Business of Story

For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it's often difficult to realize which events are the pivotal ones that define our brand's story. more If you want to tell a fantastic story that truly connects with your customers, you have to stop looking for the story and start finding the scenes – those small moments that change everything. That's why today's episode is all about sorting the good stories from the great. Advertising creative director and filmmaker, Chris Nolan, shares his StorySpotting™ technique that has helped him become an Emmy Award-winning film director and brand strategist. Chris has directed brand storytelling campaigns and commercials for Fortune 100 companies, Disney and Google, and has won countless advertising awards. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Every entrepreneur knows it's all about who you know. The universal truth is that running a business without help from friends is impossibly difficult. We have become so dedicated to spreading our name as far as possible, it's common for us to forget the true value of these connections. Our episode today is about reminding ourselves of the humans behind the brand and creating stronger business relationships in our daily lives. Joining us is Scott Gerber, author of Super Connector: Stop Networking and Start Building Business Relationships that Matter and CEO of the community company. Scott's incredible story of triumph, loss, and building himself back up illustrate the importance of learning from one's mistakes and relying on the relationships we have formed. He will show you what form of networking you prefer, how that affects your business and the three key traits of every Super-Connector. Tune in for lessons in creating better business friendships that will last a lifetime. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. As storytellers, we often think only of how our stories will be received by the conscious minds of the audience. But we may be missing out on a critical piece of storytelling technique by not considering what is below the surface. Our guest is here to tell us just how powerful the subconscious mind can be. Tom Matte is a veteran of advertising with a unique characteristic. After years of struggling with addiction, and substance-induced delusions, his brain is now extremely sensitive to noticing the subtext in your stories. The journey of his mind breaking and healing has allowed him to help you with your storytelling by changing the way your audience can be subtly attracted to your brand's message with the superpower known as "Upsight." To harness the subconscious power of Upsight and subtext, join us today and make your story affect your audience on the deepest possible level. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share. Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame in their audience. This episode is focusing on an underutilized emotion: laughter. Tim Washer is joining us today to share his experiences as a comedic brand marketer. Tim has worked with major comedy shows, from Saturday Night Live to Last Week Tonight. He's an expert in finding funny situations and can turn the most serious of brands into a lighthearted experience. Tune in today and learn the what, why, and how of comedy storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

No matter what end of the spectrum you're on, politics is exhausting. In our world of fake news, Russian hacks, controversies, and conspiracies, the endless cycle wears us down. Almost every facet of our lives has become politicized, and with it, our society has become completely polarized. Even slight ideological differences can turn similar people into bitter enemies. We're stuck in a deadlock, and without communication between parties, no progress will be made. Our guest today has a bold plan to untangle our politics. Richard Lang, author of Virtual Country: Strategy for 21st Century Democracy and founder of Burst joins us to explain his plan to create a safe space for political discourse. By taking away the labels of Republican and Democrat, issues become about the individuals and their stories. Richard explains that our government has become influenced by money, rather than values. National Town Square would take control of the wealthy and place it back in the hands of the voters. On today's episode, Richard explains the conception of his idea, how to create a neutral environment for discussion, and how you can voice your opinions and ideas in your story. Tune in today, and learn how each of us has a voice that can change the world. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

The classic elevator pitch is the best way to make someone not care about you. There's nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one. Your personal brand is the most important of all, and without a proper way to convey yourself and your service, you risk being ignored. But there are a few simple methods for you to bolster your personal brand by creating a flexible, authentic narrative for sparking interest in any situation. To learn how we've invited the 'black belt of branding' to the show. Ryan Foland is a professional in the art of brand simplification. Founder of InfluenceTree and host of the World of Speakers Podcast. Ryan travels the globe to help leaders improve their communications. I have teamed with Ryan to create a new ebook, The 5 Stages of Grief in Telling Your Business Story, that will launch at Social Media Marketing World during my Business of Story workshop on Wednesday, February 28. With his innovative 3-1-3 method, Ryan can help you discover and grow your own personal brand. Tune in today and learn how reframing your personal brand can expand your influence, build stronger relationships, and boost your revenue. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills. Personally, not a pretty story. Then I decided to add this podcast. Why not? I already wasn't sleeping at night. May as well use that time for something productive. Plus, it took my attention away from my churning belly. Do you know the feeling? If you're a purpose-driven solopreneur, a startup founder or leader of a young growing enterprise, you know how quickly important but worthless (at least to your growth) tasks can define you. With the weight of the world on our shoulders, it often seems impossible to find someone able to do what you do. But there is a solution. With the right help, you can take back your life and focus what is most important. Jess Ostroff is our special guest this week. She is one of the first virtual team members to help start the Business of Story Podcast. Her invaluable help made our show a reality. And me a helluva a lot saner. As founder of Don't Panic Management and author of the new book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business, Jess is a business veteran who started her business to help coordinate business leaders with the right virtual assistant. Don't Panic Managment helps overworked leaders minimize stress, and create a better flow for the company. Today she's bringing her set of values and storytelling techniques to help you build a better brand and jumpstart your new, focused life. BTW, her book is one of the best examples of storytelling in business and branding that I've seen since reading Phil Knight's memoir, Shoe Dog. Only Jess' is funnier and much more endearing as she strolls the shoals of mayhem and mastery. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

When I saw James Cameron's Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I'd ever set foot in that theater. But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a timeless journey. When a story is told just right, you can experience it over and over with the same emotional strength as when you first heard it. With the right tools, your brand story can be retellable too. Jay Golden, the founder of Retellable, shares how to make your story a timeless tale. Author of Retellable: How Your Essential Stories Unlock Power and Purpose, Jay is an expert in creating stories that are expressive, powerful and applicable in any situation. In his own words, "for a story to change the world, it has to change you first." Jay introduces you to his four-step journey model, tips for crafting an overarching story for your brand, and how to make your brand story retellable for any audience. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket. But for many, crafting a story may seem like a difficult task. What do you focus on? Where do you begin? These questions are more common than you think, and to help you clarify your business' purpose and find your story, we will demonstrate our Story Cycle System for you. George Grombacher, Phoenix entrepreneur, financial advisor and host of the Money Savage Podcast, is here to find his brand purpose for his new business, Money Peace University. George's goal is to help companies and their employees find peace of mind in regards to their finances. We've given him our DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook, and I guide him through the steps of the proven 10-step process to clarify his purpose and brand story. You can do the same as you follow along and apply my guidance to George to your story. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

There's only one way for someone to see through your eyes. When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience! Storytelling is the most powerful method of communication because when the mirror-neurons activate, your audience will feel whatever senses, emotions, and ideas you are trying to convey. With this knowledge at hand, how can you best utilize your story to create the biggest impact on your customers? Our guest this week will guide you towards the answer. Sheila Carroll is a professional storyteller, with more than thirty years of experience under her belt. Sheila is a storytelling coach with a unique method of helping small businesses find their story. How does she do this? By looking at their favorite movie! Today, Sheila will share her five simple methods of getting your story to stick, the power of mirror-neurons, and how early memories are the cornerstone for memorable life stories. Join us today and learn how to rise above the rest and fully engage with your audience. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.