Business of Story

Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it has happened. How is this possible? In recent years, brand strategists have begun to harness a powerful yet underutilized tool; audio. TV commercials, radio ads, even ringtones can bring a message to millions of customers with a well-placed sound bite. Today you will learn the power of sounds. Founder of CMoore Sounds, Connor Moore is a world-renowned sound designer and composer who uses his experience to help develop a brand’s Sonic ID. Sound design is a critical aspect of any multimedia project, and the right audio can turn a good brand into a legendary brand. We explore the ideas of Sonic Branding, how subliminal music can be most effective and telling a story through music. Would you have ever guessed you could create a story without words? Connor will show you how. In This Show, You’ll Learn The power found in iconic sonic brands How music subtly but powerfully rounds out the brand experience Where sonic storytelling is headed and how you can use it in your business Key Quotes “Sound is proven to touch people on a very visceral or emotional level that other mediums cant.” - Connor Moore “Sound design is ultimately about creating an experience and telling a brand’s story through audio.” - Connor Moore “It’s one thing if you just deliver music for the brand, but if it doesn't meet the customer’s experience, you're in trouble.” - Connor Moore “Music is more powerful when you understand the background story and history.” - Connor Moore “When music is written well, you don't even notice it. It comes in and works.” - Park Howell Mentioned in this episode Connor Moore Connor Moore Twitter CMoore Sound NPR Marketplace Interview with Connor Moore Fender Stratocaster Score Hello Max Richter Verifone Kuri  

When you become proficient in your field, you’ll find people coming to you for your expert’s knowledge. In fact, often your ability to educate peers on your methods will surpass the methods themselves. Every business professional has invaluable wisdom, but often they find it difficult to teach in a manner that sticks. Proficiency in teaching is critical for any professional, and today’s guest will help you refine your skill. Greg Smith, co-creator of Thinkific, has been helping brands and business leaders build educational courses through his dynamic online platform. Throughout his career, Greg has found a teaching structure that can help audiences absorb ideas with ease. With his six knowledge bombs of online teaching, and tips on finding your market, Greg Smith will turn you into the best educator you can be. And as a bonus, he's giving you access to Thinkific for free!  In This Show, You’ll Learn: Power of pilot course to hone your teaching content How to up your course completion rate 6 knowledge bombs to think about while creating your course Why perfection kills Key Quotes “We spent most of our time not on the marketing, but on making a course people would get the most value out of.” - Greg Smith “With our imperfect videos, we had higher completion rates and better grades. They let the students know that we are human, we make mistakes too.” - Greg Smith “My single biggest obstacle was my perfectionism. 'Perfect' is impossible.” - Greg Smith “Once you get your product to the customers, they’ll find a hundred things you can improve upon.” - Greg Smith “If you’re gonna move the world, you just have to get it out there. Don't try and be perfect.” - Park Howell “You’ll learn as much from your students as they learn from you.” - Park Howell Mentioned in this episode Greg Smith Greg Smith Twitter Thinkific Winnebago Man Zoom Social Media Marketing World

We all have tremendous difficulty making a request. It’s a humbling experience for everyone; you’re exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a direct invitation. Today’s show will be breaking down the structure of an offer, and teach you how to get the sale without being “salesy.” Joining us is Dustin Mathews, co-founder of Speaking Empire, and author of No B.S. Guide to Powerful Presentations: How to Sell Anything with Webinars & Online Media, Speeches, and Seminars. Dustin is an expert in creating an attractive request and will teach you his “patented” Irresistible Offer Architecture: a 9-Step Process will help you sell anything without feeling like you're selling at all. Are you sold? Let’s go.   In This Show, You’ll Learn: How we can motivate people with our words Why there is reluctance in asking to close a deal Why you should always be branding or naming your processes Key Quotes “Today, we can put words on paper or in a podcast and we can actually get people to act.” - Dustin Mathews “You should always be training your people to take action.” - Dustin Mathews “In the corporate world, you gotta tell people exactly what you want to do.” - Dustin Mathews “There’s gotta be an urgency to take your audience out of status quo.” - Park Howell “Your guarantees will take you t0 top of your game.” - Park Howell Mentioned in this episode Dustin Mathews Dustin Mathew’s books Dustin Mathews Twitter Irresistible Offer Architecture Forclosuresdaily.com Dan Kennedy books Speaking Empire nobspresentations.com Amplify Experience Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

