has been able to exercise his creative branding skills to build innovative advertising movements, such as the anti-smoking Truth Campaign, which helped drop teen smoking by 23 percent! On this week's podcast, Lee is joining us to discuss his role in REI's #OptOutside movement, which closes their stores on Black Friday to encourage you to spend time with family in the great outdoors. Join us to learn how this simple story of a company's values created a movement that could change the industry for years to come. In This Episode, You Will Learn Creating your story from the heart Why values are more important than value Changing the world through an authentic story Key Quotes "Our job was to strike the match, fan the fires, and the customers would take it upon themselves and create the story." - Lee Einhorn "The whole idea was we wanted people to engage and make the story their own." - Lee Einhorn "We could have added a lot of ugly Black Friday footage, but we decided to keep it as positive as possible. This was a campaign that came from the heart, and had to reflect our story." - Lee Einhorn "We made it clear from the beginning that this wasn't a publicity stunt. This came from the heart of what we believed in." - Lee Einhorn "My big questions are, how does a brand like REI continue to make statements? How do they continue to be a brand of meaning?" - Lee Einhorn "The story wasn't about REI, it was about creating a space for their consumer base to move into action." - Park Howell "You were able to create a narrative that helped stir people into action and get them thinking about the issues. " - Park Howell Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

When you're presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation? Your thoughts could change the world, but without the ability to properly share it, your idea may fizzle. There is nothing more crucial than being able to convey your imagination and experience. Learn how to become the best communicator you can be fro one of the masters. Gideon For-mukwai, the founder of Story Warrior Associates, is a world-renowned storytelling coach, dedicating his life to sharing the tremendous impact of storytelling for business leaders. Raised in a Cameroonian village in Africa, Gideon learned as a boy how a simple narrative can move an entire community to action. As described in his book, The Science of Storytelling, Gideon will teach you his Story DNA Method to help you create simple yet profound narratives for any situation. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

What if the company you ran was recognized with the prestigious "Best Places to Work" award, but life at home was not what it could be? Would you change? Ambition and bills drive us to pursue the best possible career. And that requires dedication to your work. But what happens when we place too much focus on our business? It's easy for us to forget why we work in the first place, but it's far more difficult to change once we remember. Our guest today will show you firsthand how you can not only balance family and work but create a better environment in both. Jay Feitlinger is a father, husband, and Founder of Stringcan Interactive. After years of focusing on creating a thriving business, Jay realized that he had been neglecting his family. Using the same strategies he applied at work, he created a step-by-step method of shifting your focus and finding a healthy balance. Jay found that not only was he happier at home, but the changes with his family helped boost productivity at the office too! Tune in and learn how shifting the focus from the boardroom to the dining room will benefit your family at work, and your family at home. He's redesigned his entire company around the concept of family business. Be sure to check out the B2B Growth Show for new podcasts every week! In This Episode, You Will Learn How focusing on your family will help your business Creating a balance between your work and personal life Finding a category that fits your business model Key Quotes "It scared me how one person's selfishness could ruin so many lives." - Jay Feitlinger "My friends were concerned that I was putting all my effort into my family and not my business. But I made a commitment to my family, and I found that I was so much happier, and I was a lot more focused at work." - Jay Feitlinger "The more I removed myself, the better my team was performing." - Jay Feitlinger "We always want to keep learning, but never be the smartest guy in the room." - Park Howell Mentioned In This Episode Jay Feitlinger StringCan Interactive Family 2.0 Jonathan Green James Carbary B2B Growth Show Christopher Lockheed Play Bigger Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Only when faced with a great adversary does our true character show. Modern humans rarely find themselves in such a situation, many never will. But those who experience fear during a crisis can create resiliency. It's in our darkest moments that we reveal our true character. Our guest today has used his story of tragedy to create monumental change. Author of Heretics to Heroes: A Memoir on Modern Leadership, Cort Dial is a consultant who has fought for years to improve workplace safety in the most dangerous of jobs. His unique method of facilitating changes involves sharing his personal experience with the dangers of construction. Cort understands the power of raw, authentic emotion, and can help you craft a story that will achieve what others think is impossible. For more information, Cort has created a page on his website to help us get started at cortdial.com/businessofstory. In This Episode, You Will Learn Why every story you tell has to have what Cort calls a "Star Moment" to connect with and inspire your audiences How Joseph Campbell's Hero's Journey has impacted his life and how you can use it in your leadership development And the five emotional conditions that need to be present if you are going to get your team and your customers to buy into your story Key Quotes "The things that are most important to performance cannot be quantified." - Cort Dial "What limits a human's performance is what they believe is possible." - Cort Dial "Every story has to have a star moment, something your audience will always remember." - Cort Dial "Tell a story about why not how." - Cort Dial "Everyone has a great story, we just need to unearth and find it." - Park Howell "Story is merely a mirror of life." - Park Howell Mentioned In This Episode Cort Dial Cort Dial Twitter Cort Dial Consulting Heretics to Heroes: A Memoir on Modern Leadership Finding Joe An Open Life Joseph Campbell Shoe Dog Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius that is beyond anything we could ever imagine. Creativity is a critical facet of any organization, yet we are told it's something that a special few are gifted with. But what if there was a way to change your thoughts to become more creative? Thinking outside of the box is an invaluable skill, and today's guest will show you how to harness your inner creative genius. Larry Robertson is the bestselling author of A Deliberate Pause: Entrepreneurship and it's Moment in Human Progress, and The Language of Man: Learning to Speak Creatively and founder of Lighthouse Consulting. Larry's area of expertise is in helping businesses leaders and innovators find their creative strengths to make their breakthrough ideas come to life. You will learn that there is no 'X-factor' in creative growth, creativity is a mindset rather than an action, and that everyone has the capacity to be an innovative genius. In This Episode, You Will Learn Five simple truths about creativity How to become a more powerful creative force What all successful stories have in common Key Quotes "Today's top leaders all agree that the most important skill they have is creativity." - Larry Robertson "The leaders who are ahead of the game are always asking themselves 'who cares?'" - Larry Robertson "They think in questions and know that the answer is not the destination. They don't instruct, they frame and inspire. They ask a question that is ongoing." - Larry Robertson "My father said that you always have to take a deliberate pause and think." - Park Howell "We tend to lead towards predictable, data-packed stories that have minimal impact on our reptilian brains." - Park Howell "In the grand spectrum of intelligence, IQ score means nothing. We can't limit ourselves to what society's constructs tell us is a genius." - Park Howell Mentioned In This Episode Larry Robertson Lighthouse Consulting A Deliberate Pause: Entrepreneurship and it's Moment in Human Progress The Language of Man: learning to Speak Creativity Kellogg School of Management Howard Gardner Otto Siegel

Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it has happened. How is this possible? In recent years, brand strategists have begun to harness a powerful yet underutilized tool; audio. TV commercials, radio ads, even ringtones can bring a message to millions of customers with a well-placed sound bite. Today you will learn the power of sounds. Founder of CMoore Sounds, Connor Moore is a world-renowned sound designer and composer who uses his experience to help develop a brand's Sonic ID. Sound design is a critical aspect of any multimedia project, and the right audio can turn a good brand into a legendary brand. We explore the ideas of Sonic Branding, how subliminal music can be most effective and telling a story through music. Would you have ever guessed you could create a story without words? Connor will show you how. In This Show, You'll Learn The power found in iconic sonic brands How music subtly but powerfully rounds out the brand experience Where sonic storytelling is headed and how you can use it in your business Key Quotes "Sound is proven to touch people on a very visceral or emotional level that other mediums cant." - Connor Moore "Sound design is ultimately about creating an experience and telling a brand's story through audio." - Connor Moore "It's one thing if you just deliver music for the brand, but if it doesn't meet the customer's experience, you're in trouble." - Connor Moore "Music is more powerful when you understand the background story and history." - Connor Moore "When music is written well, you don't even notice it. It comes in and works." - Park Howell Mentioned in this episode Connor Moore Connor Moore Twitter CMoore Sound NPR Marketplace Interview with Connor Moore Fender Stratocaster Score Hello Max Richter Verifone Kuri