On Wednesday, August 30, I toppled out of bed with vertigo. I’ve never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you’re falling through a narrow ice cave. Have you? I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes of light, kind of like you’re falling head first through an ice cave. Talk about an altered reality. The room whirled around me as I grasped for the bedspread to arrest my fall. Mind blown! The only other time I've come close to a similar sensation is when I've tried virtual reality or VR. To me, VR is a new and fascinating experience-altering force that is impacting the branding universe. That’s why I’m excited to have on today’s show one of the pioneers of narrative virtual reality storytelling, Bryn Mooser. Mooser is CEO and Co-Founder of RYOT, the leading immersive media company in the world specializing in virtual and augmented reality. He and his team at RYOT launched the first ever virtual reality global news show and comedy series. He is a twice Oscar-nominated filmmaker who has overseen the production of more than 200 linear and immersive films. RYOT was also a finalist in the 2016 Emmy Awards as well as a Peabody award finalist. Adweek just recognized Mooser as one of its 100 most creative people. And in recognition of the purpose driven mission of RYOT, he also received the Nelson Mandela Changemaker Award. RYOT has been in the news lately with its purchase by Verizon’s AOL and is now part of the Huffington Post’s Global Video Operations. In This Show, You’ll Learn: The elements of great storytelling from Bryn Mooser's VR point of view. How the resilience of the human spirit is a fundamental theme in storytelling. How we can all be open to new ideas in virtual reality, even as the medium and industry are still trying to find themselves. Key Quotes: "Two lessons that you learn in the Peace Corps: Learn how to fail. Learn how to be resilient.” - Bryn Mooser “We’re at our best when we’re in service to the greater community.” - Bryn Mooser “If people distribute content through social media then we all have equal opportunity to get our messages out.” - Bryn Moose “VR immerses you tactically into the story.” - Park Howell “The resilience of the human spirit is a fundamental theme in storytelling.” - Park Howell Mentioned in this episode Bryn Mooser Twitter Peace Corp Artists for Peace and Justice The Master Switch Oath Ryot The Academy for Peace and Justice Public service announcement for you: should you or someone you love fall prey to vertigo, this great video on Youtube by Doctor Carol Foster demonstrates a simple exercise you can do at home - essentially the same kind of treatment I received from my therapist - that I found extraordinarily helpful. Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death. Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting? Ted Frank, the author of Get to the Heart, is here to show you how movies hold the key to creating an impact in your presentations. Ted studied storytelling in Hollywood films and applied that structure to keep people’s attention and appeal to their emotions. The title, Get to the Heart, has two meanings; getting to the heart of your message, and getting to the heart of your audience. By creating tension, dynamic shifts, and authentic storytelling, Ted has strategies that every presenter and storyteller need. In This Show, You’ll Learn: Telling business stories that are relatable and real in your presentations The importance of creating tension with your stories and writing three key scenes to propel your audiences to action The three best ways to overcome anxiety and nervousness about your presentation Key Quotes “The exact things that make movie stories unique are the same things that are coveted in a corporate presentation; being simple, real and powerful.” - Ted Frank “Don't ask yourself what you think you should show up with. Ask what the people I'm talking to need to do with that information" - Ted Frank "They may try to absorb that data, but they've already been to three meetings today and their brains just can't take it in." - Ted Frank “Storytelling is more important than opposable thumbs. It's what brought us from cavemen to consumers.” - Park Howell "It doesn't matter the length of the story, the power is found in the structure." - Park Howell "When I try stuff, sometimes it works and sometimes it doesn't. But what always fails is not trying. You have to find the courage to try." - Park Howell Mentioned in this episode Ted Frank Ted Frank Linkedin Get to the Heart Deadpool PromaxBDA Conference Groundhog Day Free E-book Romancing the Bean Hormel Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