When you become proficient in your field, you'll find people coming to you for your expert's knowledge. In fact, often your ability to educate peers on your methods will surpass the methods themselves. Every business professional has invaluable wisdom, but often they find it difficult to teach in a manner that sticks. Proficiency in teaching is critical for any professional, and today's guest will help you refine your skill. Greg Smith, co-creator of Thinkific, has been helping brands and business leaders build educational courses through his dynamic online platform. Throughout his career, Greg has found a teaching structure that can help audiences absorb ideas with ease. With his six knowledge bombs of online teaching, and tips on finding your market, Greg Smith will turn you into the best educator you can be. And as a bonus, he's giving you access to Thinkific for free! In This Show, You'll Learn: Power of pilot course to hone your teaching content How to up your course completion rate 6 knowledge bombs to think about while creating your course Why perfection kills Key Quotes "We spent most of our time not on the marketing, but on making a course people would get the most value out of." - Greg Smith "With our imperfect videos, we had higher completion rates and better grades. They let the students know that we are human, we make mistakes too." - Greg Smith "My single biggest obstacle was my perfectionism. 'Perfect' is impossible." - Greg Smith "Once you get your product to the customers, they'll find a hundred things you can improve upon." - Greg Smith "If you're gonna move the world, you just have to get it out there. Don't try and be perfect." - Park Howell "You'll learn as much from your students as they learn from you." - Park Howell Mentioned in this episode Greg Smith Greg Smith Twitter Thinkific Winnebago Man Zoom Social Media Marketing World

We all have tremendous difficulty making a request. It's a humbling experience for everyone; you're exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a direct invitation. Today's show will be breaking down the structure of an offer, and teach you how to get the sale without being "salesy." Joining us is Dustin Mathews, co-founder of Speaking Empire, and author of No B.S. Guide to Powerful Presentations: How to Sell Anything with Webinars & Online Media, Speeches, and Seminars. Dustin is an expert in creating an attractive request and will teach you his "patented" Irresistible Offer Architecture: a 9-Step Process will help you sell anything without feeling like you're selling at all. Are you sold? Let's go. In This Show, You'll Learn: How we can motivate people with our words Why there is reluctance in asking to close a deal Why you should always be branding or naming your processes Key Quotes "Today, we can put words on paper or in a podcast and we can actually get people to act." - Dustin Mathews "You should always be training your people to take action." - Dustin Mathews "In the corporate world, you gotta tell people exactly what you want to do." - Dustin Mathews "There's gotta be an urgency to take your audience out of status quo." - Park Howell "Your guarantees will take you t0 top of your game." - Park Howell Mentioned in this episode Dustin Mathews Dustin Mathew's books Dustin Mathews Twitter Irresistible Offer Architecture Forclosuresdaily.com Dan Kennedy books Speaking Empire nobspresentations.com Amplify Experience Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

On Wednesday, August 30, I toppled out of bed with vertigo. I've never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you're falling through a narrow ice cave. Have you? I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes of light, kind of like you're falling head first through an ice cave. Talk about an altered reality. The room whirled around me as I grasped for the bedspread to arrest my fall. Mind blown! The only other time I've come close to a similar sensation is when I've tried virtual reality or VR. To me, VR is a new and fascinating experience-altering force that is impacting the branding universe. That's why I'm excited to have on today's show one of the pioneers of narrative virtual reality storytelling, Bryn Mooser. Mooser is CEO and Co-Founder of RYOT, the leading immersive media company in the world specializing in virtual and augmented reality. He and his team at RYOT launched the first ever virtual reality global news show and comedy series. He is a twice Oscar-nominated filmmaker who has overseen the production of more than 200 linear and immersive films. RYOT was also a finalist in the 2016 Emmy Awards as well as a Peabody award finalist. Adweek just recognized Mooser as one of its 100 most creative people. And in recognition of the purpose driven mission of RYOT, he also received the Nelson Mandela Changemaker Award. RYOT has been in the news lately with its purchase by Verizon's AOL and is now part of the Huffington Post's Global Video Operations. In This Show, You'll Learn: The elements of great storytelling from Bryn Mooser's VR point of view. How the resilience of the human spirit is a fundamental theme in storytelling. How we can all be open to new ideas in virtual reality, even as the medium and industry are still trying to find themselves. Key Quotes: "Two lessons that you learn in the Peace Corps: Learn how to fail. Learn how to be resilient." - Bryn Mooser "We're at our best when we're in service to the greater community." - Bryn Mooser "If people distribute content through social media then we all have equal opportunity to get our messages out." - Bryn Moose "VR immerses you tactically into the story." - Park Howell "The resilience of the human spirit is a fundamental theme in storytelling." - Park Howell Mentioned in this episode Bryn Mooser Twitter Peace Corp Artists for Peace and Justice The Master Switch Oath Ryot The Academy for Peace and Justice Public service announcement for you: should you or someone you love fall prey to vertigo, this great video on Youtube by Doctor Carol Foster demonstrates a simple exercise you can do at home - essentially the same kind of treatment I received from my therapist - that I found extraordinarily helpful. Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.