We often forget that success is not measured in money. We work for years to become wealthy, but lose sight of what is truly important. Capital is not the goal, it's a means for creating a better life, for you and the people around you. A change in your story, however small, can make a difference for countless others. Today’s guest is an expert in how a new life story can change the world. Today’s guest is an expert in how a new life story can change the world. He evolved from financier to award-winning film producer. And he's about to premiere his latest documentary, Mully.  Joining us is a man who chose values over value. My friend, Paul Blavin, has dedicated his life towards social activism. He left his investment career, and founded Blavin Scholars for disadvantaged foster children, and For Good production company, creating films with powerful calls to action. Paul knows from experience that the most effective messages come from passionate, dedicated people who need to share their personal story. And he knows we all have that story in us. Tune in and find out how you can harness your values and passion to create a powerful message for your audience. Paul knows from experience that the most effective messages come from passionate, dedicated people who need to share their personal story. And he knows we all have that story in us. Tune in and find out how you can harness your values and passion to create a powerful message and amplify your impact. Plus, you'll hear how Paul set a goal to produce an Oscar-worthy song for the Hunting Ground documentary and landed Lady Gaga out of the pure audacity of simply trying. In This Show, You’ll Learn: Being open to changing your story Working towards values, not revenues How honesty and authenticity create the most powerful stories Key Quotes “We’re all artists who have incredible stories to tell. And the most important thing is reaching people's hearts through authenticity.” - Paul Blavin “Focus on similarities rather than differences. That's important now more than ever” - Paul Blavin “We're not a film production company, we're an impact production company.” - Paul Blavin “I’m not going to be satisfied with applause and accolades. The focus is to make an impact on the world, not just in Hollywood.” - Paul Blavin “Always invest in high-quality people.” - Park Howell “You’re a living example of what happens when you're open to a new and better story in our lives.” - Park Howell 

Often, it's incredibly difficult to connect with your audience. We’ve all been in that frustrating position. It's not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. Joining us from Amsterdam is Lucas Keijning, a creative member of the NEMO Science Museum. Lucas’ job is to make science fun and accessible to people of all ages, and to do this, he appeals to the common factor in us all: the inner kid. Even though we put it away, we all have a childlike mind that wants to explore and understand. By using this discovery mindset, you can craft a powerful story that resonates with any audience. Lucas is publishing a new children's interactive ebook, Mr. and Mrs. Slob, complete with all the sound effects you'd expect with a slobby couple. And the kids are going to love it. He even got Dutch American comic, Greg Shapiro, to narrate it. Shapiro is famous in the Netherlands for introducing Donald Trump to the Dutch in this video that came out after the election. Tune into today's show and learn how people of all ages can transform into an excited, curious, and fascinated lod again. In This Episode, You Will Learn How to use your business story to connect with the kid in all of us The importance of testing your stories while trusting your intuition What is your big ‘whoopee cushion’ idea Key Quotes “Kids are eager to explore how the world works, and I think if you create that same atmosphere for adults, they can become a kid again.” - Lucas Keijning “Kids love finding the border between what they can do and what they can’t do.” - Lucas Keijning “What we do at Nemo is we try to fascinate people, and we do this by invoking emotions like curiosity and anxiety.” - Lucas Keijning “If you have these ideas and you think they might be interesting, go to your audience. Find people to test your idea.” - Lucas Keijning “Trust your intuition on if something is feasible or interesting. If at the moment it's not good enough, might get better if you elaborate on it.” - Lucas Keijning “We’re all just kids, cloaked in our wrinkled adult selves.” - Park Howell “One of the most powerful emotions we can invoke in people is disgust, and we can do that in a good way.” - Park Howell Mentioned In The Show Lucas Keijning Lucas Keijning Twitter Mr. and Mrs. Slob NEMO Science Museum ASU School of Sustainability Leadership Guinness Book of World Records Whoopee Cushion   Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.  

Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? Our guest this week is Annie Franceschi, founder of the Greatest Story Creative. Annie worked for years to attain her dream job as a writer for Disney. But once she achieved her dream she found it was not what she had hoped. That's why she gave up her long-sought career and began pursuing a new dream. Annie’s passion is helping small businesses and people find their personal story. Individualized branding is her specialty, and her experience in the film industry matched with her journey finding her true calling has given Annie tremendous insight into the art of crafting honest and compelling stories.  Annie can teach you how to utilize your origin and strengths to create great stories like a pro. In This Episode, You Will Learn What you plan for your career is not always your greatest calling How to best play into your strengths How brands, like movies, create epic stories to make your customers feel less alone   Key Quotes “I wasn't honest with myself because I was so worried about what other people would think.” - Annie Franceschi “You constantly live the story, but it's hard to see it in the moment.” - Annie Franceschi “No matter your service or product, people are always going to invest in people.” - Annie Franceschi “I work with people who say they’re not creative, who don’t know how to tell their story. I always tell them to start with their origin.” - Annie Franceschi “Don’t worry about if your story is marketable for a business. Start with the things you love.” - Annie Franceschi Mentioned In The Show Annie Franceschi Annie Franceschi Instagram Greatest Story Creative Duke University Disney New Line CinemaLionsgate   Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

You know the feeling of being overwhelmed in business. We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your purpose. Take a deep breath. Let go of control. And simplify your purpose. Let go of control. And simplify your purpose. And simplify your purpose. This week’s guest knows the power of simplicity and mindfulness. He’s called the CEO Whisperer and can help your company double your profits and then double them again. Cameron Herold is the Business Growth Guru, specializing in helping organizations refine their message to achieve greatness. Cameron is the author of the bestselling business strategy books, Double Double, and Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable. We will discuss the lessons in his books, how uncomplicated business achieves natural growth and the importance of culture in the workplace.  Tune in now and learn how a simplified message can create a monumental change. In This Episode, You Will Learn Tips on how to uncomplicated your business to give it free reign to grow Why your meetings suck and what you can do about it And what a Miracle Morning looks like and how you can start waking up in your own Key Quotes “Culture is not about the meeting room or lunch, it's about aligning your team around a common vision.” - Cameron Herold “The problem isn't meetings, the problem is that we’ve never trained employees how to participate in meetings.” - Cameron Herold “The world is riddled with coaches, but most of them have never run businesses or built companies.” - Cameron Herold “We need to remind people that this is just what we do for money. This is not our reason for being. Our brand is not our identity.” - Cameron Herold “Powerpoints don't kill audiences. Presenters wielding power points riddled with bullets kill audiences.” - Park Howell Mentioned In The Show Cameron Herold Cameron Herold Twitter Double Double Miracle Morning for Entrepreneurs Meetings Suck 1-800-Got-Junk Oprah COO Alliance Gerber Collision & Glass Infusionsoft Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force. The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell. Learn more about working with Park Howell and getting your brand story straight on our website.

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling. Just as we were starting to learn how to best connect with millennials, a new generation has arrived. Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert. Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20’s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now! Tune in today and learn how to best communicate with the smartphone generation. In This Episode, You Will Learn How to effectively attract Gen Z How to communicate with the smartphone generation Co-creating your own stories through social media Key Quotes “As long as you know your audience, you can connect with them.” - Jesse Kay “If it fails, that's okay. Failure is learning.” - Jesse Kay “There are no barriers. Anyone can start anything.” - Jesse Kay “You have to take a hard stance to capture someone's attention.” - Jesse Kay “You have to be extreme in your storytelling to catch Gen Z.” - Park Howell Mentioned In This Episode Jesse Kay Jesse Kay Twitter 20 Under 20’s Next Gen Summit Huffington Post Article Shark tank Mark Cuban Connor Blakely Bill Gates Jeff Bezos About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.